{"id":915,"date":"2025-04-10T12:07:02","date_gmt":"2025-04-10T08:37:02","guid":{"rendered":"https:\/\/pasokh.agency\/mag\/?p=915"},"modified":"2026-09-25T11:52:27","modified_gmt":"2026-09-25T08:22:27","slug":"google-tag-manager","status":"publish","type":"post","link":"https:\/\/pasokh.agency\/mag\/google-tag-manager\/","title":{"rendered":"\u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 (GTM) \u0686\u06cc\u0633\u062a\u061f \u0622\u0645\u0648\u0632\u0634 \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc \u0648 \u0633\u0627\u062e\u062a \u0627\u0648\u0644\u06cc\u0646 \u062a\u06af"},"content":{"rendered":"<figure class=\"psk-figure psk-figure--photo\"><img width=\"1200\" height=\"800\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/old-915-photo.webp\" class=\"attachment-full size-full\" alt=\"\u0686\u0647\u0627\u0631 \u0628\u0631\u0686\u0633\u0628 \u06a9\u0627\u063a\u0630\u06cc\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/old-915-photo.webp 1200w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/old-915-photo-300x200.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/old-915-photo-1024x683.webp 1024w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/old-915-photo-768x512.webp 768w\" \/><figcaption>\u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 \u0647\u0645\u0647 \u062a\u06af\u200c\u0647\u0627\u06cc \u0633\u0627\u06cc\u062a \u0631\u0627 \u06cc\u06a9\u062c\u0627 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f<span class=\"psk-credit\">\u0639\u06a9\u0633: <a href=\"https:\/\/unsplash.com\/photos\/four-paper-card-tags-KaeaUITiWnc\" rel=\"nofollow noopener\" target=\"_blank\">Ang\u00e8le Kamp<\/a> \u062f\u0631 Unsplash<\/span><\/figcaption><\/figure>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646 \u0633\u0631\u06cc\u0639 \u0647\u0631 \u0628\u062e\u0634\u060c \u0631\u0648\u06cc \u0639\u0646\u0648\u0627\u0646 \u0622\u0646 \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u06cc\u062f<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%DA%AF%D9%88%DA%AF%D9%84_%D8%AA%DA%AF_%D9%85%D9%86%DB%8C%D8%AC%D8%B1_GTM_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\" >\u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 (GTM) \u0686\u06cc\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%D8%AA%DA%AF_%DA%86%DB%8C%D8%B3%D8%AA_%D9%88_%DA%86%D9%87_%D9%86%D9%82%D8%B4%DB%8C_%D8%AF%D8%B1_%D9%88%D8%A8%E2%80%8C%D8%B3%D8%A7%DB%8C%D8%AA_%D8%AF%D8%A7%D8%B1%D8%AF%D8%9F\" >\u062a\u06af \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u0646\u0642\u0634\u06cc \u062f\u0631 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u062f\u0627\u0631\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%D9%85%D8%B2%D8%A7%DB%8C%D8%A7%DB%8C_%D8%A7%D8%B5%D9%84%DB%8C_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D8%A7%D8%B2_Google_Tag_Manager\" >\u0645\u0632\u0627\u06cc\u0627\u06cc \u0627\u0635\u0644\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 Google Tag Manager<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%DB%B1_%DA%A9%D8%A7%D9%87%D8%B4_%D9%88%D8%A7%D8%A8%D8%B3%D8%AA%DA%AF%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%A7%D9%85%D9%87%E2%80%8C%D9%86%D9%88%DB%8C%D8%B3%D8%A7%D9%86\" >\u06f1. \u06a9\u0627\u0647\u0634 \u0648\u0627\u0628\u0633\u062a\u06af\u06cc \u0628\u0647 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0646\u0648\u06cc\u0633\u0627\u0646<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%DB%B2_%D8%A7%D9%81%D8%B2%D8%A7%DB%8C%D8%B4_%D8%B3%D8%B1%D8%B9%D8%AA_%D8%A7%D8%AC%D8%B1%D8%A7\" >\u06f2. \u0627\u0641\u0632\u0627\u06cc\u0634 \u0633\u0631\u0639\u062a \u0627\u062c\u0631\u0627<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%DB%B3_%D9%82%D8%A7%D8%A8%D9%84%DB%8C%D8%AA_%D8%AA%D8%B3%D8%AA_%D9%88_%D9%BE%DB%8C%D8%B4%E2%80%8C%D9%86%D9%85%D8%A7%DB%8C%D8%B4\" >\u06f3. \u0642\u0627\u0628\u0644\u06cc\u062a \u062a\u0633\u062a \u0648 \u067e\u06cc\u0634\u200c\u0646\u0645\u0627\u06cc\u0634<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%DB%B4_%D9%86%D8%B3%D8%AE%D9%87%E2%80%8C%D8%A8%D9%86%D8%AF%DB%8C_%D8%AA%D8%BA%DB%8C%DB%8C%D8%B1%D8%A7%D8%AA\" >\u06f4. \u0646\u0633\u062e\u0647\u200c\u0628\u0646\u062f\u06cc \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%D8%A7%D8%AC%D8%B2%D8%A7%DB%8C_%DA%A9%D9%84%DB%8C%D8%AF%DB%8C_%D8%AF%D8%B1_GTM\" >\u0627\u062c\u0632\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 GTM<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%D8%AA%DA%AF%E2%80%8C%D9%87%D8%A7_Tags\" >\u062a\u06af\u200c\u0647\u0627 (Tags)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%D8%AA%D8%B1%DB%8C%DA%AF%D8%B1%D9%87%D8%A7_Triggers\" >\u062a\u0631\u06cc\u06af\u0631\u0647\u0627 (Triggers)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%D9%88%D8%B1%DB%8C%D8%A8%D9%84%E2%80%8C%D9%87%D8%A7_Variables\" >\u0648\u0631\u06cc\u0628\u0644\u200c\u0647\u0627 (Variables)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%DA%A9%D8%A7%D8%B1%D8%A8%D8%B1%D8%AF%D9%87%D8%A7%DB%8C_%D8%B1%D8%A7%DB%8C%D8%AC_Google_Tag_Manager\" >\u06a9\u0627\u0631\u0628\u0631\u062f\u0647\u0627\u06cc \u0631\u0627\u06cc\u062c Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%D9%85%D9%82%D8%A7%DB%8C%D8%B3%D9%87_GTM_%D8%A8%D8%A7_%D8%B1%D9%88%D8%B4%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%B3%D9%86%D8%AA%DB%8C_%D9%86%D8%B5%D8%A8_%D8%AA%DA%AF\" >\u0645\u0642\u0627\u06cc\u0633\u0647 GTM \u0628\u0627 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0633\u0646\u062a\u06cc \u0646\u0635\u0628 \u062a\u06af<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%D9%86%DA%A9%D8%A7%D8%AA_%D9%85%D9%87%D9%85_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D8%A8%D9%87%DB%8C%D9%86%D9%87_%D8%A7%D8%B2_GTM\" >\u0646\u06a9\u0627\u062a \u0645\u0647\u0645 \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0628\u0647\u06cc\u0646\u0647 \u0627\u0632 GTM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%D9%85%D8%B1%D8%A7%D8%AD%D9%84_%D9%86%D8%B5%D8%A8_%D9%88_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D8%A7%D8%B2_Google_Tag_Manager\" >\u0645\u0631\u0627\u062d\u0644 \u0646\u0635\u0628 \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 Google Tag Manager<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%DB%B1_%D8%A7%DB%8C%D8%AC%D8%A7%D8%AF_%D8%AD%D8%B3%D8%A7%D8%A8_%DA%A9%D8%A7%D8%B1%D8%A8%D8%B1%DB%8C_%D8%AF%D8%B1_GTM\" >\u06f1. \u0627\u06cc\u062c\u0627\u062f \u062d\u0633\u0627\u0628 \u06a9\u0627\u0631\u0628\u0631\u06cc \u062f\u0631 GTM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%D9%86%D8%B5%D8%A8_%DA%A9%D8%AF_GTM_%D8%AF%D8%B1_%D8%B3%D8%A7%DB%8C%D8%AA\" >\u0646\u0635\u0628 \u06a9\u062f GTM \u062f\u0631 \u0633\u0627\u06cc\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%D9%88%D8%B1%D9%88%D8%AF_%D8%A8%D9%87_%D9%BE%D9%86%D9%84_GTM_%D9%88_%D8%A7%DB%8C%D8%AC%D8%A7%D8%AF_%D8%A7%D9%88%D9%84%DB%8C%D9%86_%D8%AA%DA%AF\" >\u0648\u0631\u0648\u062f \u0628\u0647 \u067e\u0646\u0644 GTM \u0648 \u0627\u06cc\u062c\u0627\u062f \u0627\u0648\u0644\u06cc\u0646 \u062a\u06af<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%D9%BE%DB%8C%D8%B4%E2%80%8C%D9%86%D9%85%D8%A7%DB%8C%D8%B4_Preview_%D9%88_%D8%AA%D8%B3%D8%AA_%D8%AA%DA%AF%E2%80%8C%D9%87%D8%A7\" >\u067e\u06cc\u0634\u200c\u0646\u0645\u0627\u06cc\u0634 (Preview) \u0648 \u062a\u0633\u062a \u062a\u06af\u200c\u0647\u0627<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#_%D8%A7%D9%86%D8%AA%D8%B4%D8%A7%D8%B1_Publish_%D8%AA%D8%BA%DB%8C%DB%8C%D8%B1%D8%A7%D8%AA\" >. \u0627\u0646\u062a\u0634\u0627\u0631 (Publish) \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%DA%86%D9%86%D8%AF_%D9%86%DA%A9%D8%AA%D9%87_%D8%AD%D8%B1%D9%81%D9%87%E2%80%8C%D8%A7%DB%8C_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%B4%D8%B1%D9%88%D8%B9_%D8%A8%D9%87%D8%AA%D8%B1\" >\u0686\u0646\u062f \u0646\u06a9\u062a\u0647 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0628\u0631\u0627\u06cc \u0634\u0631\u0648\u0639 \u0628\u0647\u062a\u0631<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%DA%86%D8%B1%D8%A7_Google_Tag_Manager_%DB%8C%DA%A9_%D8%A7%D8%A8%D8%B2%D8%A7%D8%B1_%D8%AD%DB%8C%D8%A7%D8%AA%DB%8C_%D8%AF%D8%B1_%D8%AF%DB%8C%D8%AC%DB%8C%D8%AA%D8%A7%D9%84_%D9%85%D8%A7%D8%B1%DA%A9%D8%AA%DB%8C%D9%86%DA%AF_%D8%A7%D8%B3%D8%AA%D8%9F\" >\u0686\u0631\u0627 Google Tag Manager \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u062d\u06cc\u0627\u062a\u06cc \u062f\u0631 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%D8%B3%D8%A7%D8%AE%D8%AA_%D8%B1%D9%88%DB%8C%D8%AF%D8%A7%D8%AF_%C2%AB%D8%A7%D8%B1%D8%B3%D8%A7%D9%84_%D9%81%D8%B1%D9%85%C2%BB_%D8%AF%D8%B1_GTM_%D9%88_GA4_%DA%AF%D8%A7%D9%85%E2%80%8C%D8%A8%D9%87%E2%80%8C%DA%AF%D8%A7%D9%85\" >\u0633\u0627\u062e\u062a \u0631\u0648\u06cc\u062f\u0627\u062f \u00ab\u0627\u0631\u0633\u0627\u0644 \u0641\u0631\u0645\u00bb \u062f\u0631 GTM \u0648 GA4 (\u06af\u0627\u0645\u200c\u0628\u0647\u200c\u06af\u0627\u0645)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%D8%B3%D8%A7%D8%AE%D8%AA%D8%A7%D8%B1_%D9%86%D8%A7%D9%85%E2%80%8C%DA%AF%D8%B0%D8%A7%D8%B1%DB%8C_%D9%BE%DB%8C%D8%B4%D9%86%D9%87%D8%A7%D8%AF%DB%8C\" >\u0633\u0627\u062e\u062a\u0627\u0631 \u0646\u0627\u0645\u200c\u06af\u0630\u0627\u0631\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%DA%86%DA%A9%E2%80%8C%D9%84%DB%8C%D8%B3%D8%AA_GTM_%D8%B3%D8%A7%D9%84%D9%85\" >\u0686\u06a9\u200c\u0644\u06cc\u0633\u062a GTM \u0633\u0627\u0644\u0645<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%D9%85%D8%B9%D9%85%D8%A7%D8%B1%DB%8C_GTM_%D8%AF%D8%B1_%DB%8C%DA%A9_%D9%86%DA%AF%D8%A7%D9%87_%D8%AA%DA%AF%D8%8C_%D8%AA%D8%B1%DB%8C%DA%AF%D8%B1%D8%8C_%D9%85%D8%AA%D8%BA%DB%8C%D8%B1\" >\u0645\u0639\u0645\u0627\u0631\u06cc GTM \u062f\u0631 \u06cc\u06a9 \u0646\u06af\u0627\u0647: \u062a\u06af\u060c \u062a\u0631\u06cc\u06af\u0631\u060c \u0645\u062a\u063a\u06cc\u0631<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%D8%AF%DB%8C%D8%AA%D8%A7_%D9%84%D8%A7%DB%8C%D8%B1%D8%9B_%D8%B2%D8%A8%D8%A7%D9%86_%D9%85%D8%B4%D8%AA%D8%B1%DA%A9_%D8%B3%D8%A7%DB%8C%D8%AA_%D9%88_GTM\" >\u062f\u06cc\u062a\u0627 \u0644\u0627\u06cc\u0631\u061b \u0632\u0628\u0627\u0646 \u0645\u0634\u062a\u0631\u06a9 \u0633\u0627\u06cc\u062a \u0648 GTM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%D8%B9%DB%8C%D8%A8%E2%80%8C%DB%8C%D8%A7%D8%A8%DB%8C_%D8%B1%D8%A7%DB%8C%D8%AC_%D8%AF%D8%B1_GTM\" >\u0639\u06cc\u0628\u200c\u06cc\u0627\u0628\u06cc \u0631\u0627\u06cc\u062c \u062f\u0631 GTM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%D8%B3%D9%88%D8%A7%D9%84%D8%A7%D8%AA_%D9%85%D8%AA%D8%AF%D8%A7%D9%88%D9%84\" >\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%D8%A2%DB%8C%D8%A7_GTM_%D8%B3%D8%B1%D8%B9%D8%AA_%D8%B3%D8%A7%DB%8C%D8%AA_%D8%B1%D8%A7_%DA%A9%D9%85_%D9%85%DB%8C%E2%80%8C%DA%A9%D9%86%D8%AF%D8%9F\" >\u0622\u06cc\u0627 GTM \u0633\u0631\u0639\u062a \u0633\u0627\u06cc\u062a \u0631\u0627 \u06a9\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#GTM_%D8%AC%D8%A7%DB%8C%DA%AF%D8%B2%DB%8C%D9%86_GA4_%D8%A7%D8%B3%D8%AA%D8%9F\" >GTM \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 GA4 \u0627\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#%D8%A8%D8%AF%D9%88%D9%86_%D8%A8%D8%B1%D9%86%D8%A7%D9%85%D9%87%E2%80%8C%D9%86%D9%88%DB%8C%D8%B3%DB%8C_%D9%85%DB%8C%E2%80%8C%D8%AA%D9%88%D8%A7%D9%86_%D8%A8%D8%A7_GTM_%DA%A9%D8%A7%D8%B1_%DA%A9%D8%B1%D8%AF%D8%9F\" >\u0628\u062f\u0648\u0646 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0646\u0648\u06cc\u0633\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0627 