{"id":861,"date":"2025-04-05T11:24:01","date_gmt":"2025-04-05T07:54:01","guid":{"rendered":"https:\/\/pasokh.agency\/mag\/?p=861"},"modified":"2026-09-25T11:51:39","modified_gmt":"2026-09-25T08:21:39","slug":"urchin-tracking-module","status":"publish","type":"post","link":"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/","title":{"rendered":"UTM \u0686\u06cc\u0633\u062a\u061f \u0622\u0645\u0648\u0632\u0634 \u06a9\u0627\u0645\u0644 \u0633\u0627\u062e\u062a \u0644\u06cc\u0646\u06a9 UTM \u0628\u0631\u0627\u06cc \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u06f4"},"content":{"rendered":"<p class=\"\" data-start=\"91\" data-end=\"546\">\u062a\u062d\u0644\u06cc\u0644 \u0648 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u060c \u0628\u0647\u200c\u0648\u06cc\u0698\u0647 \u062a\u0631\u0627\u0641\u06cc\u06a9\u06cc \u06a9\u0647 \u0627\u0632 \u0645\u0646\u0627\u0628\u0639 \u0645\u062e\u062a\u0644\u0641 \u0628\u0647 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0645\u06cc\u200c\u0622\u06cc\u062f\u060c \u0627\u0645\u0631\u06cc \u0636\u0631\u0648\u0631\u06cc \u0627\u0633\u062a. \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0642\u062f\u0631\u062a\u0645\u0646\u062f\u06cc \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0627\u06cc\u0646 \u0631\u0627\u0633\u062a\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 <strong data-start=\"292\" data-end=\"310\">UTM parameters<\/strong> \u06cc\u0627 \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627\u06cc UTM \u0627\u0633\u062a. \u0627\u06cc\u0646 \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u062a\u0627 \u0645\u0646\u0627\u0628\u0639 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u062f\u0642\u062a \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u067e\u06cc\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647\u060c \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u0645 \u0628\u0647 \u0634\u0645\u0627 \u0622\u0645\u0648\u0632\u0634 \u062f\u0647\u06cc\u0645 \u06a9\u0647 \u0686\u0637\u0648\u0631 <strong data-start=\"484\" data-end=\"491\">UTM<\/strong> \u0628\u0633\u0627\u0632\u06cc\u062f \u0648 \u0627\u06cc\u0646 \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627 \u0631\u0627 \u0628\u0647 <a href=\"https:\/\/pasokh.agency\/mag\/google-analytics\/\">\u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633<\/a> \u0645\u062a\u0635\u0644 \u06a9\u0646\u06cc\u062f.<\/p>\n<div class=\"psk-new\">\n<div class=\"psk-summary\"><strong class=\"psk-summary__t\">\u062e\u0644\u0627\u0635\u0647 \u0645\u0642\u0627\u0644\u0647 \u062f\u0631 \u06cc\u06a9 \u0646\u06af\u0627\u0647<\/strong><\/p>\n<ul>\n<li>UTM \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0627\u0646\u062a\u0647\u0627\u06cc \u0644\u06cc\u0646\u06a9 \u0627\u0636\u0627\u0641\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u062a\u0627 \u0645\u0646\u0628\u0639 \u062f\u0642\u06cc\u0642 \u0628\u0627\u0632\u062f\u06cc\u062f \u062f\u0631 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0645\u0634\u062e\u0635 \u0634\u0648\u062f.<\/li>\n<li>\u067e\u0646\u062c \u067e\u0627\u0631\u0627\u0645\u062a\u0631: source\u060c medium\u060c campaign\u060c term \u0648 content.<\/li>\n<li>\u06cc\u06a9\u062f\u0633\u062a \u0628\u0648\u062f\u0646 \u0646\u0627\u0645\u200c\u06af\u0630\u0627\u0631\u06cc (\u062d\u0631\u0648\u0641 \u06a9\u0648\u0686\u06a9\u060c \u0628\u062f\u0648\u0646 \u0641\u0627\u0635\u0644\u0647) \u0627\u0632 \u0647\u0645\u0647 \u0686\u06cc\u0632 \u0645\u0647\u0645\u200c\u062a\u0631 \u0627\u0633\u062a.<\/li>\n<li>\u0647\u0631\u06af\u0632 \u0628\u0631\u0627\u06cc \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u0633\u0627\u06cc\u062a \u0627\u0632 UTM \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u06a9\u0646\u06cc\u062f.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\" data-start=\"91\" data-end=\"546\"><img width=\"500\" height=\"500\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/utm-parameters.webp\" class=\"attachment-full size-full\" alt=\"\u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627\u06cc UTM \u0628\u0631\u0627\u06cc \u0631\u062f\u06cc\u0627\u0628\u06cc \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/utm-parameters.webp 500w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/utm-parameters-300x300.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/utm-parameters-150x150.webp 150w\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646 \u0633\u0631\u06cc\u0639 \u0647\u0631 \u0628\u062e\u0634\u060c \u0631\u0648\u06cc \u0639\u0646\u0648\u0627\u0646 \u0622\u0646 \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u06cc\u062f<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#UTM_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\" >UTM \u0686\u06cc\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#%DA%86%D8%B1%D8%A7_%D8%A8%D8%A7%DB%8C%D8%AF_%D8%A7%D8%B2_UTM_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%DA%A9%D9%86%DB%8C%D9%85%D8%9F\" >\u0686\u0631\u0627 \u0628\u0627\u06cc\u062f \u0627\u0632 UTM \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u0645\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#%D8%A7%D8%AC%D8%B2%D8%A7%DB%8C_UTM\" >\u0627\u062c\u0632\u0627\u06cc UTM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#%D8%B3%D8%A7%D8%AE%D8%AA_UTM\" >\u0633\u0627\u062e\u062a UTM<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#1_%D8%B1%D9%88%D8%B4_%D8%AF%D8%B3%D8%AA%DB%8C_%D8%B3%D8%A7%D8%AE%D8%AA_UTM\" >1. \u0631\u0648\u0634 \u062f\u0633\u062a\u06cc \u0633\u0627\u062e\u062a UTM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#2_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D8%A7%D8%B2_%D8%A7%D8%A8%D8%B2%D8%A7%D8%B1%D9%87%D8%A7%DB%8C_%D8%A2%D9%86%D9%84%D8%A7%DB%8C%D9%86_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%B3%D8%A7%D8%AE%D8%AA_UTM\" >2. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0631\u0627\u06cc \u0633\u0627\u062e\u062a UTM<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#%D9%BE%DB%8C%DA%AF%DB%8C%D8%B1%DB%8C_UTM_%D8%AF%D8%B1_%DA%AF%D9%88%DA%AF%D9%84_%D8%A2%D9%86%D8%A7%D9%84%DB%8C%D8%AA%DB%8C%DA%A9%D8%B3\" >\u067e\u06cc\u06af\u06cc\u0631\u06cc UTM \u062f\u0631 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#%D9%86%DA%A9%D8%A7%D8%AA_%D9%85%D9%87%D9%85_%D8%AF%D8%B1_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D8%A7%D8%B2_UTM\" >\u0646\u06a9\u0627\u062a \u0645\u0647\u0645 \u062f\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 UTM<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#%D9%BE%D9%86%D8%AC_%D9%BE%D8%A7%D8%B1%D8%A7%D9%85%D8%AA%D8%B1_UTM\" >\u067e\u0646\u062c \u067e\u0627\u0631\u0627\u0645\u062a\u0631 UTM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#%D9%86%D9%85%D9%88%D9%86%D9%87_%D9%84%DB%8C%D9%86%DA%A9%E2%80%8C%D9%87%D8%A7%DB%8C_UTM_%D8%A8%D8%B1%D8%A7%DB%8C_%DA%A9%D8%A7%D9%86%D8%A7%D9%84%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%B1%D8%A7%DB%8C%D8%AC\" >\u0646\u0645\u0648\u0646\u0647 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc UTM \u0628\u0631\u0627\u06cc \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0631\u0627\u06cc\u062c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#%D9%82%D8%B1%D8%A7%D8%B1%D8%AF%D8%A7%D8%AF_%D9%86%D8%A7%D9%85%E2%80%8C%DA%AF%D8%B0%D8%A7%D8%B1%DB%8C_%D8%A7%D8%B3%D8%AA%D8%A7%D9%86%D8%AF%D8%A7%D8%B1%D8%AF\" >\u0642\u0631\u0627\u0631\u062f\u0627\u062f \u0646\u0627\u0645\u200c\u06af\u0630\u0627\u0631\u06cc \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#%D9%85%D8%B4%D8%A7%D9%87%D8%AF%D9%87_%D9%86%D8%AA%D8%A7%DB%8C%D8%AC_UTM_%D8%AF%D8%B1_GA4\" >\u0645\u0634\u0627\u0647\u062f\u0647 \u0646\u062a\u0627\u06cc\u062c UTM \u062f\u0631 GA4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#%D8%A7%D8%B4%D8%AA%D8%A8%D8%A7%D9%87%D8%A7%D8%AA_%D8%B1%D8%A7%DB%8C%D8%AC_%D8%AF%D8%B1_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D8%A7%D8%B2_UTM\" >\u0627\u0634\u062a\u0628\u0627\u0647\u0627\u062a \u0631\u0627\u06cc\u062c \u062f\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 UTM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#UTM_%D8%A8%D8%B1%D8%A7%DB%8C_%DA%A9%D8%A7%D9%86%D8%A7%D9%84%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%B1%D8%A7%DB%8C%D8%AC_%D8%A7%DB%8C%D8%B1%D8%A7%D9%86%DB%8C\" >UTM \u0628\u0631\u0627\u06cc \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0631\u0627\u06cc\u062c \u0627\u06cc\u0631\u0627\u0646\u06cc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#%D8%AA%D8%AD%D9%84%DB%8C%D9%84_%D9%BE%DB%8C%D8%B4%D8%B1%D9%81%D8%AA%D9%87_%DA%A9%D9%85%D9%BE%DB%8C%D9%86%E2%80%8C%D9%87%D8%A7_%D8%AF%D8%B1_GA4\" >\u062a\u062d\u0644\u06cc\u0644 \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u062f\u0631 