{"id":780,"date":"2023-11-24T01:04:08","date_gmt":"2023-11-23T21:34:08","guid":{"rendered":"https:\/\/pasokh.agency\/mag\/?p=780"},"modified":"2026-09-28T19:42:01","modified_gmt":"2026-09-28T16:12:01","slug":"using-swot-analysis-in-marketing-strategy","status":"publish","type":"post","link":"https:\/\/pasokh.agency\/mag\/using-swot-analysis-in-marketing-strategy\/","title":{"rendered":"\u062a\u062d\u0644\u06cc\u0644 SWOT \u0686\u06cc\u0633\u062a\u061f \u0622\u0645\u0648\u0632\u0634 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 SWOT \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc + \u0646\u0645\u0648\u0646\u0647"},"content":{"rendered":"<div class=\"chat-history-scroll-container ng-tns-c2743574155-2 show-bottom-shadow ng-trigger ng-trigger-resetChat\">\n<div class=\"conversation-container ng-tns-c2743574155-2 narrow-container ng-star-inserted\">\n<div class=\"ng-tns-c2090208056-123\">\n<div class=\"response-container ng-tns-c2788532417-124 response-container-has-multiple-responses\">\n<div class=\"presented-response-container ng-tns-c2788532417-124\">\n<div class=\"response-container-content ng-tns-c2788532417-124\">\n<div class=\"response-content ng-trigger ng-trigger-responsePopulation ng-tns-c2788532417-124\">\n<div class=\"markdown markdown-main-panel\" dir=\"rtl\">\n<p data-sourcepos=\"3:1-3:240\">\u062a\u062d\u0644\u06cc\u0644 SWOT \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u062d\u06cc\u0637 \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u062a\u062d\u0644\u06cc\u0644 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u062a\u0627 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u060c \u0636\u0639\u0641\u060c \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u0646\u062f \u0648 \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u0631\u0627\u06cc <strong>\u062a\u0648\u0633\u0639\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/strong> \u0645\u0648\u062b\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0622\u0645\u0648\u0632\u0634\u06cc \u0627\u0632 <a href=\"https:\/\/pasokh.agency\/mag\/\">\u0645\u062c\u0644\u0647 \u067e\u0627\u0633\u062e<\/a> \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0627\u06cc\u0646 \u062a\u062d\u0644\u06cc\u0644 \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645.<\/p>\n<div class=\"psk-new\">\n<div class=\"psk-summary\"><strong class=\"psk-summary__t\">\u062e\u0644\u0627\u0635\u0647 \u0645\u0642\u0627\u0644\u0647 \u062f\u0631 \u06cc\u06a9 \u0646\u06af\u0627\u0647<\/strong><\/p>\n<ul>\n<li>SWOT \u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u060c \u0636\u0639\u0641\u060c \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0631\u0627 \u062f\u0631 \u06cc\u06a9 \u062c\u062f\u0648\u0644 \u062c\u0645\u0639 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li>\u0642\u0648\u062a \u0648 \u0636\u0639\u0641 \u062f\u0631\u0648\u0646\u06cc\u200c\u0627\u0646\u062f \u0648 \u0642\u0627\u0628\u0644 \u06a9\u0646\u062a\u0631\u0644\u061b \u0641\u0631\u0635\u062a \u0648 \u062a\u0647\u062f\u06cc\u062f \u0628\u06cc\u0631\u0648\u0646\u06cc\u200c\u0627\u0646\u062f \u0648 \u0628\u0627\u06cc\u062f \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0634\u0648\u0646\u062f.<\/li>\n<li>\u0627\u0631\u0632\u0634 \u0648\u0627\u0642\u0639\u06cc SWOT \u062f\u0631 \u062a\u0628\u062f\u06cc\u0644 \u0622\u0646 \u0628\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627 \u0645\u0627\u062a\u0631\u06cc\u0633 TOWS \u0627\u0633\u062a.<\/li>\n<li>SWOT \u0628\u0627\u06cc\u062f \u0628\u0627 \u062f\u0627\u062f\u0647 \u0648 \u0646\u0638\u0631 \u0645\u0634\u062a\u0631\u06cc\u060c \u0646\u0647 \u0641\u0642\u0637 \u062d\u062f\u0633 \u062a\u06cc\u0645\u060c \u062a\u0647\u06cc\u0647 \u0634\u0648\u062f.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p data-sourcepos=\"5:1-5:12\"><strong>\u0646\u0642\u0627\u0637 \u0642\u0648\u062a<\/strong><\/p>\n<p data-sourcepos=\"7:1-7:112\">\u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0639\u0648\u0627\u0645\u0644\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u0631\u0627 \u0646\u0633\u0628\u062a \u0628\u0647 \u0631\u0642\u0628\u0627\u06cc \u062e\u0648\u062f \u0628\u0631\u062a\u0631 \u0645\u06cc\u200c\u0633\u0627\u0632\u0646\u062f. \u0627\u06cc\u0646 \u0639\u0648\u0627\u0645\u0644 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0628\u0627\u0634\u0646\u062f:<\/p>\n<ul data-sourcepos=\"9:1-14:0\">\n<li data-sourcepos=\"9:1-9:32\">\u0645\u062d\u0635\u0648\u0644\u0627\u062a \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0627\u0644\u0627<\/li>\n<li data-sourcepos=\"10:1-10:12\">\u0628\u0631\u0646\u062f \u0645\u0639\u062a\u0628\u0631<\/li>\n<li data-sourcepos=\"11:1-11:22\">\u062a\u06cc\u0645 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0628\u0627 \u062a\u062c\u0631\u0628\u0647<\/li>\n<li data-sourcepos=\"12:1-12:19\">\u0634\u0628\u06a9\u0647 \u062a\u0648\u0632\u06cc\u0639 \u06af\u0633\u062a\u0631\u062f\u0647<\/li>\n<li data-sourcepos=\"13:1-14:0\">\u0645\u0646\u0627\u0628\u0639 \u0645\u0627\u0644\u06cc \u06a9\u0627\u0641\u06cc<\/li>\n<\/ul>\n<p data-sourcepos=\"15:1-15:10\"><strong>\u0636\u0639\u0641\u200c\u0647\u0627<\/strong><\/p>\n<p data-sourcepos=\"17:1-17:113\">\u0636\u0639\u0641\u200c\u0647\u0627 \u0639\u0648\u0627\u0645\u0644\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u0631\u0627 \u0646\u0633\u0628\u062a \u0628\u0647 \u0631\u0642\u0628\u0627\u06cc \u062e\u0648\u062f \u0636\u0639\u06cc\u0641\u200c\u062a\u0631 \u0645\u06cc\u200c\u0633\u0627\u0632\u0646\u062f. \u0627\u06cc\u0646 \u0639\u0648\u0627\u0645\u0644 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0628\u0627\u0634\u0646\u062f:<\/p>\n<ul data-sourcepos=\"19:1-24:0\">\n<li data-sourcepos=\"19:1-19:33\">\u0645\u062d\u0635\u0648\u0644\u0627\u062a \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u067e\u0627\u06cc\u06cc\u0646<\/li>\n<li data-sourcepos=\"20:1-20:14\">\u0628\u0631\u0646\u062f \u0646\u0627\u0645\u0639\u062a\u0628\u0631<\/li>\n<li data-sourcepos=\"21:1-21:22\">\u062a\u06cc\u0645 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0628\u06cc\u200c\u062a\u062c\u0631\u0628\u0647<\/li>\n<li data-sourcepos=\"22:1-22:18\">\u0634\u0628\u06a9\u0647 \u062a\u0648\u0632\u06cc\u0639 \u0645\u062d\u062f\u0648\u062f<\/li>\n<li data-sourcepos=\"23:1-24:0\">\u0645\u0646\u0627\u0628\u0639 \u0645\u0627\u0644\u06cc \u0645\u062d\u062f\u0648\u062f<\/li>\n<\/ul>\n<p data-sourcepos=\"25:1-25:11\"><strong>\u0641\u0631\u0635\u062a\u200c\u0647\u0627<\/strong><\/p>\n<p data-sourcepos=\"27:1-27:139\">\u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0639\u0648\u0627\u0645\u0644\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f \u062a\u0627 \u0631\u0634\u062f \u06a9\u0646\u0646\u062f \u0648 \u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u062e\u0648\u062f \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u0646\u062f. \u0627\u06cc\u0646 \u0639\u0648\u0627\u0645\u0644 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0628\u0627\u0634\u0646\u062f:<\/p>\n<ul data-sourcepos=\"29:1-33:0\">\n<li data-sourcepos=\"29:1-29:26\">\u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/li>\n<li data-sourcepos=\"30:1-30:22\">\u0648\u0631\u0648\u062f \u0641\u0646\u0627\u0648\u0631\u06cc\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f<\/li>\n<li data-sourcepos=\"31:1-31:20\">\u06af\u0633\u062a\u0631\u0634 \u0628\u0627\u0632\u0627\u0631\u0647\u0627\u06cc \u0647\u062f\u0641<\/li>\n<li data-sourcepos=\"32:1-33:0\">\u0628\u0647\u0628\u0648\u062f \u0634\u0631\u0627\u06cc\u0637 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc<\/li>\n<\/ul>\n<p data-sourcepos=\"34:1-34:11\"><strong>\u062a\u0647\u062f\u06cc\u062f\u0647\u0627<\/strong><\/p>\n<p data-sourcepos=\"36:1-36:130\">\u062a\u0647\u062f\u06cc\u062f\u0647\u0627 \u0639\u0648\u0627\u0645\u0644\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0622\u0633\u06cc\u0628 \u0628\u0631\u0633\u0627\u0646\u0646\u062f \u0648 \u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u0622\u0646\u0647\u0627 \u0631\u0627 \u06a9\u0627\u0647\u0634 \u062f\u0647\u0646\u062f. \u0627\u06cc\u0646 \u0639\u0648\u0627\u0645\u0644 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0628\u0627\u0634\u0646\u062f:<\/p>\n<ul data-sourcepos=\"38:1-42:0\">\n<li data-sourcepos=\"38:1-38:14\">\u0627\u0641\u0632\u0627\u06cc\u0634 \u0631\u0642\u0627\u0628\u062a<\/li>\n<li data-sourcepos=\"39:1-39:26\">\u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u0642\u0648\u0627\u0646\u06cc\u0646 \u0648 \u0645\u0642\u0631\u0631\u0627\u062a<\/li>\n<li data-sourcepos=\"40:1-40:17\">\u0638\u0647\u0648\u0631 \u0631\u0642\u0628\u0627\u06cc \u062c\u062f\u06cc\u062f<\/li>\n<li data-sourcepos=\"41:1-42:0\">\u0631\u06a9\u0648\u062f \u0627\u0642\u062a\u0635\u0627\u062f\u06cc<\/li>\n<\/ul>\n<figure class=\"psk-figure psk-figure--photo\"><img width=\"1200\" height=\"800\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2023\/11\/old-780-photo.webp\" class=\"attachment-full size-full\" alt=\"\u0641\u0631\u062f\u06cc \u06a9\u0647 \u0628\u0647 \u0628\u0631\u06af\u0647 \u0633\u0641\u06cc\u062f \u0631\u0648\u06cc \u062f\u06cc\u0648\u0627\u0631 \u0627\u0634\u0627\u0631\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2023\/11\/old-780-photo.webp 1200w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2023\/11\/old-780-photo-300x200.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2023\/11\/old-780-photo-1024x683.webp 1024w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2023\/11\/old-780-photo-768x512.webp 768w\" \/><figcaption>\u062a\u062d\u0644\u06cc\u0644 SWOT \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0648 \u0636\u0639\u0641 \u0631\u0627 \u0631\u0648\u06cc \u06a9\u0627\u063a\u0630 \u0645\u06cc\u200c\u0622\u0648\u0631\u062f<span class=\"psk-credit\">\u0639\u06a9\u0633: <a href=\"https:\/\/unsplash.com\/photos\/person-pointing-white-paper-on-wall-7tXA8xwe4W4\" rel=\"nofollow noopener\" target=\"_blank\">Starta\u00ea Team<\/a> \u062f\u0631 Unsplash<\/span><\/figcaption><\/figure>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646 \u0633\u0631\u06cc\u0639 \u0647\u0631 \u0628\u062e\u0634\u060c \u0631\u0648\u06cc \u0639\u0646\u0648\u0627\u0646 \u0622\u0646 \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u06cc\u062f<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pasokh.agency\/mag\/using-swot-analysis-in-marketing-strategy\/#%D9%86%D8%AD%D9%88%D9%87_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D8%A7%D8%B2_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_SWOT_%D8%AF%D8%B1_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C\" >\u0646\u062d\u0648\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u062d\u0644\u06cc\u0644 SWOT \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pasokh.agency\/mag\/using-swot-analysis-in-marketing-strategy\/#%D9%86%D9%85%D9%88%D9%86%D9%87%E2%80%8C%D9%87%D8%A7%DB%8C%DB%8C_%D8%A7%D8%B2_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D8%A7%D8%B2_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_SWOT_%D8%AF%D8%B1_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C\" >\u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u0627\u0632 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u062d\u0644\u06cc\u0644 SWOT \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pasokh.agency\/mag\/using-swot-analysis-in-marketing-strategy\/#%D9%86%D9%85%D9%88%D9%86%D9%87_%DA%A9%D8%A7%D9%85%D9%84_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_SWOT_%D8%A8%D8%B1%D8%A7%DB%8C_%DB%8C%DA%A9_%D9%81%D8%B1%D9%88%D8%B4%DA%AF%D8%A7%D9%87_%D8%A7%DB%8C%D9%86%D8%AA%D8%B1%D9%86%D8%AA%DB%8C_%D9%84%D9%88%D8%A7%D8%B2%D9%85_%D9%88%D8%B1%D8%B2%D8%B4%DB%8C\" >\u0646\u0645\u0648\u0646\u0647 \u06a9\u0627\u0645\u0644 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0644\u0648\u0627\u0632\u0645 \u0648\u0631\u0632\u0634\u06cc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pasokh.agency\/mag\/using-swot-analysis-in-marketing-strategy\/#%D8%A7%D8%B2_SWOT_%D8%AA%D8%A7_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C_%D9%85%D8%A7%D8%AA%D8%B1%DB%8C%D8%B3_TOWS\" >\u0627\u0632 SWOT \u062a\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc: \u0645\u0627\u062a\u0631\u06cc\u0633 TOWS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pasokh.agency\/mag\/using-swot-analysis-in-marketing-strategy\/#%DA%AF%D8%A7%D9%85%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%A7%D9%86%D8%AC%D8%A7%D9%85_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_SWOT\" >\u06af\u0627\u0645\u200c\u0647\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u062a\u062d\u0644\u06cc\u0644 