GTM \u06a9\u0627\u0631 \u06a9\u0631\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/#Server-side_GTM_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\" >Server-side GTM \u0686\u06cc\u0633\u062a\u061f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"0\" data-end=\"623\"><span class=\"ez-toc-section\" id=\"%DA%AF%D9%88%DA%AF%D9%84_%D8%AA%DA%AF_%D9%85%D9%86%DB%8C%D8%AC%D8%B1_GTM_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span>\u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 (GTM) \u0686\u06cc\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"0\" data-end=\"623\">\u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 (<strong>Google Tag Manager<\/strong>) \u06cc\u0627 \u0628\u0647 \u0627\u062e\u062a\u0635\u0627\u0631 <strong>GTM<\/strong>\u060c \u0627\u0628\u0632\u0627\u0631\u06cc \u0631\u0627\u06cc\u06af\u0627\u0646 \u0648 \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0627\u0632 \u0634\u0631\u06a9\u062a \u06af\u0648\u06af\u0644 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0622\u0633\u0627\u0646 \u0648 \u0633\u0631\u06cc\u0639 \u062a\u06af\u200c\u0647\u0627 \u06cc\u0627 \u0628\u0631\u0686\u0633\u0628\u200c\u0647\u0627\u06cc \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u0622\u0646\u0627\u0644\u06cc\u0632 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f. \u062f\u0631 \u06af\u0630\u0634\u062a\u0647 \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0648\u062f\u0646 \u06cc\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u062a\u06af\u200c\u0647\u0627 \u062f\u0631 \u06cc\u06a9 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u060c \u0644\u0627\u0632\u0645 \u0628\u0648\u062f \u062a\u0627 \u062a\u0648\u0633\u0639\u0647\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u0648\u0627\u0631\u062f \u06a9\u062f\u0647\u0627\u06cc \u0645\u0646\u0628\u0639 \u0633\u0627\u06cc\u062a \u0634\u062f\u0647 \u0648 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0644\u0627\u0632\u0645 \u0631\u0627 \u0627\u0639\u0645\u0627\u0644 \u06a9\u0646\u0646\u062f\u060c \u0627\u0645\u0627 \u0628\u0627 \u0645\u0639\u0631\u0641\u06cc GTM \u0627\u06cc\u0646 \u0641\u0631\u0622\u06cc\u0646\u062f \u0628\u0633\u06cc\u0627\u0631 \u0633\u0627\u062f\u0647\u200c\u062a\u0631 \u0634\u062f. \u062d\u0627\u0644\u0627 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u060c \u0628\u0647\u200c\u062e\u0635\u0648\u0635 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u0627\u0646 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u062a\u062d\u0644\u06cc\u0644\u200c\u06af\u0631\u0627\u0646 \u062f\u0627\u062f\u0647\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u062f\u0648\u0646 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u062f\u0627\u0646\u0634 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0646\u0648\u06cc\u0633\u06cc \u0648 \u0628\u062f\u0648\u0646 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0647\u0645\u06a9\u0627\u0631\u06cc \u062f\u0627\u0626\u0645 \u0628\u0627 \u062a\u06cc\u0645 \u0641\u0646\u06cc\u060c \u0628\u0647\u200c\u0631\u0627\u062d\u062a\u06cc \u0627\u0646\u0648\u0627\u0639 \u062a\u06af\u200c\u0647\u0627\u06cc \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0635\u0641\u062d\u0627\u062a \u0645\u062e\u062a\u0644\u0641 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u0627\u0636\u0627\u0641\u0647\u060c \u0648\u06cc\u0631\u0627\u06cc\u0634 \u06cc\u0627 \u063a\u06cc\u0631\u0641\u0639\u0627\u0644 \u06a9\u0646\u0646\u062f.<\/p>\n<div class=\"psk-new\">\n<div class=\"psk-summary\"><strong class=\"psk-summary__t\">\u062e\u0644\u0627\u0635\u0647 \u0645\u0642\u0627\u0644\u0647 \u062f\u0631 \u06cc\u06a9 \u0646\u06af\u0627\u0647<\/strong><\/p>\n<ul>\n<li>GTM \u0627\u0628\u0632\u0627\u0631\u06cc \u0631\u0627\u06cc\u06af\u0627\u0646 \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u062f\u0647\u0627\u06cc \u0631\u062f\u06cc\u0627\u0628\u06cc \u0628\u062f\u0648\u0646 \u062a\u063a\u06cc\u06cc\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u06a9\u062f \u0633\u0627\u06cc\u062a \u0627\u0633\u062a.<\/li>\n<li>\u0633\u0647 \u0645\u0641\u0647\u0648\u0645 \u0627\u0635\u0644\u06cc: \u062a\u06af (\u0686\u0647 \u06a9\u0627\u0631\u06cc)\u060c \u062a\u0631\u06cc\u06af\u0631 (\u0686\u0647 \u0632\u0645\u0627\u0646\u06cc) \u0648 \u0645\u062a\u063a\u06cc\u0631 (\u0628\u0627 \u0686\u0647 \u062f\u0627\u062f\u0647\u200c\u0627\u06cc).<\/li>\n<li>\u067e\u06cc\u0634 \u0627\u0632 \u0627\u0646\u062a\u0634\u0627\u0631 \u0647\u0631 \u062a\u063a\u06cc\u06cc\u0631\u060c \u0622\u0646 \u0631\u0627 \u062f\u0631 \u062d\u0627\u0644\u062a Preview \u0622\u0632\u0645\u0627\u06cc\u0634 \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u062a\u06af\u200c\u0647\u0627\u06cc \u0632\u06cc\u0627\u062f \u0648 \u0628\u06cc\u200c\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0633\u0631\u0639\u062a \u0633\u0627\u06cc\u062a \u0631\u0627 \u06a9\u0627\u0647\u0634 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f\u061b \u0645\u0646\u0638\u0645 \u067e\u0627\u06a9\u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p class=\"\" data-start=\"625\" data-end=\"1235\">\u062a\u06af\u200c\u0647\u0627 \u0642\u0637\u0639\u0647 \u06a9\u062f\u0647\u0627\u06cc\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0627\u0631\u0633\u0627\u0644 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u0647 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f Google Analytics\u060c <a href=\"https:\/\/pasokh.agency\/mag\/google-ads\/\">Google Ads<\/a>\u060c Hotjar\u060c Facebook Pixel \u0648 \u0628\u0633\u06cc\u0627\u0631\u06cc \u062f\u06cc\u06af\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0627\u06cc\u0646 \u062a\u06af\u200c\u0647\u0627 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0631\u0627\u06cc \u0631\u062f\u06cc\u0627\u0628\u06cc \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u060c \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644\u060c \u0628\u0631\u0631\u0633\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0648 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0642\u06cc\u0642 \u0628\u0627\u0632\u062f\u06cc\u062f\u0647\u0627\u06cc \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u0628\u0647 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u0631\u0648\u0646\u062f. Google Tag Manager \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u062a\u06af\u200c\u0647\u0627 \u0631\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06cc\u06a9 \u0631\u0627\u0628\u0637 \u06a9\u0627\u0631\u0628\u0631\u06cc \u06af\u0631\u0627\u0641\u06cc\u06a9\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0646\u0646\u062f\u060c \u0628\u062f\u0648\u0646 \u0627\u06cc\u0646\u06a9\u0647 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0648\u0627\u0631\u062f \u06a9\u062f HTML \u0633\u0627\u06cc\u062a \u0634\u0648\u0646\u062f. \u062a\u0646\u0647\u0627 \u06a9\u0627\u0631\u06cc \u06a9\u0647 \u062f\u0631 \u0627\u0628\u062a\u062f\u0627 \u0628\u0627\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u060c \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u06cc\u06a9 \u0628\u0627\u0631 \u06a9\u062f GTM \u0631\u0627 \u062f\u0631 \u0633\u0648\u0631\u0633 \u06a9\u062f \u0633\u0627\u06cc\u062a \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f \u0648 \u0627\u0632 \u0622\u0646 \u0628\u0647 \u0628\u0639\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0647\u0631 \u062a\u063a\u06cc\u06cc\u0631\u06cc \u0631\u0627 \u0627\u0632 \u062f\u0627\u062e\u0644 \u067e\u0646\u0644 GTM \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f.<\/p>\n<p class=\"\" data-start=\"1237\" data-end=\"1756\">\u06cc\u06a9\u06cc \u0627\u0632 \u0642\u0627\u0628\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc GTM \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 &#8220;\u062a\u0631\u06cc\u06af\u0631\u0647\u0627&#8221; (Triggers) \u0648 &#8220;\u0648\u0631\u06cc\u0628\u0644\u200c\u0647\u0627&#8221; (Variables) \u0627\u0633\u062a. \u062a\u0631\u06cc\u06af\u0631\u0647\u0627 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u06cc\u06a9 \u062a\u06af \u062f\u0631 \u0686\u0647 \u0632\u0645\u0627\u0646\u06cc \u0648 \u062f\u0631 \u0686\u0647 \u0634\u0631\u0627\u06cc\u0637\u06cc \u0641\u0639\u0627\u0644 \u0634\u0648\u062f\u061b \u0645\u062b\u0644\u0627\u064b \u0648\u0642\u062a\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0631\u0648\u06cc \u06cc\u06a9 \u062f\u06a9\u0645\u0647 \u062e\u0627\u0635 \u06a9\u0644\u06cc\u06a9 \u06a9\u0631\u062f\u060c \u06cc\u0627 \u0648\u0642\u062a\u06cc \u0635\u0641\u062d\u0647\u200c\u0627\u06cc \u062e\u0627\u0635 \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0634\u062f. \u0627\u0632 \u0633\u0648\u06cc \u062f\u06cc\u06af\u0631\u060c \u0648\u0631\u06cc\u0628\u0644\u200c\u0647\u0627 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u06a9\u0647 \u062a\u06af \u06cc\u0627 \u062a\u0631\u06cc\u06af\u0631 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u062f \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0645\u062b\u0644\u0627\u064b URL \u0635\u0641\u062d\u0647\u060c \u0646\u0648\u0639 \u062f\u0633\u062a\u06af\u0627\u0647 \u06a9\u0627\u0631\u0628\u0631\u060c \u06cc\u0627 \u0647\u0631 \u062f\u0627\u062f\u0647 \u062f\u0644\u062e\u0648\u0627\u0647 \u062f\u06cc\u06af\u0631\u06cc \u06a9\u0647 \u0642\u0627\u0628\u0644 \u062a\u0639\u0631\u06cc\u0641 \u0628\u0627\u0634\u062f. \u0628\u0627 \u0627\u06cc\u0646 \u0633\u0627\u062e\u062a\u0627\u0631\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062a\u06af\u200c\u0647\u0627\u06cc\u06cc \u0628\u0633\u06cc\u0627\u0631 \u062f\u0642\u06cc\u0642 \u0648 \u0647\u062f\u0641\u0645\u0646\u062f \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0646\u0646\u062f \u06a9\u0647 \u062a\u0646\u0647\u0627 \u062f\u0631 \u0634\u0631\u0627\u06cc\u0637 \u062e\u0627\u0635\u06cc \u0641\u0639\u0627\u0644 \u0634\u0648\u0646\u062f \u0648 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062e\u0627\u0635\u06cc \u0631\u0627 \u0627\u0631\u0633\u0627\u0644 \u06a9\u0646\u0646\u062f.<\/p>\n<p class=\"\" data-start=\"1758\" data-end=\"2300\">\u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0633\u0647\u0648\u0644\u062a \u062f\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647\u060c GTM \u0628\u0647 \u0627\u0645\u0646\u06cc\u062a \u0648 \u0633\u0631\u0639\u062a \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0633\u0627\u06cc\u062a \u0646\u06cc\u0632 \u062a\u0648\u062c\u0647 \u0648\u06cc\u0698\u0647\u200c\u0627\u06cc \u062f\u0627\u0631\u062f. \u0628\u0631\u062e\u0644\u0627\u0641 \u062a\u0635\u0648\u0631 \u0631\u0627\u06cc\u062c\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 \u0628\u0627\u0639\u062b \u06a9\u0646\u062f\u06cc \u0633\u0627\u06cc\u062a \u0646\u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0632\u06cc\u0631\u0627 \u062a\u06af\u200c\u0647\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a asynchronous \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u061b \u06cc\u0639\u0646\u06cc \u0628\u062f\u0648\u0646 \u0627\u06cc\u0646\u06a9\u0647 \u0645\u0632\u0627\u062d\u0645 \u0631\u0648\u0646\u062f \u0627\u0635\u0644\u06cc \u0644\u0648\u062f \u0635\u0641\u062d\u0647 \u0634\u0648\u0646\u062f\u060c \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u0648\u0627\u0632\u06cc \u0627\u062c\u0631\u0627 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0627 \u0642\u0627\u0628\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 &#8220;Preview&#8221; \u0648 &#8220;Debug&#8221;\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0642\u0628\u0644 \u0627\u0632 \u0627\u0646\u062a\u0634\u0627\u0631 \u0647\u0631 \u062a\u063a\u06cc\u06cc\u0631\u060c \u0622\u0646 \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0648 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0631\u062f \u06a9\u0647 \u062a\u06af\u200c\u0647\u0627 \u0628\u0647 \u062f\u0631\u0633\u062a\u06cc \u0639\u0645\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. GTM \u0647\u0645\u0686\u0646\u06cc\u0646 \u0642\u0627\u0628\u0644\u06cc\u062a \u0645\u062f\u06cc\u0631\u06cc\u062a \u0646\u0633\u062e\u0647\u200c\u0647\u0627 (Versions) \u0631\u0627 \u062f\u0627\u0631\u062f\u060c \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0639\u0646\u0627 \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0647\u0631 \u062a\u063a\u06cc\u06cc\u0631\u06cc \u0631\u0627 \u0630\u062e\u06cc\u0631\u0647 \u0648 \u062f\u0631 \u0635\u0648\u0631\u062a \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0646\u0633\u062e\u0647 \u0642\u0628\u0644\u06cc \u0628\u0627\u0632\u06af\u0634\u062a.