GA4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#%D8%A2%D9%86%D8%A7%D8%AA%D9%88%D9%85%DB%8C_%DB%8C%DA%A9_%D9%84%DB%8C%D9%86%DA%A9_UTM\" >\u0622\u0646\u0627\u062a\u0648\u0645\u06cc \u06cc\u06a9 \u0644\u06cc\u0646\u06a9 UTM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#%D8%AC%D8%AF%D9%88%D9%84_%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA_UTM_%D8%AA%DB%8C%D9%85%DB%8C\" >\u062c\u062f\u0648\u0644 \u0645\u062f\u06cc\u0631\u06cc\u062a UTM \u062a\u06cc\u0645\u06cc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#UTM_%D8%AF%D8%B1_%D9%BE%DB%8C%D8%A7%D9%85%DA%A9%D8%8C_%DA%A9%DB%8C%D9%88%D8%A2%D8%B1_%DA%A9%D8%AF_%D9%88_%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA_%D8%A2%D9%81%D9%84%D8%A7%DB%8C%D9%86\" >UTM \u062f\u0631 \u067e\u06cc\u0627\u0645\u06a9\u060c \u06a9\u06cc\u0648\u0622\u0631 \u06a9\u062f \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0641\u0644\u0627\u06cc\u0646<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#%D8%A7%D8%B2_%D8%AF%D8%A7%D8%AF%D9%87_UTM_%D8%AA%D8%A7_%D8%AA%D8%B5%D9%85%DB%8C%D9%85\" >\u0627\u0632 \u062f\u0627\u062f\u0647 UTM \u062a\u0627 \u062a\u0635\u0645\u06cc\u0645<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#%D8%B3%D9%88%D8%A7%D9%84%D8%A7%D8%AA_%D9%85%D8%AA%D8%AF%D8%A7%D9%88%D9%84\" >\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#%D8%A2%DB%8C%D8%A7_UTM_%D8%B1%D9%88%DB%8C_%D8%B3%D8%A6%D9%88_%D8%A7%D8%AB%D8%B1_%D9%85%D9%86%D9%81%DB%8C_%D8%AF%D8%A7%D8%B1%D8%AF%D8%9F\" >\u0622\u06cc\u0627 UTM \u0631\u0648\u06cc \u0633\u0626\u0648 \u0627\u062b\u0631 \u0645\u0646\u0641\u06cc \u062f\u0627\u0631\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#%D8%A8%D8%B1%D8%A7%DB%8C_%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA_%DA%AF%D9%88%DA%AF%D9%84_%D8%A7%D8%AF%D8%B2_%D9%87%D9%85_UTM_%D9%84%D8%A7%D8%B2%D9%85_%D8%A7%D8%B3%D8%AA%D8%9F\" >\u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0647\u0645 UTM \u0644\u0627\u0632\u0645 \u0627\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#%DA%86%D8%B1%D8%A7_UTM_%D8%AF%D8%B1_%D9%84%DB%8C%D9%86%DA%A9%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%AF%D8%A7%D8%AE%D9%84%DB%8C_%D9%85%D9%85%D9%86%D9%88%D8%B9_%D8%A7%D8%B3%D8%AA%D8%9F\" >\u0686\u0631\u0627 UTM \u062f\u0631 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u0645\u0645\u0646\u0648\u0639 \u0627\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/#%DA%A9%D8%AF%D8%A7%D9%85_%D9%BE%D8%A7%D8%B1%D8%A7%D9%85%D8%AA%D8%B1%D9%87%D8%A7_%D8%A7%D8%AC%D8%A8%D8%A7%D8%B1%DB%8C%E2%80%8C%D8%A7%D9%86%D8%AF%D8%9F\" >\u06a9\u062f\u0627\u0645 \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627 \u0627\u062c\u0628\u0627\u0631\u06cc\u200c\u0627\u0646\u062f\u061f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3 class=\"\" data-start=\"548\" data-end=\"561\"><span class=\"ez-toc-section\" id=\"UTM_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span>UTM \u0686\u06cc\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"563\" data-end=\"998\">\u0642\u0628\u0644 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0648\u0627\u0631\u062f \u062c\u0632\u0626\u06cc\u0627\u062a \u0633\u0627\u062e\u062a UTM \u0634\u0648\u06cc\u0645\u060c \u0628\u0627\u06cc\u062f \u0628\u062f\u0627\u0646\u06cc\u0645 \u06a9\u0647 UTM \u0628\u0647\u200c\u0637\u0648\u0631 \u06a9\u0644\u06cc \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0627\u0631\u062f. UTM \u0645\u062e\u0641\u0641 <strong data-start=\"666\" data-end=\"692\">Urchin Tracking Module<\/strong> \u0627\u0633\u062a. \u0627\u06cc\u0646 \u06cc\u06a9 \u06a9\u062f \u06a9\u0648\u0686\u06a9 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc URL \u0627\u0636\u0627\u0641\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u062a\u0627 \u0628\u0647 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u062a\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0642\u06cc\u0642\u200c\u062a\u0631\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u0628\u0647\u200c\u062f\u0633\u062a \u0622\u0648\u0631\u062f. \u0628\u0647 \u0639\u0628\u0627\u0631\u062a \u0633\u0627\u062f\u0647\u200c\u062a\u0631\u060c \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 UTM \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0647\u0645\u0686\u0648\u0646 \u0645\u0646\u0627\u0628\u0639 \u062a\u0631\u0627\u0641\u06cc\u06a9 (\u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u0627\u06cc\u0645\u06cc\u0644\u060c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0648 \u063a\u06cc\u0631\u0647)\u060c \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0648 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0631\u0627 \u062a\u062c\u0632\u06cc\u0647\u200c\u0648\u062a\u062d\u0644\u06cc\u0644 \u06a9\u0646\u06cc\u062f.<\/p>\n<h3 class=\"\" data-start=\"1000\" data-end=\"1033\"><span class=\"ez-toc-section\" id=\"%DA%86%D8%B1%D8%A7_%D8%A8%D8%A7%DB%8C%D8%AF_%D8%A7%D8%B2_UTM_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%DA%A9%D9%86%DB%8C%D9%85%D8%9F\"><\/span>\u0686\u0631\u0627 \u0628\u0627\u06cc\u062f \u0627\u0632 UTM \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u0645\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"1035\" data-end=\"1080\">\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 UTM \u0628\u0647 \u0634\u0645\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647:<\/p>\n<ul data-start=\"1082\" data-end=\"1521\">\n<li class=\"\" data-start=\"1082\" data-end=\"1221\">\n<p class=\"\" data-start=\"1084\" data-end=\"1221\"><strong data-start=\"1084\" data-end=\"1116\">\u0645\u0646\u0627\u0628\u0639 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f<\/strong>: \u0645\u062b\u0644\u0627\u064b \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0628\u06cc\u0646\u06cc\u062f \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0632 \u0637\u0631\u06cc\u0642 <a href=\"https:\/\/pasokh.agency\/mag\/google-ads\/\">\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644<\/a>\u060c \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u06cc\u0627 \u0627\u06cc\u0645\u06cc\u0644 \u0628\u0647 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0622\u0645\u062f\u0647\u200c\u0627\u0646\u062f.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1222\" data-end=\"1405\">\n<p class=\"\" data-start=\"1224\" data-end=\"1405\"><strong data-start=\"1224\" data-end=\"1263\">\u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f<\/strong>: \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 UTM \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647\u200c\u0631\u0627\u062d\u062a\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0647\u0631 \u06a9\u0645\u067e\u06cc\u0646\u06cc \u0631\u0627 \u06a9\u0647 \u0627\u062c\u0631\u0627 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u062f\u0631 \u0635\u0648\u0631\u062a \u0644\u0632\u0648\u0645 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc\u200c\u0647\u0627\u06cc \u0644\u0627\u0632\u0645 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1406\" data-end=\"1521\">\n<p class=\"\" data-start=\"1408\" data-end=\"1521\"><strong data-start=\"1408\" data-end=\"1435\">\u067e\u06cc\u06af\u06cc\u0631\u06cc \u062f\u0642\u06cc\u0642\u200c\u062a\u0631 \u062a\u0628\u062f\u06cc\u0644\u200c\u0647\u0627<\/strong>: UTM \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u062a\u0628\u062f\u06cc\u0644\u200c\u0647\u0627 (conversion) \u0631\u0627 \u0627\u0632 \u0645\u0646\u0627\u0628\u0639 \u0645\u062e\u062a\u0644\u0641 \u0628\u0647\u200c\u062f\u0642\u062a \u067e\u06cc\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"1523\" data-end=\"1536\"><span class=\"ez-toc-section\" id=\"%D8%A7%D8%AC%D8%B2%D8%A7%DB%8C_UTM\"><\/span>\u0627\u062c\u0632\u0627\u06cc UTM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"1538\" data-end=\"1596\">\u06cc\u06a9 \u0644\u06cc\u0646\u06a9 UTM \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0634\u0627\u0645\u0644 \u067e\u0646\u062c \u0628\u062e\u0634 \u0627\u0635\u0644\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0639\u0628\u0627\u0631\u062a\u200c\u0627\u0646\u062f \u0627\u0632:<\/p>\n<ol data-start=\"1598\" data-end=\"2428\">\n<li class=\"\" data-start=\"1598\" data-end=\"1751\">\n<p class=\"\" data-start=\"1601\" data-end=\"1751\"><strong data-start=\"1601\" data-end=\"1615\">utm_source<\/strong>: \u0627\u06cc\u0646 \u067e\u0627\u0631\u0627\u0645\u062a\u0631 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0632 \u06a9\u062f\u0627\u0645 \u0645\u0646\u0628\u0639 \u0622\u0645\u062f\u0647 \u0627\u0633\u062a. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u0628\u06af\u0648\u06cc\u062f \u06a9\u0647 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0632 \u0641\u06cc\u0633\u0628\u0648\u06a9\u060c \u06af\u0648\u06af\u0644 \u06cc\u0627 \u0627\u06cc\u0645\u06cc\u0644 \u0627\u0633\u062a.