SWOT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pasokh.agency\/mag\/using-swot-analysis-in-marketing-strategy\/#%D8%B3%D8%A4%D8%A7%D9%84%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%B1%D8%A7%D9%87%D9%86%D9%85%D8%A7_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%AA%DA%A9%D9%85%DB%8C%D9%84_%D9%87%D8%B1_%D8%A8%D8%AE%D8%B4_SWOT\" >\u0633\u0624\u0627\u0644\u200c\u0647\u0627\u06cc \u0631\u0627\u0647\u0646\u0645\u0627 \u0628\u0631\u0627\u06cc \u062a\u06a9\u0645\u06cc\u0644 \u0647\u0631 \u0628\u062e\u0634 SWOT<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pasokh.agency\/mag\/using-swot-analysis-in-marketing-strategy\/#%D9%86%D9%82%D8%A7%D8%B7_%D9%82%D9%88%D8%AA\" >\u0646\u0642\u0627\u0637 \u0642\u0648\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pasokh.agency\/mag\/using-swot-analysis-in-marketing-strategy\/#%D9%86%D9%82%D8%A7%D8%B7_%D8%B6%D8%B9%D9%81\" >\u0646\u0642\u0627\u0637 \u0636\u0639\u0641<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pasokh.agency\/mag\/using-swot-analysis-in-marketing-strategy\/#%D9%81%D8%B1%D8%B5%D8%AA%E2%80%8C%D9%87%D8%A7\" >\u0641\u0631\u0635\u062a\u200c\u0647\u0627<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/pasokh.agency\/mag\/using-swot-analysis-in-marketing-strategy\/#%D8%AA%D9%87%D8%AF%DB%8C%D8%AF%D9%87%D8%A7\" >\u062a\u0647\u062f\u06cc\u062f\u0647\u0627<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/pasokh.agency\/mag\/using-swot-analysis-in-marketing-strategy\/#SWOT_%D8%AF%D8%B1_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C_%D8%AF%DB%8C%D8%AC%DB%8C%D8%AA%D8%A7%D9%84\" >SWOT \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/pasokh.agency\/mag\/using-swot-analysis-in-marketing-strategy\/#%D9%85%D8%AD%D8%AF%D9%88%D8%AF%DB%8C%D8%AA%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_SWOT\" >\u0645\u062d\u062f\u0648\u062f\u06cc\u062a\u200c\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 SWOT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/pasokh.agency\/mag\/using-swot-analysis-in-marketing-strategy\/#%D9%85%D8%A7%D8%AA%D8%B1%DB%8C%D8%B3_SWOT_%D8%AF%D8%B1_%DB%8C%DA%A9_%D9%86%DA%AF%D8%A7%D9%87\" >\u0645\u0627\u062a\u0631\u06cc\u0633 SWOT \u062f\u0631 \u06cc\u06a9 \u0646\u06af\u0627\u0647<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/pasokh.agency\/mag\/using-swot-analysis-in-marketing-strategy\/#SWOT_%D8%B1%D8%A7_%D8%A8%D8%A7_%D8%AF%D8%A7%D8%AF%D9%87_%D9%BE%D8%B1_%DA%A9%D9%86%DB%8C%D8%AF%D8%8C_%D9%86%D9%87_%D8%A8%D8%A7_%D8%AD%D8%AF%D8%B3\" >SWOT \u0631\u0627 \u0628\u0627 \u062f\u0627\u062f\u0647 \u067e\u0631 \u06a9\u0646\u06cc\u062f\u060c \u0646\u0647 \u0628\u0627 \u062d\u062f\u0633<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/pasokh.agency\/mag\/using-swot-analysis-in-marketing-strategy\/#SWOT_%D9%85%D9%82%D8%A7%DB%8C%D8%B3%D9%87%E2%80%8C%D8%A7%DB%8C_%D8%AE%D9%88%D8%AF%D8%AA%D8%A7%D9%86_%D8%B1%D8%A7_%DA%A9%D9%86%D8%A7%D8%B1_%D8%B1%D9%82%D8%A8%D8%A7_%D8%A8%DA%AF%D8%B0%D8%A7%D8%B1%DB%8C%D8%AF\" >SWOT \u0645\u0642\u0627\u06cc\u0633\u0647\u200c\u0627\u06cc: \u062e\u0648\u062f\u062a\u0627\u0646 \u0631\u0627 \u06a9\u0646\u0627\u0631 \u0631\u0642\u0628\u0627 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/pasokh.agency\/mag\/using-swot-analysis-in-marketing-strategy\/#%D8%A8%D8%B1%DA%AF%D8%B2%D8%A7%D8%B1%DB%8C_%DA%A9%D8%A7%D8%B1%DA%AF%D8%A7%D9%87_SWOT_%D8%AA%DB%8C%D9%85%DB%8C_%D8%AF%D8%B1_%DB%B9%DB%B0_%D8%AF%D9%82%DB%8C%D9%82%D9%87\" >\u0628\u0631\u06af\u0632\u0627\u0631\u06cc \u06a9\u0627\u0631\u06af\u0627\u0647 SWOT \u062a\u06cc\u0645\u06cc \u062f\u0631 \u06f9\u06f0 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href=\"https:\/\/pasokh.agency\/mag\/using-swot-analysis-in-marketing-strategy\/#%D8%A8%D8%B2%D8%B1%DA%AF%E2%80%8C%D8%AA%D8%B1%DB%8C%D9%86_%D8%A7%D8%B4%D8%AA%D8%A8%D8%A7%D9%87_%D8%AF%D8%B1_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_SWOT_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\" >\u0628\u0632\u0631\u06af\u200c\u062a\u0631\u06cc\u0646 \u0627\u0634\u062a\u0628\u0627\u0647 \u062f\u0631 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0686\u06cc\u0633\u062a\u061f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 data-sourcepos=\"43:1-43:52\"><span class=\"ez-toc-section\" id=\"%D9%86%D8%AD%D9%88%D9%87_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D8%A7%D8%B2_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_SWOT_%D8%AF%D8%B1_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C\"><\/span><strong>\u0646\u062d\u0648\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u062d\u0644\u06cc\u0644 SWOT \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-sourcepos=\"45:1-45:161\">\u062a\u062d\u0644\u06cc\u0644 SWOT \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u062a\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0648\u062b\u0631\u06cc \u0631\u0627 \u062a\u0648\u0633\u0639\u0647 \u062f\u0647\u0646\u062f. \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0645\u0631\u0627\u062d\u0644 \u0632\u06cc\u0631 \u0631\u0627 \u062f\u0646\u0628\u0627\u0644 \u06a9\u0646\u06cc\u062f:<\/p>\n<ol data-sourcepos=\"47:1-51:0\">\n<li data-sourcepos=\"47:1-47:114\"><strong>\u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0648 \u0636\u0639\u0641 \u062e\u0648\u062f \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f.<\/strong>\u00a0\u0628\u0631\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0627\u06cc\u0646 \u06a9\u0627\u0631\u060c \u0628\u0627\u06cc\u062f \u0639\u0648\u0627\u0645\u0644 \u062f\u0627\u062e\u0644\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u062f\u0642\u062a \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n<li data-sourcepos=\"48:1-48:120\"><strong>\u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627\u06cc \u0645\u062d\u06cc\u0637\u06cc \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f.<\/strong>\u00a0\u0628\u0631\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0627\u06cc\u0646 \u06a9\u0627\u0631\u060c \u0628\u0627\u06cc\u062f \u0639\u0648\u0627\u0645\u0644 \u062e\u0627\u0631\u062c\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u062f\u0642\u062a \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n<li data-sourcepos=\"49:1-49:149\"><strong>\u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0648 \u0636\u0639\u0641 \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627\u06cc \u0645\u062d\u06cc\u0637\u06cc \u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0646\u06cc\u062f.