<\/p>\n<p class=\"\" data-start=\"2302\" data-end=\"2791\">\u062f\u0631 \u0646\u0647\u0627\u06cc\u062a\u060c Google Tag Manager \u0646\u0647\u200c\u062a\u0646\u0647\u0627 \u0627\u0628\u0632\u0627\u0631\u06cc \u06a9\u0627\u0631\u0622\u0645\u062f \u0628\u0631\u0627\u06cc \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0627\u0633\u062a\u060c \u0628\u0644\u06a9\u0647 \u0631\u0627\u0647\u06a9\u0627\u0631\u06cc \u0647\u0648\u0634\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0628\u0647\u0631\u0647\u200c\u0648\u0631\u06cc\u060c \u062f\u0642\u062a \u0648 \u0633\u0631\u0639\u062a \u062f\u0631 \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u062a\u062d\u0644\u06cc\u0644\u200c\u0647\u0627\u06cc \u0631\u0641\u062a\u0627\u0631\u06cc \u0648 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0627\u0633\u062a. \u0628\u0627 \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u062f\u0648\u0646 \u0648\u0627\u0628\u0633\u062a\u06af\u06cc \u062f\u0627\u0626\u0645\u06cc \u0628\u0647 \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u062a\u0648\u0633\u0639\u0647\u060c \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u06af\u0633\u062a\u0631\u062f\u0647\u200c\u0627\u06cc \u062f\u0631 \u0646\u062d\u0648\u0647 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0627\u0639\u0645\u0627\u0644 \u06a9\u0631\u062f \u0648 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062f\u0642\u06cc\u0642 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0646\u0645\u0648\u062f. \u0627\u06cc\u0646 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627 \u0628\u0627\u0639\u062b \u0634\u062f\u0647\u200c\u0627\u0646\u062f \u06a9\u0647 GTM \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u062d\u0628\u0648\u0628\u200c\u062a\u0631\u06cc\u0646 \u0648 \u067e\u0631\u06a9\u0627\u0631\u0628\u0631\u062f\u062a\u0631\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u062a\u0628\u062f\u06cc\u0644 \u0634\u0648\u062f.<\/p>\n<p data-start=\"2302\" data-end=\"2791\"><img width=\"900\" height=\"506\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/gtm-data-layer-flow.webp\" class=\"attachment-full size-full\" alt=\"\u0627\u0631\u0633\u0627\u0644 \u062f\u0627\u062f\u0647 \u0627\u0632 \u0633\u0627\u06cc\u062a \u0628\u0647 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06cc \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062f\u06cc\u062a\u0627 \u0644\u0627\u06cc\u0631 \u0648 \u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/gtm-data-layer-flow.webp 900w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/gtm-data-layer-flow-300x169.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/gtm-data-layer-flow-768x432.webp 768w\" \/><\/p>\n<h2 class=\"\" data-start=\"484\" data-end=\"521\"><span class=\"ez-toc-section\" id=\"%D8%AA%DA%AF_%DA%86%DB%8C%D8%B3%D8%AA_%D9%88_%DA%86%D9%87_%D9%86%D9%82%D8%B4%DB%8C_%D8%AF%D8%B1_%D9%88%D8%A8%E2%80%8C%D8%B3%D8%A7%DB%8C%D8%AA_%D8%AF%D8%A7%D8%B1%D8%AF%D8%9F\"><\/span>\u062a\u06af \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u0646\u0642\u0634\u06cc \u062f\u0631 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u062f\u0627\u0631\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"523\" data-end=\"821\">\u062a\u06af\u200c\u0647\u0627 \u062f\u0631 \u0648\u0627\u0642\u0639 \u06a9\u062f\u0647\u0627\u06cc \u06a9\u0648\u0686\u06a9\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0627\u0647\u062f\u0627\u0641 \u0645\u062e\u062a\u0644\u0641\u06cc \u0645\u0627\u0646\u0646\u062f \u0631\u062f\u06cc\u0627\u0628\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u060c \u062a\u062d\u0644\u06cc\u0644 \u0631\u0641\u062a\u0627\u0631 \u0622\u0646\u200c\u0647\u0627\u060c \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644\u060c \u0627\u062c\u0631\u0627\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0648 \u062d\u062a\u06cc \u0641\u0639\u0627\u0644\u200c\u0633\u0627\u0632\u06cc \u0686\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u067e\u06cc\u0634 \u0627\u0632 \u0645\u0639\u0631\u0641\u06cc GTM\u060c \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u0646 \u0647\u0631 \u062a\u06af \u0646\u06cc\u0627\u0632 \u0628\u0647 \u062f\u062e\u0627\u0644\u062a \u0645\u0633\u062a\u0642\u06cc\u0645 \u062f\u0631 \u06a9\u062f\u0647\u0627\u06cc \u0633\u0627\u06cc\u062a \u062f\u0627\u0634\u062a\u060c \u0627\u0645\u0627 GTM \u0627\u06cc\u0646 \u0631\u0648\u0646\u062f \u0631\u0627 \u06a9\u0627\u0645\u0644\u0627\u064b \u0645\u062a\u062d\u0648\u0644 \u06a9\u0631\u062f.<\/p>\n<h2 class=\"\" data-start=\"828\" data-end=\"872\"><span class=\"ez-toc-section\" id=\"%D9%85%D8%B2%D8%A7%DB%8C%D8%A7%DB%8C_%D8%A7%D8%B5%D9%84%DB%8C_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D8%A7%D8%B2_Google_Tag_Manager\"><\/span>\u0645\u0632\u0627\u06cc\u0627\u06cc \u0627\u0635\u0644\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"\" data-start=\"874\" data-end=\"910\"><span class=\"ez-toc-section\" id=\"%DB%B1_%DA%A9%D8%A7%D9%87%D8%B4_%D9%88%D8%A7%D8%A8%D8%B3%D8%AA%DA%AF%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%A7%D9%85%D9%87%E2%80%8C%D9%86%D9%88%DB%8C%D8%B3%D8%A7%D9%86\"><\/span>\u06f1. \u06a9\u0627\u0647\u0634 \u0648\u0627\u0628\u0633\u062a\u06af\u06cc \u0628\u0647 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0646\u0648\u06cc\u0633\u0627\u0646<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"911\" data-end=\"1047\">\u06cc\u06a9\u06cc \u0627\u0632 \u0628\u0632\u0631\u06af\u200c\u062a\u0631\u06cc\u0646 \u0645\u0632\u0627\u06cc\u0627\u06cc GTM \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0645\u062a\u062e\u0635\u0635\u0627\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06cc\u0627 \u062a\u062d\u0644\u06cc\u0644\u200c\u06af\u0631\u0627\u0646 \u0628\u062f\u0648\u0646 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0646\u0648\u06cc\u0633\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062a\u06af\u200c\u0647\u0627 \u0631\u0627 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0648 \u0627\u0639\u0645\u0627\u0644 \u06a9\u0646\u0646\u062f.<\/p>\n<h3 class=\"\" data-start=\"1049\" data-end=\"1072\"><span class=\"ez-toc-section\" id=\"%DB%B2_%D8%A7%D9%81%D8%B2%D8%A7%DB%8C%D8%B4_%D8%B3%D8%B1%D8%B9%D8%AA_%D8%A7%D8%AC%D8%B1%D8%A7\"><\/span>\u06f2. \u0627\u0641\u0632\u0627\u06cc\u0634 \u0633\u0631\u0639\u062a \u0627\u062c\u0631\u0627<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"1073\" data-end=\"1171\">\u062a\u06af\u200c\u0647\u0627 \u062f\u0631 GTM \u0628\u0647\u200c\u0635\u0648\u0631\u062a asynchronous \u0627\u062c\u0631\u0627 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u061b \u06cc\u0639\u0646\u06cc \u0628\u062f\u0648\u0646 \u0627\u06cc\u0646\u06a9\u0647 \u0641\u0631\u0622\u06cc\u0646\u062f \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0635\u0641\u062d\u0647 \u0631\u0627 \u0645\u062e\u062a\u0644 \u06a9\u0646\u0646\u062f.<\/p>\n<h3 class=\"\" data-start=\"1173\" data-end=\"1202\"><span class=\"ez-toc-section\" id=\"%DB%B3_%D9%82%D8%A7%D8%A8%D9%84%DB%8C%D8%AA_%D8%AA%D8%B3%D8%AA_%D9%88_%D9%BE%DB%8C%D8%B4%E2%80%8C%D9%86%D9%85%D8%A7%DB%8C%D8%B4\"><\/span>\u06f3. \u0642\u0627\u0628\u0644\u06cc\u062a \u062a\u0633\u062a \u0648 \u067e\u06cc\u0634\u200c\u0646\u0645\u0627\u06cc\u0634<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"1203\" data-end=\"1312\">\u0642\u0628\u0644 \u0627\u0632 \u0627\u0646\u062a\u0634\u0627\u0631 \u0646\u0647\u0627\u06cc\u06cc \u0647\u0631 \u062a\u06af\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0627\u0632 \u0642\u0627\u0628\u0644\u06cc\u062a Preview \u0648 Debug \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f \u062a\u0627 \u0645\u0637\u0645\u0626\u0646 \u0634\u062f \u0647\u0645\u0647 \u0686\u06cc\u0632 \u062f\u0631\u0633\u062a \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<h3 class=\"\" data-start=\"1314\" data-end=\"1338\"><span class=\"ez-toc-section\" id=\"%DB%B4_%D9%86%D8%B3%D8%AE%D9%87%E2%80%8C%D8%A8%D9%86%D8%AF%DB%8C_%D8%AA%D8%BA%DB%8C%DB%8C%D8%B1%D8%A7%D8%AA\"><\/span>\u06f4. \u0646\u0633\u062e\u0647\u200c\u0628\u0646\u062f\u06cc \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"1339\" data-end=\"1469\">GTM \u0647\u0631 \u0628\u0627\u0631 \u06a9\u0647 \u062a\u063a\u06cc\u06cc\u0631\u06cc \u062f\u0631 \u062a\u06af\u200c\u0647\u0627 \u0627\u0639\u0645\u0627\u0644 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u06cc\u06a9 \u0646\u0633\u062e\u0647 \u062c\u062f\u06cc\u062f \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u06cc\u0639\u0646\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0647\u0631 \u0632\u0645\u0627\u0646 \u0646\u06cc\u0627\u0632 \u0634\u062f\u060c \u0628\u0647 \u0646\u0633\u062e\u0647 \u0642\u0628\u0644\u06cc \u0628\u0627\u0632\u06af\u0631\u062f\u06cc\u062f.<\/p>\n<h2 class=\"\" data-start=\"1476\" data-end=\"1497\"><span class=\"ez-toc-section\" id=\"%D8%A7%D8%AC%D8%B2%D8%A7%DB%8C_%DA%A9%D9%84%DB%8C%D8%AF%DB%8C_%D8%AF%D8%B1_GTM\"><\/span>\u0627\u062c\u0632\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 GTM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"\" data-start=\"1499\" data-end=\"1515\"><span class=\"ez-toc-section\" id=\"%D8%AA%DA%AF%E2%80%8C%D9%87%D8%A7_Tags\"><\/span>\u062a\u06af\u200c\u0647\u0627 (Tags)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"1516\" data-end=\"1634\">\u06a9\u062f\u0647\u0627\u06cc\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0627\u062c\u0631\u0627 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0631\u0627 \u0628\u0647 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 Google Analytics \u06cc\u0627 Facebook Pixel \u0627\u0631\u0633\u0627\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<h3 class=\"\" data-start=\"1636\" data-end=\"1658\"><span class=\"ez-toc-section\" id=\"%D8%AA%D8%B1%DB%8C%DA%AF%D8%B1%D9%87%D8%A7_Triggers\"><\/span>\u062a\u0631\u06cc\u06af\u0631\u0647\u0627 (Triggers)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"1659\" data-end=\"1789\">\u0627\u06cc\u0646 \u0627\u062c\u0632\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u062a\u06af\u200c\u0647\u0627 \u0686\u0647 \u0632\u0645\u0627\u0646\u06cc \u0648 \u062f\u0631 \u0686\u0647 \u0634\u0631\u0627\u06cc\u0637\u06cc \u0641\u0639\u0627\u0644 \u0634\u0648\u0646\u062f. \u0645\u062b\u0644\u0627\u064b \u0648\u0642\u062a\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0631\u0648\u06cc \u062f\u06a9\u0645\u0647\u200c\u0627\u06cc \u06a9\u0644\u06cc\u06a9 \u06a9\u0631\u062f \u06cc\u0627 \u0635\u0641\u062d\u0647 \u062e\u0627\u0635\u06cc \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0634\u062f.