{"id":840,"date":"2025-04-03T10:26:35","date_gmt":"2025-04-03T06:56:35","guid":{"rendered":"https:\/\/pasokh.agency\/mag\/?p=840"},"modified":"2026-09-25T11:51:16","modified_gmt":"2026-09-25T08:21:16","slug":"how-does-the-google-ads-display-algorithm-ad-rank-work","status":"publish","type":"post","link":"https:\/\/pasokh.agency\/mag\/how-does-the-google-ads-display-algorithm-ad-rank-work\/","title":{"rendered":"\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 Ad Rank \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0686\u06af\u0648\u0646\u0647 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f \u0639\u0648\u0627\u0645\u0644 \u0648 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a"},"content":{"rendered":"<p>\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\u060c <a href=\"https:\/\/pasokh.agency\/mag\/google-ads\/\">\u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/a> \u06cc\u06a9\u06cc \u0627\u0632 \u0642\u062f\u0631\u062a\u0645\u0646\u062f\u062a\u0631\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0633\u062a. \u0627\u0645\u0627 \u062f\u0631 \u06a9\u0646\u0627\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u060c \u062f\u0631\u06a9 \u0646\u062d\u0648\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0622\u0646\u060c \u0628\u0647 \u0648\u06cc\u0698\u0647 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06cc\u0627 Ad Rank\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u0623\u062b\u06cc\u0631 \u0628\u0632\u0631\u06af\u06cc \u062f\u0631 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0634\u0645\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f. \u062f\u0631 \u0648\u0627\u0642\u0639\u060c <strong>Ad Rank \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0635\u0644\u06cc\u200c\u062a\u0631\u06cc\u0646 \u0639\u0648\u0627\u0645\u0644 \u062a\u0639\u06cc\u06cc\u0646\u200c\u06a9\u0646\u0646\u062f\u0647 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0648 \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u0635\u0641\u062d\u0647 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a<\/strong> \u0648 \u0627\u06af\u0631 \u0634\u0645\u0627 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0648\u062f \u062f\u0631 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0645\u0648\u0642\u0639\u06cc\u062a\u200c\u0647\u0627 \u0647\u0633\u062a\u06cc\u062f\u060c \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0646\u062d\u0648\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0622\u0646 \u0636\u0631\u0648\u0631\u06cc \u0627\u0633\u062a.<\/p>\n<div class=\"psk-new\">\n<div class=\"psk-summary\"><strong class=\"psk-summary__t\">\u062e\u0644\u0627\u0635\u0647 \u0645\u0642\u0627\u0644\u0647 \u062f\u0631 \u06cc\u06a9 \u0646\u06af\u0627\u0647<\/strong><\/p>\n<ul>\n<li>Ad Rank \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0634\u0648\u062f \u06cc\u0627 \u0646\u0647 \u0648 \u062f\u0631 \u0686\u0647 \u062c\u0627\u06cc\u06af\u0627\u0647\u06cc.<\/li>\n<li>\u0639\u0648\u0627\u0645\u0644 \u0627\u0635\u0644\u06cc: \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0642\u06cc\u0645\u062a\u060c \u06a9\u06cc\u0641\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a (Quality Score)\u060c \u0622\u0633\u062a\u0627\u0646\u0647 \u0631\u062a\u0628\u0647\u060c \u0632\u0645\u06cc\u0646\u0647 \u062c\u0633\u062a\u062c\u0648 \u0648 \u0627\u062b\u0631 \u0627\u0641\u0632\u0648\u0646\u0647\u200c\u0647\u0627.<\/li>\n<li>\u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0627\u0644\u0627\u062a\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0627 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0645\u062a\u0631\u060c \u062c\u0627\u06cc\u06af\u0627\u0647 \u0628\u0647\u062a\u0631\u06cc \u06af\u0631\u0641\u062a.<\/li>\n<li>\u0647\u0632\u06cc\u0646\u0647 \u0648\u0627\u0642\u0639\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u0628\u0631 \u0627\u0633\u0627\u0633 Ad Rank \u0631\u0642\u06cc\u0628 \u067e\u0627\u06cc\u06cc\u0646\u200c\u062a\u0631 \u0645\u062d\u0627\u0633\u0628\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 <a href=\"https:\/\/pasokh.agency\/google-ads\/\">\u062e\u062f\u0645\u0627\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u067e\u0627\u0633\u062e<\/a>\u060c \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u0645 \u0628\u0647 \u0637\u0648\u0631 \u062f\u0642\u06cc\u0642 \u0648 \u062c\u0627\u0645\u0639 \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0646\u062d\u0648\u0647 \u06a9\u0627\u0631\u06a9\u0631\u062f \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 Ad Rank \u0628\u067e\u0631\u062f\u0627\u0632\u06cc\u0645. \u0627\u0628\u062a\u062f\u0627 \u0628\u0647 \u062a\u0639\u0631\u06cc\u0641 Ad Rank \u0648 \u0627\u0647\u0645\u06cc\u062a \u0622\u0646 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u062e\u0648\u0627\u0647\u06cc\u0645 \u067e\u0631\u062f\u0627\u062e\u062a. \u0633\u067e\u0633\u060c \u0639\u0648\u0627\u0645\u0644 \u0645\u0624\u062b\u0631 \u0628\u0631 \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u0648 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f Ad Rank \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u0627\u0631\u0627\u0626\u0647 \u062e\u0648\u0627\u0647\u06cc\u0645 \u062f\u0627\u062f.<\/p>\n<p><img width=\"700\" height=\"378\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/google-ads-ad-rank.webp\" class=\"attachment-full size-full\" alt=\"\u062a\u0639\u0631\u06cc\u0641 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 Ad Rank \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/google-ads-ad-rank.webp 700w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/google-ads-ad-rank-300x162.webp 300w\" \/><\/p>\n<figure class=\"psk-figure psk-figure--photo\"><img width=\"1200\" height=\"675\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/old-840-photo.webp\" class=\"attachment-full size-full\" alt=\"\u0633\u06a9\u0648\u06cc \u0633\u0641\u06cc\u062f\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/old-840-photo.webp 1200w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/old-840-photo-300x169.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/old-840-photo-1024x576.webp 1024w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/old-840-photo-768x432.webp 768w\" \/><figcaption>\u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u0641\u0642\u0637 \u0628\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0642\u06cc\u0645\u062a \u0628\u0633\u062a\u06af\u06cc \u0646\u062f\u0627\u0631\u062f<span class=\"psk-credit\">\u0639\u06a9\u0633: <a href=\"https:\/\/unsplash.com\/photos\/white-stage-qIu77BsFdds\" rel=\"nofollow noopener\" target=\"_blank\">Joshua Golde<\/a> \u062f\u0631 Unsplash<\/span><\/figcaption><\/figure>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646 \u0633\u0631\u06cc\u0639 \u0647\u0631 \u0628\u062e\u0634\u060c \u0631\u0648\u06cc \u0639\u0646\u0648\u0627\u0646 \u0622\u0646 \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u06cc\u062f<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pasokh.agency\/mag\/how-does-the-google-ads-display-algorithm-ad-rank-work\/#%D8%AA%D8%B9%D8%B1%DB%8C%D9%81_%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_Ad_Rank\" >\u062a\u0639\u0631\u06cc\u0641 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 Ad Rank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pasokh.agency\/mag\/how-does-the-google-ads-display-algorithm-ad-rank-work\/#%D8%B9%D9%88%D8%A7%D9%85%D9%84_%D9%85%D8%A4%D8%AB%D8%B1_%D8%A8%D8%B1_Ad_Rank\" >\u0639\u0648\u0627\u0645\u0644 \u0645\u0624\u062b\u0631 \u0628\u0631 Ad Rank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pasokh.agency\/mag\/how-does-the-google-ads-display-algorithm-ad-rank-work\/#%D8%B1%D8%A7%D9%87%DA%A9%D8%A7%D8%B1%D9%87%D8%A7%DB%8C%DB%8C_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%A8%D9%87%D8%A8%D9%88%D8%AF_Ad_Rank\" >\u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f Ad Rank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pasokh.agency\/mag\/how-does-the-google-ads-display-algorithm-ad-rank-work\/#%D8%A7%D8%AC%D8%B2%D8%A7%DB%8C_Quality_Score\" >\u0627\u062c\u0632\u0627\u06cc Quality