<\/strong>\u00a0\u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0646\u0642\u0627\u0637 \u062a\u0645\u0631\u06a9\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062e\u0648\u062f \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n<li data-sourcepos=\"50:1-51:0\"><strong>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u060c \u0636\u0639\u0641\u060c \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0634\u062f\u0647 \u062a\u0648\u0633\u0639\u0647 \u062f\u0647\u06cc\u062f.<\/strong>\u00a0\u0627\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f \u062a\u0627 \u0627\u0632 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u062e\u0648\u062f \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u06a9\u0627\u0647\u0634 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/li>\n<\/ol>\n<h3 data-sourcepos=\"52:1-52:61\"><span class=\"ez-toc-section\" id=\"%D9%86%D9%85%D9%88%D9%86%D9%87%E2%80%8C%D9%87%D8%A7%DB%8C%DB%8C_%D8%A7%D8%B2_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D8%A7%D8%B2_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_SWOT_%D8%AF%D8%B1_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C\"><\/span><strong>\u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u0627\u0632 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u062d\u0644\u06cc\u0644 SWOT \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-sourcepos=\"54:1-54:80\">\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0686\u0646\u062f \u0646\u0645\u0648\u0646\u0647 \u0627\u0632 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u062d\u0644\u06cc\u0644 SWOT \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u0648\u0631\u062f\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a:<\/p>\n<ul data-sourcepos=\"56:1-58:0\">\n<li data-sourcepos=\"56:1-56:386\">\u06cc\u06a9 \u0634\u0631\u06a9\u062a \u062a\u0648\u0644\u06cc\u062f\u06a9\u0646\u0646\u062f\u0647 \u0644\u0648\u0627\u0632\u0645 \u0622\u0631\u0627\u06cc\u0634\u06cc \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u062a\u0648\u062c\u0647 \u0634\u0648\u062f \u06a9\u0647 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0622\u0646 \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:\u00a0\u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0627\u0644\u0627\u060c \u0628\u0631\u0646\u062f \u0645\u0639\u062a\u0628\u0631 \u0648 \u062a\u06cc\u0645 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0628\u0627 \u062a\u062c\u0631\u0628\u0647.\u00a0\u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u062a\u0648\u062c\u0647 \u0634\u0648\u062f \u06a9\u0647 \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u0628\u0631\u0627\u06cc \u0622\u0646 \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:\u00a0\u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u06af\u0633\u062a\u0631\u0634 \u0628\u0627\u0632\u0627\u0631\u0647\u0627\u06cc \u0647\u062f\u0641.\u00a0\u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u060c \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0631 \u0631\u0648\u06cc \u062a\u0648\u0633\u0639\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062c\u062f\u06cc\u062f \u0648 \u06af\u0633\u062a\u0631\u0634 \u0628\u0647 \u0628\u0627\u0632\u0627\u0631\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0645\u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u062f.<\/li>\n<li data-sourcepos=\"57:1-58:0\">\u06cc\u06a9 \u0634\u0631\u06a9\u062a \u062e\u062f\u0645\u0627\u062a \u0645\u0627\u0644\u06cc \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u062a\u0648\u062c\u0647 \u0634\u0648\u062f \u06a9\u0647 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0622\u0646 \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:\u00a0\u0628\u0631\u0646\u062f \u0646\u0627\u0645\u0639\u062a\u0628\u0631 \u0648 \u0634\u0628\u06a9\u0647 \u062a\u0648\u0632\u06cc\u0639 \u0645\u062d\u062f\u0648\u062f.\u00a0\u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u062a\u0648\u062c\u0647 \u0634\u0648\u062f \u06a9\u0647 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u0628\u0631\u0627\u06cc \u0622\u0646 \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:\u00a0\u0627\u0641\u0632\u0627\u06cc\u0634 \u0631\u0642\u0627\u0628\u062a \u0648 \u0638\u0647\u0648\u0631 \u0631\u0642\u0628\u0627\u06cc \u062c\u062f\u06cc\u062f.\u00a0\u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u060c \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0631 \u0631\u0648\u06cc \u0628\u0647\u0628\u0648\u062f \u0628\u0631\u0646\u062f \u062e\u0648\u062f \u0648 \u06af\u0633\u062a\u0631\u0634 \u0634\u0628\u06a9\u0647 \u062a\u0648\u0632\u06cc\u0639 \u062e\u0648\u062f \u0645\u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u062f.<\/li>\n<\/ul>\n<p data-sourcepos=\"59:1-59:12\"><strong>\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc<\/strong><\/p>\n<p data-sourcepos=\"61:1-61:240\">\u062a\u062d\u0644\u06cc\u0644 <strong>SWOT<\/strong> \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u062d\u06cc\u0637 \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u062a\u062d\u0644\u06cc\u0644 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u062a\u0627 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u060c \u0636\u0639\u0641\u060c \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u0646\u062f \u0648 \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u0631\u0627\u06cc \u062a\u0648\u0633\u0639\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0648\u062b\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0646\u062f.