<\/p>\n<h3 class=\"\" data-start=\"1791\" data-end=\"1815\"><span class=\"ez-toc-section\" id=\"%D9%88%D8%B1%DB%8C%D8%A8%D9%84%E2%80%8C%D9%87%D8%A7_Variables\"><\/span>\u0648\u0631\u06cc\u0628\u0644\u200c\u0647\u0627 (Variables)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"1816\" data-end=\"1944\">\u0648\u0631\u06cc\u0628\u0644\u200c\u0647\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u062a\u06af\u200c\u0647\u0627 \u0648 \u062a\u0631\u06cc\u06af\u0631\u0647\u0627 \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0645\u0627\u0646\u0646\u062f URL \u0635\u0641\u062d\u0647\u060c \u0634\u0646\u0627\u0633\u0647 \u06a9\u0627\u0631\u0628\u0631\u060c \u06cc\u0627 \u0646\u0648\u0639 \u062f\u0633\u062a\u06af\u0627\u0647.<\/p>\n<h2 class=\"\" data-start=\"1951\" data-end=\"1987\"><span class=\"ez-toc-section\" id=\"%DA%A9%D8%A7%D8%B1%D8%A8%D8%B1%D8%AF%D9%87%D8%A7%DB%8C_%D8%B1%D8%A7%DB%8C%D8%AC_Google_Tag_Manager\"><\/span>\u06a9\u0627\u0631\u0628\u0631\u062f\u0647\u0627\u06cc \u0631\u0627\u06cc\u062c Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul data-start=\"1989\" data-end=\"2403\">\n<li class=\"\" data-start=\"1989\" data-end=\"2073\">\n<p class=\"\" data-start=\"1991\" data-end=\"2073\"><strong data-start=\"1991\" data-end=\"2009\">\u0631\u062f\u06cc\u0627\u0628\u06cc \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627<\/strong>: \u0628\u0631\u0631\u0633\u06cc \u0627\u06cc\u0646\u200c\u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0648\u06cc \u0686\u0647 \u062f\u06a9\u0645\u0647\u200c\u0647\u0627 \u06cc\u0627 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2074\" data-end=\"2133\">\n<p class=\"\" data-start=\"2076\" data-end=\"2133\"><strong data-start=\"2076\" data-end=\"2093\">\u0631\u062f\u06cc\u0627\u0628\u06cc \u0641\u0631\u0645\u200c\u0647\u0627<\/strong>: \u0645\u062b\u0644\u0627\u064b \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0641\u0631\u0645\u06cc \u067e\u0631 \u0648 \u0627\u0631\u0633\u0627\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2134\" data-end=\"2217\">\n<p class=\"\" data-start=\"2136\" data-end=\"2217\"><strong data-start=\"2136\" data-end=\"2158\">\u0631\u062f\u06cc\u0627\u0628\u06cc \u0627\u0633\u06a9\u0631\u0648\u0644 \u0635\u0641\u062d\u0647<\/strong>: \u0645\u0634\u0627\u0647\u062f\u0647 \u062f\u0631\u0635\u062f\u06cc \u0627\u0632 \u0635\u0641\u062d\u0647 \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0647 \u067e\u0627\u06cc\u06cc\u0646 \u0627\u0633\u06a9\u0631\u0648\u0644 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2218\" data-end=\"2306\">\n<p class=\"\" data-start=\"2220\" data-end=\"2306\"><strong data-start=\"2220\" data-end=\"2250\">\u0627\u062a\u0635\u0627\u0644 \u0628\u0647 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0634\u062e\u0635 \u062b\u0627\u0644\u062b<\/strong>: \u0645\u0627\u0646\u0646\u062f Google Ads\u060c Hotjar\u060c LinkedIn Insight Tag \u0648 \u063a\u06cc\u0631\u0647.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2307\" data-end=\"2403\">\n<p class=\"\" data-start=\"2309\" data-end=\"2403\"><strong data-start=\"2309\" data-end=\"2343\">\u0641\u0639\u0627\u0644\u200c\u0633\u0627\u0632\u06cc \u067e\u0627\u067e\u200c\u0622\u067e \u06cc\u0627 \u0631\u0648\u06cc\u062f\u0627\u062f \u062e\u0627\u0635<\/strong>: \u0645\u062b\u0644\u0627\u064b \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u06f3\u06f0 \u062b\u0627\u0646\u06cc\u0647 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0645\u0627\u0646\u062f\u0647 \u0628\u0627\u0634\u062f.<\/p>\n<\/li>\n<\/ul>\n<h2 class=\"\" data-start=\"2410\" data-end=\"2446\"><span class=\"ez-toc-section\" id=\"%D9%85%D9%82%D8%A7%DB%8C%D8%B3%D9%87_GTM_%D8%A8%D8%A7_%D8%B1%D9%88%D8%B4%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%B3%D9%86%D8%AA%DB%8C_%D9%86%D8%B5%D8%A8_%D8%AA%DA%AF\"><\/span>\u0645\u0642\u0627\u06cc\u0633\u0647 GTM \u0628\u0627 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0633\u0646\u062a\u06cc \u0646\u0635\u0628 \u062a\u06af<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"2448\" data-end=\"2705\">\u062f\u0631 \u0631\u0648\u0634 \u0633\u0646\u062a\u06cc\u060c \u0647\u0631 \u062a\u06af \u0628\u0627\u06cc\u062f \u062a\u0648\u0633\u0637 \u062a\u0648\u0633\u0639\u0647\u200c\u062f\u0647\u0646\u062f\u0647 \u0648 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06a9\u062f HTML \u062f\u0631 \u0635\u0641\u062d\u0627\u062a \u0633\u0627\u06cc\u062a \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u0631\u0641\u062a. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0646\u0647 \u062a\u0646\u0647\u0627 \u0632\u0645\u0627\u0646\u200c\u0628\u0631 \u0628\u0648\u062f \u0628\u0644\u06a9\u0647 \u0627\u062d\u062a\u0645\u0627\u0644 \u0628\u0631\u0648\u0632 \u062e\u0637\u0627 \u0646\u06cc\u0632 \u0628\u0627\u0644\u0627 \u0645\u06cc\u200c\u0631\u0641\u062a. \u0627\u0645\u0627 \u0628\u0627 GTM\u060c \u0647\u0645\u0647 \u062a\u06af\u200c\u0647\u0627 \u062f\u0631 \u06cc\u06a9 \u0645\u062d\u06cc\u0637 \u0645\u0631\u06a9\u0632\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u0641\u0642\u0637 \u06cc\u06a9 \u0628\u0627\u0631 \u0646\u06cc\u0627\u0632 \u0627\u0633\u062a \u06a9\u0647 \u06a9\u062f GTM \u062f\u0631 \u0633\u0627\u06cc\u062a \u0642\u0631\u0627\u0631 \u06af\u06cc\u0631\u062f.<\/p>\n<h2 class=\"\" data-start=\"2712\" data-end=\"2749\"><span class=\"ez-toc-section\" id=\"%D9%86%DA%A9%D8%A7%D8%AA_%D9%85%D9%87%D9%85_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D8%A8%D9%87%DB%8C%D9%86%D9%87_%D8%A7%D8%B2_GTM\"><\/span>\u0646\u06a9\u0627\u062a \u0645\u0647\u0645 \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0628\u0647\u06cc\u0646\u0647 \u0627\u0632 GTM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul data-start=\"2751\" data-end=\"3061\">\n<li class=\"\" data-start=\"2751\" data-end=\"2814\">\n<p class=\"\" data-start=\"2753\" data-end=\"2814\">\u0647\u0645\u06cc\u0634\u0647 \u0642\u0628\u0644 \u0627\u0632 \u0627\u0646\u062a\u0634\u0627\u0631 \u062a\u06af\u200c\u0647\u0627\u060c \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u062f\u0631 \u062d\u0627\u0644\u062a Preview \u062a\u0633\u062a \u06a9\u0646\u06cc\u062f.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2815\" data-end=\"2917\">\n<p class=\"\" data-start=\"2817\" data-end=\"2917\">\u0627\u0632 \u0646\u0627\u0645\u200c\u06af\u0630\u0627\u0631\u06cc \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u0648 \u0645\u0646\u0638\u0645 \u0628\u0631\u0627\u06cc \u062a\u06af\u200c\u0647\u0627 \u0648 \u062a\u0631\u06cc\u06af\u0631\u0647\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u0639\u062f\u0647\u0627 \u0628\u0647\u200c\u0631\u0627\u062d\u062a\u06cc \u0642\u0627\u0628\u0644 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0627\u0634\u0646\u062f.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2918\" data-end=\"3009\">\n<p class=\"\" data-start=\"2920\" data-end=\"3009\">\u062f\u0633\u062a\u0631\u0633\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0647 \u067e\u0646\u0644 GTM \u0631\u0627 \u06a9\u0646\u062a\u0631\u0644 \u06a9\u0646\u06cc\u062f\u061b \u0647\u0631 \u06a9\u0633\u06cc \u0646\u0628\u0627\u06cc\u062f \u0627\u0645\u06a9\u0627\u0646 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u062a\u06af\u200c\u0647\u0627 \u0631\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/p>\n<\/li>\n<li class=\"\" data-start=\"3010\" data-end=\"3061\">\n<p class=\"\" data-start=\"3012\" data-end=\"3061\">\u0627\u0632 \u0642\u0627\u0628\u0644\u06cc\u062a \u0641\u0648\u0644\u062f\u0631\u0647\u0627 \u0628\u0631\u0627\u06cc \u0646\u0638\u0645\u200c\u062f\u0647\u06cc \u0628\u0647\u062a\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<\/li>\n<\/ul>\n<p><img width=\"1200\" height=\"732\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/google-tag-manager-dashboard.webp\" class=\"attachment-full size-full\" alt=\"\u062f\u0627\u0634\u0628\u0648\u0631\u062f \u0627\u0635\u0644\u06cc \u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/google-tag-manager-dashboard.webp 1200w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/google-tag-manager-dashboard-300x183.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/google-tag-manager-dashboard-1024x625.webp 1024w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/google-tag-manager-dashboard-768x468.webp 768w\" \/><\/p>\n<h2 class=\"\" data-start=\"176\" data-end=\"223\"><span class=\"ez-toc-section\" id=\"%D9%85%D8%B1%D8%A7%D8%AD%D9%84_%D9%86%D8%B5%D8%A8_%D9%88_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D8%A7%D8%B2_Google_Tag_Manager\"><\/span>\u0645\u0631\u0627\u062d\u0644 \u0646\u0635\u0628 \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"\" data-start=\"225\" data-end=\"260\"><span class=\"ez-toc-section\" id=\"%DB%B1_%D8%A7%DB%8C%D8%AC%D8%A7%D8%AF_%D8%AD%D8%B3%D8%A7%D8%A8_%DA%A9%D8%A7%D8%B1%D8%A8%D8%B1%DB%8C_%D8%AF%D8%B1_GTM\"><\/span>\u06f1. <strong data-start=\"232\" data-end=\"260\">\u0627\u06cc\u062c\u0627\u062f \u062d\u0633\u0627\u0628 \u06a9\u0627\u0631\u0628\u0631\u06cc \u062f\u0631 GTM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-start=\"262\" data-end=\"817\">\n<li class=\"\" data-start=\"262\" data-end=\"366\">\n<p class=\"\" data-start=\"265\" data-end=\"366\">\u0648\u0627\u0631\u062f \u0633\u0627\u06cc\u062a Google Tag Manager \u0628\u0634\u0648:<br data-start=\"298\" data-end=\"301\" \/><a class=\"\" href=\"https:\/\/tagmanager.google.com\" target=\"_new\" rel=\"noopener nofollow\" data-start=\"304\" data-end=\"366\">https:\/\/tagmanager.google.com<\/a><\/p>\n<\/li>\n<li class=\"\" data-start=\"368\" data-end=\"399\">\n<p class=\"\" data-start=\"371\" data-end=\"399\">\u0628\u0627 \u0627\u06a9\u0627\u0646\u062a \u06af\u0648\u06af\u0644 \u062e\u0648\u062f\u062a \u0644\u0627\u06af\u06cc\u0646 \u06a9\u0646.<\/p>\n<\/li>\n<li class=\"\" data-start=\"401\" data-end=\"438\">\n<p class=\"\" data-start=\"404\" data-end=\"438\">\u0631\u0648\u06cc \u062f\u06a9\u0645\u0647 &#8220;Create Account&#8221; \u06a9\u0644\u06cc\u06a9 \u06a9\u0646.<\/p>\n<\/li>\n<li class=\"\" data-start=\"440\" data-end=\"761\">\n<p class=\"\" data-start=\"443\" data-end=\"466\">\u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0632\u06cc\u0631 \u0631\u0648 \u0648\u0627\u0631\u062f \u06a9\u0646:<\/p>\n<ul data-start=\"470\" data-end=\"761\">\n<li class=\"\" data-start=\"470\" data-end=\"534\">\n<p class=\"\" data-start=\"472\" data-end=\"534\"><strong data-start=\"472\" data-end=\"489\">Account Name:<\/strong> \u0627\u0633\u0645 \u06a9\u0644\u06cc \u0628\u0631\u0627\u06cc \u062d\u0633\u0627\u0628 (\u0645\u062b\u0644\u0627\u064b \u0646\u0627\u0645 \u0634\u0631\u06a9\u062a \u06cc\u0627 \u0633\u0627\u06cc\u062a\u062a).<\/p>\n<\/li>\n<li class=\"\" data-start=\"538\" data-end=\"571\">\n<p class=\"\" data-start=\"540\" data-end=\"571\"><strong data-start=\"540\" data-end=\"552\">Country:<\/strong> \u06a9\u0634\u0648\u0631 \u0631\u0648 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646.