Score<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pasokh.agency\/mag\/how-does-the-google-ads-display-algorithm-ad-rank-work\/#%D9%85%D8%AB%D8%A7%D9%84_%D8%B3%D8%A7%D8%AF%D9%87_%DA%86%D8%B1%D8%A7_%DA%A9%DB%8C%D9%81%DB%8C%D8%AA_%D8%A7%D8%B2_%D8%A8%D9%88%D8%AF%D8%AC%D9%87_%D9%85%D9%87%D9%85%E2%80%8C%D8%AA%D8%B1_%D8%A7%D8%B3%D8%AA%D8%9F\" >\u0645\u062b\u0627\u0644 \u0633\u0627\u062f\u0647: \u0686\u0631\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0627\u0632 \u0628\u0648\u062f\u062c\u0647 \u0645\u0647\u0645\u200c\u062a\u0631 \u0627\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pasokh.agency\/mag\/how-does-the-google-ads-display-algorithm-ad-rank-work\/#%DA%86%DA%A9%E2%80%8C%D9%84%DB%8C%D8%B3%D8%AA_%D8%A8%D9%87%D8%A8%D9%88%D8%AF_Ad_Rank\" >\u0686\u06a9\u200c\u0644\u06cc\u0633\u062a \u0628\u0647\u0628\u0648\u062f Ad Rank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pasokh.agency\/mag\/how-does-the-google-ads-display-algorithm-ad-rank-work\/#%D8%B1%D8%A7%D8%A8%D8%B7%D9%87_Ad_Rank_%D8%A8%D8%A7_%D9%87%D8%B2%DB%8C%D9%86%D9%87_%D9%88%D8%A7%D9%82%D8%B9%DB%8C_%D9%87%D8%B1_%DA%A9%D9%84%DB%8C%DA%A9\" >\u0631\u0627\u0628\u0637\u0647 Ad Rank \u0628\u0627 \u0647\u0632\u06cc\u0646\u0647 \u0648\u0627\u0642\u0639\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pasokh.agency\/mag\/how-does-the-google-ads-display-algorithm-ad-rank-work\/#%D8%B2%D9%85%DB%8C%D9%86%D9%87_%D8%AC%D8%B3%D8%AA%D8%AC%D9%88_%D9%88_%D8%A7%D8%AB%D8%B1_%D8%A2%D9%86_%D8%A8%D8%B1_Ad_Rank\" >\u0632\u0645\u06cc\u0646\u0647 \u062c\u0633\u062a\u062c\u0648 \u0648 \u0627\u062b\u0631 \u0622\u0646 \u0628\u0631 Ad Rank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pasokh.agency\/mag\/how-does-the-google-ads-display-algorithm-ad-rank-work\/#%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C%E2%80%8C%D9%87%D8%A7%DB%8C_%D9%BE%DB%8C%D8%B4%D9%86%D9%87%D8%A7%D8%AF_%D9%82%DB%8C%D9%85%D8%AA_%D9%88_Ad_Rank\" >\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0642\u06cc\u0645\u062a \u0648 Ad Rank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/pasokh.agency\/mag\/how-does-the-google-ads-display-algorithm-ad-rank-work\/#Ad_Rank_%D8%AF%D8%B1_%D8%B9%D9%85%D9%84%D8%9B_%DB%8C%DA%A9_%D8%AD%D8%B1%D8%A7%D8%AC_%D8%B3%D8%A7%D8%AF%D9%87\" >Ad Rank \u062f\u0631 \u0639\u0645\u0644\u061b \u06cc\u06a9 \u062d\u0631\u0627\u062c \u0633\u0627\u062f\u0647<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/pasokh.agency\/mag\/how-does-the-google-ads-display-algorithm-ad-rank-work\/#%D8%B9%DB%8C%D8%A8%E2%80%8C%DB%8C%D8%A7%D8%A8%DB%8C_Ad_Rank_%D9%BE%D8%A7%DB%8C%DB%8C%D9%86%D8%9B_%D8%A7%D8%B2_%DA%A9%D8%AC%D8%A7_%D8%B4%D8%B1%D9%88%D8%B9_%DA%A9%D9%86%DB%8C%D9%85%D8%9F\" >\u0639\u06cc\u0628\u200c\u06cc\u0627\u0628\u06cc Ad Rank \u067e\u0627\u06cc\u06cc\u0646\u061b \u0627\u0632 \u06a9\u062c\u0627 \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u0645\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/pasokh.agency\/mag\/how-does-the-google-ads-display-algorithm-ad-rank-work\/#%D8%B5%D9%81%D8%AD%D9%87_%D9%81%D8%B1%D9%88%D8%AF_%D9%88_%D9%86%D8%B1%D8%AE_%D8%AA%D8%A8%D8%AF%DB%8C%D9%84%D8%9B_%D8%AD%D9%84%D9%82%D9%87_%DA%AF%D9%85%D8%B4%D8%AF%D9%87\" >\u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0648 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644\u061b \u062d\u0644\u0642\u0647 \u06af\u0645\u0634\u062f\u0647<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/pasokh.agency\/mag\/how-does-the-google-ads-display-algorithm-ad-rank-work\/#%D8%B3%D9%88%D8%A7%D9%84%D8%A7%D8%AA_%D9%85%D8%AA%D8%AF%D8%A7%D9%88%D9%84\" >\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/pasokh.agency\/mag\/how-does-the-google-ads-display-algorithm-ad-rank-work\/#Ad_Rank_%D8%AF%D8%B1_%D9%87%D8%B1_%D8%AC%D8%B3%D8%AA%D8%AC%D9%88_%D8%AB%D8%A7%D8%A8%D8%AA_%D8%A7%D8%B3%D8%AA%D8%9F\" >Ad Rank \u062f\u0631 \u0647\u0631 \u062c\u0633\u062a\u062c\u0648 \u062b\u0627\u0628\u062a \u0627\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/pasokh.agency\/mag\/how-does-the-google-ads-display-algorithm-ad-rank-work\/#Quality_Score_%D8%B1%D8%A7_%DA%A9%D8%AC%D8%A7_%D8%A8%D8%A8%DB%8C%D9%86%DB%8C%D9%85%D8%9F\" >Quality Score \u0631\u0627 \u06a9\u062c\u0627 \u0628\u0628\u06cc\u0646\u06cc\u0645\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/pasokh.agency\/mag\/how-does-the-google-ads-display-algorithm-ad-rank-work\/#%D8%A2%DB%8C%D8%A7_%D8%A7%D9%81%D8%B2%D8%A7%DB%8C%D8%B4_%D9%BE%DB%8C%D8%B4%D9%86%D9%87%D8%A7%D8%AF_%D9%82%DB%8C%D9%85%D8%AA_%D9%87%D9%85%DB%8C%D8%B4%D9%87_%D8%AC%D8%A7%DB%8C%DA%AF%D8%A7%D9%87_%D8%B1%D8%A7_%D8%A8%D9%87%D8%AA%D8%B1_%D9%85%DB%8C%E2%80%8C%DA%A9%D9%86%D8%AF%D8%9F\" >\u0622\u06cc\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0642\u06cc\u0645\u062a \u0647\u0645\u06cc\u0634\u0647 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0631\u0627 \u0628\u0647\u062a\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/pasokh.agency\/mag\/how-does-the-google-ads-display-algorithm-ad-rank-work\/#%D8%A2%D8%B3%D8%AA%D8%A7%D9%86%D9%87_Ad_Rank_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\" >\u0622\u0633\u062a\u0627\u0646\u0647 Ad Rank \u0686\u06cc\u0633\u062a\u061f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D8%AA%D8%B9%D8%B1%DB%8C%D9%81_%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_Ad_Rank\"><\/span>\u062a\u0639\u0631\u06cc\u0641 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 Ad Rank<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ad Rank \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632\u060c \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0648 \u06cc\u0627 \u0633\u0627\u06cc\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644\u060c \u062f\u0631 \u0686\u0647 \u062c\u0627\u06cc\u06af\u0627\u0647\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0634\u0648\u0646\u062f. \u0628\u0647 \u0639\u0628\u0627\u0631\u062a \u062f\u06cc\u06af\u0631\u060c \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0648\u0638\u06cc\u0641\u0647 \u062f\u0627\u0631\u062f \u062a\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u062f \u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u06a9\u062c\u0627 \u0648 \u0686\u0647 \u0632\u0645\u0627\u0646\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0634\u0648\u062f. Ad Rank \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646\u06a9\u0647 \u062a\u0623\u062b\u06cc\u0631 \u0632\u06cc\u0627\u062f\u06cc \u0628\u0631 \u0645\u0648\u0642\u0639\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0627\u0631\u062f\u060c \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0647\u0632\u06cc\u0646\u0647 \u0647\u0631 \u06a9\u0644\u06cc\u06a9 (CPC) \u0634\u0645\u0627 \u0631\u0627 \u0646\u06cc\u0632 \u062a\u062d\u062a \u062a\u0623\u062b\u06cc\u0631 \u0642\u0631\u0627\u0631 \u062f\u0647\u062f.<\/p>\n<p>Ad Rank \u062f\u0631 \u062d\u0642\u06cc\u0642\u062a\u060c \u0628\u0647 \u06cc\u06a9 \u0641\u0631\u0645\u0648\u0644 \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0648\u0627\u0628\u0633\u062a\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0639\u0648\u0627\u0645\u0644 \u0645\u062e\u062a\u0644\u0641\u06cc \u062f\u0631 \u0622\u0646 \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631\u0646\u062f. \u0627\u06cc\u0646 \u0639\u0648\u0627\u0645\u0644 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0634\u0627\u0645\u0644 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u0634\u0645\u0627 (bid)\u060c \u06a9\u06cc\u0641\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u060c \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u062c\u0633\u062a\u062c\u0648\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u060c \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0648 \u0633\u0627\u06cc\u0631 \u0645\u062a\u063a\u06cc\u0631\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u0628\u0627\u0634\u062f. \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a\u060c \u0647\u062f\u0641 \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u060c \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u0631\u062a\u0628\u0637\u060c \u0645\u0641\u06cc\u062f \u0648 \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0627\u0644\u0627 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0633\u062a.