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"psk-new\">\n<h2><span class=\"ez-toc-section\" id=\"%D9%86%D9%85%D9%88%D9%86%D9%87_%DA%A9%D8%A7%D9%85%D9%84_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_SWOT_%D8%A8%D8%B1%D8%A7%DB%8C_%DB%8C%DA%A9_%D9%81%D8%B1%D9%88%D8%B4%DA%AF%D8%A7%D9%87_%D8%A7%DB%8C%D9%86%D8%AA%D8%B1%D9%86%D8%AA%DB%8C_%D9%84%D9%88%D8%A7%D8%B2%D9%85_%D9%88%D8%B1%D8%B2%D8%B4%DB%8C\"><\/span>\u0646\u0645\u0648\u0646\u0647 \u06a9\u0627\u0645\u0644 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0644\u0648\u0627\u0632\u0645 \u0648\u0631\u0632\u0634\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>\u0642\u0648\u062a\u200c\u0647\u0627 (Strengths)<\/th>\n<th>\u0636\u0639\u0641\u200c\u0647\u0627 (Weaknesses)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0627\u0631\u0633\u0627\u0644 \u06cc\u06a9\u200c\u0631\u0648\u0632\u0647 \u062f\u0631 \u062a\u0647\u0631\u0627\u0646<br \/>\u062a\u06cc\u0645 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0645\u062a\u062e\u0635\u0635 \u0648\u0631\u0632\u0634\u06cc<br \/>\u0646\u0638\u0631\u0627\u062a \u0645\u062b\u0628\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/td>\n<td>\u0633\u0631\u0639\u062a \u067e\u0627\u06cc\u06cc\u0646 \u0633\u0627\u06cc\u062a \u0631\u0648\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644<br \/>\u062a\u0646\u0648\u0639 \u06a9\u0645 \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u062e\u0627\u0631\u062c\u06cc<br \/>\u0648\u0627\u0628\u0633\u062a\u06af\u06cc \u0628\u0647 \u06cc\u06a9 \u062a\u0623\u0645\u06cc\u0646\u200c\u06a9\u0646\u0646\u062f\u0647<\/td>\n<\/tr>\n<\/tbody>\n<thead>\n<tr>\n<th>\u0641\u0631\u0635\u062a\u200c\u0647\u0627 (Opportunities)<\/th>\n<th>\u062a\u0647\u062f\u06cc\u062f\u0647\u0627 (Threats)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0631\u0634\u062f \u062c\u0633\u062a\u062c\u0648\u06cc \u00ab\u0648\u0631\u0632\u0634 \u062f\u0631 \u062e\u0627\u0646\u0647\u00bb<br \/>\u06a9\u0645\u0628\u0648\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc \u0641\u0627\u0631\u0633\u06cc \u0628\u0627\u06a9\u06cc\u0641\u06cc\u062a<br \/>\u0647\u0645\u06a9\u0627\u0631\u06cc \u0628\u0627 \u0628\u0627\u0634\u06af\u0627\u0647\u200c\u0647\u0627<\/td>\n<td>\u0648\u0631\u0648\u062f \u0645\u0627\u0631\u06a9\u062a\u200c\u067e\u0644\u06cc\u0633\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af<br \/>\u0646\u0648\u0633\u0627\u0646 \u0646\u0631\u062e \u0627\u0631\u0632 \u0648 \u0642\u06cc\u0645\u062a<br \/>\u0631\u0642\u0627\u0628\u062a \u0642\u06cc\u0645\u062a\u06cc \u0634\u062f\u06cc\u062f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D8%B2_SWOT_%D8%AA%D8%A7_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C_%D9%85%D8%A7%D8%AA%D8%B1%DB%8C%D8%B3_TOWS\"><\/span>\u0627\u0632 SWOT \u062a\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc: \u0645\u0627\u062a\u0631\u06cc\u0633 TOWS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>\u062a\u0631\u06a9\u06cc\u0628<\/th>\n<th>\u0633\u0624\u0627\u0644 \u06a9\u0644\u06cc\u062f\u06cc<\/th>\n<th>\u0646\u0645\u0648\u0646\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>SO (\u0642\u0648\u062a + \u0641\u0631\u0635\u062a)<\/td>\n<td>\u0628\u0627 \u0642\u0648\u062a\u200c\u0647\u0627 \u0686\u0637\u0648\u0631 \u0627\u0632 \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u0645\u061f<\/td>\n<td>\u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc \u0648\u0631\u0632\u0634 \u062f\u0631 \u062e\u0627\u0646\u0647 \u062a\u0648\u0633\u0637 \u062a\u06cc\u0645 \u0645\u062a\u062e\u0635\u0635 \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0633\u0626\u0648<\/td>\n<\/tr>\n<tr>\n<td>WO (\u0636\u0639\u0641 + \u0641\u0631\u0635\u062a)<\/td>\n<td>\u0686\u0637\u0648\u0631 \u0628\u0627 \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0636\u0639\u0641\u200c\u0647\u0627 \u0631\u0627 \u062c\u0628\u0631\u0627\u0646 \u06a9\u0646\u06cc\u0645\u061f<\/td>\n<td>\u0647\u0645\u06a9\u0627\u0631\u06cc \u0628\u0627 \u0628\u0627\u0634\u06af\u0627\u0647\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u062a\u0646\u0648\u0639 \u0628\u0631\u0646\u062f \u0648 \u0641\u0631\u0648\u0634 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc<\/td>\n<\/tr>\n<tr>\n<td>ST (\u0642\u0648\u062a + \u062a\u0647\u062f\u06cc\u062f)<\/td>\n<td>\u0642\u0648\u062a\u200c\u0647\u0627 \u0686\u0637\u0648\u0631 \u0627\u0632 \u0645\u0627 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627 \u0645\u062d\u0627\u0641\u0638\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u061f<\/td>\n<td>\u062a\u0623\u06a9\u06cc\u062f \u0628\u0631 \u0627\u0631\u0633\u0627\u0644 \u0633\u0631\u06cc\u0639 \u0648 \u0645\u0634\u0627\u0648\u0631\u0647 \u062a\u062e\u0635\u0635\u06cc \u0628\u0647\u200c\u062c\u0627\u06cc \u0631\u0642\u0627\u0628\u062a \u0642\u06cc\u0645\u062a\u06cc<\/td>\n<\/tr>\n<tr>\n<td>WT (\u0636\u0639\u0641 + \u062a\u0647\u062f\u06cc\u062f)<\/td>\n<td>\u0686\u0647 \u0631\u06cc\u0633\u06a9\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0628\u0627\u06cc\u062f \u06a9\u0627\u0647\u0634 \u062f\u0647\u06cc\u0645\u061f<\/td>\n<td>\u0628\u0647\u0628\u0648\u062f \u0633\u0631\u0639\u062a \u0633\u0627\u06cc\u062a \u0648 \u062a\u0646\u0648\u0639 \u062a\u0623\u0645\u06cc\u0646\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%DA%AF%D8%A7%D9%85%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%A7%D9%86%D8%AC%D8%A7%D9%85_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_SWOT\"><\/span>\u06af\u0627\u0645\u200c\u0647\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u062a\u062d\u0644\u06cc\u0644 SWOT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"psk-checklist\">\n<li>\u0647\u062f\u0641 \u062a\u062d\u0644\u06cc\u0644 \u0631\u0627 \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f (\u0645\u062b\u0644\u0627\u064b \u0648\u0631\u0648\u062f \u0628\u0647 \u0628\u0627\u0632\u0627\u0631 \u062c\u062f\u06cc\u062f \u06cc\u0627 \u0628\u0631\u0646\u0627\u0645\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0633\u0627\u0644 \u0622\u06cc\u0646\u062f\u0647).<\/li>\n<li>\u062f\u0627\u062f\u0647 \u062c\u0645\u0639 \u06a9\u0646\u06cc\u062f: \u06af\u0632\u0627\u0631\u0634 \u0641\u0631\u0648\u0634\u060c \u0646\u0638\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u062a\u062d\u0644\u06cc\u0644 \u0631\u0642\u0628\u0627 \u0648 <a href=\"https:\/\/pasokh.agency\/mag\/how-to-make-the-best-use-of-market-research\/\">\u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0628\u0627\u0632\u0627\u0631<\/a>.