<\/p>\n<\/li>\n<li class=\"\" data-start=\"575\" data-end=\"652\">\n<p class=\"\" data-start=\"577\" data-end=\"652\"><strong data-start=\"577\" data-end=\"596\">Container Name:<\/strong> \u0646\u0627\u0645 \u067e\u0631\u0648\u0698\u0647 \u06cc\u0627 \u062f\u0627\u0645\u0646\u0647 \u0633\u0627\u06cc\u062a\u062a \u0631\u0648 \u0628\u0646\u0648\u06cc\u0633 (\u0645\u062b\u0644\u0627\u064b <code data-start=\"638\" data-end=\"650\">mysite.com<\/code>).<\/p>\n<\/li>\n<li class=\"\" data-start=\"656\" data-end=\"761\">\n<p class=\"\" data-start=\"658\" data-end=\"761\"><strong data-start=\"658\" data-end=\"678\">Target Platform:<\/strong> \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646 \u06a9\u0647 \u0633\u0627\u06cc\u062a\u062a \u0648\u0628 \u0647\u0633\u062a\u060c \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u0645\u0648\u0628\u0627\u06cc\u0644 \u06cc\u0627 AMP. (\u0627\u06a9\u062b\u0631 \u0645\u0648\u0627\u0642\u0639 &#8220;Web&#8221; \u0627\u0646\u062a\u062e\u0627\u0628 \u0645\u06cc\u200c\u0634\u0647)<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"\" data-start=\"763\" data-end=\"817\">\n<p class=\"\" data-start=\"766\" data-end=\"817\">\u0631\u0648\u06cc &#8220;Create&#8221; \u06a9\u0644\u06cc\u06a9 \u06a9\u0646 \u0648 \u0628\u0627 \u0642\u0648\u0627\u0646\u06cc\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u0648\u0627\u0641\u0642\u062a \u06a9\u0646<\/p>\n<\/li>\n<\/ol>\n<p><img width=\"1200\" height=\"577\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/how-to-install-gtm-code.webp\" class=\"attachment-full size-full\" alt=\"\u0646\u0635\u0628 \u06a9\u062f \u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 \u062f\u0631 \u0633\u0627\u06cc\u062a\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/how-to-install-gtm-code.webp 1200w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/how-to-install-gtm-code-300x144.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/how-to-install-gtm-code-1024x492.webp 1024w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/how-to-install-gtm-code-768x369.webp 768w\" \/><\/p>\n<h3 class=\"\" data-start=\"824\" data-end=\"853\"><span class=\"ez-toc-section\" id=\"%D9%86%D8%B5%D8%A8_%DA%A9%D8%AF_GTM_%D8%AF%D8%B1_%D8%B3%D8%A7%DB%8C%D8%AA\"><\/span><strong data-start=\"831\" data-end=\"853\">\u0646\u0635\u0628 \u06a9\u062f GTM \u062f\u0631 \u0633\u0627\u06cc\u062a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"855\" data-end=\"899\">\u0628\u0639\u062f \u0627\u0632 \u0633\u0627\u062e\u062a \u062d\u0633\u0627\u0628\u060c \u062f\u0648 \u0642\u0637\u0639\u0647 \u06a9\u062f \u0628\u0647\u062a \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0647:<\/p>\n<ul data-start=\"901\" data-end=\"993\">\n<li class=\"\" data-start=\"901\" data-end=\"943\">\n<p class=\"\" data-start=\"903\" data-end=\"943\">\u06cc\u06a9\u06cc \u0628\u0631\u0627\u06cc \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0646 \u062f\u0627\u062e\u0644 <code data-start=\"928\" data-end=\"936\">&lt;head&gt;<\/code> \u0633\u0627\u06cc\u062a<\/p>\n<\/li>\n<li class=\"\" data-start=\"944\" data-end=\"993\">\n<p class=\"\" data-start=\"946\" data-end=\"993\">\u06cc\u06a9\u06cc \u0628\u0631\u0627\u06cc \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0646 \u0628\u0644\u0627\u0641\u0627\u0635\u0644\u0647 \u0628\u0639\u062f \u0627\u0632 \u062a\u06af <code data-start=\"985\" data-end=\"993\">&lt;body&gt;<\/code><\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"995\" data-end=\"1211\">\ud83d\udd27 \u0627\u06af\u0647 \u0633\u0627\u06cc\u062a\u062a \u0628\u0627 CMS\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 \u0648\u0631\u062f\u067e\u0631\u0633 \u0633\u0627\u062e\u062a\u0647 \u0634\u062f\u0647\u060c \u0645\u06cc\u200c\u062a\u0648\u0646\u06cc \u0627\u0632 \u0627\u0641\u0632\u0648\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 <strong data-start=\"1068\" data-end=\"1100\">&#8220;Insert Headers and Footers&#8221;<\/strong> \u06cc\u0627 \u0627\u0641\u0632\u0648\u0646\u0647 \u0627\u062e\u062a\u0635\u0627\u0635\u06cc GTM \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc.<br data-start=\"1135\" data-end=\"1138\" \/>\u0627\u06af\u0647 \u0633\u0627\u06cc\u062a \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u062f\u0627\u0631\u06cc\u060c \u0627\u06cc\u0646 \u06a9\u062f\u0647\u0627 \u0628\u0627\u06cc\u062f \u062a\u0648\u0633\u0637 \u062f\u0648\u0644\u0648\u067e\u0631 \u062f\u0631 HTML \u0633\u0627\u06cc\u062a \u0642\u0631\u0627\u0631 \u0628\u06af\u06cc\u0631\u0647.<\/p>\n<p data-start=\"995\" data-end=\"1211\"><img width=\"1116\" height=\"415\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/google-tag-manager-create-tag.webp\" class=\"attachment-full size-full\" alt=\"\u0627\u06cc\u062c\u0627\u062f \u0627\u0648\u0644\u06cc\u0646 \u062a\u06af \u062f\u0631 \u067e\u0646\u0644 \u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/google-tag-manager-create-tag.webp 1116w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/google-tag-manager-create-tag-300x112.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/google-tag-manager-create-tag-1024x381.webp 1024w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/google-tag-manager-create-tag-768x286.webp 768w\" \/><\/p>\n<h3 class=\"\" data-start=\"1218\" data-end=\"1261\"><span class=\"ez-toc-section\" id=\"%D9%88%D8%B1%D9%88%D8%AF_%D8%A8%D9%87_%D9%BE%D9%86%D9%84_GTM_%D9%88_%D8%A7%DB%8C%D8%AC%D8%A7%D8%AF_%D8%A7%D9%88%D9%84%DB%8C%D9%86_%D8%AA%DA%AF\"><\/span><strong data-start=\"1225\" data-end=\"1261\">\u0648\u0631\u0648\u062f \u0628\u0647 \u067e\u0646\u0644 GTM \u0648 \u0627\u06cc\u062c\u0627\u062f \u0627\u0648\u0644\u06cc\u0646 \u062a\u06af<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"1263\" data-end=\"1284\">\u0628\u0639\u062f \u0627\u0632 \u0646\u0635\u0628 \u0645\u0648\u0641\u0642 \u06a9\u062f\u0647\u0627:<\/p>\n<ol data-start=\"1286\" data-end=\"1688\">\n<li class=\"\" data-start=\"1286\" data-end=\"1306\">\n<p class=\"\" data-start=\"1289\" data-end=\"1306\">\u0648\u0627\u0631\u062f \u067e\u0646\u0644 GTM \u0628\u0634\u0648.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1307\" data-end=\"1346\">\n<p class=\"\" data-start=\"1310\" data-end=\"1346\">\u0627\u0632 \u0645\u0646\u0648\u06cc \u0633\u0645\u062a \u0686\u067e \u0631\u0648\u06cc <strong data-start=\"1329\" data-end=\"1337\">Tags<\/strong> \u06a9\u0644\u06cc\u06a9 \u06a9\u0646.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1347\" data-end=\"1370\">\n<p class=\"\" data-start=\"1350\" data-end=\"1370\">\u0631\u0648\u06cc <strong data-start=\"1354\" data-end=\"1361\">New<\/strong> \u06a9\u0644\u06cc\u06a9 \u06a9\u0646.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1371\" data-end=\"1422\">\n<p class=\"\" data-start=\"1374\" data-end=\"1422\">\u06cc\u0647 \u0627\u0633\u0645 \u0645\u0646\u0627\u0633\u0628 \u0628\u0631\u0627\u06cc \u062a\u06af\u062a \u0628\u0630\u0627\u0631 (\u0645\u062b\u0644\u0627\u064b GA4 Pageview).<\/p>\n<\/li>\n<li class=\"\" data-start=\"1423\" data-end=\"1462\">\n<p class=\"\" data-start=\"1426\" data-end=\"1462\">\u0631\u0648\u06cc \u0628\u062e\u0634 &#8220;Tag Configuration&#8221; \u06a9\u0644\u06cc\u06a9 \u06a9\u0646.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1463\" data-end=\"1530\">\n<p class=\"\" data-start=\"1466\" data-end=\"1530\">\u0646\u0648\u0639 \u062a\u06af \u0631\u0648 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646 (\u0645\u062b\u0644\u0627\u064b Google Analytics: GA4 Configuration).<\/p>\n<\/li>\n<li class=\"\" data-start=\"1531\" data-end=\"1585\">\n<p class=\"\" data-start=\"1534\" data-end=\"1585\">\u0634\u0646\u0627\u0633\u0647 Measurement ID \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u062a \u0631\u0648 \u0648\u0627\u0631\u062f \u06a9\u0646.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1586\" data-end=\"1688\">\n<p class=\"\" data-start=\"1589\" data-end=\"1688\">\u062d\u0627\u0644\u0627 \u0631\u0648\u06cc &#8220;Triggering&#8221; \u06a9\u0644\u06cc\u06a9 \u06a9\u0646 \u0648 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646 \u06a9\u0647 \u062a\u06af \u0686\u0647 \u0632\u0645\u0627\u0646\u06cc \u0641\u0639\u0627\u0644 \u0628\u0634\u0647 (\u0645\u062b\u0644\u0627\u064b All Pages \u0628\u0631\u0627\u06cc \u0647\u0645\u0647 \u0635\u0641\u062d\u0627\u062a).<\/p>\n<\/li>\n<\/ol>\n<p class=\"\" data-start=\"1690\" data-end=\"1711\">\u062f\u0631 \u0646\u0647\u0627\u06cc\u062a <strong data-start=\"1699\" data-end=\"1707\">Save<\/strong> \u06a9\u0646.<\/p>\n<h3 class=\"\" data-start=\"1718\" data-end=\"1760\"><span class=\"ez-toc-section\" id=\"%D9%BE%DB%8C%D8%B4%E2%80%8C%D9%86%D9%85%D8%A7%DB%8C%D8%B4_Preview_%D9%88_%D8%AA%D8%B3%D8%AA_%D8%AA%DA%AF%E2%80%8C%D9%87%D8%A7\"><\/span><strong data-start=\"1725\" data-end=\"1760\">\u067e\u06cc\u0634\u200c\u0646\u0645\u0627\u06cc\u0634 (Preview) \u0648 \u062a\u0633\u062a \u062a\u06af\u200c\u0647\u0627<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"1762\" data-end=\"1791\">\u0642\u0628\u0644 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u062a\u06af \u0631\u0648 \u0645\u0646\u062a\u0634\u0631 \u06a9\u0646\u06cc:<\/p>\n<ol data-start=\"1793\" data-end=\"2008\">\n<li class=\"\" data-start=\"1793\" data-end=\"1842\">\n<p class=\"\" data-start=\"1796\" data-end=\"1842\">\u0631\u0648\u06cc \u062f\u06a9\u0645\u0647 <strong data-start=\"1805\" data-end=\"1816\">Preview<\/strong> \u062f\u0631 \u0628\u0627\u0644\u0627 \u0633\u0645\u062a \u0631\u0627\u0633\u062a \u06a9\u0644\u06cc\u06a9 \u06a9\u0646.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1843\" data-end=\"1889\">\n<p class=\"\" data-start=\"1846\" data-end=\"1889\">URL \u0633\u0627\u06cc\u062a\u062a \u0631\u0648 \u0648\u0627\u0631\u062f \u06a9\u0646 \u0648 \u062f\u06a9\u0645\u0647 Connect \u0631\u0648 \u0628\u0632\u0646.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1890\" data-end=\"1946\">\n<p class=\"\" data-start=\"1893\" data-end=\"1946\">\u0635\u0641\u062d\u0647 \u0633\u0627\u06cc\u062a\u062a \u0628\u0627\u0632 \u0645\u06cc\u200c\u0634\u0647 \u0648 \u06cc\u06a9 \u067e\u0646\u062c\u0631\u0647 \u0645\u062e\u0635\u0648\u0635 \u062a\u0633\u062a \u0638\u0627\u0647\u0631 \u0645\u06cc\u200c\u0634\u0647.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1947\" data-end=\"2008\">\n<p class=\"\" data-start=\"1950\" data-end=\"2008\">\u062f\u0631 \u0627\u06cc\u0646 \u062d\u0627\u0644\u062a \u0645\u06cc\u200c\u062a\u0648\u0646\u06cc \u0628\u0628\u06cc\u0646\u06cc \u06a9\u0647 \u062a\u06af\u200c\u0647\u0627\u062a \u062f\u0631\u0633\u062a \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646 \u06cc\u0627 \u0646\u0647.<\/p>\n<\/li>\n<\/ol>\n<h3 class=\"\" data-start=\"2015\" data-end=\"2050\"><span class=\"ez-toc-section\" id=\"_%D8%A7%D9%86%D8%AA%D8%B4%D8%A7%D8%B1_Publish_%D8%AA%D8%BA%DB%8C%DB%8C%D8%B1%D8%A7%D8%AA\"><\/span>. <strong data-start=\"2022\" data-end=\"2050\">\u0627\u0646\u062a\u0634\u0627\u0631 (Publish) \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"2052\" data-end=\"2077\">\u0627\u06af\u0631 \u0645\u0637\u0645\u0626\u0646\u06cc \u0647\u0645\u0647\u200c\u0686\u06cc\u0632 \u062f\u0631\u0633\u062a\u0647:<\/p>\n<ol data-start=\"2079\" data-end=\"2208\">\n<li class=\"\" data-start=\"2079\" data-end=\"2110\">\n<p class=\"\" data-start=\"2082\" data-end=\"2110\">\u0631\u0648\u06cc \u062f\u06a9\u0645\u0647 <strong data-start=\"2091\" data-end=\"2101\">Submit<\/strong> \u06a9\u0644\u06cc\u06a9 \u06a9\u0646.