<\/p>\n<p><img width=\"860\" height=\"480\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/ad-rank-auction-example.webp\" class=\"attachment-full size-full\" alt=\"\u0646\u0645\u0648\u0646\u0647 \u0645\u062d\u0627\u0633\u0628\u0647 Ad Rank \u0648 \u062c\u0627\u06cc\u06af\u0627\u0647 \u062a\u0628\u0644\u06cc\u063a \u062f\u0631 \u062d\u0631\u0627\u062c \u06af\u0648\u06af\u0644 \u0627\u062f\u0632\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/ad-rank-auction-example.webp 860w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/ad-rank-auction-example-300x167.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/ad-rank-auction-example-768x429.webp 768w\" \/><\/p>\n<p><strong>\u0646\u062d\u0648\u0647 \u0645\u062d\u0627\u0633\u0628\u0647 Ad Rank<\/strong><br \/>\n\u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632\u060c Ad Rank \u0628\u0647 \u0637\u0648\u0631 \u0633\u0627\u062f\u0647 \u0628\u0647 \u0635\u0648\u0631\u062a \u0632\u06cc\u0631 \u0645\u062d\u0627\u0633\u0628\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f:<\/p>\n<p style=\"text-align: center;\"><strong>Ad Rank = Bid \u00d7 Quality Score Ad Rank=Bid\u00d7Quality Score<\/strong><\/p>\n<p><strong>1. Bid (\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0642\u06cc\u0645\u062a)<\/strong><br \/>\n\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0642\u06cc\u0645\u062a \u06cc\u0627 \u0647\u0645\u0627\u0646 bid\u060c \u0645\u0642\u062f\u0627\u0631 \u067e\u0648\u0644\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u0628\u0631 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a \u062e\u0648\u062f \u0622\u0645\u0627\u062f\u0647\u200c\u0627\u06cc\u062f \u067e\u0631\u062f\u0627\u062e\u062a \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u0645\u0628\u0644\u063a \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0639\u0648\u0627\u0645\u0644 \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u062f\u0631 \u062a\u0639\u06cc\u06cc\u0646 Ad Rank \u0627\u0633\u062a. \u0627\u0644\u0628\u062a\u0647 \u0628\u0627\u06cc\u062f \u062a\u0648\u062c\u0647 \u062f\u0627\u0634\u062a \u06a9\u0647 \u062a\u0646\u0647\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0642\u06cc\u0645\u062a \u0628\u0627\u0644\u0627\u062a\u0631 \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u062f\u0631 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc\u0646 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0646\u06cc\u0633\u062a\u060c \u0632\u06cc\u0631\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a \u0646\u06cc\u0632 \u0646\u0642\u0634 \u062d\u06cc\u0627\u062a\u06cc \u062f\u0627\u0631\u062f.<\/p>\n<p><strong>2. Quality Score (\u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a)<\/strong><br \/>\n\u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u06cc\u06a9\u06cc \u062f\u06cc\u06af\u0631 \u0627\u0632 \u0639\u0648\u0627\u0645\u0644 \u062d\u06cc\u0627\u062a\u06cc \u062f\u0631 \u0645\u062d\u0627\u0633\u0628\u0647 Ad Rank \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0627\u0645\u062a\u06cc\u0627\u0632 \u062a\u0648\u0633\u0637 \u06af\u0648\u06af\u0644 \u0628\u0631\u0627\u0633\u0627\u0633 \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u0627 \u062c\u0633\u062a\u062c\u0648\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0648 \u06a9\u06cc\u0641\u06cc\u062a \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f (landing page) \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u06cc\u0646 1 \u062a\u0627 10 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u0647\u0631 \u0686\u0647 \u0627\u06cc\u0646 \u0627\u0645\u062a\u06cc\u0627\u0632 \u0628\u0627\u0644\u0627\u062a\u0631 \u0628\u0627\u0634\u062f\u060c \u062c\u0627\u06cc\u06af\u0627\u0647 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0646\u06cc\u0632 \u0628\u0647\u062a\u0631 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B9%D9%88%D8%A7%D9%85%D9%84_%D9%85%D8%A4%D8%AB%D8%B1_%D8%A8%D8%B1_Ad_Rank\"><\/span>\u0639\u0648\u0627\u0645\u0644 \u0645\u0624\u062b\u0631 \u0628\u0631 Ad Rank<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0646\u062d\u0648\u0647 \u06a9\u0627\u0631\u06a9\u0631\u062f Ad Rank\u060c \u0628\u0627\u06cc\u062f \u0639\u0648\u0627\u0645\u0644 \u0645\u062e\u062a\u0644\u0641\u06cc \u06a9\u0647 \u0628\u0631 \u0622\u0646 \u062a\u0623\u062b\u06cc\u0631 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u0646\u062f \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u0645. \u0627\u06cc\u0646 \u0639\u0648\u0627\u0645\u0644 \u0646\u0647 \u062a\u0646\u0647\u0627 \u0628\u0631 \u0645\u0648\u0642\u0639\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627\u060c \u0628\u0644\u06a9\u0647 \u0628\u0631 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u0646\u06cc\u0632 \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u062e\u0648\u0627\u0647\u0646\u062f \u0628\u0648\u062f. \u062f\u0631 \u0627\u062f\u0627\u0645\u0647\u060c \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0627\u06cc\u0646 \u0639\u0648\u0627\u0645\u0644 \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645:<\/p>\n<p>1. \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0642\u06cc\u0645\u062a (Bid)<br \/>\n\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0642\u06cc\u0645\u062a \u0634\u0645\u0627 \u06cc\u06a9\u06cc \u0627\u0632 \u0639\u0648\u0627\u0645\u0644 \u0627\u0635\u0644\u06cc \u062f\u0631 \u062a\u0639\u06cc\u06cc\u0646 Ad Rank \u0627\u0633\u062a. \u0628\u0627 \u0627\u06cc\u0646 \u062d\u0627\u0644\u060c \u0628\u0631\u062e\u0644\u0627\u0641 \u062a\u0635\u0648\u0631 \u0639\u0645\u0648\u0645\u06cc\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0642\u06cc\u0645\u062a \u0628\u0627\u0644\u0627 \u0628\u0647 \u062a\u0646\u0647\u0627\u06cc\u06cc \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u0636\u0645\u06cc\u0646\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0631\u062a\u0628\u0647 \u0628\u0627\u0644\u0627\u062a\u0631 \u0628\u0627\u0634\u062f. \u062f\u0631 \u0648\u0627\u0642\u0639\u060c \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u062a\u0639\u0627\u062f\u0644\u06cc \u0645\u06cc\u0627\u0646 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0642\u06cc\u0645\u062a \u0648 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0647\u0632\u06cc\u0646\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<p><img width=\"1000\" height=\"560\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/low-ad-rank-quality-score.webp\" class=\"attachment-full size-full\" alt=\"\u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0627\u062b\u0631 \u0622\u0646 \u0628\u0631 Ad Rank \u067e\u0627\u06cc\u06cc\u0646\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/low-ad-rank-quality-score.webp 1000w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/low-ad-rank-quality-score-300x168.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/low-ad-rank-quality-score-768x430.webp 768w\" \/><\/p>\n<p>2. \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a (Quality Score)<br \/>\n\u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0639\u0648\u0627\u0645\u0644 \u062f\u0631 Ad Rank \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0633\u0647 \u0628\u062e\u0634 \u0627\u0635\u0644\u06cc \u062a\u0642\u0633\u06cc\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f:<\/p>\n<p>\u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc: \u0627\u0631\u062a\u0628\u0627\u0637 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0646\u062a\u062e\u0627\u0628\u06cc \u0634\u0645\u0627 \u0628\u0627 \u062a\u0628\u0644\u06cc\u063a \u0648 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646.<\/p>\n<p>\u062a\u0628\u0644\u06cc\u063a: \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0648 \u0645\u06cc\u0632\u0627\u0646 \u062c\u0630\u0627\u0628\u06cc\u062a \u0622\u0646 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646.<\/p>\n<p>\u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f: \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0648 \u06a9\u06cc\u0641\u06cc\u062a \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u067e\u0633 \u0627\u0632 \u06a9\u0644\u06cc\u06a9 \u0628\u0631 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a \u0628\u0647 \u0622\u0646 \u0647\u062f\u0627\u06cc\u062a \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n<p>\u06af\u0648\u06af\u0644 \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u06a9\u0647 \u0628\u0647 \u0637\u0648\u0631 \u062f\u0642\u06cc\u0642 \u0628\u0647 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u067e\u0627\u0633\u062e \u062f\u0647\u0646\u062f\u060c \u0631\u062a\u0628\u0647 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc \u0645\u06cc\u200c\u062f\u0647\u062f. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646\u060c \u0628\u0627\u06cc\u062f \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u0628\u0627 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0648 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0634\u062f.<\/p>\n<p>3. \u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0628\u0644\u06cc\u063a \u0628\u0627 \u062c\u0633\u062a\u062c\u0648\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646<br \/>\n\u0627\u0631\u062a\u0628\u0627\u0637 \u062f\u0642\u06cc\u0642 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u0627 \u062c\u0633\u062a\u062c\u0648\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u06cc\u06a9 \u0639\u0627\u0645\u0644 \u062d\u06cc\u0627\u062a\u06cc \u062f\u0631 \u062a\u0639\u06cc\u06cc\u0646 Ad Rank \u0627\u0633\u062a. \u0627\u06af\u0631 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u062f\u0642\u06cc\u0642\u0627\u064b \u0628\u0627 \u062c\u0633\u062a\u062c\u0648\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0647\u0645\u200c\u0631\u0627\u0633\u062a\u0627 \u0628\u0627\u0634\u062f\u060c \u0627\u062d\u062a\u0645\u0627\u0644 \u06a9\u0644\u06cc\u06a9 \u0628\u0631 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f \u0648 \u0627\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0628\u0647\u062a\u0631 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u062f. \u06af\u0648\u06af\u0644 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u0641\u06cc\u062f \u0648 \u0645\u0631\u062a\u0628\u0637 \u0631\u0627 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0647\u062f\u060c \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0647\u0631\u0686\u0647 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0627 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u06cc\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0645\u0637\u0627\u0628\u0642\u062a \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c Ad Rank \u0628\u0647\u062a\u0631\u06cc \u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0627\u0634\u062a.<\/p>\n<p>4. \u062a\u062c\u0631\u0628\u0647 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f (Landing Page Experience)<br \/>\n\u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f\u060c \u06cc\u0627 \u0628\u0647 \u0639\u0628\u0627\u0631\u062a \u062f\u06cc\u06af\u0631 Landing Page Experience\u060c \u06cc\u06a9\u06cc \u0627\u0632 \u0639\u0648\u0627\u0645\u0644 \u0645\u0647\u0645 \u062f\u0631 \u062a\u0639\u06cc\u06cc\u0646 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0627\u0633\u062a \u0648 \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0628\u0631 Ad Rank \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u0627\u0633\u062a. \u0627\u06af\u0631 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0634\u0645\u0627 \u062f\u0627\u0631\u0627\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0631\u062a\u0628\u0637\u060c \u0633\u0631\u0639\u062a \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0628\u0627\u0644\u0627\u060c \u0648 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0627\u0631\u0628\u0631\u067e\u0633\u0646\u062f \u0628\u0627\u0634\u062f\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0645\u062f\u062a \u0632\u0645\u0627\u0646 \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0631 \u0635\u0641\u062d\u0647 \u0628\u0627\u0642\u06cc \u0645\u06cc\u200c\u0645\u0627\u0646\u0646\u062f \u0648 \u0627\u062d\u062a\u0645\u0627\u0644 \u062a\u0631\u06a9 \u0635\u0641\u062d\u0647 \u06a9\u0627\u0647\u0634 \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f. \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0628\u0627\u0639\u062b \u0628\u0647\u0628\u0648\u062f \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p>5. \u0646\u0648\u0639 \u062a\u0628\u0644\u06cc\u063a (Ad Format)<br \/>\n\u0646\u0648\u0639 \u062a\u0628\u0644\u06cc\u063a\u06cc \u06a9\u0647 \u0634\u0645\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u0646\u06cc\u0632 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0631 Ad Rank \u062a\u0623\u062b\u06cc\u0631 \u0628\u06af\u0630\u0627\u0631\u062f. \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u062e\u062a\u0644\u0641 \u0645\u0627\u0646\u0646\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u062a\u0646\u06cc\u060c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062a\u0635\u0648\u06cc\u0631\u06cc\u060c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0648\u06cc\u062f\u06cc\u0648\u06cc\u06cc \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0631\u06cc\u062f \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062f\u0631 \u0645\u0648\u0642\u0639\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0646\u062a\u0627\u06cc\u062c \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f. \u06af\u0648\u06af\u0644 \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u06a9\u0647 \u0628\u0647 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u062e\u0627\u0635 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u067e\u0627\u0633\u062e \u0645\u06cc\u200c\u062f\u0647\u0646\u062f\u060c \u0627\u0648\u0644\u0648\u06cc\u062a \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<p>6. \u0633\u0627\u0628\u0642\u0647 \u062d\u0633\u0627\u0628 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<br \/>\n\u0633\u0627\u0628\u0642\u0647 \u062d\u0633\u0627\u0628 \u0634\u0645\u0627 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632\u060c \u0634\u0627\u0645\u0644 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0642\u0628\u0644\u06cc\u060c \u0645\u06cc\u0632\u0627\u0646 \u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0627 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627\u060c \u0648 \u06a9\u06cc\u0641\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u0637\u0648\u0644 \u0632\u0645\u0627\u0646\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0631 Ad Rank \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u0628\u0627\u0634\u062f. \u062d\u0633\u0627\u0628\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0633\u0627\u0628\u0642\u0647 \u062e\u0648\u0628\u06cc \u062f\u0631 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0627\u0631\u0646\u062f\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0627\u0632 \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0628\u0647\u062a\u0631\u06cc \u0628\u0631\u062e\u0648\u0631\u062f\u0627\u0631 \u0634\u0648\u0646\u062f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B1%D8%A7%D9%87%DA%A9%D8%A7%D8%B1%D9%87%D8%A7%DB%8C%DB%8C_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%A8%D9%87%D8%A8%D9%88%D8%AF_Ad_Rank\"><\/span>\u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f Ad Rank<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0627\u06af\u0631 \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u062f \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u06cc\u062f \u0648 \u062f\u0631 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0642\u0631\u0627\u0631 \u06af\u06cc\u0631\u06cc\u062f\u060c \u0628\u0627\u06cc\u062f \u0628\u0647 \u0646\u06a9\u0627\u062a \u0632\u06cc\u0631 \u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f:<\/p>\n<p>1. \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a<br \/>\n\u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f Ad Rank\u060c \u0627\u0648\u0644\u06cc\u0646 \u0642\u062f\u0645 \u0628\u0647\u0628\u0648\u062f \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0627\u0633\u062a. \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0627\u06cc\u062f \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u062a\u0628\u0644\u06cc\u063a \u062e\u0648\u062f \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f\u060c \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u062c\u0630\u0627\u0628 \u0648 \u0645\u0631\u062a\u0628\u0637 \u0628\u0646\u0648\u06cc\u0633\u06cc\u062f\u060c \u0648 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u062f\u0647\u06cc\u062f.