<\/li>\n<li>\u062f\u0631 \u062c\u0644\u0633\u0647\u200c\u0627\u06cc \u0628\u0627 \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u060c \u0647\u0631 \u0686\u0647\u0627\u0631 \u0628\u062e\u0634 \u0631\u0627 \u062a\u06a9\u0645\u06cc\u0644 \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0645\u0648\u0627\u0631\u062f \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u0647\u0645\u06cc\u062a \u0648 \u0627\u062b\u0631 \u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u0628\u0646\u062f\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0628\u0627 \u0645\u0627\u062a\u0631\u06cc\u0633 TOWS \u0628\u0631\u0627\u06cc \u0647\u0631 \u062a\u0631\u06a9\u06cc\u0628 \u06f2 \u062a\u0627 \u06f3 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0639\u0645\u0644\u06cc \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0628\u0631\u0627\u06cc \u0647\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0645\u0633\u0626\u0648\u0644\u060c \u0632\u0645\u0627\u0646 \u0648 \u0634\u0627\u062e\u0635 \u0645\u0648\u0641\u0642\u06cc\u062a \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B3%D8%A4%D8%A7%D9%84%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%B1%D8%A7%D9%87%D9%86%D9%85%D8%A7_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%AA%DA%A9%D9%85%DB%8C%D9%84_%D9%87%D8%B1_%D8%A8%D8%AE%D8%B4_SWOT\"><\/span>\u0633\u0624\u0627\u0644\u200c\u0647\u0627\u06cc \u0631\u0627\u0647\u0646\u0645\u0627 \u0628\u0631\u0627\u06cc \u062a\u06a9\u0645\u06cc\u0644 \u0647\u0631 \u0628\u062e\u0634 SWOT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%D9%86%D9%82%D8%A7%D8%B7_%D9%82%D9%88%D8%AA\"><\/span>\u0646\u0642\u0627\u0637 \u0642\u0648\u062a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0686\u0631\u0627 \u0645\u0627 \u0631\u0627 \u0628\u0647 \u0631\u0642\u0628\u0627 \u062a\u0631\u062c\u06cc\u062d \u0645\u06cc\u200c\u062f\u0647\u0646\u062f\u061f<\/li>\n<li>\u0686\u0647 \u0645\u0646\u0627\u0628\u0639\u060c \u0645\u0647\u0627\u0631\u062a \u06cc\u0627 \u062f\u0627\u0631\u0627\u06cc\u06cc\u200c\u0627\u06cc \u062f\u0627\u0631\u06cc\u0645 \u06a9\u0647 \u0631\u0642\u0628\u0627 \u0646\u062f\u0627\u0631\u0646\u062f\u061f<\/li>\n<li>\u062f\u0631 \u06a9\u062f\u0627\u0645 \u06a9\u0627\u0646\u0627\u0644 \u06cc\u0627 \u0645\u062d\u0635\u0648\u0644 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u062f\u0627\u0631\u06cc\u0645\u061f<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D9%86%D9%82%D8%A7%D8%B7_%D8%B6%D8%B9%D9%81\"><\/span>\u0646\u0642\u0627\u0637 \u0636\u0639\u0641<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0632 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0634\u06a9\u0627\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u061f<\/li>\n<li>\u062f\u0631 \u06a9\u062f\u0627\u0645 \u0628\u062e\u0634 \u0647\u0632\u06cc\u0646\u0647 \u06cc\u0627 \u0632\u0645\u0627\u0646 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0627\u0632 \u0631\u0642\u0628\u0627 \u0635\u0631\u0641 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645\u061f<\/li>\n<li>\u0686\u0647 \u0645\u0647\u0627\u0631\u062a \u06cc\u0627 \u0645\u0646\u0628\u0639\u06cc \u06a9\u0645 \u062f\u0627\u0631\u06cc\u0645\u061f<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D9%81%D8%B1%D8%B5%D8%AA%E2%80%8C%D9%87%D8%A7\"><\/span>\u0641\u0631\u0635\u062a\u200c\u0647\u0627<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u0686\u0647 \u0631\u0648\u0646\u062f\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f\u06cc \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0648 \u062c\u0633\u062a\u062c\u0648\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f<\/li>\n<li>\u06a9\u062f\u0627\u0645 \u0646\u06cc\u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062a\u0648\u0633\u0637 \u0647\u06cc\u0686\u200c\u06a9\u0633 \u0628\u0647\u200c\u062e\u0648\u0628\u06cc \u067e\u0627\u0633\u062e \u062f\u0627\u062f\u0647 \u0646\u0634\u062f\u0647 \u0627\u0633\u062a\u061f<\/li>\n<li>\u0686\u0647 \u0647\u0645\u06a9\u0627\u0631\u06cc \u06cc\u0627 \u06a9\u0627\u0646\u0627\u0644 \u062c\u062f\u06cc\u062f\u06cc \u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u0627\u0633\u062a\u061f<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D8%AA%D9%87%D8%AF%DB%8C%D8%AF%D9%87%D8%A7\"><\/span>\u062a\u0647\u062f\u06cc\u062f\u0647\u0627<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u06a9\u062f\u0627\u0645 \u0631\u0642\u06cc\u0628 \u062f\u0631 \u062d\u0627\u0644 \u0631\u0634\u062f \u0633\u0631\u06cc\u0639 \u0627\u0633\u062a\u061f<\/li>\n<li>\u0686\u0647 \u062a\u063a\u06cc\u06cc\u0631 \u0642\u0627\u0646\u0648\u0646\u06cc\u060c \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u06cc\u0627 \u0641\u0646\u0627\u0648\u0631\u0627\u0646\u0647\u200c\u0627\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0645\u0627 \u0622\u0633\u06cc\u0628 \u0628\u0632\u0646\u062f\u061f<\/li>\n<li>\u06a9\u062f\u0627\u0645 \u0648\u0627\u0628\u0633\u062a\u06af\u06cc (\u062a\u0623\u0645\u06cc\u0646\u200c\u06a9\u0646\u0646\u062f\u0647\u060c \u06a9\u0627\u0646\u0627\u0644) \u0631\u06cc\u0633\u06a9 \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0627\u0631\u062f\u061f<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"SWOT_%D8%AF%D8%B1_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C_%D8%AF%DB%8C%D8%AC%DB%8C%D8%AA%D8%A7%D9%84\"><\/span>SWOT \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646\u060c \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0645\u0646\u0628\u0639 \u062e\u0648\u0628\u06cc \u0628\u0631\u0627\u06cc SWOT \u0647\u0633\u062a\u0646\u062f: \u0633\u0647\u0645 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0631\u0642\u0628\u0627\u060c \u0647\u0632\u06cc\u0646\u0647 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u060c \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0633\u0627\u06cc\u062a \u0648 \u06a9\u0644\u0645\u0627\u062a\u06cc \u06a9\u0647 \u0631\u0642\u0628\u0627 \u062f\u0631 \u0622\u0646\u200c\u0647\u0627 \u0631\u062a\u0628\u0647 \u062f\u0627\u0631\u0646\u062f. \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 SWOT \u0631\u0627 \u0627\u0632 \u06cc\u06a9 \u062c\u0644\u0633\u0647 \u0641\u06a9\u0631\u06cc \u0628\u0647 \u06cc\u06a9 \u062a\u062d\u0644\u06cc\u0644 \u0642\u0627\u0628\u0644\u200c\u0627\u062a\u06a9\u0627 \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0628\u0631\u0627\u06cc \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0645\u0648\u0642\u0639\u06cc\u062a \u062e\u0648\u062f \u062f\u0631 \u062c\u0633\u062a\u062c\u0648\u060c \u0645\u0642\u0627\u0644\u0647 <a href=\"https:\/\/pasokh.agency\/mag\/seo-strategy\/\">\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0633\u0626\u0648<\/a> \u0631\u0627 \u0628\u0628\u06cc\u0646\u06cc\u062f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D8%AD%D8%AF%D9%88%D8%AF%DB%8C%D8%AA%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_SWOT\"><\/span>\u0645\u062d\u062f\u0648\u062f\u06cc\u062a\u200c\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 SWOT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>\u0627\u06cc\u0633\u062a\u0627 \u0627\u0633\u062a \u0648 \u0641\u0642\u0637 \u062a\u0635\u0648\u06cc\u0631 \u06cc\u06a9 \u0644\u062d\u0638\u0647 \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/li>\n<li>\u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u0628\u0646\u062f\u06cc \u0645\u0648\u0627\u0631\u062f \u0631\u0627 \u0628\u0647\u200c\u062a\u0646\u0647\u0627\u06cc\u06cc \u0645\u0634\u062e\u0635 \u0646\u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li>\u062f\u0631 \u0635\u0648\u0631\u062a \u0646\u0628\u0648\u062f \u062f\u0627\u062f\u0647\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a\u06cc \u0627\u0632 \u0646\u0638\u0631\u0627\u062a \u0634\u062e\u0635\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0634\u0648\u062f.