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2111\" data-end=\"2184\">\n<p class=\"\" data-start=\"2114\" data-end=\"2184\">\u06cc\u0647 \u0646\u0627\u0645 \u0648 \u062a\u0648\u0636\u06cc\u062d \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u0646\u0633\u062e\u0647 \u062c\u062f\u06cc\u062f \u0628\u0646\u0648\u06cc\u0633 (\u0645\u062b\u0644\u0627\u064b \u201c\u0627\u0641\u0632\u0648\u062f\u0646 \u062a\u06af \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633\u201d).<\/p>\n<\/li>\n<li class=\"\" data-start=\"2185\" data-end=\"2208\">\n<p class=\"\" data-start=\"2188\" data-end=\"2208\">\u0631\u0648\u06cc Publish \u06a9\u0644\u06cc\u06a9 \u06a9\u0646.<\/p>\n<\/li>\n<\/ol>\n<p class=\"\" data-start=\"2210\" data-end=\"2262\">\u062a\u0628\u0631\u06cc\u06a9! \u062d\u0627\u0644\u0627 \u062a\u06af\u200c\u0647\u0627\u062a \u0628\u0647 \u0635\u0648\u0631\u062a \u0632\u0646\u062f\u0647 \u0631\u0648\u06cc \u0633\u0627\u06cc\u062a \u0641\u0639\u0627\u0644 \u0634\u062f\u0646 \ud83c\udf89<\/p>\n<h2 class=\"\" data-start=\"2269\" data-end=\"2305\"><span class=\"ez-toc-section\" id=\"%DA%86%D9%86%D8%AF_%D9%86%DA%A9%D8%AA%D9%87_%D8%AD%D8%B1%D9%81%D9%87%E2%80%8C%D8%A7%DB%8C_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%B4%D8%B1%D9%88%D8%B9_%D8%A8%D9%87%D8%AA%D8%B1\"><\/span>\u0686\u0646\u062f \u0646\u06a9\u062a\u0647 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0628\u0631\u0627\u06cc \u0634\u0631\u0648\u0639 \u0628\u0647\u062a\u0631<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul data-start=\"2307\" data-end=\"2602\">\n<li class=\"\" data-start=\"2307\" data-end=\"2373\">\n<p class=\"\" data-start=\"2309\" data-end=\"2373\">\u0647\u0645\u06cc\u0634\u0647 \u0628\u0631\u0627\u06cc \u0647\u0631 \u062a\u06af \u0648 \u062a\u0631\u06cc\u06af\u0631 \u06cc\u0647 <strong data-start=\"2337\" data-end=\"2362\">\u0646\u0627\u0645\u200c\u06af\u0630\u0627\u0631\u06cc \u0645\u0634\u062e\u0635 \u0648 \u0648\u0627\u0636\u062d<\/strong> \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2374\" data-end=\"2423\">\n<p class=\"\" data-start=\"2376\" data-end=\"2423\">\u0627\u0632 <strong data-start=\"2379\" data-end=\"2390\">\u0641\u0648\u0644\u062f\u0631\u0647\u0627<\/strong> \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u062a\u06af\u200c\u0647\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2424\" data-end=\"2508\">\n<p class=\"\" data-start=\"2426\" data-end=\"2508\">\u0628\u0627 <strong data-start=\"2429\" data-end=\"2445\">Preview Mode<\/strong> \u0632\u06cc\u0627\u062f \u06a9\u0627\u0631 \u06a9\u0646\u061b \u0647\u0631 \u0628\u0627\u0631 \u062a\u0633\u062a \u06a9\u0646 \u062a\u0627 \u0627\u0632 \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631\u0633\u062a \u062a\u06af\u200c\u0647\u0627 \u0645\u0637\u0645\u0626\u0646 \u0628\u0627\u0634\u06cc.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2509\" data-end=\"2602\">\n<p class=\"\" data-start=\"2511\" data-end=\"2602\">\u0627\u0632 <strong data-start=\"2514\" data-end=\"2538\">Google Tag Assistant<\/strong> (\u0627\u0641\u0632\u0648\u0646\u0647 \u06a9\u0631\u0648\u0645) \u0628\u0631\u0627\u06cc \u0628\u0631\u0631\u0633\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f GTM \u0631\u0648\u06cc \u0635\u0641\u062d\u0627\u062a \u0633\u0627\u06cc\u062a\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646.<\/p>\n<\/li>\n<\/ul>\n<h2 class=\"\" data-start=\"171\" data-end=\"254\"><span class=\"ez-toc-section\" id=\"%DA%86%D8%B1%D8%A7_Google_Tag_Manager_%DB%8C%DA%A9_%D8%A7%D8%A8%D8%B2%D8%A7%D8%B1_%D8%AD%DB%8C%D8%A7%D8%AA%DB%8C_%D8%AF%D8%B1_%D8%AF%DB%8C%D8%AC%DB%8C%D8%AA%D8%A7%D9%84_%D9%85%D8%A7%D8%B1%DA%A9%D8%AA%DB%8C%D9%86%DA%AF_%D8%A7%D8%B3%D8%AA%D8%9F\"><\/span>\u0686\u0631\u0627 Google Tag Manager \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u062d\u06cc\u0627\u062a\u06cc \u062f\u0631 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"256\" data-end=\"673\">Google Tag Manager \u0627\u0645\u0631\u0648\u0632\u0647 \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u062f\u0631 \u062c\u0639\u0628\u0647\u200c\u0627\u0628\u0632\u0627\u0631 \u0647\u0631 \u0645\u062a\u062e\u0635\u0635 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\u060c \u062a\u062d\u0644\u06cc\u0644\u200c\u06af\u0631 \u062f\u0627\u062f\u0647 \u0648 \u062d\u062a\u06cc \u062a\u0648\u0633\u0639\u0647\u200c\u062f\u0647\u0646\u062f\u0647 \u0648\u0628 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647 \u0627\u0633\u062a. \u062f\u0644\u06cc\u0644 \u0627\u06cc\u0646 \u0645\u062d\u0628\u0648\u0628\u06cc\u062a \u0648\u0627\u0636\u062d \u0627\u0633\u062a: GTM \u0641\u0631\u0622\u06cc\u0646\u062f \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0648 \u0632\u0645\u0627\u0646\u200c\u0628\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u06af\u200c\u0647\u0627 \u0631\u0627 \u062a\u0628\u062f\u06cc\u0644 \u0628\u0647 \u06a9\u0627\u0631\u06cc \u0633\u0627\u062f\u0647\u060c \u0633\u0631\u06cc\u0639 \u0648 \u0642\u0627\u0628\u0644 \u06a9\u0646\u062a\u0631\u0644 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a. \u062f\u06cc\u06af\u0631 \u0644\u0627\u0632\u0645 \u0646\u06cc\u0633\u062a \u0628\u0631\u0627\u06cc \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u0646 \u06cc\u06a9 \u06a9\u062f \u067e\u06cc\u06af\u06cc\u0631\u06cc \u06cc\u0627 \u0627\u0635\u0644\u0627\u062d \u062a\u0646\u0638\u06cc\u0645\u0627\u062a \u06cc\u06a9 \u0627\u0633\u06a9\u0631\u06cc\u067e\u062a\u060c \u0627\u0632 \u062a\u06cc\u0645 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0646\u0648\u06cc\u0633\u06cc \u06a9\u0645\u06a9 \u0628\u06af\u06cc\u0631\u06cc\u0645 \u06cc\u0627 \u0632\u0645\u0627\u0646 \u0632\u06cc\u0627\u062f\u06cc \u0635\u0631\u0641 \u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0648 \u0627\u0635\u0644\u0627\u062d \u06a9\u062f\u0647\u0627\u06cc \u0633\u0627\u06cc\u062a \u06a9\u0646\u06cc\u0645.<\/p>\n<p class=\"\" data-start=\"675\" data-end=\"972\">\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 GTM\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062f\u0631 \u0645\u062d\u06cc\u0637\u06cc \u06af\u0631\u0627\u0641\u06cc\u06a9\u06cc \u0648 \u0628\u062f\u0648\u0646 \u062f\u0627\u0646\u0634 \u0639\u0645\u06cc\u0642 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0646\u0648\u06cc\u0633\u06cc\u060c \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u0631\u062f\u06cc\u0627\u0628\u06cc \u06a9\u0646\u06cc\u062f\u060c \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062f\u0642\u06cc\u0642 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0627\u0646\u0648\u0627\u0639 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0631\u0627 \u062a\u0646\u0647\u0627 \u0628\u0627 \u0686\u0646\u062f \u06a9\u0644\u06cc\u06a9 \u0628\u0647 \u0633\u0627\u06cc\u062a\u200c\u062a\u0627\u0646 \u0645\u062a\u0635\u0644 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u06cc\u0639\u0646\u06cc \u062a\u0645\u0631\u06a9\u0632 \u0628\u06cc\u0634\u062a\u0631 \u0631\u0648\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc\u200c\u0647\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0647\u200c\u062c\u0627\u06cc \u062f\u0631\u06af\u06cc\u0631 \u0634\u062f\u0646 \u0628\u0627 \u062c\u0632\u0626\u06cc\u0627\u062a \u0641\u0646\u06cc.<\/p>\n<p class=\"\" data-start=\"974\" data-end=\"1350\">\u06cc\u06a9\u06cc \u0627\u0632 \u0646\u06a9\u0627\u062a \u0628\u0631\u062c\u0633\u062a\u0647 \u062f\u0631 GTM\u060c <strong data-start=\"1001\" data-end=\"1026\">\u0642\u0627\u0628\u0644\u06cc\u062a \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u0628\u0627\u0644\u0627<\/strong> \u0648 <strong data-start=\"1029\" data-end=\"1062\">\u0645\u062f\u06cc\u0631\u06cc\u062a \u062f\u0642\u06cc\u0642 \u062a\u0631\u06cc\u06af\u0631\u0647\u0627 \u0648 \u0645\u062a\u063a\u06cc\u0631\u0647\u0627<\/strong>\u0633\u062a. \u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062a\u06af\u200c\u0647\u0627 \u0631\u0627 \u0637\u0648\u0631\u06cc \u062a\u0646\u0638\u06cc\u0645 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u062f\u0642\u06cc\u0642\u0627\u064b \u062f\u0631 \u0644\u062d\u0638\u0647 \u0645\u0646\u0627\u0633\u0628 \u0648 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631 \u0641\u0639\u0627\u0644 \u0634\u0648\u0646\u062f. \u0645\u062b\u0644\u0627\u064b \u0641\u0642\u0637 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0647 \u067e\u0627\u06cc\u06cc\u0646 \u0635\u0641\u062d\u0647 \u0627\u0633\u06a9\u0631\u0648\u0644 \u06a9\u0631\u062f\u0647 \u06cc\u0627 \u0641\u0631\u0645\u06cc \u0631\u0627 \u067e\u0631 \u06a9\u0631\u062f\u0647 \u06cc\u0627 \u062d\u062a\u06cc \u0641\u0642\u0637 \u062f\u0631 \u0628\u0627\u0632\u062f\u06cc\u062f \u062f\u0648\u0645\u0634 \u0627\u0632 \u0633\u0627\u06cc\u062a. \u0627\u06cc\u0646 \u06cc\u0639\u0646\u06cc \u0631\u062f\u06cc\u0627\u0628\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0647\u062f\u0641\u0645\u0646\u062f \u0648 \u0647\u0648\u0634\u0645\u0646\u062f \u06a9\u0647 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc\u06cc \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u062a\u0648\u0644\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p class=\"\" data-start=\"1352\" data-end=\"1627\">\u0642\u0627\u0628\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 <strong data-start=\"1368\" data-end=\"1388\">\u0646\u0633\u062e\u0647\u200c\u0628\u0646\u062f\u06cc \u062e\u0648\u062f\u06a9\u0627\u0631<\/strong>\u060c <strong data-start=\"1390\" data-end=\"1420\">\u067e\u06cc\u0634\u200c\u0646\u0645\u0627\u06cc\u0634 \u0648 \u062a\u0633\u062a \u0632\u0646\u062f\u0647 \u062a\u06af\u200c\u0647\u0627<\/strong>\u060c <strong data-start=\"1422\" data-end=\"1436\">\u0627\u0645\u0646\u06cc\u062a \u0628\u0627\u0644\u0627<\/strong>\u060c <strong data-start=\"1438\" data-end=\"1466\">\u0633\u0627\u0632\u06af\u0627\u0631\u06cc \u0628\u0627 \u0627\u0646\u0648\u0627\u0639 \u0627\u0628\u0632\u0627\u0631\u0647\u0627<\/strong> (\u0627\u0632 <a href=\"https:\/\/pasokh.agency\/mag\/google-analytics\/\">\u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633<\/a> \u0648 <a href=\"https:\/\/pasokh.agency\/google-ads\/\">\u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/a> \u06af\u0631\u0641\u062a\u0647 \u062a\u0627 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u063a\u06cc\u0631\u06af\u0648\u06af\u0644\u06cc \u0645\u062b\u0644 Hotjar\u060c Crazy Egg\u060c Facebook Pixel \u0648 \u063a\u06cc\u0631\u0647)\u060c \u0647\u0645\u06af\u06cc GTM \u0631\u0627 \u0628\u0647 \u0627\u0628\u0632\u0627\u0631\u06cc \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0648 \u0647\u0645\u0647\u200c\u06a9\u0627\u0631\u0647 \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f.