<\/p>\n<p>2. \u0627\u0641\u0632\u0627\u06cc\u0634 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0642\u06cc\u0645\u062a \u0628\u0647\u06cc\u0646\u0647<br \/>\n\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0642\u06cc\u0645\u062a \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0645\u062a\u0646\u0627\u0633\u0628 \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a \u0648 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0627\u0634\u062f. \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0639\u0646\u06cc \u06a9\u0647 \u0647\u0645\u06cc\u0634\u0647 \u0646\u0628\u0627\u06cc\u062f \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc\u0646 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0642\u06cc\u0645\u062a \u0628\u0627\u0634\u06cc\u062f. \u0628\u0644\u06a9\u0647 \u0628\u0627\u06cc\u062f \u0628\u0647\u06cc\u0646\u0647\u200c\u062a\u0631\u06cc\u0646 \u0645\u0642\u062f\u0627\u0631 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0646\u062a\u06cc\u062c\u0647 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/p>\n<p>3. \u062a\u0633\u062a \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062f\u0627\u0648\u0645 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a<br \/>\n\u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 Ad Rank\u060c \u0628\u0627\u06cc\u062f \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u062f\u0627\u0648\u0645 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u062a\u0633\u062a \u06a9\u0646\u06cc\u062f \u0648 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0644\u0627\u0632\u0645 \u0631\u0627 \u0627\u0639\u0645\u0627\u0644 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u0647\u062a\u0631\u06cc\u0646 \u062a\u0631\u06a9\u06cc\u0628 \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0642\u06cc\u0645\u062a\u060c \u0648 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>4. \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u062a\u062c\u0631\u0628\u0647 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f<br \/>\n\u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0628\u0627\u06cc\u062f \u0628\u0647 \u06af\u0648\u0646\u0647\u200c\u0627\u06cc \u0628\u0627\u0634\u062f \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u062e\u0648\u062f \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u0646\u062f. \u0633\u0631\u0639\u062a \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0633\u0631\u06cc\u0639\u060c \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0648 \u0637\u0631\u0627\u062d\u06cc \u0633\u0627\u062f\u0647 \u0648 \u06a9\u0627\u0631\u0628\u0631\u067e\u0633\u0646\u062f \u0627\u0632 \u062c\u0645\u0644\u0647 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u062f.<\/p>\n<p>\u062f\u0631\u06a9\u0644 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 Ad Rank \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0628\u0631\u0627\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0639\u0648\u0627\u0645\u0644\u06cc \u0645\u0627\u0646\u0646\u062f \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0642\u06cc\u0645\u062a\u060c \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a\u060c \u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0628\u0644\u06cc\u063a \u0628\u0627 \u062c\u0633\u062a\u062c\u0648\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u060c \u062a\u062c\u0631\u0628\u0647 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0648 \u0646\u0648\u0639 \u062a\u0628\u0644\u06cc\u063a\u060c \u062c\u0627\u06cc\u06af\u0627\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0648\u062f\u060c \u0628\u0627\u06cc\u062f \u0627\u06cc\u0646 \u0639\u0648\u0627\u0645\u0644 \u0631\u0627 \u0628\u0647 \u062f\u0642\u062a \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0631\u062f\u0647 \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0646\u062a\u0627\u06cc\u062c \u0645\u0645\u06a9\u0646 \u062f\u0633\u062a \u06cc\u0627\u0628\u06cc\u062f.<\/p>\n<div class=\"psk-new\">\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D8%AC%D8%B2%D8%A7%DB%8C_Quality_Score\"><\/span>\u0627\u062c\u0632\u0627\u06cc Quality Score<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>\u062c\u0632\u0621<\/th>\n<th>\u0645\u0639\u0646\u06cc<\/th>\n<th>\u0631\u0648\u0634 \u0628\u0647\u0628\u0648\u062f<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0645\u0648\u0631\u062f \u0627\u0646\u062a\u0638\u0627\u0631<\/td>\n<td>\u0627\u062d\u062a\u0645\u0627\u0644 \u06a9\u0644\u06cc\u06a9 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a<\/td>\n<td>\u062a\u06cc\u062a\u0631\u0647\u0627\u06cc \u062f\u0642\u06cc\u0642 \u0648 \u062c\u0630\u0627\u0628\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0628\u0644\u06cc\u063a<\/td>\n<td>\u062a\u0637\u0627\u0628\u0642 \u062a\u0628\u0644\u06cc\u063a \u0628\u0627 \u0646\u06cc\u062a \u062c\u0633\u062a\u062c\u0648<\/td>\n<td>\u06af\u0631\u0648\u0647\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u06a9\u0648\u0686\u06a9 \u0648 \u0647\u0645\u200c\u0645\u0648\u0636\u0648\u0639<\/td>\n<\/tr>\n<tr>\n<td>\u062a\u062c\u0631\u0628\u0647 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f<\/td>\n<td>\u0645\u0641\u06cc\u062f \u0648 \u0645\u0631\u062a\u0628\u0637 \u0628\u0648\u062f\u0646 \u0635\u0641\u062d\u0647 \u0645\u0642\u0635\u062f<\/td>\n<td>\u0635\u0641\u062d\u0647 \u0633\u0631\u06cc\u0639\u060c \u0645\u0631\u062a\u0628\u0637 \u0648 \u0628\u0627 \u0641\u0631\u0627\u062e\u0648\u0627\u0646 \u0631\u0648\u0634\u0646<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D8%AB%D8%A7%D9%84_%D8%B3%D8%A7%D8%AF%D9%87_%DA%86%D8%B1%D8%A7_%DA%A9%DB%8C%D9%81%DB%8C%D8%AA_%D8%A7%D8%B2_%D8%A8%D9%88%D8%AF%D8%AC%D9%87_%D9%85%D9%87%D9%85%E2%80%8C%D8%AA%D8%B1_%D8%A7%D8%B3%D8%AA%D8%9F\"><\/span>\u0645\u062b\u0627\u0644 \u0633\u0627\u062f\u0647: \u0686\u0631\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0627\u0632 \u0628\u0648\u062f\u062c\u0647 \u0645\u0647\u0645\u200c\u062a\u0631 \u0627\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>\u062a\u0628\u0644\u06cc\u063a\u200c\u06a9\u0646\u0646\u062f\u0647<\/th>\n<th>\u062d\u062f\u0627\u06a9\u062b\u0631 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f<\/th>\n<th>\u06a9\u06cc\u0641\u06cc\u062a<\/th>\n<th>\u0646\u062a\u06cc\u062c\u0647<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0627\u0644\u0641<\/td>\n<td>\u0628\u0627\u0644\u0627<\/td>\n<td>\u067e\u0627\u06cc\u06cc\u0646<\/td>\n<td>\u062c\u0627\u06cc\u06af\u0627\u0647 \u067e\u0627\u06cc\u06cc\u0646\u200c\u062a\u0631 \u0648 \u0647\u0632\u06cc\u0646\u0647 \u0628\u06cc\u0634\u062a\u0631<\/td>\n<\/tr>\n<tr>\n<td>\u0628<\/td>\n<td>\u0645\u062a\u0648\u0633\u0637<\/td>\n<td>\u0628\u0627\u0644\u0627<\/td>\n<td>\u062c\u0627\u06cc\u06af\u0627\u0647 \u0628\u0627\u0644\u0627\u062a\u0631 \u0628\u0627 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0645\u062a\u0631<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0627\u06cc\u0646 \u0645\u062b\u0627\u0644 \u0633\u0627\u062f\u0647\u200c\u0634\u062f\u0647 \u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u0645\u0646\u0637\u0642 \u0627\u0635\u0644\u06cc Ad Rank \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f: \u06af\u0648\u06af\u0644 \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u0645\u0631\u062a\u0628\u0637\u200c\u062a\u0631 \u067e\u0627\u062f\u0627\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%DA%86%DA%A9%E2%80%8C%D9%84%DB%8C%D8%B3%D8%AA_%D8%A8%D9%87%D8%A8%D9%88%D8%AF_Ad_Rank\"><\/span>\u0686\u06a9\u200c\u0644\u06cc\u0633\u062a \u0628\u0647\u0628\u0648\u062f Ad Rank<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"psk-checklist\">\n<li>\u0647\u0631 \u06af\u0631\u0648\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062d\u0648\u0644 \u06cc\u06a9 \u0645\u0648\u0636\u0648\u0639 \u0648 \u0686\u0646\u062f \u06a9\u0644\u0645\u0647 \u0646\u0632\u062f\u06cc\u06a9 \u0628\u0647 \u0647\u0645 \u0628\u0627\u0634\u062f.<\/li>\n<li>\u06a9\u0644\u0645\u0627\u062a \u0645\u0646\u0641\u06cc \u0631\u0627 \u0645\u0646\u0638\u0645 \u0628\u0647\u200c\u0631\u0648\u0632 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0646\u0645\u0627\u06cc\u0634\u200c\u0647\u0627\u06cc \u0646\u0627\u0645\u0631\u062a\u0628\u0637 \u062d\u0630\u0641 \u0634\u0648\u062f.