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1756\" data-end=\"1892\">\n<p class=\"\" data-start=\"1759\" data-end=\"1892\"><strong data-start=\"1759\" data-end=\"1773\">utm_medium<\/strong>: \u0627\u06cc\u0646 \u067e\u0627\u0631\u0627\u0645\u062a\u0631 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0632 \u06a9\u062f\u0627\u0645 \u0631\u0633\u0627\u0646\u0647 \u0622\u0645\u062f\u0647 \u0627\u0633\u062a. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u067e\u0648\u0644\u06cc\u060c \u067e\u0633\u062a\u200c\u0647\u0627\u06cc \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9\u060c \u0627\u06cc\u0645\u06cc\u0644 \u0648 \u063a\u06cc\u0631\u0647.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1894\" data-end=\"2073\">\n<p class=\"\" data-start=\"1897\" data-end=\"2073\"><strong data-start=\"1897\" data-end=\"1913\">utm_campaign<\/strong>: \u0627\u06cc\u0646 \u067e\u0627\u0631\u0627\u0645\u062a\u0631 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u06a9\u0645\u067e\u06cc\u0646 \u062e\u0627\u0635\u06cc \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0628\u0627\u0639\u062b \u062c\u0630\u0628 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0634\u062f\u0647 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0631\u0627\u06cc \u067e\u06cc\u06af\u06cc\u0631\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2075\" data-end=\"2212\">\n<p class=\"\" data-start=\"2078\" data-end=\"2212\"><strong data-start=\"2078\" data-end=\"2090\">utm_term<\/strong>: \u0627\u06cc\u0646 \u067e\u0627\u0631\u0627\u0645\u062a\u0631 \u0628\u0631\u0627\u06cc \u067e\u06cc\u06af\u06cc\u0631\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u062f\u0631 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u067e\u0631\u062f\u0627\u062e\u062a \u0628\u0647 \u0627\u0632\u0627\u06cc \u06a9\u0644\u06cc\u06a9 (PPC) \u0645\u062b\u0644 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0628\u0647\u200c\u06a9\u0627\u0631 \u0645\u06cc\u200c\u0631\u0648\u062f.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2214\" data-end=\"2428\">\n<p class=\"\" data-start=\"2217\" data-end=\"2428\"><strong data-start=\"2217\" data-end=\"2232\">utm_content<\/strong>: \u0627\u06cc\u0646 \u067e\u0627\u0631\u0627\u0645\u062a\u0631 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0631\u0627\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u062e\u0627\u0635 \u06cc\u0627 \u0646\u0633\u062e\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0647\u200c\u06a9\u0627\u0631 \u0645\u06cc\u200c\u0631\u0648\u062f. \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0634\u0645\u0627 \u0686\u0646\u062f \u0646\u0633\u062e\u0647 \u0627\u0632 \u06cc\u06a9 \u062a\u0628\u0644\u06cc\u063a \u062f\u0627\u0631\u06cc\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u0627\u06cc\u0646 \u067e\u0627\u0631\u0627\u0645\u062a\u0631 \u0628\u0631\u0627\u06cc \u062a\u0645\u0627\u06cc\u0632 \u0628\u06cc\u0646 \u0622\u0646\u0647\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<\/li>\n<\/ol>\n<h3 class=\"\" data-start=\"2430\" data-end=\"2442\"><span class=\"ez-toc-section\" id=\"%D8%B3%D8%A7%D8%AE%D8%AA_UTM\"><\/span>\u0633\u0627\u062e\u062a UTM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"2444\" data-end=\"2646\">\u0628\u0631\u0627\u06cc \u0633\u0627\u062e\u062a \u06cc\u06a9 \u0644\u06cc\u0646\u06a9 UTM\u060c \u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u062f\u0633\u062a\u06cc \u0627\u06cc\u0646 \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627 \u0631\u0627 \u0628\u0647 URL \u062e\u0648\u062f \u0627\u0636\u0627\u0641\u0647 \u06a9\u0646\u06cc\u062f \u06cc\u0627 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0631\u0627\u06cc \u0633\u0627\u062e\u062a UTM \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627\u060c \u0631\u0648\u0634 \u062f\u0633\u062a\u06cc \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0631\u0627 \u0634\u0631\u062d \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645:<\/p>\n<h4 class=\"\" data-start=\"2648\" data-end=\"2673\"><span class=\"ez-toc-section\" id=\"1_%D8%B1%D9%88%D8%B4_%D8%AF%D8%B3%D8%AA%DB%8C_%D8%B3%D8%A7%D8%AE%D8%AA_UTM\"><\/span>1. \u0631\u0648\u0634 \u062f\u0633\u062a\u06cc \u0633\u0627\u062e\u062a UTM<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"\" data-start=\"2675\" data-end=\"2794\">\u0641\u0631\u0636 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0634\u0645\u0627 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0644\u06cc\u0646\u06a9\u06cc \u0628\u0633\u0627\u0632\u06cc\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062f\u0631 \u0641\u06cc\u0633\u0628\u0648\u06a9 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u0644\u06cc\u0646\u06a9 \u0627\u0635\u0644\u06cc \u0634\u0645\u0627 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0632\u06cc\u0631 \u0627\u0633\u062a:<\/p>\n<div class=\"contain-inline-size rounded-md border-[0.5px] border-token-border-medium relative bg-token-sidebar-surface-primary\">\n<div class=\"sticky top-9\">\n<div class=\"absolute right-0 bottom-0 flex h-9 items-center pe-2\">\n<div class=\"bg-token-sidebar-surface-primary text-token-text-secondary dark:bg-token-main-surface-secondary flex items-center rounded-sm px-2 font-sans text-xs\"><\/div>\n<\/div>\n<\/div>\n<div class=\"overflow-y-auto p-4\" dir=\"ltr\"><strong><code class=\"whitespace-pre!\">https:<span class=\"hljs-comment\">\/\/www.yoursite.com\/<\/span><br \/>\n<\/code><\/strong><\/div>\n<\/div>\n<p class=\"\" data-start=\"2831\" data-end=\"2905\">\u0628\u0631\u0627\u06cc \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u0646 \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627\u06cc UTM \u0628\u0647 \u0627\u06cc\u0646 \u0644\u06cc\u0646\u06a9\u060c \u0628\u0627\u06cc\u062f \u0627\u0632 \u0627\u06cc\u0646 \u0641\u0631\u0645\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f:<\/p>\n<div class=\"contain-inline-size rounded-md border-[0.5px] border-token-border-medium relative bg-token-sidebar-surface-primary\">\n<div class=\"flex items-center text-token-text-secondary px-4 py-2 text-xs font-sans justify-between h-9 bg-token-sidebar-surface-primary dark:bg-token-main-surface-secondary select-none rounded-t-[5px]\"><\/div>\n<div class=\"overflow-y-auto p-4\" dir=\"ltr\"><strong><code class=\"whitespace-pre!\"><span class=\"hljs-symbol\">https:<\/span>\/<span class=\"hljs-regexp\">\/www.yoursite.com\/<\/span><span class=\"hljs-string\">?u<\/span>tm_source=facebook&amp;utm_medium=social&amp;utm_campaign=spring_sale&amp;utm_term=sale&amp;utm_content=ad_version_1<br \/>\n<\/code><\/strong><\/div>\n<\/div>\n<p class=\"\" data-start=\"3044\" data-end=\"3053\">\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627:<\/p>\n<ul data-start=\"3054\" data-end=\"3363\">\n<li class=\"\" data-start=\"3054\" data-end=\"3121\">\n<p class=\"\" data-start=\"3056\" data-end=\"3121\"><strong data-start=\"3056\" data-end=\"3079\">utm_source=facebook<\/strong> \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0632 \u0641\u06cc\u0633\u0628\u0648\u06a9 \u0622\u0645\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<\/li>\n<li class=\"\" data-start=\"3122\" data-end=\"3193\">\n<p class=\"\" data-start=\"3124\" data-end=\"3193\"><strong data-start=\"3124\" data-end=\"3145\">utm_medium=social<\/strong> \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0632 \u0631\u0633\u0627\u0646\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0627\u0633\u062a.<\/p>\n<\/li>\n<li class=\"\" data-start=\"3194\" data-end=\"3259\">\n<p class=\"\" data-start=\"3196\" data-end=\"3259\"><strong data-start=\"3196\" data-end=\"3224\">utm_campaign=spring_sale<\/strong> \u06a9\u0645\u067e\u06cc\u0646 \u0628\u0647\u0627\u0631\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<\/li>\n<li class=\"\" data-start=\"3260\" data-end=\"3310\">\n<p class=\"\" data-start=\"3262\" data-end=\"3310\"><strong data-start=\"3262\" data-end=\"3279\">utm_term=sale<\/strong> \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u06a9\u0645\u067e\u06cc\u0646 \u0627\u0633\u062a.<\/p>\n<\/li>\n<li class=\"\" data-start=\"3311\" data-end=\"3363\">\n<p class=\"\" data-start=\"3313\" data-end=\"3363\"><strong data-start=\"3313\" data-end=\"3341\">utm_content=ad_version_1<\/strong> \u0646\u0633\u062e\u0647 \u062e\u0627\u0635 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627\u0633\u062a.<\/p>\n<\/li>\n<\/ul>\n<h4 class=\"\" data-start=\"3365\" data-end=\"3413\"><span class=\"ez-toc-section\" id=\"2_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D8%A7%D8%B2_%D8%A7%D8%A8%D8%B2%D8%A7%D8%B1%D9%87%D8%A7%DB%8C_%D8%A2%D9%86%D9%84%D8%A7%DB%8C%D9%86_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%B3%D8%A7%D8%AE%D8%AA_UTM\"><\/span>2. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0631\u0627\u06cc \u0633\u0627\u062e\u062a UTM<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"\" data-start=\"3415\" data-end=\"3769\">\u0627\u06af\u0631 \u0646\u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u062e\u0648\u062f\u062a\u0627\u0646 \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627 \u0631\u0627 \u0628\u0647\u200c\u0637\u0648\u0631 \u062f\u0633\u062a\u06cc \u0648\u0627\u0631\u062f \u06a9\u0646\u06cc\u062f\u060c \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f <a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"3489\" data-end=\"3572\">Google\u2019s Campaign URL Builder<\/a> \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u062a\u0627 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc URL\u200c\u0647\u0627\u06cc UTM \u0631\u0627 \u0628\u0633\u0627\u0632\u06cc\u062f. \u06a9\u0627\u0641\u06cc \u0627\u0633\u062a \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0648\u0631\u062f \u0646\u06cc\u0627\u0632 (\u0645\u062b\u0644 \u0645\u0646\u0628\u0639\u060c \u0631\u0633\u0627\u0646\u0647\u060c \u06a9\u0645\u067e\u06cc\u0646 \u0648 \u063a\u06cc\u0631\u0647) \u0631\u0627 \u0648\u0627\u0631\u062f \u06a9\u0646\u06cc\u062f \u0648 \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 URL \u0646\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p data-start=\"3415\" data-end=\"3769\"><img src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/utm-tracking-google-analytics.webp\" class=\"attachment-full size-full\" alt=\"\u067e\u06cc\u06af\u06cc\u0631\u06cc \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc UTM \u062f\u0631 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/p>\n<h3 class=\"\" data-start=\"3771\" data-end=\"3803\"><span class=\"ez-toc-section\" id=\"%D9%BE%DB%8C%DA%AF%DB%8C%D8%B1%DB%8C_UTM_%D8%AF%D8%B1_%DA%AF%D9%88%DA%AF%D9%84_%D8%A2%D9%86%D8%A7%D9%84%DB%8C%D8%AA%DB%8C%DA%A9%D8%B3\"><\/span>\u067e\u06cc\u06af\u06cc\u0631\u06cc UTM \u062f\u0631 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"3805\" data-end=\"4064\">\u067e\u0633 \u0627\u0632 \u0633\u0627\u062e\u062a \u0644\u06cc\u0646\u06a9 UTM\u060c \u06af\u0627\u0645 \u0628\u0639\u062f\u06cc \u067e\u06cc\u06af\u06cc\u0631\u06cc \u0622\u0646 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0627\u0633\u062a. \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0628\u0647\u200c\u0637\u0648\u0631 \u062e\u0648\u062f\u06a9\u0627\u0631 \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627\u06cc UTM \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0647\u0631 \u06a9\u0645\u067e\u06cc\u0646 \u0631\u0627 \u062f\u0631 \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0646\u0645\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0628\u0631\u0627\u06cc \u0645\u0634\u0627\u0647\u062f\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633\u060c \u0645\u0631\u0627\u062d\u0644 \u0632\u06cc\u0631 \u0631\u0627 \u062f\u0646\u0628\u0627\u0644 \u06a9\u0646\u06cc\u062f:<\/p>\n<ol data-start=\"4066\" data-end=\"4370\">\n<li class=\"\" data-start=\"4066\" data-end=\"4103\">\n<p class=\"\" data-start=\"4069\" data-end=\"4103\">\u0648\u0627\u0631\u062f \u062d\u0633\u0627\u0628 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u062e\u0648\u062f \u0634\u0648\u06cc\u062f.<\/p>\n<\/li>\n<li class=\"\" data-start=\"4104\" data-end=\"4153\">\n<p class=\"\" data-start=\"4107\" data-end=\"4153\">\u062f\u0631 \u0645\u0646\u0648\u06cc \u0633\u0645\u062a \u0686\u067e\u060c \u0631\u0648\u06cc <strong data-start=\"4127\" data-end=\"4142\">Acquisition<\/strong> \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u06cc\u062f.<\/p>\n<\/li>\n<li class=\"\" data-start=\"4154\" data-end=\"4207\">\n<p class=\"\" data-start=\"4157\" data-end=\"4207\">\u0627\u0632 \u0645\u0646\u0648\u06cc \u06a9\u0634\u0648\u06cc\u06cc\u060c \u06af\u0632\u06cc\u0646\u0647 <strong data-start=\"4178\" data-end=\"4191\">Campaigns<\/strong> \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f.<\/p>\n<\/li>\n<li class=\"\" data-start=\"4208\" data-end=\"4370\">\n<p class=\"\" data-start=\"4211\" data-end=\"4370\">\u062f\u0631 \u0627\u06cc\u0646 \u0642\u0633\u0645\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0631\u0627 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0631\u062f\u0647 \u0648 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0647\u0631 \u06a9\u062f\u0627\u0645\u060c \u0645\u0627\u0646\u0646\u062f \u062a\u0639\u062f\u0627\u062f \u0628\u0627\u0632\u062f\u06cc\u062f\u0647\u0627\u060c \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644\u060c \u0648 \u062f\u06cc\u06af\u0631 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n<\/li>\n<\/ol>\n<h3 class=\"\" data-start=\"4372\" data-end=\"4402\"><span class=\"ez-toc-section\" id=\"%D9%86%DA%A9%D8%A7%D8%AA_%D9%85%D9%87%D9%85_%D8%AF%D8%B1_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D8%A7%D8%B2_UTM\"><\/span>\u0646\u06a9\u0627\u062a \u0645\u0647\u0645 \u062f\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 UTM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-start=\"4404\" data-end=\"5052\">\n<li class=\"\" data-start=\"4404\" data-end=\"4592\">\n<p class=\"\" data-start=\"4407\" data-end=\"4592\"><strong data-start=\"4407\" data-end=\"4427\">\u062f\u0642\u062a \u062f\u0631 \u0646\u0627\u0645\u200c\u06af\u0630\u0627\u0631\u06cc<\/strong>: \u0646\u0627\u0645\u200c\u06af\u0630\u0627\u0631\u06cc \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627\u06cc UTM \u0628\u0627\u06cc\u062f \u0628\u0647\u200c\u06af\u0648\u0646\u0647\u200c\u0627\u06cc \u0628\u0627\u0634\u062f \u06a9\u0647 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0642\u0627\u0628\u0644 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0628\u0627\u0634\u062f. \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u0634\u0648\u062f \u0627\u0632 \u062d\u0631\u0648\u0641 \u06a9\u0648\u0686\u06a9 \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062e\u0637 \u062a\u06cc\u0631\u0647 (-) \u0628\u0631\u0627\u06cc \u062c\u062f\u0627 \u06a9\u0631\u062f\u0646 \u06a9\u0644\u0645\u0627\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<\/li>\n<li class=\"\" data-start=\"4597\" data-end=\"4787\">\n<p class=\"\" data-start=\"4600\" data-end=\"4787\"><strong data-start=\"4600\" data-end=\"4615\">\u062d\u0641\u0638 \u0633\u0627\u0632\u06af\u0627\u0631\u06cc<\/strong>: \u0627\u06af\u0631 \u0634\u0645\u0627 \u0686\u0646\u062f\u06cc\u0646 \u06a9\u0645\u067e\u06cc\u0646 \u0645\u062e\u062a\u0644\u0641 \u062f\u0627\u0631\u06cc\u062f\u060c \u062d\u062a\u0645\u0627\u064b \u0628\u0631\u0627\u06cc \u0647\u0631\u06a9\u062f\u0627\u0645 \u0627\u0632 \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627\u06cc UTM \u06cc\u06a9 \u0633\u0627\u062e\u062a\u0627\u0631 \u0645\u0634\u062e\u0635 \u0648 \u062b\u0627\u0628\u062a \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u062a\u062c\u0632\u06cc\u0647\u200c\u0648\u062a\u062d\u0644\u06cc\u0644\u200c\u0647\u0627\u06cc \u062f\u0642\u06cc\u0642\u200c\u062a\u0631\u06cc \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f.<\/p>\n<\/li>\n<li class=\"\" data-start=\"4789\" data-end=\"4920\">\n<p class=\"\" data-start=\"4792\" data-end=\"4920\"><strong data-start=\"4792\" data-end=\"4814\">\u0645\u062d\u062f\u0648\u062f\u06cc\u062a \u062f\u0631 \u0637\u0648\u0644 URL<\/strong>: \u0628\u0647 \u06cc\u0627\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 URL\u200c\u0647\u0627 \u0645\u062d\u062f\u0648\u062f\u06cc\u062a \u0637\u0648\u0644 \u062f\u0627\u0631\u0646\u062f. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0627\u0632 \u0627\u06cc\u062c\u0627\u062f URL\u200c\u0647\u0627\u06cc \u062e\u06cc\u0644\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc \u0648 \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0628\u067e\u0631\u0647\u06cc\u0632\u06cc\u062f.