<\/p>\n<p class=\"\" data-start=\"1629\" data-end=\"1892\">\u0627\u0632 \u0637\u0631\u0641 \u062f\u06cc\u06af\u0631\u060c GTM \u0628\u0633\u062a\u0631\u06cc \u0645\u0646\u0627\u0633\u0628 \u0628\u0631\u0627\u06cc <strong data-start=\"1663\" data-end=\"1678\">\u0647\u0645\u06a9\u0627\u0631\u06cc \u062a\u06cc\u0645\u06cc<\/strong> \u0647\u0645 \u0647\u0633\u062a. \u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062f\u0633\u062a\u0631\u0633\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0645\u062e\u062a\u0644\u0641 \u0631\u0627 \u06a9\u0646\u062a\u0631\u0644 \u06a9\u0646\u06cc\u062f\u060c \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0631\u0627 \u0645\u0633\u062a\u0646\u062f \u06a9\u0646\u06cc\u062f\u060c \u0648 \u062f\u0631 \u0635\u0648\u0631\u062a \u0628\u0631\u0648\u0632 \u0645\u0634\u06a9\u0644 \u0628\u0647\u200c\u0631\u0627\u062d\u062a\u06cc \u0628\u0647 \u0646\u0633\u062e\u0647\u200c\u0647\u0627\u06cc \u0642\u0628\u0644\u06cc \u0628\u0631\u06af\u0631\u062f\u06cc\u062f. \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u062f\u0631 \u067e\u0631\u0648\u0698\u0647\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u06cc\u0627 \u0628\u0631\u0627\u06cc \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0628\u0627 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0628\u0627\u0644\u0627 \u0627\u0647\u0645\u06cc\u062a \u0632\u06cc\u0627\u062f\u06cc \u062f\u0627\u0631\u062f.<\/p>\n<p class=\"\" data-start=\"1894\" data-end=\"2176\">\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0627\u0645\u0631\u0648\u0632 \u06a9\u0647 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc\u200c\u0647\u0627 \u0628\u0627\u06cc\u062f \u0628\u0631 \u0627\u0633\u0627\u0633 \u062f\u0627\u062f\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0627\u0634\u062f\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 Google Tag Manager \u0646\u0647 \u06cc\u06a9 \u0627\u0646\u062a\u062e\u0627\u0628\u060c \u0628\u0644\u06a9\u0647 \u06cc\u06a9 <strong data-start=\"2036\" data-end=\"2045\">\u0636\u0631\u0648\u0631\u062a<\/strong> \u0627\u0633\u062a. \u0647\u0631\u0686\u0647 \u0632\u0648\u062f\u062a\u0631 \u0628\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0622\u0646 \u0645\u0633\u0644\u0637 \u0634\u0648\u06cc\u062f\u060c \u0632\u0648\u062f\u062a\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062f\u0642\u06cc\u0642\u200c\u062a\u0631\u060c \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0645\u0648\u0641\u0642\u200c\u062a\u0631 \u0648 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u062a\u0631\u06cc \u0628\u0633\u0627\u0632\u06cc\u062f.<\/p>\n<p class=\"\" data-start=\"2178\" data-end=\"2356\">\u067e\u0633 \u0627\u06af\u0631 \u062a\u0627 \u0627\u0645\u0631\u0648\u0632 \u0627\u0632 GTM \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f\u060c \u0647\u0645\u06cc\u0646 \u062d\u0627\u0644\u0627 \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u062f. \u062d\u062a\u06cc \u0627\u06af\u0631 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0646\u0648\u06cc\u0633 \u0646\u06cc\u0633\u062a\u06cc\u062f\u060c \u0646\u06af\u0631\u0627\u0646 \u0646\u0628\u0627\u0634\u06cc\u062f\u061b GTM \u0628\u0631\u0627\u06cc \u0647\u0645\u0647 \u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647. \u062a\u0646\u0647\u0627 \u0686\u06cc\u0632\u06cc \u06a9\u0647 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u062f\u060c \u06a9\u0645\u06cc \u06a9\u0646\u062c\u06a9\u0627\u0648\u06cc \u0648 \u062a\u0645\u0631\u06cc\u0646 \u0627\u0633\u062a.<\/p>\n<div class=\"psk-new\">\n<h2><span class=\"ez-toc-section\" id=\"%D8%B3%D8%A7%D8%AE%D8%AA_%D8%B1%D9%88%DB%8C%D8%AF%D8%A7%D8%AF_%C2%AB%D8%A7%D8%B1%D8%B3%D8%A7%D9%84_%D9%81%D8%B1%D9%85%C2%BB_%D8%AF%D8%B1_GTM_%D9%88_GA4_%DA%AF%D8%A7%D9%85%E2%80%8C%D8%A8%D9%87%E2%80%8C%DA%AF%D8%A7%D9%85\"><\/span>\u0633\u0627\u062e\u062a \u0631\u0648\u06cc\u062f\u0627\u062f \u00ab\u0627\u0631\u0633\u0627\u0644 \u0641\u0631\u0645\u00bb \u062f\u0631 GTM \u0648 GA4 (\u06af\u0627\u0645\u200c\u0628\u0647\u200c\u06af\u0627\u0645)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>\u062f\u0631 Variables\u060c \u0645\u062a\u063a\u06cc\u0631\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc Form \u0631\u0627 \u0641\u0639\u0627\u0644 \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u06cc\u06a9 \u062a\u0631\u06cc\u06af\u0631 \u0627\u0632 \u0646\u0648\u0639 Form Submission \u0628\u0633\u0627\u0632\u06cc\u062f (\u06cc\u0627 \u0628\u0631\u0627\u06cc \u0641\u0631\u0645\u200c\u0647\u0627\u06cc AJAX\u060c \u062a\u0631\u06cc\u06af\u0631 Element Visibility \u0631\u0648\u06cc \u067e\u06cc\u0627\u0645 \u0645\u0648\u0641\u0642\u06cc\u062a).<\/li>\n<li>\u06cc\u06a9 \u062a\u06af Google Analytics: GA4 Event \u0628\u0627 \u0646\u0627\u0645 \u0631\u0648\u06cc\u062f\u0627\u062f <code>generate_lead<\/code> \u0628\u0633\u0627\u0632\u06cc\u062f.<\/li>\n<li>\u062a\u0631\u06cc\u06af\u0631 \u0631\u0627 \u0628\u0647 \u062a\u06af \u0645\u062a\u0635\u0644 \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0628\u0627 Preview \u0641\u0631\u0645 \u0631\u0627 \u0627\u0631\u0633\u0627\u0644 \u06a9\u0646\u06cc\u062f \u0648 \u0627\u0632 \u0627\u062c\u0631\u0627\u06cc \u062a\u06af \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u062f.<\/li>\n<li>\u062f\u0631 GA4 \u0631\u0648\u06cc\u062f\u0627\u062f \u0631\u0627 \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 Key Event \u0639\u0644\u0627\u0645\u062a \u0628\u0632\u0646\u06cc\u062f.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B3%D8%A7%D8%AE%D8%AA%D8%A7%D8%B1_%D9%86%D8%A7%D9%85%E2%80%8C%DA%AF%D8%B0%D8%A7%D8%B1%DB%8C_%D9%BE%DB%8C%D8%B4%D9%86%D9%87%D8%A7%D8%AF%DB%8C\"><\/span>\u0633\u0627\u062e\u062a\u0627\u0631 \u0646\u0627\u0645\u200c\u06af\u0630\u0627\u0631\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>\u0646\u0648\u0639<\/th>\n<th>\u0627\u0644\u06af\u0648<\/th>\n<th>\u0646\u0645\u0648\u0646\u0647<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u062a\u06af<\/td>\n<td>\u0627\u0628\u0632\u0627\u0631 &#8211; \u0646\u0648\u0639 &#8211; \u062c\u0632\u0626\u06cc\u0627\u062a<\/td>\n<td>GA4 &#8211; Event &#8211; Form Submit<\/td>\n<\/tr>\n<tr>\n<td>\u062a\u0631\u06cc\u06af\u0631<\/td>\n<td>\u0646\u0648\u0639 &#8211; \u0634\u0631\u0637<\/td>\n<td>Click &#8211; Phone Link<\/td>\n<\/tr>\n<tr>\n<td>\u0645\u062a\u063a\u06cc\u0631<\/td>\n<td>\u0646\u0648\u0639 &#8211; \u0646\u0627\u0645<\/td>\n<td>DLV &#8211; product_id<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%DA%86%DA%A9%E2%80%8C%D9%84%DB%8C%D8%B3%D8%AA_GTM_%D8%B3%D8%A7%D9%84%D9%85\"><\/span>\u0686\u06a9\u200c\u0644\u06cc\u0633\u062a GTM \u0633\u0627\u0644\u0645<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"psk-checklist\">\n<li>\u0641\u0642\u0637 \u0627\u0641\u0631\u0627\u062f \u0636\u0631\u0648\u0631\u06cc \u062f\u0633\u062a\u0631\u0633\u06cc Publish \u062f\u0627\u0631\u0646\u062f.<\/li>\n<li>\u0647\u0631 \u0627\u0646\u062a\u0634\u0627\u0631 \u0628\u0627 \u062a\u0648\u0636\u06cc\u062d \u0646\u0633\u062e\u0647 (Version Name) \u062b\u0628\u062a \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n<li>\u062a\u06af\u200c\u0647\u0627\u06cc \u0628\u06cc\u200c\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0648 \u062a\u06a9\u0631\u0627\u0631\u06cc \u062d\u0630\u0641 \u0634\u062f\u0647\u200c\u0627\u0646\u062f.<\/li>\n<li>\u062a\u06af\u200c\u0647\u0627\u06cc \u0634\u062e\u0635 \u062b\u0627\u0644\u062b \u0633\u0646\u06af\u06cc\u0646 \u0628\u0627 \u062a\u0627\u062e\u06cc\u0631 \u06cc\u0627 \u0628\u0639\u062f \u0627\u0632 \u062a\u0639\u0627\u0645\u0644 \u0627\u062c\u0631\u0627 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/li>\n<li>\u06a9\u062f GTM \u0641\u0642\u0637 \u06cc\u06a9 \u0628\u0627\u0631 \u062f\u0631 \u0633\u0627\u06cc\u062a \u0646\u0635\u0628 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/li>\n<\/ul>\n<p>\u0645\u0631\u062a\u0628\u0637: <a href=\"https:\/\/pasokh.agency\/mag\/google-analytics\/\">\u0622\u0645\u0648\u0632\u0634 GA4<\/a> \u00b7 <a href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/\">UTM<\/a><\/p>\n<\/div>\n<div class=\"psk-new\">\n<div class=\"psk-ext\" data-psk-ext=\"1\">\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D8%B9%D9%85%D8%A7%D8%B1%DB%8C_GTM_%D8%AF%D8%B1_%DB%8C%DA%A9_%D9%86%DA%AF%D8%A7%D9%87_%D8%AA%DA%AF%D8%8C_%D8%AA%D8%B1%DB%8C%DA%AF%D8%B1%D8%8C_%D9%85%D8%AA%D8%BA%DB%8C%D8%B1\"><\/span>\u0645\u0639\u0645\u0627\u0631\u06cc GTM \u062f\u0631 \u06cc\u06a9 \u0646\u06af\u0627\u0647: \u062a\u06af\u060c \u062a\u0631\u06cc\u06af\u0631\u060c \u0645\u062a\u063a\u06cc\u0631<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0647\u0631 \u0686\u06cc\u0632\u06cc \u06a9\u0647 \u062f\u0631 \u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 \u0645\u06cc\u200c\u0633\u0627\u0632\u06cc\u062f\u060c \u062a\u0631\u06a9\u06cc\u0628\u06cc \u0627\u0632 \u0633\u0647 \u062c\u0632\u0621 \u0627\u0633\u062a. \u0627\u06af\u0631 \u0627\u06cc\u0646 \u0633\u0647 \u0631\u0627 \u062f\u0631\u0633\u062a \u0628\u0641\u0647\u0645\u06cc\u062f\u060c \u0633\u0627\u062e\u062a\u0646 \u0647\u0631 \u0631\u0648\u06cc\u062f\u0627\u062f \u062c\u062f\u06cc\u062f \u0641\u0642\u0637 \u06cc\u06a9 \u0628\u0627\u0632\u06cc \u062a\u0631\u06a9\u06cc\u0628 \u0627\u0633\u062a:<\/p>\n<figure class=\"psk-figure\"><img width=\"1200\" height=\"477\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/gtm-tag-trigger-variable.webp\" class=\"attachment-full size-full\" alt=\"\u0633\u0647 \u062c\u0632\u0621 \u0627\u0635\u0644\u06cc \u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631: \u062a\u06af\u060c \u062a\u0631\u06cc\u06af\u0631 \u0648 \u0645\u062a\u063a\u06cc\u0631 \u0647\u0645\u0631\u0627\u0647 \u0628\u0627 \u0645\u062b\u0627\u0644\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/gtm-tag-trigger-variable.webp 1200w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/gtm-tag-trigger-variable-300x119.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/gtm-tag-trigger-variable-1024x407.webp 1024w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/gtm-tag-trigger-variable-768x305.webp 768w\" \/><figcaption>\u0647\u0631 \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u062f\u0631 GTM \u062a\u0631\u06a9\u06cc\u0628\u06cc \u0627\u0632 \u062a\u06af\u060c \u062a\u0631\u06cc\u06af\u0631 \u0648 \u0645\u062a\u063a\u06cc\u0631 \u0627\u0633\u062a<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"%D8%AF%DB%8C%D8%AA%D8%A7_%D9%84%D8%A7%DB%8C%D8%B1%D8%9B_%D8%B2%D8%A8%D8%A7%D9%86_%D9%85%D8%B4%D8%AA%D8%B1%DA%A9_%D8%B3%D8%A7%DB%8C%D8%AA_%D9%88_GTM\"><\/span>\u062f\u06cc\u062a\u0627 \u0644\u0627\u06cc\u0631\u061b \u0632\u0628\u0627\u0646 \u0645\u0634\u062a\u0631\u06a9 \u0633\u0627\u06cc\u062a \u0648 GTM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u062f\u06cc\u062a\u0627 \u0644\u0627\u06cc\u0631 (Data Layer) \u06cc\u06a9 \u0622\u0631\u0627\u06cc\u0647 \u062c\u0627\u0648\u0627\u0627\u0633\u06a9\u0631\u06cc\u067e\u062a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0633\u0627\u06cc\u062a \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0647\u0645 \u0631\u0627 \u062f\u0631 \u0622\u0646 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f \u0648 GTM \u0627\u0632 \u0622\u0646 \u0645\u06cc\u200c\u062e\u0648\u0627\u0646\u062f. \u0628\u062f\u0648\u0646 \u062f\u06cc\u062a\u0627 \u0644\u0627\u06cc\u0631\u060c GTM \u0645\u062c\u0628\u0648\u0631 \u0627\u0633\u062a \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0627 \u0627\u0632 \u0638\u0627\u0647\u0631 \u0635\u0641\u062d\u0647 (\u0645\u062a\u0646 \u062f\u06a9\u0645\u0647\u200c\u0647\u0627\u060c \u06a9\u0644\u0627\u0633\u200c\u0647\u0627\u06cc CSS) \u062d\u062f\u0633 \u0628\u0632\u0646\u062f \u06a9\u0647 \u0628\u0627 \u0647\u0631 \u062a\u063a\u06cc\u06cc\u0631 \u0637\u0631\u0627\u062d\u06cc \u062e\u0631\u0627\u0628 