<\/li>\n<li>\u0647\u0645\u0647 \u0627\u0641\u0632\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 (\u0644\u06cc\u0646\u06a9 \u0635\u0641\u062d\u0647\u060c \u062a\u0645\u0627\u0633\u060c \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u062a\u06a9\u0645\u06cc\u0644\u06cc\u060c \u0642\u06cc\u0645\u062a) \u0631\u0627 \u0641\u0639\u0627\u0644 \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0631\u0627 \u0628\u0627 \u067e\u06cc\u0627\u0645 \u062a\u0628\u0644\u06cc\u063a \u0647\u0645\u0627\u0647\u0646\u06af \u0648 \u0633\u0631\u0639\u062a \u0622\u0646 \u0631\u0627 \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u062a\u0628\u0644\u06cc\u063a\u200c\u0647\u0627\u06cc \u0648\u0627\u06a9\u0646\u0634\u200c\u06af\u0631\u0627 \u0628\u0627 \u062a\u06cc\u062a\u0631\u0647\u0627\u06cc \u0645\u062a\u0646\u0648\u0639 \u0628\u0633\u0627\u0632\u06cc\u062f \u0648 \u0636\u0639\u06cc\u0641\u200c\u0647\u0627 \u0631\u0627 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u06a9\u0646\u06cc\u062f.<\/li>\n<\/ul>\n<p>\u0645\u0631\u062a\u0628\u0637: <a href=\"https:\/\/pasokh.agency\/mag\/google-ads\/\">\u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0686\u06cc\u0633\u062a<\/a> \u00b7 <a href=\"https:\/\/pasokh.agency\/google-ads\/\">\u0645\u062f\u06cc\u0631\u06cc\u062a \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B1%D8%A7%D8%A8%D8%B7%D9%87_Ad_Rank_%D8%A8%D8%A7_%D9%87%D8%B2%DB%8C%D9%86%D9%87_%D9%88%D8%A7%D9%82%D8%B9%DB%8C_%D9%87%D8%B1_%DA%A9%D9%84%DB%8C%DA%A9\"><\/span>\u0631\u0627\u0628\u0637\u0647 Ad Rank \u0628\u0627 \u0647\u0632\u06cc\u0646\u0647 \u0648\u0627\u0642\u0639\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u062f\u0631 \u062d\u0631\u0627\u062c \u06af\u0648\u06af\u0644 \u0627\u062f\u0632\u060c \u0634\u0645\u0627 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u062d\u062f\u0627\u06a9\u062b\u0631 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u062e\u0648\u062f \u0631\u0627 \u067e\u0631\u062f\u0627\u062e\u062a \u0646\u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f. \u0647\u0632\u06cc\u0646\u0647 \u0648\u0627\u0642\u0639\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9\u060c \u06a9\u0645\u062a\u0631\u06cc\u0646 \u0645\u0628\u0644\u063a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u062d\u0641\u0638 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u062a\u0628\u0644\u06cc\u063a\u200c\u06a9\u0646\u0646\u062f\u0647 \u067e\u0627\u06cc\u06cc\u0646\u200c\u062a\u0631 \u0644\u0627\u0632\u0645 \u0627\u0633\u062a. \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u0627\u0641\u0632\u0627\u06cc\u0634 \u06a9\u06cc\u0641\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a \u0648 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f\u060c \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0628\u0647\u062a\u0631\u060c \u0647\u0632\u06cc\u0646\u0647 \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u0631\u0627 \u0647\u0645 \u06a9\u0627\u0647\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B2%D9%85%DB%8C%D9%86%D9%87_%D8%AC%D8%B3%D8%AA%D8%AC%D9%88_%D9%88_%D8%A7%D8%AB%D8%B1_%D8%A2%D9%86_%D8%A8%D8%B1_Ad_Rank\"><\/span>\u0632\u0645\u06cc\u0646\u0647 \u062c\u0633\u062a\u062c\u0648 \u0648 \u0627\u062b\u0631 \u0622\u0646 \u0628\u0631 Ad Rank<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>\u062f\u0633\u062a\u06af\u0627\u0647:<\/strong> \u0631\u0642\u0627\u0628\u062a \u0648 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0631\u0648\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644 \u0648 \u062f\u0633\u06a9\u062a\u0627\u067e \u0645\u062a\u0641\u0627\u0648\u062a \u0627\u0633\u062a.<\/li>\n<li><strong>\u0645\u06a9\u0627\u0646 \u0648 \u0632\u0645\u0627\u0646:<\/strong> \u0631\u0642\u0627\u0628\u062a \u062f\u0631 \u0634\u0647\u0631\u0647\u0627 \u0648 \u0633\u0627\u0639\u0627\u062a \u0645\u062e\u062a\u0644\u0641 \u062a\u063a\u06cc\u06cc\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li><strong>\u0639\u0628\u0627\u0631\u062a \u062c\u0633\u062a\u062c\u0648:<\/strong> \u062d\u062a\u06cc \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc\u060c \u0639\u0628\u0627\u0631\u062a\u200c\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u062a\u0641\u0627\u0648\u062a Ad Rank \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li>\n<li><strong>\u0633\u0627\u06cc\u0631 \u0646\u062a\u0627\u06cc\u062c \u0635\u0641\u062d\u0647:<\/strong> \u0648\u062c\u0648\u062f \u0646\u062a\u0627\u06cc\u062c \u062f\u06cc\u06af\u0631 \u0645\u062b\u0644 \u0646\u0642\u0634\u0647 \u06cc\u0627 \u0634\u0627\u067e\u06cc\u0646\u06af \u0628\u0631 \u062c\u0627\u06cc\u06af\u0627\u0647\u200c\u0647\u0627 \u0627\u062b\u0631 \u062f\u0627\u0631\u062f.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C%E2%80%8C%D9%87%D8%A7%DB%8C_%D9%BE%DB%8C%D8%B4%D9%86%D9%87%D8%A7%D8%AF_%D9%82%DB%8C%D9%85%D8%AA_%D9%88_Ad_Rank\"><\/span>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0642\u06cc\u0645\u062a \u0648 Ad Rank<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc<\/th>\n<th>\u0645\u0646\u0627\u0633\u0628 \u0628\u0631\u0627\u06cc<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Maximize Clicks<\/td>\n<td>\u0634\u0631\u0648\u0639 \u06a9\u0645\u067e\u06cc\u0646 \u0648 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647<\/td>\n<\/tr>\n<tr>\n<td>Maximize Conversions<\/td>\n<td>\u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc\u06cc \u0628\u0627 \u0631\u062f\u06cc\u0627\u0628\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0641\u0639\u0627\u0644<\/td>\n<\/tr>\n<tr>\n<td>Target CPA<\/td>\n<td>\u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0647\u0632\u06cc\u0646\u0647 \u0642\u0627\u0628\u0644 \u0642\u0628\u0648\u0644 \u0647\u0631 \u062a\u0628\u062f\u06cc\u0644 \u0645\u0634\u062e\u0635 \u0627\u0633\u062a<\/td>\n<\/tr>\n<tr>\n<td>Target ROAS<\/td>\n<td>\u0641\u0631\u0648\u0634\u06af\u0627\u0647\u200c\u0647\u0627 \u0628\u0627 \u0627\u0631\u0632\u0634 \u062a\u0628\u062f\u06cc\u0644 \u0645\u062a\u0641\u0627\u0648\u062a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0647\u0648\u0634\u0645\u0646\u062f\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0631\u0627 \u062f\u0631 \u0647\u0631 \u062d\u0631\u0627\u062c \u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u062d\u062a\u0645\u0627\u0644 \u062a\u0628\u062f\u06cc\u0644 \u062a\u0646\u0638\u06cc\u0645 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u061b \u0627\u0645\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a \u0648 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0647\u0645\u0686\u0646\u0627\u0646 \u067e\u0627\u06cc\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a\u200c\u0627\u0646\u062f.<\/p>\n<\/div>\n<div class=\"psk-new\">\n<div class=\"psk-ext\" data-psk-ext=\"1\">\n<h2><span class=\"ez-toc-section\" id=\"Ad_Rank_%D8%AF%D8%B1_%D8%B9%D9%85%D9%84%D8%9B_%DB%8C%DA%A9_%D8%AD%D8%B1%D8%A7%D8%AC_%D8%B3%D8%A7%D8%AF%D9%87\"><\/span>Ad Rank \u062f\u0631 \u0639\u0645\u0644\u061b \u06cc\u06a9 \u062d\u0631\u0627\u062c \u0633\u0627\u062f\u0647<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0628\u0631\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u0628\u0628\u06cc\u0646\u06cc\u0645 \u06a9\u06cc\u0641\u06cc\u062a \u0686\u0637\u0648\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0648\u062f\u062c\u0647 \u0631\u0627 \u0634\u06a9\u0633\u062a \u062f\u0647\u062f\u060c \u06cc\u06a9 \u062d\u0631\u0627\u062c \u0633\u0627\u062f\u0647\u200c\u0634\u062f\u0647 \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u062b\u0627\u0644 Ad Rank \u0631\u0627 \u0628\u0631\u0627\u06cc \u0633\u0627\u062f\u06af\u06cc \u062d\u0627\u0635\u0644\u200c\u0636\u0631\u0628 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0648 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u06af\u0631\u0641\u062a\u0647\u200c\u0627\u06cc\u0645\u061b \u0641\u0631\u0645\u0648\u0644 \u0648\u0627\u0642\u0639\u06cc \u06af\u0648\u06af\u0644 \u0639\u0648\u0627\u0645\u0644 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0645\u062b\u0644 \u0632\u0645\u06cc\u0646\u0647 \u062c\u0633\u062a\u062c\u0648 \u0648 \u0627\u062b\u0631 \u0645\u0648\u0631\u062f \u0627\u0646\u062a\u0638\u0627\u0631 \u0627\u0641\u0632\u0648\u0646\u0647\u200c\u0647\u0627 \u0631\u0627 \u0647\u0645 \u062f\u0631 \u0646\u0638\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f\u060c \u0627\u0645\u0627 \u0645\u0646\u0637\u0642 \u0647\u0645\u06cc\u0646 \u0627\u0633\u062a.