Conversion rate optimization
More customers from the traffic you already have
Doubling a conversion rate is often cheaper than doubling traffic. We find where visitors drop off, test better versions and keep the changes that win.
- Decisions based on data and user research
- A/B tests with clear success criteria
- Changes that work for SEO and ads together
- 14+years in SEO
- 400+companies and startups
- 4.6 / 5from 74 Google reviews
- 11countries, 4 continents
Brands that grew with Pasokh
What we do
From analytics to tested improvements
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Analytics audit
Making sure GA4 and conversion tracking measure what matters.
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Behaviour research
Heatmaps, session recordings and funnel analysis to see where people struggle.
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User research
Surveys and interviews that explain why visitors hesitate.
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Hypotheses
A prioritized list of changes, ranked by expected impact and effort.
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A/B testing
Controlled tests with enough traffic to trust the result.
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Checkout and forms
Fewer steps, clearer costs and forms that get completed.
Process
A CRO cycle
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1
Measure
Baseline conversion rates for every key page and step.
Deliverable: Baseline report -
2
Research
Quantitative and qualitative research into drop-off points.
Deliverable: Findings -
3
Prioritize
Hypotheses ranked by impact, confidence and effort.
Deliverable: Test roadmap -
4
Test
A/B tests run to a pre-agreed sample size.
Deliverable: Test results -
5
Roll out
Winning versions implemented and the next cycle planned.
Deliverable: Change log
FAQ
Questions we hear most
How much traffic do we need for A/B testing?
Enough to reach a reliable result in a few weeks; usually several hundred conversions a month on the tested page. With less traffic we rely more on research and best-practice fixes.
Will CRO changes hurt our SEO?
Not when they are planned together. We keep content, headings and page speed intact for search while improving the parts that persuade people.
Which tools do you use?
GA4, heatmap and session-recording tools, and an A/B testing platform suited to your site. We use your accounts, so the data stays with you.
Where should your growth start?
Tell us about your site and your market. We review it and send a written proposal: what we would do, in what order, how we will measure it and what it costs.