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<pre>&lt;script&gt;\nwindow.dataLayer = window.dataLayer || [];\nwindow.dataLayer.push({\n  event: 'purchase',\n  ecommerce: {\n    transaction_id: 'T-10234',\n    value: 4850000,\n    currency: 'IRR',\n    items: [{ item_id: 'SKU-88', item_name: '\u06a9\u0641\u0634 \u0631\u0627\u0646\u06cc\u0646\u06af', price: 4850000, quantity: 1 }]\n  }\n});\n&lt;\/script&gt;<\/pre>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0645\u062b\u0627\u0644\u060c \u0628\u0639\u062f \u0627\u0632 \u062e\u0631\u06cc\u062f \u0645\u0648\u0641\u0642\u060c \u0633\u0627\u06cc\u062a \u0631\u0648\u06cc\u062f\u0627\u062f <code>purchase<\/code> \u0631\u0627 \u0628\u0627 \u062c\u0632\u0626\u06cc\u0627\u062a \u0633\u0641\u0627\u0631\u0634 \u062f\u0631 \u062f\u06cc\u062a\u0627 \u0644\u0627\u06cc\u0631 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f. \u062f\u0631 GTM \u06cc\u06a9 \u062a\u0631\u06cc\u06af\u0631 \u0627\u0632 \u0646\u0648\u0639 Custom Event \u0628\u0627 \u0646\u0627\u0645 <code>purchase<\/code> \u0648 \u06cc\u06a9 \u062a\u06af GA4 Event \u0645\u06cc\u200c\u0633\u0627\u0632\u06cc\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647 \u0631\u0627 \u0628\u0647 <a href=\"https:\/\/pasokh.agency\/mag\/google-analytics\/\">\u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u06f4<\/a> \u0628\u0641\u0631\u0633\u062a\u062f. \u0627\u0641\u0632\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u0631\u0627\u06cc\u062c \u0648\u0648\u06a9\u0627\u0645\u0631\u0633 \u0627\u06cc\u0646 \u06a9\u062f \u0631\u0627 \u0628\u0647\u200c\u0637\u0648\u0631 \u062e\u0648\u062f\u06a9\u0627\u0631 \u062a\u0648\u0644\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B9%DB%8C%D8%A8%E2%80%8C%DB%8C%D8%A7%D8%A8%DB%8C_%D8%B1%D8%A7%DB%8C%D8%AC_%D8%AF%D8%B1_GTM\"><\/span>\u0639\u06cc\u0628\u200c\u06cc\u0627\u0628\u06cc \u0631\u0627\u06cc\u062c \u062f\u0631 GTM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>\u0645\u0634\u06a9\u0644<\/th>\n<th>\u0639\u0644\u062a \u0645\u062d\u062a\u0645\u0644<\/th>\n<th>\u0631\u0627\u0647 \u0628\u0631\u0631\u0633\u06cc<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u062a\u06af \u0627\u062c\u0631\u0627 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f<\/td>\n<td>\u0634\u0631\u0637 \u062a\u0631\u06cc\u06af\u0631 \u062f\u0631\u0633\u062a \u0646\u06cc\u0633\u062a \u06cc\u0627 \u0646\u0633\u062e\u0647 \u0645\u0646\u062a\u0634\u0631 \u0646\u0634\u062f\u0647<\/td>\n<td>\u062d\u0627\u0644\u062a Preview \u0648 \u0628\u0631\u0631\u0633\u06cc Tags Not Fired<\/td>\n<\/tr>\n<tr>\n<td>\u0631\u0648\u06cc\u062f\u0627\u062f \u062f\u0648 \u0628\u0627\u0631 \u062b\u0628\u062a \u0645\u06cc\u200c\u0634\u0648\u062f<\/td>\n<td>\u06a9\u062f GA4 \u0647\u0645 \u0645\u0633\u062a\u0642\u06cc\u0645 \u062f\u0631 \u0642\u0627\u0644\u0628 \u0648 \u0647\u0645 \u062f\u0631 GTM \u0646\u0635\u0628 \u0634\u062f\u0647<\/td>\n<td>\u0628\u0631\u0631\u0633\u06cc \u0633\u0648\u0631\u0633 \u0635\u0641\u062d\u0647 \u0628\u0631\u0627\u06cc \u06a9\u062f gtag \u062a\u06a9\u0631\u0627\u0631\u06cc<\/td>\n<\/tr>\n<tr>\n<td>\u062f\u0627\u062f\u0647 \u062f\u0631 GA4 \u0646\u0645\u06cc\u200c\u0622\u06cc\u062f<\/td>\n<td>\u0634\u0646\u0627\u0633\u0647 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0627\u0634\u062a\u0628\u0627\u0647 \u06cc\u0627 \u0645\u0633\u062f\u0648\u062f\u06a9\u0646\u0646\u062f\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a<\/td>\n<td>DebugView \u062f\u0631 GA4 \u0648 \u0628\u0631\u0631\u0633\u06cc \u062a\u0628 Network \u0645\u0631\u0648\u0631\u06af\u0631<\/td>\n<\/tr>\n<tr>\n<td>\u06a9\u0644\u06cc\u06a9 \u0641\u0631\u0645 \u062b\u0628\u062a \u0646\u0645\u06cc\u200c\u0634\u0648\u062f<\/td>\n<td>\u0641\u0631\u0645 \u0628\u0627 AJAX \u0627\u0631\u0633\u0627\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u0631\u0648\u06cc\u062f\u0627\u062f Form Submit \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u0627\u062c\u0631\u0627 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f<\/td>\n<td>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0631\u0648\u06cc\u062f\u0627\u062f \u0645\u0648\u0641\u0642\u06cc\u062a \u0641\u0631\u0645 \u062f\u0631 \u062f\u06cc\u062a\u0627 \u0644\u0627\u06cc\u0631 \u06cc\u0627 \u062a\u0631\u06cc\u06af\u0631 \u0646\u0645\u0627\u06cc\u0634 \u067e\u06cc\u0627\u0645 \u062a\u0634\u06a9\u0631<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"psk-callout psk-callout--tip\"><strong>\u0647\u0645\u06cc\u0634\u0647 \u0642\u0628\u0644 \u0627\u0632 \u0627\u0646\u062a\u0634\u0627\u0631\u060c Preview<\/strong><\/p>\n<p>\u0647\u0631 \u062a\u063a\u06cc\u06cc\u0631\u06cc \u062f\u0631 GTM \u0631\u0627 \u0627\u0648\u0644 \u062f\u0631 \u062d\u0627\u0644\u062a Preview \u0622\u0632\u0645\u0627\u06cc\u0634 \u06a9\u0646\u06cc\u062f \u0648 \u0628\u0631\u0627\u06cc \u0647\u0631 \u0646\u0633\u062e\u0647 \u0645\u0646\u062a\u0634\u0631\u0634\u062f\u0647\u060c \u062a\u0648\u0636\u06cc\u062d \u0628\u0646\u0648\u06cc\u0633\u06cc\u062f \u06a9\u0647 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u062a\u063a\u06cc\u06cc\u0631 \u06a9\u0631\u062f\u0647. \u0627\u06af\u0631 \u0645\u0634\u06a9\u0644\u06cc \u067e\u06cc\u0634 \u0622\u0645\u062f\u060c \u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0646\u0633\u062e\u0647 \u0642\u0628\u0644 \u0641\u0642\u0637 \u06cc\u06a9 \u06a9\u0644\u06cc\u06a9 \u0627\u0633\u062a\u060c \u0628\u0647 \u0634\u0631\u0637\u06cc \u06a9\u0647 \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u062f\u0627\u0645 \u0646\u0633\u062e\u0647 \u0633\u0627\u0644\u0645 \u0628\u0648\u062f\u0647.<\/p>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B3%D9%88%D8%A7%D9%84%D8%A7%D8%AA_%D9%85%D8%AA%D8%AF%D8%A7%D9%88%D9%84\"><\/span>\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A2%DB%8C%D8%A7_GTM_%D8%B3%D8%B1%D8%B9%D8%AA_%D8%B3%D8%A7%DB%8C%D8%AA_%D8%B1%D8%A7_%DA%A9%D9%85_%D9%85%DB%8C%E2%80%8C%DA%A9%D9%86%D8%AF%D8%9F\"><\/span>\u0622\u06cc\u0627 GTM \u0633\u0631\u0639\u062a \u0633\u0627\u06cc\u062a \u0631\u0627 \u06a9\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062e\u0648\u062f GTM \u0633\u0628\u06a9 \u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u0647\u0631 \u062a\u06af\u06cc \u06a9\u0647 \u062f\u0627\u062e\u0644 \u0622\u0646 \u0627\u0636\u0627\u0641\u0647 \u06a9\u0646\u06cc\u062f \u0628\u0627\u0631 \u0627\u0636\u0627\u0641\u0647 \u062f\u0627\u0631\u062f\u061b \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u0639\u062f\u0627\u062f \u0648 \u0632\u0645\u0627\u0646 \u0627\u062c\u0631\u0627\u06cc \u062a\u06af\u200c\u0647\u0627 \u0645\u0647\u0645 \u0627\u0633\u062a.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"GTM_%D8%AC%D8%A7%DB%8C%DA%AF%D8%B2%DB%8C%D9%86_GA4_%D8%A7%D8%B3%D8%AA%D8%9F\"><\/span>GTM \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 GA4 \u0627\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062e\u06cc\u0631\u061b GTM \u0627\u0628\u0632\u0627\u0631 \u0646\u0635\u0628 \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u06af\u200c\u0647\u0627\u0633\u062a \u0648 GA4 \u0627\u0628\u0632\u0627\u0631 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u061b \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0627 \u0647\u0645 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A8%D8%AF%D9%88%D9%86_%D8%A8%D8%B1%D9%86%D8%A7%D9%85%D9%87%E2%80%8C%D9%86%D9%88%DB%8C%D8%B3%DB%8C_%D9%85%DB%8C%E2%80%8C%D8%AA%D9%88%D8%A7%D9%86_%D8%A8%D8%A7_GTM_%DA%A9%D8%A7%D8%B1_%DA%A9%D8%B1%D8%AF%D8%9F\"><\/span>\u0628\u062f\u0648\u0646 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0646\u0648\u06cc\u0633\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0627 GTM \u06a9\u0627\u0631 \u06a9\u0631\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0647\u0627\u06cc \u0631\u0627\u06cc\u062c \u0628\u0644\u0647\u061b \u0628\u0631\u0627\u06cc dataLayer \u0648 \u0631\u0648\u06cc\u062f\u0627\u062f\u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0641\u0631\u0648\u0634\u06af\u0627\u0647\u06cc \u0647\u0645\u06a9\u0627\u0631\u06cc \u0628\u0627 \u062a\u0648\u0633\u0639\u0647\u200c\u062f\u0647\u0646\u062f\u0647 \u0644\u0627\u0632\u0645 \u0627\u0633\u062a.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Server-side_GTM_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span>Server-side GTM \u0686\u06cc\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0646\u0633\u062e\u0647 \u0633\u0645\u062a \u0633\u0631\u0648\u0631 \u06a9\u0647 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0633\u0631\u0648\u0631 \u0634\u0645\u0627 \u0627\u0631\u0633\u0627\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061b \u062f\u0642\u062a \u0648 \u06a9\u0646\u062a\u0631\u0644 \u0628\u06cc\u0634\u062a\u0631\u060c \u0627\u0645\u0627 \u067e\u06cc\u0686\u06cc\u062f\u06af\u06cc \u0648 \u0647\u0632\u06cc\u0646\u0647 \u0628\u0627\u0644\u0627\u062a\u0631.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 \u0647\u0645\u0647 \u062a\u06af\u200c\u0647\u0627\u06cc \u0633\u0627\u06cc\u062a \u0631\u0627 \u06cc\u06a9\u062c\u0627 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f\u0639\u06a9\u0633: Ang\u00e8le Kamp \u062f\u0631 Unsplash \u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 (GTM) \u0686\u06cc\u0633\u062a\u061f \u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 (Google Tag Manager) \u06cc\u0627 \u0628\u0647 \u0627\u062e\u062a\u0635\u0627\u0631 GTM\u060c \u0627\u0628\u0632\u0627\u0631\u06cc \u0631\u0627\u06cc\u06af\u0627\u0646 \u0648 \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0627\u0632 \u0634\u0631\u06a9\u062a \u06af\u0648\u06af\u0644 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0622\u0633\u0627\u0646 \u0648 \u0633\u0631\u06cc\u0639 \u062a\u06af\u200c\u0647\u0627 \u06cc\u0627 \u0628\u0631\u0686\u0633\u0628\u200c\u0647\u0627\u06cc \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u0622\u0646\u0627\u0644\u06cc\u0632 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,25],"tags":[],"class_list":["post-915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-seo-tools"],"psk_card":{"img":{"src":"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/google-tag-manager-cover-768x403.webp","w":768,"h":403,"alt":"\u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 \u0686\u06cc\u0633\u062a\u061f \u2014 \u0645\u0639\u0631\u0641\u06cc Google Tag Manager \u0648 \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc \u0627\u0648\u0644\u06cc\u0647 \u0622\u0646"},"cat":"\u0622\u0645\u0648\u0632\u0634 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc"},"formatted_date":"\u06f2\u06f1 \u0641\u0631\u0648\u0631\u062f\u06cc\u0646  \u06f1\u06f4\u06f0\u06f4","_links":{"self":[{"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/posts\/915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/comments?post=915"}],"version-history":[{"count":10,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/posts\/915\/revisions"}],"predecessor-version":[{"id":2815,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/posts\/915\/revisions\/2815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/media\/1240"}],"wp:attachment":[{"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/media?parent=915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/categories?post=915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/tags?post=915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}