<\/p>\n<figure class=\"psk-figure\"><img width=\"1200\" height=\"599\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/ad-rank-auction-comparison.webp\" class=\"attachment-full size-full\" alt=\"\u062c\u062f\u0648\u0644 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0633\u0647 \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u0647 \u062f\u0631 \u062d\u0631\u0627\u062c \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u06a9\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0627\u0644\u0627\u062a\u0631 \u0628\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u06a9\u0645\u062a\u0631 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0628\u0647\u062a\u0631\u06cc \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/ad-rank-auction-comparison.webp 1200w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/ad-rank-auction-comparison-300x150.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/ad-rank-auction-comparison-1024x511.webp 1024w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2025\/04\/ad-rank-auction-comparison-768x383.webp 768w\" \/><figcaption>\u0645\u062b\u0627\u0644 \u0633\u0627\u062f\u0647\u200c\u0634\u062f\u0647: \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0627\u0644\u0627\u062a\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0642\u06cc\u0645\u062a \u0628\u06cc\u0634\u062a\u0631 \u0631\u0642\u06cc\u0628 \u0631\u0627 \u0634\u06a9\u0633\u062a \u062f\u0647\u062f<\/figcaption><\/figure>\n<p>\u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u0647 \u00ab\u0628\u00bb \u0628\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u06a9\u0645\u062a\u0631\u060c \u062c\u0627\u06cc\u06af\u0627\u0647 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc \u06af\u0631\u0641\u062a\u0647 \u0627\u0633\u062a. \u0627\u0632 \u0627\u06cc\u0646 \u0645\u0647\u0645\u200c\u062a\u0631\u060c \u0647\u0632\u06cc\u0646\u0647 \u0648\u0627\u0642\u0639\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u0647\u0645 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0631\u0627\u06cc \u0627\u0648 \u06a9\u0645\u062a\u0631 \u0627\u0633\u062a\u060c \u0686\u0648\u0646 \u062f\u0631 \u062d\u0631\u0627\u062c \u06af\u0648\u06af\u0644 \u06a9\u0627\u0641\u06cc \u0627\u0633\u062a \u0641\u0642\u0637 \u0628\u0647 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u0627\u06cc \u0628\u067e\u0631\u062f\u0627\u0632\u06cc\u062f \u06a9\u0647 \u0627\u0632 Ad Rank \u0631\u0642\u06cc\u0628 \u067e\u0627\u06cc\u06cc\u0646\u06cc \u0628\u0627\u0644\u0627\u062a\u0631 \u0628\u0645\u0627\u0646\u06cc\u062f\u060c \u0646\u0647 \u062a\u0645\u0627\u0645 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u062d\u062f\u0627\u06a9\u062b\u0631\u06cc \u062e\u0648\u062f \u0631\u0627.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B9%DB%8C%D8%A8%E2%80%8C%DB%8C%D8%A7%D8%A8%DB%8C_Ad_Rank_%D9%BE%D8%A7%DB%8C%DB%8C%D9%86%D8%9B_%D8%A7%D8%B2_%DA%A9%D8%AC%D8%A7_%D8%B4%D8%B1%D9%88%D8%B9_%DA%A9%D9%86%DB%8C%D9%85%D8%9F\"><\/span>\u0639\u06cc\u0628\u200c\u06cc\u0627\u0628\u06cc Ad Rank \u067e\u0627\u06cc\u06cc\u0646\u061b \u0627\u0632 \u06a9\u062c\u0627 \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u0645\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol class=\"psk-steps\">\n<li><strong>\u0633\u062a\u0648\u0646\u200c\u0647\u0627\u06cc Quality Score \u0631\u0627 \u0641\u0639\u0627\u0644 \u06a9\u0646\u06cc\u062f<\/strong>\u062f\u0631 \u0633\u0637\u062d \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc\u060c \u0633\u062a\u0648\u0646\u200c\u0647\u0627\u06cc Quality Score\u060c Expected CTR\u060c Ad relevance \u0648 Landing page experience \u0631\u0627 \u0627\u0636\u0627\u0641\u0647 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u0628\u06cc\u0646\u06cc\u062f \u06a9\u062f\u0627\u0645 \u062c\u0632\u0621 \u00ab\u067e\u0627\u06cc\u06cc\u0646\u200c\u062a\u0631 \u0627\u0632 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646\u00bb \u0627\u0633\u062a.<\/li>\n<li><strong>\u0627\u06af\u0631 \u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0628\u0644\u06cc\u063a \u0636\u0639\u06cc\u0641 \u0627\u0633\u062a<\/strong>\u06af\u0631\u0648\u0647\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0631\u0627 \u06a9\u0648\u0686\u06a9\u200c\u062a\u0631 \u0648 \u0645\u062a\u0645\u0631\u06a9\u0632\u062a\u0631 \u06a9\u0646\u06cc\u062f\u061b \u0647\u0631 \u06af\u0631\u0648\u0647 \u0628\u0627\u06cc\u062f \u0686\u0646\u062f \u06a9\u0644\u0645\u0647 \u06a9\u0627\u0645\u0644\u0627\u064b \u0647\u0645\u200c\u0645\u0639\u0646\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u0648 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u0647\u0645\u0627\u0646 \u0632\u0628\u0627\u0646 \u0631\u0627 \u0628\u0647 \u06a9\u0627\u0631 \u0628\u0628\u0631\u062f.<\/li>\n<li><strong>\u0627\u06af\u0631 CTR \u0645\u0648\u0631\u062f \u0627\u0646\u062a\u0638\u0627\u0631 \u0636\u0639\u06cc\u0641 \u0627\u0633\u062a<\/strong>\u062a\u06cc\u062a\u0631\u0647\u0627 \u0631\u0627 \u0628\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u0634\u062e\u0635 (\u0642\u06cc\u0645\u062a\u060c \u0627\u0631\u0633\u0627\u0644 \u0631\u0627\u06cc\u06af\u0627\u0646\u060c \u0636\u0645\u0627\u0646\u062a) \u0628\u0627\u0632\u0646\u0648\u06cc\u0633\u06cc \u06a9\u0646\u06cc\u062f \u0648 \u0647\u0645\u0647 \u0627\u0641\u0632\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 (\u0633\u0627\u06cc\u062a\u200c\u0644\u06cc\u0646\u06a9\u060c \u06a9\u0627\u0644\u200c\u0627\u0648\u062a\u060c \u062a\u0645\u0627\u0633) \u0631\u0627 \u0641\u0639\u0627\u0644 \u06a9\u0646\u06cc\u062f.<\/li>\n<li><strong>\u0627\u06af\u0631 \u062a\u062c\u0631\u0628\u0647 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0636\u0639\u06cc\u0641 \u0627\u0633\u062a<\/strong>\u0635\u0641\u062d\u0647 \u0628\u0627\u06cc\u062f \u062f\u0642\u06cc\u0642\u0627\u064b \u0647\u0645\u0627\u0646 \u0686\u06cc\u0632\u06cc \u0631\u0627 \u0646\u0634\u0627\u0646 \u062f\u0647\u062f \u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a \u0648\u0639\u062f\u0647 \u062f\u0627\u062f\u0647\u060c \u0633\u0631\u06cc\u0639 \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0634\u0648\u062f \u0648 \u062f\u0631 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0631\u0627\u062d\u062a \u0628\u0627\u0634\u062f. \u0633\u0631\u0639\u062a \u0635\u0641\u062d\u0647 \u0631\u0627 \u0628\u0627 <a href=\"https:\/\/pasokh.agency\/mag\/pagespeed-insights\/\">PageSpeed Insights<\/a> \u0628\u0633\u0646\u062c\u06cc\u062f.<\/li>\n<li><strong>\u06a9\u0644\u0645\u0627\u062a \u0645\u0646\u0641\u06cc<\/strong>\u0628\u0627 \u06af\u0632\u0627\u0631\u0634 Search terms\u060c \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0628\u06cc\u200c\u0631\u0628\u0637\u06cc \u0631\u0627 \u06a9\u0647 CTR \u0631\u0627 \u067e\u0627\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u0622\u0648\u0631\u0646\u062f \u067e\u06cc\u062f\u0627 \u0648 \u0645\u0646\u0641\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n<\/ol>\n<div class=\"psk-callout psk-callout--tip\"><strong>\u0642\u0628\u0644 \u0627\u0632 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0628\u0648\u062f\u062c\u0647<\/strong><\/p>\n<p>\u0648\u0642\u062a\u06cc \u062a\u0628\u0644\u06cc\u063a \u062c\u0627\u06cc\u06af\u0627\u0647 \u062e\u0648\u0628\u06cc \u0646\u0645\u06cc\u200c\u06af\u06cc\u0631\u062f\u060c \u0627\u0648\u0644\u06cc\u0646 \u0648\u0627\u06a9\u0646\u0634 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0627\u0641\u0632\u0627\u06cc\u0634 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0642\u06cc\u0645\u062a \u0627\u0633\u062a. \u062f\u0631 \u0628\u06cc\u0634\u062a\u0631 \u062d\u0633\u0627\u0628\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u0645\u060c \u0628\u0647\u0628\u0648\u062f \u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0628\u0644\u06cc\u063a \u0648 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f\u060c \u0647\u0645 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0631\u0627 \u0628\u0647\u062a\u0631 \u06a9\u0631\u062f\u0647 \u0648 \u0647\u0645 \u0647\u0632\u06cc\u0646\u0647 \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u0631\u0627 \u067e\u0627\u06cc\u06cc\u0646 \u0622\u0648\u0631\u062f\u0647 \u0627\u0633\u062a\u061b \u06cc\u0639\u0646\u06cc \u0647\u0645\u0627\u0646 \u067e\u0648\u0644\u060c \u06a9\u0644\u06cc\u06a9 \u0628\u06cc\u0634\u062a\u0631\u06cc \u062e\u0631\u06cc\u062f\u0647.