<\/p>\n<\/li>\n<li class=\"\" data-start=\"4922\" data-end=\"5052\">\n<p class=\"\" data-start=\"4925\" data-end=\"5052\"><strong data-start=\"4925\" data-end=\"4940\">\u062a\u0633\u062a \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627<\/strong>: \u067e\u0633 \u0627\u0632 \u0633\u0627\u062e\u062a \u0644\u06cc\u0646\u06a9 UTM\u060c \u062d\u062a\u0645\u0627\u064b \u0622\u0646 \u0631\u0627 \u062a\u0633\u062a \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u062f \u06a9\u0647 \u0628\u0647 \u062f\u0631\u0633\u062a\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0627 \u0628\u0647 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0627\u0631\u0633\u0627\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<\/li>\n<\/ol>\n<p class=\"\" data-start=\"5070\" data-end=\"5406\">\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 UTM \u06cc\u06a9 \u0631\u0648\u0634 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0624\u062b\u0631 \u0628\u0631\u0627\u06cc \u067e\u06cc\u06af\u06cc\u0631\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u0627\u0633\u062a. \u0628\u0627 \u0627\u0641\u0632\u0648\u062f\u0646 \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627\u06cc UTM \u0628\u0647 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062e\u0648\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0642\u06cc\u0642\u200c\u062a\u0631\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0645\u0646\u0627\u0628\u0639 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062e\u0648\u062f \u06a9\u0633\u0628 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u062a\u0627 \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0628\u0647\u062a\u0631\u06cc \u062f\u0631 \u062e\u0635\u0648\u0635 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062e\u0648\u062f \u0628\u06af\u06cc\u0631\u06cc\u062f \u0648 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<div class=\"psk-new\">\n<figure class=\"psk-figure psk-figure--photo\"><img width=\"1200\" height=\"800\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/old-861-photo.webp\" class=\"attachment-full size-full\" alt=\"\u0631\u062f\u067e\u0627 \u0631\u0648\u06cc \u0634\u0646 \u0642\u0647\u0648\u0647\u200c\u0627\u06cc\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/old-861-photo.webp 1200w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/old-861-photo-300x200.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/old-861-photo-1024x683.webp 1024w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/old-861-photo-768x512.webp 768w\" \/><figcaption>UTM \u0631\u062f\u067e\u0627\u06cc \u0647\u0631 \u06a9\u0645\u067e\u06cc\u0646 \u0631\u0627 \u062f\u0631 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u062b\u0628\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f<span class=\"psk-credit\">\u0639\u06a9\u0633: <a href=\"https:\/\/unsplash.com\/photos\/foot-prints-on-brown-sand-ScQngs6oO1E\" rel=\"nofollow noopener\" target=\"_blank\">Felipe Correia<\/a> \u062f\u0631 Unsplash<\/span><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"%D9%BE%D9%86%D8%AC_%D9%BE%D8%A7%D8%B1%D8%A7%D9%85%D8%AA%D8%B1_UTM\"><\/span>\u067e\u0646\u062c \u067e\u0627\u0631\u0627\u0645\u062a\u0631 UTM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>\u067e\u0627\u0631\u0627\u0645\u062a\u0631<\/th>\n<th>\u06a9\u0627\u0631\u0628\u0631\u062f<\/th>\n<th>\u0646\u0645\u0648\u0646\u0647<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>utm_source<\/td>\n<td>\u0645\u0646\u0628\u0639 \u062a\u0631\u0627\u0641\u06cc\u06a9<\/td>\n<td>instagram\u060c newsletter\u060c yektanet<\/td>\n<\/tr>\n<tr>\n<td>utm_medium<\/td>\n<td>\u0646\u0648\u0639 \u06a9\u0627\u0646\u0627\u0644<\/td>\n<td>social\u060c email\u060c cpc\u060c sms<\/td>\n<\/tr>\n<tr>\n<td>utm_campaign<\/td>\n<td>\u0646\u0627\u0645 \u06a9\u0645\u067e\u06cc\u0646<\/td>\n<td>nowruz_1405<\/td>\n<\/tr>\n<tr>\n<td>utm_term<\/td>\n<td>\u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc (\u0627\u062e\u062a\u06cc\u0627\u0631\u06cc)<\/td>\n<td>seo_services<\/td>\n<\/tr>\n<tr>\n<td>utm_content<\/td>\n<td>\u062a\u0641\u06a9\u06cc\u06a9 \u062a\u0628\u0644\u06cc\u063a \u06cc\u0627 \u0644\u06cc\u0646\u06a9 (\u0627\u062e\u062a\u06cc\u0627\u0631\u06cc)<\/td>\n<td>banner_a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%D9%86%D9%85%D9%88%D9%86%D9%87_%D9%84%DB%8C%D9%86%DA%A9%E2%80%8C%D9%87%D8%A7%DB%8C_UTM_%D8%A8%D8%B1%D8%A7%DB%8C_%DA%A9%D8%A7%D9%86%D8%A7%D9%84%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%B1%D8%A7%DB%8C%D8%AC\"><\/span>\u0646\u0645\u0648\u0646\u0647 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc UTM \u0628\u0631\u0627\u06cc \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0631\u0627\u06cc\u062c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<pre style=\"direction:ltr;text-align:left;background:#18181B;color:#E4E4E7;padding:16px;overflow:auto;white-space:pre-wrap\">https:\/\/site.com\/sale\/?utm_source=instagram&amp;utm_medium=social&amp;utm_campaign=nowruz_1405&amp;utm_content=story\nhttps:\/\/site.com\/sale\/?utm_source=sms&utm_medium=sms&utm_campaign=nowruz_1405\nhttps:\/\/site.com\/sale\/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=nowruz_1405<\/pre>\n<h2><span class=\"ez-toc-section\" id=\"%D9%82%D8%B1%D8%A7%D8%B1%D8%AF%D8%A7%D8%AF_%D9%86%D8%A7%D9%85%E2%80%8C%DA%AF%D8%B0%D8%A7%D8%B1%DB%8C_%D8%A7%D8%B3%D8%AA%D8%A7%D9%86%D8%AF%D8%A7%D8%B1%D8%AF\"><\/span>\u0642\u0631\u0627\u0631\u062f\u0627\u062f \u0646\u0627\u0645\u200c\u06af\u0630\u0627\u0631\u06cc \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"psk-checklist\">\n<li>\u0647\u0645\u06cc\u0634\u0647 \u0627\u0632 \u062d\u0631\u0648\u0641 \u06a9\u0648\u0686\u06a9 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f (Instagram \u0648 instagram \u062f\u0631 GA4 \u062f\u0648 \u0645\u0646\u0628\u0639 \u062c\u062f\u0627 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f).<\/li>\n<li>\u0628\u0647\u200c\u062c\u0627\u06cc \u0641\u0627\u0635\u0644\u0647 \u0627\u0632 \u0632\u06cc\u0631\u062e\u0637 \u06cc\u0627 \u062e\u0637 \u062a\u06cc\u0631\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0645\u0642\u0627\u062f\u06cc\u0631 medium \u0631\u0627 \u0627\u0632 \u0641\u0647\u0631\u0633\u062a \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f GA4 (social\u060c email\u060c cpc\u060c referral) \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u06af\u0631\u0648\u0647\u200c\u0628\u0646\u062f\u06cc \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627 \u062f\u0631\u0633\u062a \u0627\u0646\u062c\u0627\u0645 \u0634\u0648\u062f.<\/li>\n<li>\u06cc\u06a9 \u062c\u062f\u0648\u0644 \u0645\u0634\u062a\u0631\u06a9 (\u06af\u0648\u06af\u0644 \u0634\u06cc\u062a) \u0628\u0631\u0627\u06cc \u0647\u0645\u0647 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f.<\/li>\n<li>\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u067e\u06cc\u0627\u0645\u06a9 \u0648 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u06a9\u0648\u062a\u0627\u0647 \u06a9\u0646\u06cc\u062f.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D8%B4%D8%A7%D9%87%D8%AF%D9%87_%D9%86%D8%AA%D8%A7%DB%8C%D8%AC_UTM_%D8%AF%D8%B1_GA4\"><\/span>\u0645\u0634\u0627\u0647\u062f\u0647 \u0646\u062a\u0627\u06cc\u062c UTM \u062f\u0631 GA4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u062f\u0631 GA4 \u0628\u0647 Reports \u2190 Acquisition \u2190 Traffic acquisition \u0628\u0631\u0648\u06cc\u062f \u0648 \u0628\u0639\u062f \u0627\u0635\u0644\u06cc \u0631\u0627 \u0631\u0648\u06cc Session source \/ medium \u06cc\u0627 Session campaign \u0628\u06af\u0630\u0627\u0631\u06cc\u062f. \u0628\u0631\u0627\u06cc \u0646\u0635\u0628 \u0648 \u062a\u0646\u0638\u06cc\u0645\u0627\u062a GA4\u060c \u0645\u0642\u0627\u0644\u0647 <a href=\"https:\/\/pasokh.agency\/mag\/google-analytics\/\">\u0622\u0645\u0648\u0632\u0634 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633<\/a> \u0631\u0627 \u0628\u0628\u06cc\u0646\u06cc\u062f. \u0633\u0627\u062e\u062a \u0644\u06cc\u0646\u06a9 \u0628\u0627 \u0627\u0628\u0632\u0627\u0631 \u0631\u0633\u0645\u06cc Campaign URL Builder \u06af\u0648\u06af\u0644 \u0633\u0627\u062f\u0647\u200c\u062a\u0631\u06cc\u0646 \u0631\u0648\u0634 \u0627\u0633\u062a.