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B5%D9%81%D8%AD%D9%87_%D9%81%D8%B1%D9%88%D8%AF_%D9%88_%D9%86%D8%B1%D8%AE_%D8%AA%D8%A8%D8%AF%DB%8C%D9%84%D8%9B_%D8%AD%D9%84%D9%82%D9%87_%DA%AF%D9%85%D8%B4%D8%AF%D9%87\"><\/span>\u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0648 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644\u061b \u062d\u0644\u0642\u0647 \u06af\u0645\u0634\u062f\u0647<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ad Rank \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u06a9\u062c\u0627 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0634\u0648\u062f\u060c \u0627\u0645\u0627 \u0633\u0648\u062f \u06a9\u0645\u067e\u06cc\u0646 \u0631\u0627 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u062a\u0628\u0644\u06cc\u063a\u06cc \u06a9\u0647 \u06a9\u0644\u06cc\u06a9 \u0627\u0631\u0632\u0627\u0646 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f \u0648\u0644\u06cc \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f\u0634 \u062a\u0628\u062f\u06cc\u0644 \u0646\u062f\u0627\u0631\u062f\u060c \u0641\u0642\u0637 \u067e\u0648\u0644 \u0631\u0627 \u0633\u0631\u06cc\u0639\u200c\u062a\u0631 \u062e\u0631\u062c \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0635\u0648\u0644 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f\u060c \u0647\u0645 \u062a\u062c\u0631\u0628\u0647 \u0635\u0641\u062d\u0647 (\u0628\u062e\u0634\u06cc \u0627\u0632 Quality Score) \u0648 \u0647\u0645 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0645\u06cc\u200c\u062f\u0647\u0646\u062f:<\/p>\n<ul class=\"psk-checklist\">\n<li>\u062a\u06cc\u062a\u0631 \u0635\u0641\u062d\u0647 \u0647\u0645\u0627\u0646 \u067e\u06cc\u0627\u0645 \u062a\u0628\u0644\u06cc\u063a \u0631\u0627 \u062a\u06a9\u0631\u0627\u0631 \u06a9\u0646\u062f \u062a\u0627 \u06a9\u0627\u0631\u0628\u0631 \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u062f \u062c\u0627\u06cc \u062f\u0631\u0633\u062a\u06cc \u0622\u0645\u062f\u0647 \u0627\u0633\u062a.<\/li>\n<li>\u06cc\u06a9 \u0647\u062f\u0641 \u0648 \u06cc\u06a9 \u062f\u06a9\u0645\u0647 \u0627\u0635\u0644\u06cc\u061b \u0645\u0646\u0648\u0647\u0627 \u0648 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062d\u0648\u0627\u0633\u200c\u067e\u0631\u062a\u200c\u06a9\u0646 \u06a9\u0645\u062a\u0631.<\/li>\n<li>\u0646\u0634\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u0639\u062a\u0645\u0627\u062f (\u0646\u0638\u0631\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u0646\u0645\u0627\u062f \u0627\u0639\u062a\u0645\u0627\u062f\u060c \u0636\u0645\u0627\u0646\u062a) \u0646\u0632\u062f\u06cc\u06a9 \u062f\u06a9\u0645\u0647 \u0627\u0642\u062f\u0627\u0645.<\/li>\n<li>\u0641\u0631\u0645 \u06a9\u0648\u062a\u0627\u0647\u061b \u0647\u0631 \u0641\u06cc\u0644\u062f \u0627\u0636\u0627\u0641\u0647\u060c \u062a\u0628\u062f\u06cc\u0644 \u0631\u0627 \u06a9\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li>\u0631\u062f\u06cc\u0627\u0628\u06cc \u062a\u0628\u062f\u06cc\u0644 \u062f\u0642\u06cc\u0642 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0648 GA4 \u062a\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0647\u0648\u0634\u0645\u0646\u062f \u062f\u0627\u062f\u0647 \u062f\u0631\u0633\u062a \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f.<\/li>\n<\/ul>\n<div class=\"psk-service\">\n<p>\u06a9\u0645\u067e\u06cc\u0646 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0634\u0645\u0627 \u067e\u0631\u0647\u0632\u06cc\u0646\u0647 \u0627\u0633\u062a \u0648 \u062c\u0627\u06cc\u06af\u0627\u0647 \u062e\u0648\u0628\u06cc \u0646\u0645\u06cc\u200c\u06af\u06cc\u0631\u062f\u061f \u062a\u06cc\u0645 \u067e\u0627\u0633\u062e \u0633\u0627\u062e\u062a\u0627\u0631 \u062d\u0633\u0627\u0628\u060c \u06a9\u06cc\u0641\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0648 \u0635\u0641\u062d\u0627\u062a \u0641\u0631\u0648\u062f \u0631\u0627 \u0628\u0647\u06cc\u0646\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p><a href=\"https:\/\/pasokh.agency\/google-ads\/\">\u0645\u062f\u06cc\u0631\u06cc\u062a \u0648 \u0634\u0627\u0631\u0698 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B3%D9%88%D8%A7%D9%84%D8%A7%D8%AA_%D9%85%D8%AA%D8%AF%D8%A7%D9%88%D9%84\"><\/span>\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Ad_Rank_%D8%AF%D8%B1_%D9%87%D8%B1_%D8%AC%D8%B3%D8%AA%D8%AC%D9%88_%D8%AB%D8%A7%D8%A8%D8%AA_%D8%A7%D8%B3%D8%AA%D8%9F\"><\/span>Ad Rank \u062f\u0631 \u0647\u0631 \u062c\u0633\u062a\u062c\u0648 \u062b\u0627\u0628\u062a \u0627\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062e\u06cc\u0631\u061b \u0628\u0631\u0627\u06cc \u0647\u0631 \u062c\u0633\u062a\u062c\u0648 \u0648 \u062f\u0631 \u0644\u062d\u0638\u0647 \u062d\u0631\u0627\u062c \u062f\u0648\u0628\u0627\u0631\u0647 \u0645\u062d\u0627\u0633\u0628\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u0628\u0647 \u0632\u0645\u06cc\u0646\u0647 \u062c\u0633\u062a\u062c\u0648 (\u062f\u0633\u062a\u06af\u0627\u0647\u060c \u0645\u06a9\u0627\u0646\u060c \u0632\u0645\u0627\u0646) \u0628\u0633\u062a\u06af\u06cc \u062f\u0627\u0631\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quality_Score_%D8%B1%D8%A7_%DA%A9%D8%AC%D8%A7_%D8%A8%D8%A8%DB%8C%D9%86%DB%8C%D9%85%D8%9F\"><\/span>Quality Score \u0631\u0627 \u06a9\u062c\u0627 \u0628\u0628\u06cc\u0646\u06cc\u0645\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062f\u0631 \u0633\u0637\u062d \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc\u060c \u0628\u0627 \u0627\u0641\u0632\u0648\u062f\u0646 \u0633\u062a\u0648\u0646\u200c\u0647\u0627\u06cc Quality Score \u062f\u0631 \u0628\u062e\u0634 Keywords \u062d\u0633\u0627\u0628 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A2%DB%8C%D8%A7_%D8%A7%D9%81%D8%B2%D8%A7%DB%8C%D8%B4_%D9%BE%DB%8C%D8%B4%D9%86%D9%87%D8%A7%D8%AF_%D9%82%DB%8C%D9%85%D8%AA_%D9%87%D9%85%DB%8C%D8%B4%D9%87_%D8%AC%D8%A7%DB%8C%DA%AF%D8%A7%D9%87_%D8%B1%D8%A7_%D8%A8%D9%87%D8%AA%D8%B1_%D9%85%DB%8C%E2%80%8C%DA%A9%D9%86%D8%AF%D8%9F\"><\/span>\u0622\u06cc\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0642\u06cc\u0645\u062a \u0647\u0645\u06cc\u0634\u0647 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0631\u0627 \u0628\u0647\u062a\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0646\u0647 \u0647\u0645\u06cc\u0634\u0647\u061b \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u067e\u0627\u06cc\u06cc\u0646\u060c \u0627\u0641\u0632\u0627\u06cc\u0634 \u0642\u06cc\u0645\u062a \u0647\u0632\u06cc\u0646\u0647 \u0631\u0627 \u0632\u06cc\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f \u0627\u0645\u0627 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062c\u0627\u06cc\u06af\u0627\u0647 \u0628\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06a9\u0627\u0641\u06cc \u0628\u0647\u062a\u0631 \u0646\u0634\u0648\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A2%D8%B3%D8%AA%D8%A7%D9%86%D9%87_Ad_Rank_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span>\u0622\u0633\u062a\u0627\u0646\u0647 Ad Rank \u0686\u06cc\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062d\u062f\u0627\u0642\u0644 \u0631\u062a\u0628\u0647 \u0644\u0627\u0632\u0645 \u0628\u0631\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u062f\u0631 \u06cc\u06a9 \u062c\u0627\u06cc\u06af\u0627\u0647\u061b \u062a\u0628\u0644\u06cc\u063a\u200c\u0647\u0627\u06cc \u0632\u06cc\u0631 \u0622\u0633\u062a\u0627\u0646\u0647 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0646\u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\u060c \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u06cc\u06a9\u06cc \u0627\u0632 \u0642\u062f\u0631\u062a\u0645\u0646\u062f\u062a\u0631\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0633\u062a. \u0627\u0645\u0627 \u062f\u0631 \u06a9\u0646\u0627\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u060c \u062f\u0631\u06a9 \u0646\u062d\u0648\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0622\u0646\u060c \u0628\u0647 \u0648\u06cc\u0698\u0647 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06cc\u0627 Ad Rank\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u0623\u062b\u06cc\u0631 \u0628\u0632\u0631\u06af\u06cc \u062f\u0631 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0634\u0645\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f. \u062f\u0631 \u0648\u0627\u0642\u0639\u060c Ad Rank \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0635\u0644\u06cc\u200c\u062a\u0631\u06cc\u0646 \u0639\u0648\u0627\u0645\u0644 \u062a\u0639\u06cc\u06cc\u0646\u200c\u06a9\u0646\u0646\u062f\u0647 \u062c\u0627\u06cc\u06af\u0627\u0647 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