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D8%B4%D8%AA%D8%A8%D8%A7%D9%87%D8%A7%D8%AA_%D8%B1%D8%A7%DB%8C%D8%AC_%D8%AF%D8%B1_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D8%A7%D8%B2_UTM\"><\/span>\u0627\u0634\u062a\u0628\u0627\u0647\u0627\u062a \u0631\u0627\u06cc\u062c \u062f\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 UTM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>\u0627\u0634\u062a\u0628\u0627\u0647<\/th>\n<th>\u067e\u06cc\u0627\u0645\u062f<\/th>\n<th>\u0631\u0627\u0647\u200c\u062d\u0644<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>UTM \u062f\u0631 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u0633\u0627\u06cc\u062a<\/td>\n<td>\u0645\u0646\u0628\u0639 \u0648\u0627\u0642\u0639\u06cc \u06a9\u0627\u0631\u0628\u0631 \u067e\u0627\u06a9 \u0645\u06cc\u200c\u0634\u0648\u062f<\/td>\n<td>\u0641\u0642\u0637 \u062f\u0631 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062e\u0627\u0631\u062c\u06cc \u06a9\u0645\u067e\u06cc\u0646<\/td>\n<\/tr>\n<tr>\n<td>\u0646\u0627\u0645\u200c\u06af\u0630\u0627\u0631\u06cc \u0646\u0627\u0647\u0645\u0627\u0647\u0646\u06af (Insta\u060c instagram)<\/td>\n<td>\u062f\u0627\u062f\u0647 \u067e\u0631\u0627\u06a9\u0646\u062f\u0647 \u062f\u0631 \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627<\/td>\n<td>\u062c\u062f\u0648\u0644 \u0645\u0631\u062c\u0639 \u0646\u0627\u0645\u200c\u06af\u0630\u0627\u0631\u06cc<\/td>\n<\/tr>\n<tr>\n<td>medium \u063a\u06cc\u0631\u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f (\u0645\u062b\u0644 story)<\/td>\n<td>\u062a\u0631\u0627\u0641\u06cc\u06a9 \u062f\u0631 \u06af\u0631\u0648\u0647 Unassigned \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f<\/td>\n<td>medium \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f (social) \u0648 \u062c\u0632\u0626\u06cc\u0627\u062a \u062f\u0631 content<\/td>\n<\/tr>\n<tr>\n<td>UTM \u0631\u0648\u06cc \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0628\u0627 Auto-tagging<\/td>\n<td>\u062a\u062f\u0627\u062e\u0644 \u062f\u0627\u062f\u0647<\/td>\n<td>Auto-tagging \u0631\u0627 \u0641\u0639\u0627\u0644 \u0648 UTM \u0631\u0627 \u062d\u0630\u0641 \u06a9\u0646\u06cc\u062f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"UTM_%D8%A8%D8%B1%D8%A7%DB%8C_%DA%A9%D8%A7%D9%86%D8%A7%D9%84%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%B1%D8%A7%DB%8C%D8%AC_%D8%A7%DB%8C%D8%B1%D8%A7%D9%86%DB%8C\"><\/span>UTM \u0628\u0631\u0627\u06cc \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0631\u0627\u06cc\u062c \u0627\u06cc\u0631\u0627\u0646\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>\u06a9\u0627\u0646\u0627\u0644<\/th>\n<th>utm_source<\/th>\n<th>utm_medium<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u067e\u06cc\u0627\u0645\u06a9<\/td>\n<td>sms<\/td>\n<td>sms<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 (\u0628\u06cc\u0648 \u06cc\u0627 \u0627\u0633\u062a\u0648\u0631\u06cc)<\/td>\n<td>instagram<\/td>\n<td>social<\/td>\n<\/tr>\n<tr>\n<td>\u062a\u0644\u06af\u0631\u0627\u0645<\/td>\n<td>telegram<\/td>\n<td>social<\/td>\n<\/tr>\n<tr>\n<td>\u06cc\u06a9\u062a\u0627\u0646\u062a<\/td>\n<td>yektanet<\/td>\n<td>display \u06cc\u0627 native<\/td>\n<\/tr>\n<tr>\n<td>\u0631\u067e\u0648\u0631\u062a\u0627\u0698 \u062f\u0631 \u0631\u0633\u0627\u0646\u0647<\/td>\n<td>\u0646\u0627\u0645 \u0631\u0633\u0627\u0646\u0647<\/td>\n<td>referral<\/td>\n<\/tr>\n<tr>\n<td>\u062e\u0628\u0631\u0646\u0627\u0645\u0647 \u0627\u06cc\u0645\u06cc\u0644\u06cc<\/td>\n<td>newsletter<\/td>\n<td>email<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%D8%AA%D8%AD%D9%84%DB%8C%D9%84_%D9%BE%DB%8C%D8%B4%D8%B1%D9%81%D8%AA%D9%87_%DA%A9%D9%85%D9%BE%DB%8C%D9%86%E2%80%8C%D9%87%D8%A7_%D8%AF%D8%B1_GA4\"><\/span>\u062a\u062d\u0644\u06cc\u0644 \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u062f\u0631 GA4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0628\u0631\u0627\u06cc \u0645\u0642\u0627\u06cc\u0633\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u062a\u0628\u0644\u06cc\u063a\u200c\u0647\u0627 \u06cc\u0627 \u0628\u0646\u0631\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646\u060c \u062f\u0631 \u06af\u0632\u0627\u0631\u0634 Traffic acquisition \u0628\u0639\u062f \u062b\u0627\u0646\u0648\u06cc\u0647 Session manual ad content \u0631\u0627 \u0627\u0636\u0627\u0641\u0647 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0645\u0642\u0627\u062f\u06cc\u0631 utm_content \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0634\u0648\u062f. \u0628\u0627 \u0628\u062e\u0634 Explore \u0647\u0645 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0642\u06cc\u0641 \u062a\u0628\u062f\u06cc\u0644 \u062c\u062f\u0627\u06af\u0627\u0646\u0647 \u0628\u0631\u0627\u06cc \u0647\u0631 \u06a9\u0645\u067e\u06cc\u0646 \u0628\u0633\u0627\u0632\u06cc\u062f \u0648 \u0628\u0628\u06cc\u0646\u06cc\u062f \u06a9\u062f\u0627\u0645 \u0645\u0646\u0628\u0639\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u0628\u0627 \u062a\u0639\u0627\u0645\u0644 \u0648 \u062e\u0631\u06cc\u062f \u0628\u06cc\u0634\u062a\u0631 \u0622\u0648\u0631\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<\/div>\n<div class=\"psk-new\">\n<div class=\"psk-service\">\n<p>\u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0634\u0645\u0627 \u0628\u0627 UTM \u062f\u0642\u06cc\u0642 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u061f \u062a\u06cc\u0645 \u067e\u0627\u0633\u062e \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u06a9\u06cc \u0631\u0627 \u0628\u0627 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u06a9\u0627\u0645\u0644 \u0627\u0632 \u06a9\u0644\u06cc\u06a9 \u062a\u0627 \u0641\u0631\u0648\u0634 \u0627\u062c\u0631\u0627 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p><a href=\"https:\/\/pasokh.agency\/ppc\/\">\u062e\u062f\u0645\u0627\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc<\/a><\/div>\n<div class=\"psk-ext\" data-psk-ext=\"1\">\n<h2><span class=\"ez-toc-section\" id=\"%D8%A2%D9%86%D8%A7%D8%AA%D9%88%D9%85%DB%8C_%DB%8C%DA%A9_%D9%84%DB%8C%D9%86%DA%A9_UTM\"><\/span>\u0622\u0646\u0627\u062a\u0648\u0645\u06cc \u06cc\u06a9 \u0644\u06cc\u0646\u06a9 UTM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0642\u0628\u0644 \u0627\u0632 \u0631\u0641\u062a\u0646 \u0633\u0631\u0627\u063a \u062c\u0632\u0626\u06cc\u0627\u062a \u0645\u062f\u06cc\u0631\u06cc\u062a UTM \u062f\u0631 \u062a\u06cc\u0645\u060c \u06cc\u06a9 \u0628\u0627\u0631 \u062f\u06cc\u06af\u0631 \u0633\u0627\u062e\u062a\u0627\u0631 \u0644\u06cc\u0646\u06a9 \u0631\u0627 \u06a9\u0646\u0627\u0631 \u0647\u0645 \u0628\u0628\u06cc\u0646\u06cc\u0645. \u0647\u0631 \u067e\u0627\u0631\u0627\u0645\u062a\u0631 \u0628\u0647 \u06cc\u06a9 \u0633\u0624\u0627\u0644 \u0645\u0634\u062e\u0635 \u067e\u0627\u0633\u062e \u0645\u06cc\u200c\u062f\u0647\u062f \u0648 \u0627\u06af\u0631 \u0645\u0642\u062f\u0627\u0631 \u0622\u0646\u200c\u0647\u0627 \u06cc\u06a9\u062f\u0633\u062a \u0646\u0628\u0627\u0634\u062f\u060c \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc GA4 \u0628\u0647 \u0641\u0647\u0631\u0633\u062a\u06cc \u0627\u0632 \u0631\u062f\u06cc\u0641\u200c\u0647\u0627\u06cc \u067e\u0631\u0627\u06a9\u0646\u062f\u0647 \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<figure class=\"psk-figure\"><img width=\"1200\" height=\"794\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/utm-link-anatomy.webp\" class=\"attachment-full size-full\" alt=\"\u0622\u0646\u0627\u062a\u0648\u0645\u06cc \u0644\u06cc\u0646\u06a9 UTM \u0628\u0627 \u067e\u0646\u062c \u067e\u0627\u0631\u0627\u0645\u062a\u0631 source\u060c medium\u060c campaign\u060c term \u0648 content \u0648 \u0645\u062b\u0627\u0644 \u0647\u0631 \u06a9\u062f\u0627\u0645\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/utm-link-anatomy.webp 1200w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/utm-link-anatomy-300x199.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/utm-link-anatomy-1024x678.webp 1024w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/utm-link-anatomy-768x508.webp 768w\" \/><figcaption>\u0647\u0631 \u067e\u0627\u0631\u0627\u0645\u062a\u0631 UTM \u0628\u0647 \u06cc\u06a9 \u0633\u0624\u0627\u0644 \u062f\u0631\u0628\u0627\u0631\u0647 \u0645\u0646\u0634\u0623 \u0628\u0627\u0632\u062f\u06cc\u062f \u067e\u0627\u0633\u062e \u0645\u06cc\u200c\u062f\u0647\u062f<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"%D8%AC%D8%AF%D9%88%D9%84_%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA_UTM_%D8%AA%DB%8C%D9%85%DB%8C\"><\/span>\u062c\u062f\u0648\u0644 \u0645\u062f\u06cc\u0631\u06cc\u062a UTM \u062a\u06cc\u0645\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u062f\u0631 \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0686\u0646\u062f \u0646\u0641\u0631 \u06a9\u0645\u067e\u06cc\u0646 \u0645\u0646\u062a\u0634\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0628\u0632\u0631\u06af\u200c\u062a\u0631\u06cc\u0646 \u0645\u0634\u06a9\u0644 UTM \u0646\u0647 \u0633\u0627\u062e\u062a\u0646 \u0644\u06cc\u0646\u06a9\u060c \u0628\u0644\u06a9\u0647 \u06cc\u06a9\u062f\u0633\u062a \u0646\u0628\u0648\u062f\u0646 \u0646\u0627\u0645\u200c\u0647\u0627\u0633\u062a: \u06cc\u06a9\u06cc \u0645\u06cc\u200c\u0646\u0648\u06cc\u0633\u062f <code>Instagram<\/code>\u060c \u062f\u06cc\u06af\u0631\u06cc <code>instagram<\/code> \u0648 \u0633\u0648\u0645\u06cc <code>insta<\/code>. GA4 \u0627\u06cc\u0646\u200c\u0647\u0627 \u0631\u0627 \u0633\u0647 \u0645\u0646\u0628\u0639 \u062c\u062f\u0627 \u062d\u0633\u0627\u0628 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0631\u0627\u0647\u200c\u062d\u0644\u060c \u06cc\u06a9 \u062c\u062f\u0648\u0644 \u0645\u0634\u062a\u0631\u06a9 (\u0645\u062b\u0644\u0627\u064b \u062f\u0631 \u06af\u0648\u06af\u0644 \u0634\u06cc\u062a) \u0627\u0633\u062a \u06a9\u0647 \u0647\u0645\u0647 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627 \u0627\u0632 \u0622\u0646 \u0633\u0627\u062e\u062a\u0647 \u0634\u0648\u0646\u062f:<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0633\u062a\u0648\u0646<\/th>\n<th>\u062a\u0648\u0636\u06cc\u062d<\/th>\n<th>\u0645\u062b\u0627\u0644<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u062a\u0627\u0631\u06cc\u062e<\/td>\n<td>\u0632\u0645\u0627\u0646 \u0627\u0646\u062a\u0634\u0627\u0631 \u0644\u06cc\u0646\u06a9<\/td>\n<td>\u06f1\u06f4\u06f0\u06f5\/\u06f0\u06f7\/\u06f0\u06f1<\/td>\n<\/tr>\n<tr>\n<td>URL \u0645\u0642\u0635\u062f<\/td>\n<td>\u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0628\u062f\u0648\u0646 \u067e\u0627\u0631\u0627\u0645\u062a\u0631<\/td>\n<td>\/seo-price\/<\/td>\n<\/tr>\n<tr>\n<td>source<\/td>\n<td>\u0641\u0642\u0637 \u0627\u0632 \u0641\u0647\u0631\u0633\u062a \u0645\u062c\u0627\u0632 (\u0645\u0646\u0648\u06cc \u06a9\u0634\u0648\u06cc\u06cc)<\/td>\n<td>instagram<\/td>\n<\/tr>\n<tr>\n<td>medium<\/td>\n<td>\u0641\u0642\u0637 \u0627\u0632 \u0641\u0647\u0631\u0633\u062a \u0645\u062c\u0627\u0632<\/td>\n<td>social \/ email \/ sms \/ cpc<\/td>\n<\/tr>\n<tr>\n<td>campaign<\/td>\n<td>\u0642\u0627\u0644\u0628 \u062b\u0627\u0628\u062a: \u0645\u0648\u0636\u0648\u0639-\u0645\u0627\u0647-\u0633\u0627\u0644<\/td>\n<td>yalda-sale-1405<\/td>\n<\/tr>\n<tr>\n<td>content<\/td>\n<td>\u062a\u0641\u06a9\u06cc\u06a9 \u0646\u0633\u062e\u0647\u200c\u0647\u0627 \u06cc\u0627 \u062c\u0627\u06cc\u06af\u0627\u0647\u200c\u0647\u0627<\/td>\n<td>story-video \/ bio-link<\/td>\n<\/tr>\n<tr>\n<td>\u0644\u06cc\u0646\u06a9 \u0646\u0647\u0627\u06cc\u06cc<\/td>\n<td>\u0628\u0627 \u0641\u0631\u0645\u0648\u0644 \u0627\u0632 \u0633\u062a\u0648\u0646\u200c\u0647\u0627\u06cc \u0642\u0628\u0644 \u0633\u0627\u062e\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f<\/td>\n<td>\u2026?utm_source=instagram&amp;utm_medium=social\u2026<\/td>\n<\/tr>\n<tr>\n<td>\u0644\u06cc\u0646\u06a9 \u06a9\u0648\u062a\u0627\u0647<\/td>\n<td>\u0628\u0631\u0627\u06cc \u067e\u06cc\u0627\u0645\u06a9 \u0648 \u0686\u0627\u067e<\/td>\n<td>\u0628\u0627 \u06a9\u0648\u062a\u0627\u0647\u200c\u06a9\u0646\u0646\u062f\u0647 \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u062f\u0627\u0645\u0646\u0647<\/td>\n<\/tr>\n<tr>\n<td>\u0645\u0633\u0626\u0648\u0644<\/td>\n<td>\u0686\u0647 \u06a9\u0633\u06cc \u0644\u06cc\u0646\u06a9 \u0631\u0627 \u0645\u0646\u062a\u0634\u0631 \u06a9\u0631\u062f\u0647<\/td>\n<td>\u062a\u06cc\u0645 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul class=\"psk-checklist\">\n<li>\u0647\u0645\u0647 \u0645\u0642\u0627\u062f\u06cc\u0631 \u0628\u0627 \u062d\u0631\u0648\u0641 \u06a9\u0648\u0686\u06a9 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc \u0648 \u062e\u0637 \u062a\u06cc\u0631\u0647\u061b \u0628\u062f\u0648\u0646 \u0641\u0627\u0635\u0644\u0647 \u0648 \u0628\u062f\u0648\u0646 \u062d\u0631\u0648\u0641 \u0641\u0627\u0631\u0633\u06cc.<\/li>\n<li>\u0641\u0647\u0631\u0633\u062a \u0645\u062c\u0627\u0632 source \u0648 medium \u0631\u0627 \u062f\u0631 \u06cc\u06a9 \u0628\u0631\u06af\u0647 \u062c\u062f\u0627 \u0646\u06af\u0647 \u062f\u0627\u0631\u06cc\u062f \u0648 \u0641\u0642\u0637 \u0645\u062f\u06cc\u0631 \u06a9\u0645\u067e\u06cc\u0646 \u062d\u0642 \u0627\u0641\u0632\u0648\u062f\u0646 \u0645\u0642\u062f\u0627\u0631 \u062c\u062f\u06cc\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/li>\n<li>\u0628\u0631\u0627\u06cc medium \u0627\u0632 \u0645\u0642\u0627\u062f\u06cc\u0631\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u06a9\u0647 GA4 \u062f\u0631 \u06af\u0631\u0648\u0647\u200c\u0628\u0646\u062f\u06cc \u06a9\u0627\u0646\u0627\u0644 \u067e\u06cc\u0634\u200c\u0641\u0631\u0636 (Default Channel Group) \u0645\u06cc\u200c\u0634\u0646\u0627\u0633\u062f\u060c \u0645\u062b\u0644 <code>email<\/code>\u060c <code>social<\/code>\u060c <code>cpc<\/code> \u0648 <code>referral<\/code>\u061b \u0648\u06af\u0631\u0646\u0647 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u062f\u0631 \u06af\u0631\u0648\u0647 Unassigned \u0645\u06cc\u200c\u0627\u0641\u062a\u062f.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"UTM_%D8%AF%D8%B1_%D9%BE%DB%8C%D8%A7%D9%85%DA%A9%D8%8C_%DA%A9%DB%8C%D9%88%D8%A2%D8%B1_%DA%A9%D8%AF_%D9%88_%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA_%D8%A2%D9%81%D9%84%D8%A7%DB%8C%D9%86\"><\/span>UTM \u062f\u0631 \u067e\u06cc\u0627\u0645\u06a9\u060c \u06a9\u06cc\u0648\u0622\u0631 \u06a9\u062f \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0641\u0644\u0627\u06cc\u0646<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0627\u06cc\u0631\u0627\u0646\u060c \u067e\u06cc\u0627\u0645\u06a9 \u0648 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0622\u0641\u0644\u0627\u06cc\u0646 \u0633\u0647\u0645 \u0645\u0647\u0645\u06cc \u062f\u0631 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u062f\u0627\u0631\u0646\u062f \u0648 \u062f\u0642\u06cc\u0642\u0627\u064b \u0647\u0645\u06cc\u0646 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0647\u0645\u0647 \u0628\u062f\u0648\u0646 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0645\u06cc\u200c\u0645\u0627\u0646\u0646\u062f.<\/p>\n<ul>\n<li><strong>\u067e\u06cc\u0627\u0645\u06a9:<\/strong> \u0644\u06cc\u0646\u06a9 \u0628\u0644\u0646\u062f UTM \u062f\u0631 \u067e\u06cc\u0627\u0645\u06a9 \u0647\u0645 \u0641\u0636\u0627 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f \u0648 \u0647\u0645 \u0627\u0639\u062a\u0645\u0627\u062f \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u06a9\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u0632 \u06a9\u0648\u062a\u0627\u0647\u200c\u06a9\u0646\u0646\u062f\u0647 \u0631\u0648\u06cc \u062f\u0627\u0645\u0646\u0647 \u062e\u0648\u062f\u062a\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f (\u0645\u062b\u0644\u0627\u064b <code>go.yoursite.ir\/yalda<\/code>) \u06a9\u0647 \u0628\u0647 \u0644\u06cc\u0646\u06a9 \u06a9\u0627\u0645\u0644 UTM \u0631\u06cc\u062f\u0627\u06cc\u0631\u06a9\u062a \u0634\u0648\u062f. \u0628\u0631\u0627\u06cc \u0647\u0631 \u0627\u0631\u0633\u0627\u0644 \u0627\u0646\u0628\u0648\u0647 \u06cc\u06a9 \u0645\u0642\u062f\u0627\u0631 content \u062c\u062f\u0627 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f \u062a\u0627 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u062a\u0646\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0631\u0627 \u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0646\u06cc\u062f.<\/li>\n<li><strong>\u06a9\u06cc\u0648\u0622\u0631 \u06a9\u062f \u0631\u0648\u06cc \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0648 \u0628\u0631\u0648\u0634\u0648\u0631:<\/strong> \u06a9\u06cc\u0648\u0622\u0631 \u0631\u0627 \u0627\u0632 \u0644\u06cc\u0646\u06a9 UTM \u0628\u0633\u0627\u0632\u06cc\u062f\u060c \u0628\u0627 <code>utm_medium=offline<\/code> \u06cc\u0627 <code>print<\/code> \u0648 \u0645\u0642\u062f\u0627\u0631 source \u0645\u0634\u062e\u0635 (\u0645\u062b\u0644\u0627\u064b <code>package-insert<\/code>).<\/li>\n<li><strong>\u0628\u06cc\u0644\u0628\u0648\u0631\u062f \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062a\u0644\u0648\u06cc\u0632\u06cc\u0648\u0646\u06cc:<\/strong> \u0686\u0648\u0646 \u06a9\u0644\u06cc\u06a9 \u0646\u062f\u0627\u0631\u0646\u062f\u060c \u0627\u0632 \u06cc\u06a9 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u0628\u0627 \u0622\u062f\u0631\u0633 \u0633\u0627\u062f\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u0648 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0622\u0646 \u0635\u0641\u062d\u0647 \u0631\u0627 \u0645\u0639\u06cc\u0627\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/li>\n<li><strong>\u0627\u06cc\u0646\u0641\u0644\u0648\u0626\u0646\u0633\u0631\u0647\u0627:<\/strong> \u0628\u0647 \u0647\u0631 \u0627\u06cc\u0646\u0641\u0644\u0648\u0626\u0646\u0633\u0631 \u0644\u06cc\u0646\u06a9 \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u0628\u0627 \u0645\u0642\u062f\u0627\u0631 content \u062c\u062f\u0627 \u0628\u062f\u0647\u06cc\u062f \u062a\u0627 \u0633\u0647\u0645 \u0647\u0631 \u0646\u0641\u0631 \u0627\u0632 \u0641\u0631\u0648\u0634 \u0631\u0648\u0634\u0646 \u0634\u0648\u062f.<\/li>\n<\/ul>\n<div class=\"psk-callout psk-callout--warn\"><strong>\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc UTM \u0631\u0627 \u062f\u0631 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f\u062a\u0627\u0646 \u0642\u0631\u0627\u0631 \u0646\u062f\u0647\u06cc\u062f<\/strong><\/p>\n<p>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 UTM \u062f\u0631 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u0628\u0627\u0639\u062b \u0634\u0631\u0648\u0639 \u0646\u0634\u0633\u062a \u062c\u062f\u06cc\u062f \u0648 \u0628\u0627\u0632\u0646\u0648\u06cc\u0633\u06cc \u0645\u0646\u0628\u0639 \u0648\u0627\u0642\u0639\u06cc \u06a9\u0627\u0631\u0628\u0631 \u062f\u0631 GA4 \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627 \u0631\u0627 \u062e\u0631\u0627\u0628 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0628\u0631\u0627\u06cc \u0631\u062f\u06cc\u0627\u0628\u06cc \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u0627\u0632 \u0631\u0648\u06cc\u062f\u0627\u062f\u0647\u0627\u06cc GA4 \u06cc\u0627 <a href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/\">\u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631<\/a> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D8%B2_%D8%AF%D8%A7%D8%AF%D9%87_UTM_%D8%AA%D8%A7_%D8%AA%D8%B5%D9%85%DB%8C%D9%85\"><\/span>\u0627\u0632 \u062f\u0627\u062f\u0647 UTM \u062a\u0627 \u062a\u0635\u0645\u06cc\u0645<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0631\u062f\u06cc\u0627\u0628\u06cc \u0628\u0647\u200c\u062e\u0648\u062f\u06cc\u200c\u062e\u0648\u062f \u0627\u0631\u0632\u0634\u06cc \u0646\u062f\u0627\u0631\u062f\u061b \u0627\u0631\u0632\u0634 \u0622\u0646 \u062f\u0631 \u062a\u0635\u0645\u06cc\u0645\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647 \u06af\u0631\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u062f\u0631 \u067e\u0627\u06cc\u0627\u0646 \u0647\u0631 \u06a9\u0645\u067e\u06cc\u0646\u060c \u0627\u06cc\u0646 \u0633\u0647 \u0633\u0624\u0627\u0644 \u0631\u0627 \u0628\u0627 \u06af\u0632\u0627\u0631\u0634 Traffic acquisition \u062f\u0631 GA4 \u067e\u0627\u0633\u062e \u062f\u0647\u06cc\u062f: \u06a9\u062f\u0627\u0645 source\/medium \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u062a\u0628\u062f\u06cc\u0644 \u0631\u0627 \u0628\u0627 \u06a9\u0645\u062a\u0631\u06cc\u0646 \u0647\u0632\u06cc\u0646\u0647 \u0622\u0648\u0631\u062f\u0647\u061f \u06a9\u062f\u0627\u0645 \u0646\u0633\u062e\u0647 \u0645\u062d\u062a\u0648\u0627 (utm_content) \u0628\u0647\u062a\u0631 \u0639\u0645\u0644 \u06a9\u0631\u062f\u0647\u061f \u0648 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u06a9\u062f\u0627\u0645 \u06a9\u0627\u0646\u0627\u0644 \u0628\u0639\u062f \u0627\u0632 \u0648\u0631\u0648\u062f\u060c \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631 \u0633\u0627\u06cc\u062a \u0645\u0627\u0646\u062f\u0647\u200c\u0627\u0646\u062f\u061f \u067e\u0627\u0633\u062e\u200c\u0647\u0627 \u0628\u0648\u062f\u062c\u0647 \u06a9\u0645\u067e\u06cc\u0646 \u0628\u0639\u062f\u06cc \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u06af\u0631 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u06a9\u06cc \u062f\u0627\u0631\u06cc\u062f\u060c \u062a\u0631\u06a9\u06cc\u0628 \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647 \u0628\u0627 \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u062a\u0635\u0648\u06cc\u0631 \u06a9\u0627\u0645\u0644\u200c\u062a\u0631\u06cc \u0627\u0632 \u0628\u0627\u0632\u062f\u0647 \u0647\u0631 \u06a9\u0627\u0646\u0627\u0644 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B3%D9%88%D8%A7%D9%84%D8%A7%D8%AA_%D9%85%D8%AA%D8%AF%D8%A7%D9%88%D9%84\"><\/span>\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A2%DB%8C%D8%A7_UTM_%D8%B1%D9%88%DB%8C_%D8%B3%D8%A6%D9%88_%D8%A7%D8%AB%D8%B1_%D9%85%D9%86%D9%81%DB%8C_%D8%AF%D8%A7%D8%B1%D8%AF%D8%9F\"><\/span>\u0622\u06cc\u0627 UTM \u0631\u0648\u06cc \u0633\u0626\u0648 \u0627\u062b\u0631 \u0645\u0646\u0641\u06cc \u062f\u0627\u0631\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u06af\u0631 \u0641\u0642\u0637 \u062f\u0631 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062e\u0627\u0631\u062c\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u0648\u062f \u0646\u0647\u061b \u0628\u0631\u0627\u06cc \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0627\u06cc\u0646\u062f\u06a9\u0633 \u0646\u0633\u062e\u0647\u200c\u0647\u0627\u06cc \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u06cc\u060c \u062a\u06af canonical \u0635\u0641\u062d\u0647 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0622\u062f\u0631\u0633 \u0628\u062f\u0648\u0646 \u067e\u0627\u0631\u0627\u0645\u062a\u0631 \u0627\u0634\u0627\u0631\u0647 \u06a9\u0646\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A8%D8%B1%D8%A7%DB%8C_%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA_%DA%AF%D9%88%DA%AF%D9%84_%D8%A7%D8%AF%D8%B2_%D9%87%D9%85_UTM_%D9%84%D8%A7%D8%B2%D9%85_%D8%A7%D8%B3%D8%AA%D8%9F\"><\/span>\u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0647\u0645 UTM \u0644\u0627\u0632\u0645 \u0627\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062e\u06cc\u0631\u061b \u0628\u0627 \u0627\u062a\u0635\u0627\u0644 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0628\u0647 GA4 \u0648 \u0641\u0639\u0627\u0644 \u0628\u0648\u062f\u0646 Auto-tagging\u060c \u062f\u0627\u062f\u0647 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u062e\u0648\u062f\u06a9\u0627\u0631 \u0645\u0646\u062a\u0642\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%DA%86%D8%B1%D8%A7_UTM_%D8%AF%D8%B1_%D9%84%DB%8C%D9%86%DA%A9%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%AF%D8%A7%D8%AE%D9%84%DB%8C_%D9%85%D9%85%D9%86%D9%88%D8%B9_%D8%A7%D8%B3%D8%AA%D8%9F\"><\/span>\u0686\u0631\u0627 UTM \u062f\u0631 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u0645\u0645\u0646\u0648\u0639 \u0627\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0686\u0648\u0646 \u062c\u0644\u0633\u0647 \u062c\u062f\u06cc\u062f \u0628\u0627 \u0645\u0646\u0628\u0639 \u0627\u0634\u062a\u0628\u0627\u0647 \u0633\u0627\u062e\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u0645\u0646\u0628\u0639 \u0648\u0627\u0642\u0639\u06cc \u0648\u0631\u0648\u062f \u06a9\u0627\u0631\u0628\u0631 \u0627\u0632 \u0628\u06cc\u0646 \u0645\u06cc\u200c\u0631\u0648\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%DA%A9%D8%AF%D8%A7%D9%85_%D9%BE%D8%A7%D8%B1%D8%A7%D9%85%D8%AA%D8%B1%D9%87%D8%A7_%D8%A7%D8%AC%D8%A8%D8%A7%D8%B1%DB%8C%E2%80%8C%D8%A7%D9%86%D8%AF%D8%9F\"><\/span>\u06a9\u062f\u0627\u0645 \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627 \u0627\u062c\u0628\u0627\u0631\u06cc\u200c\u0627\u0646\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>source\u060c medium \u0648 campaign\u061b term \u0648 content \u0627\u062e\u062a\u06cc\u0627\u0631\u06cc\u200c\u0627\u0646\u062f.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u062a\u062d\u0644\u06cc\u0644 \u0648 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u060c \u0628\u0647\u200c\u0648\u06cc\u0698\u0647 \u062a\u0631\u0627\u0641\u06cc\u06a9\u06cc \u06a9\u0647 \u0627\u0632 \u0645\u0646\u0627\u0628\u0639 \u0645\u062e\u062a\u0644\u0641 \u0628\u0647 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0645\u06cc\u200c\u0622\u06cc\u062f\u060c \u0627\u0645\u0631\u06cc \u0636\u0631\u0648\u0631\u06cc \u0627\u0633\u062a. \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0642\u062f\u0631\u062a\u0645\u0646\u062f\u06cc \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0627\u06cc\u0646 \u0631\u0627\u0633\u062a\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 UTM parameters \u06cc\u0627 \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627\u06cc UTM \u0627\u0633\u062a. \u0627\u06cc\u0646 \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u062a\u0627 \u0645\u0646\u0627\u0628\u0639 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u062f\u0642\u062a \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,25],"tags":[],"class_list":["post-861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-seo-tools"],"psk_card":{"img":{"src":"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/urchin-tracking-module-cover-768x403.webp","w":768,"h":403,"alt":"\u0622\u0645\u0648\u0632\u0634 \u0633\u0627\u062e\u062a UTM \u2014 \u0631\u062f\u06cc\u0627\u0628\u06cc \u062f\u0642\u06cc\u0642 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0628\u0627 \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627\u06cc UTM"},"cat":"\u0622\u0645\u0648\u0632\u0634 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc"},"formatted_date":"\u06f1\u06f6 \u0641\u0631\u0648\u0631\u062f\u06cc\u0646  \u06f1\u06f4\u06f0\u06f4","_links":{"self":[{"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/posts\/861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/comments?post=861"}],"version-history":[{"count":8,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/posts\/861\/revisions"}],"predecessor-version":[{"id":2794,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/posts\/861\/revisions\/2794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/media\/1233"}],"wp:attachment":[{"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/media?parent=861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/categories?post=861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/tags?post=861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}