<\/li>\n<\/ul>\n<p>\u0628\u0631\u0627\u06cc \u062c\u0628\u0631\u0627\u0646 \u0627\u06cc\u0646 \u0645\u062d\u062f\u0648\u062f\u06cc\u062a\u200c\u0647\u0627\u060c SWOT \u0631\u0627 \u0628\u0627 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0628\u0627\u0632\u0627\u0631\u060c \u062a\u062d\u0644\u06cc\u0644 \u0631\u0642\u0628\u0627 \u0648 \u0645\u0627\u062a\u0631\u06cc\u0633 TOWS \u0647\u0645\u0631\u0627\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<\/div>\n<div class=\"psk-new\">\n<div class=\"psk-service\">\n<p>\u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0648 \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u0631\u0627 \u062f\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 \u0628\u0647 \u0631\u0634\u062f \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u06cc\u062f\u061b \u0628\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0633\u0626\u0648 \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u067e\u0627\u0633\u062e.<\/p>\n<p><a href=\"https:\/\/pasokh.agency\/seo\/\">\u062e\u062f\u0645\u0627\u062a \u0633\u0626\u0648 \u067e\u0627\u0633\u062e<\/a><\/div>\n<div class=\"psk-ext\" data-psk-ext=\"1\">\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7%D8%AA%D8%B1%DB%8C%D8%B3_SWOT_%D8%AF%D8%B1_%DB%8C%DA%A9_%D9%86%DA%AF%D8%A7%D9%87\"><\/span>\u0645\u0627\u062a\u0631\u06cc\u0633 SWOT \u062f\u0631 \u06cc\u06a9 \u0646\u06af\u0627\u0647<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SWOT \u062f\u0631 \u0638\u0627\u0647\u0631 \u06cc\u06a9 \u062c\u062f\u0648\u0644 \u0633\u0627\u062f\u0647 \u0686\u0647\u0627\u0631\u062e\u0627\u0646\u0647 \u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u0645\u0646\u0637\u0642 \u0622\u0646 \u0631\u0648\u06cc \u062f\u0648 \u0645\u062d\u0648\u0631 \u0628\u0646\u0627 \u0634\u062f\u0647 \u06a9\u0647 \u0641\u0647\u0645\u06cc\u062f\u0646\u0634\u0627\u0646 \u062c\u0644\u0648\u06cc \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0627\u0634\u062a\u0628\u0627\u0647\u0627\u062a \u0631\u0627\u06cc\u062c \u0631\u0627 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f: \u0645\u062d\u0648\u0631 \u0627\u0648\u0644 \u00ab\u062f\u0627\u062e\u0644\u06cc \u06cc\u0627 \u062e\u0627\u0631\u062c\u06cc\u00bb \u0627\u0633\u062a \u0648 \u0645\u062d\u0648\u0631 \u062f\u0648\u0645 \u00ab\u0645\u062b\u0628\u062a \u06cc\u0627 \u0645\u0646\u0641\u06cc\u00bb. \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0648 \u0636\u0639\u0641 \u0628\u0647 \u062e\u0648\u062f \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0645\u0631\u0628\u0648\u0637\u200c\u0627\u0646\u062f \u0648 \u062f\u0631 \u06a9\u0646\u062a\u0631\u0644 \u0634\u0645\u0627 \u0647\u0633\u062a\u0646\u062f\u061b \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627 \u0627\u0632 \u0628\u0627\u0632\u0627\u0631\u060c \u0631\u0642\u0628\u0627\u060c \u0642\u0648\u0627\u0646\u06cc\u0646 \u0648 \u0631\u0641\u062a\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u0622\u06cc\u0646\u062f \u0648 \u0641\u0642\u0637 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0631\u0627\u06cc\u0634\u0627\u0646 \u0622\u0645\u0627\u062f\u0647 \u0634\u0648\u06cc\u062f.<\/p>\n<figure class=\"psk-figure\"><img width=\"1200\" height=\"822\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2023\/11\/swot-analysis-matrix.webp\" class=\"attachment-full size-full\" alt=\"\u0645\u0627\u062a\u0631\u06cc\u0633 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0628\u0627 \u0686\u0647\u0627\u0631 \u0628\u062e\u0634 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u060c \u0636\u0639\u0641\u060c \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627 \u0648 \u062f\u0648 \u0645\u062d\u0648\u0631 \u062f\u0627\u062e\u0644\u06cc-\u062e\u0627\u0631\u062c\u06cc \u0648 \u0645\u062b\u0628\u062a-\u0645\u0646\u0641\u06cc\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2023\/11\/swot-analysis-matrix.webp 1200w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2023\/11\/swot-analysis-matrix-300x206.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2023\/11\/swot-analysis-matrix-1024x701.webp 1024w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2023\/11\/swot-analysis-matrix-768x526.webp 768w\" \/><figcaption>\u0645\u0646\u0637\u0642 \u062f\u0648 \u0645\u062d\u0648\u0631\u06cc SWOT: \u062f\u0627\u062e\u0644\u06cc \u06cc\u0627 \u062e\u0627\u0631\u062c\u06cc\u060c \u0645\u062b\u0628\u062a \u06cc\u0627 \u0645\u0646\u0641\u06cc<\/figcaption><\/figure>\n<div class=\"psk-callout psk-callout--warn\"><strong>\u0631\u0627\u06cc\u062c\u200c\u062a\u0631\u06cc\u0646 \u062e\u0637\u0627 \u062f\u0631 \u067e\u0631 \u06a9\u0631\u062f\u0646 \u062c\u062f\u0648\u0644<\/strong><\/p>\n<p>\u0646\u0648\u0634\u062a\u0646 \u00ab\u0631\u0634\u062f \u0628\u0627\u0632\u0627\u0631 \u0622\u0646\u0644\u0627\u06cc\u0646\u00bb \u062f\u0631 \u0628\u062e\u0634 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u06cc\u0627 \u00ab\u062a\u06cc\u0645 \u06a9\u0648\u0686\u06a9\u00bb \u062f\u0631 \u0628\u062e\u0634 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627. \u0647\u0631 \u0645\u0648\u0631\u062f\u06cc \u06a9\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u062a\u063a\u06cc\u06cc\u0631\u0634 \u062f\u0647\u062f\u060c \u062f\u0627\u062e\u0644\u06cc \u0627\u0633\u062a (\u0642\u0648\u062a \u06cc\u0627 \u0636\u0639\u0641) \u0648 \u0647\u0631 \u0645\u0648\u0631\u062f\u06cc \u06a9\u0647 \u0628\u06cc\u0631\u0648\u0646 \u0627\u0632 \u06a9\u0646\u062a\u0631\u0644 \u0634\u0645\u0627\u0633\u062a\u060c \u062e\u0627\u0631\u062c\u06cc (\u0641\u0631\u0635\u062a \u06cc\u0627 \u062a\u0647\u062f\u06cc\u062f). \u062c\u0627\u0628\u0647\u200c\u062c\u0627\u06cc\u06cc \u0627\u06cc\u0646 \u062f\u0648\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062d\u0627\u0635\u0644 \u0627\u0632 TOWS \u0631\u0627 \u0647\u0645 \u0628\u06cc\u200c\u0627\u0639\u062a\u0628\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"SWOT_%D8%B1%D8%A7_%D8%A8%D8%A7_%D8%AF%D8%A7%D8%AF%D9%87_%D9%BE%D8%B1_%DA%A9%D9%86%DB%8C%D8%AF%D8%8C_%D9%86%D9%87_%D8%A8%D8%A7_%D8%AD%D8%AF%D8%B3\"><\/span>SWOT \u0631\u0627 \u0628\u0627 \u062f\u0627\u062f\u0647 \u067e\u0631 \u06a9\u0646\u06cc\u062f\u060c \u0646\u0647 \u0628\u0627 \u062d\u062f\u0633<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0628\u06cc\u0634\u062a\u0631 \u062c\u0644\u0633\u0627\u062a SWOT \u0628\u0647 \u0641\u0647\u0631\u0633\u062a\u06cc \u0627\u0632 \u0646\u0638\u0631\u0627\u062a \u0634\u062e\u0635\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 \u062e\u062a\u0645 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. SWOT \u0648\u0642\u062a\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0627\u0633\u062a \u06a9\u0647 \u0647\u0631 \u0645\u0648\u0631\u062f \u0622\u0646 \u067e\u0634\u062a\u0648\u0627\u0646\u0647 \u062f\u0627\u062f\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f. \u0627\u06cc\u0646 \u0645\u0646\u0627\u0628\u0639 \u0627\u0631\u0632\u0627\u0646 \u0648 \u062f\u0631 \u062f\u0633\u062a\u0631\u0633\u060c \u0647\u0631 \u062e\u0627\u0646\u0647 \u062c\u062f\u0648\u0644 \u0631\u0627 \u0645\u0633\u062a\u0646\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f:<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0628\u062e\u0634<\/th>\n<th>\u0645\u0646\u0628\u0639 \u062f\u0627\u062f\u0647<\/th>\n<th>\u0686\u0647 \u0686\u06cc\u0632\u06cc \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0642\u0648\u062a<\/td>\n<td>\u0646\u0638\u0631\u0627\u062a \u0648 \u0627\u0645\u062a\u06cc\u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u0646\u0631\u062e \u062e\u0631\u06cc\u062f \u0645\u062c\u062f\u062f<\/td>\n<td>\u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0627\u0642\u0639\u0627\u064b \u0628\u0647 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0634\u0645\u0627 \u0639\u0644\u0627\u0642\u0647 \u062f\u0627\u0631\u0646\u062f<\/td>\n<\/tr>\n<tr>\n<td>\u0642\u0648\u062a<\/td>\n<td><a href=\"https:\/\/pasokh.agency\/mag\/search-console\/\">\u0633\u0631\u0686 \u06a9\u0646\u0633\u0648\u0644<\/a>\u061b \u06a9\u0644\u0645\u0627\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u0622\u0646\u200c\u0647\u0627 \u0631\u062a\u0628\u0647 \u062e\u0648\u0628 \u062f\u0627\u0631\u06cc\u062f<\/td>\n<td>\u062d\u0648\u0632\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631 \u0622\u0646 \u0645\u0639\u062a\u0628\u0631 \u0645\u06cc\u200c\u062f\u0627\u0646\u062f<\/td>\n<\/tr>\n<tr>\n<td>\u0636\u0639\u0641<\/td>\n<td>\u062a\u06cc\u06a9\u062a\u200c\u0647\u0627\u06cc \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc\u060c \u062f\u0644\u0627\u06cc\u0644 \u0645\u0631\u062c\u0648\u0639\u06cc\u060c \u0646\u0631\u062e \u0631\u0647\u0627 \u06a9\u0631\u062f\u0646 \u0633\u0628\u062f<\/td>\n<td>\u0646\u0642\u0627\u0637\u06cc \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0627\u0632 \u062f\u0633\u062a \u0645\u06cc\u200c\u062f\u0647\u06cc\u062f<\/td>\n<\/tr>\n<tr>\n<td>\u0636\u0639\u0641<\/td>\n<td>\u06af\u0632\u0627\u0631\u0634 \u0633\u0631\u0639\u062a \u0648 Core Web Vitals\u060c <a href=\"https:\/\/pasokh.agency\/mag\/bounce-rate\/\">\u0646\u0631\u062e \u067e\u0631\u0634<\/a><\/td>\n<td>\u0645\u0634\u06a9\u0644\u0627\u062a \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0633\u0627\u06cc\u062a<\/td>\n<\/tr>\n<tr>\n<td>\u0641\u0631\u0635\u062a<\/td>\n<td><a href=\"https:\/\/pasokh.agency\/mag\/how-to-do-keyword-research-for-seo\/\">\u06a9\u06cc\u0648\u0631\u062f \u0631\u06cc\u0633\u0631\u0686<\/a> \u0648 \u06af\u0648\u06af\u0644 \u062a\u0631\u0646\u062f\u0632<\/td>\n<td>\u062a\u0642\u0627\u0636\u0627\u06cc \u0631\u0648 \u0628\u0647 \u0631\u0634\u062f\u06cc \u06a9\u0647 \u0647\u0646\u0648\u0632 \u06a9\u0633\u06cc \u062e\u0648\u0628 \u067e\u0627\u0633\u062e\u0634 \u0646\u062f\u0627\u062f\u0647<\/td>\n<\/tr>\n<tr>\n<td>\u062a\u0647\u062f\u06cc\u062f<\/td>\n<td>\u062a\u062d\u0644\u06cc\u0644 \u0631\u0642\u0628\u0627 \u0628\u0627 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 <a href=\"https:\/\/pasokh.agency\/mag\/semrush\/\">Semrush<\/a>\u060c \u0627\u062e\u0628\u0627\u0631 \u0635\u0646\u0639\u062a \u0648 \u0642\u0648\u0627\u0646\u06cc\u0646<\/td>\n<td>\u0631\u0642\u0628\u0627\u06cc \u062c\u062f\u06cc\u062f\u060c \u062a\u063a\u06cc\u06cc\u0631 \u0642\u06cc\u0645\u062a\u200c\u0647\u0627 \u0648 \u0645\u062d\u062f\u0648\u062f\u06cc\u062a\u200c\u0647\u0627\u06cc \u0642\u0627\u0646\u0648\u0646\u06cc<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0642\u0627\u0639\u062f\u0647 \u0633\u0627\u062f\u0647 \u0645\u0627 \u062f\u0631 \u06a9\u0627\u0631\u06af\u0627\u0647\u200c\u0647\u0627\u06cc SWOT \u0627\u06cc\u0646 \u0627\u0633\u062a: \u0647\u0631 \u0645\u0648\u0631\u062f \u0628\u062f\u0648\u0646 \u0645\u0646\u0628\u0639\u060c \u0628\u0627 \u0639\u0644\u0627\u0645\u062a \u0633\u0624\u0627\u0644 \u0648\u0627\u0631\u062f \u062c\u062f\u0648\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u062a\u0627 \u062c\u0644\u0633\u0647 \u0628\u0639\u062f \u0628\u0627\u06cc\u062f \u06cc\u0627 \u0628\u0627 \u062f\u0627\u062f\u0647 \u062a\u0623\u06cc\u06cc\u062f \u0634\u0648\u062f \u06cc\u0627 \u062d\u0630\u0641.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SWOT_%D9%85%D9%82%D8%A7%DB%8C%D8%B3%D9%87%E2%80%8C%D8%A7%DB%8C_%D8%AE%D9%88%D8%AF%D8%AA%D8%A7%D9%86_%D8%B1%D8%A7_%DA%A9%D9%86%D8%A7%D8%B1_%D8%B1%D9%82%D8%A8%D8%A7_%D8%A8%DA%AF%D8%B0%D8%A7%D8%B1%DB%8C%D8%AF\"><\/span>SWOT \u0645\u0642\u0627\u06cc\u0633\u0647\u200c\u0627\u06cc: \u062e\u0648\u062f\u062a\u0627\u0646 \u0631\u0627 \u06a9\u0646\u0627\u0631 \u0631\u0642\u0628\u0627 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0642\u0648\u062a \u0648 \u0636\u0639\u0641 \u0645\u0641\u0627\u0647\u06cc\u0645\u06cc \u0646\u0633\u0628\u06cc\u200c\u0627\u0646\u062f. \u00ab\u0627\u0631\u0633\u0627\u0644 \u0633\u0647\u200c\u0631\u0648\u0632\u0647\u00bb \u0648\u0642\u062a\u06cc \u0642\u0648\u062a \u0627\u0633\u062a \u06a9\u0647 \u0631\u0642\u0628\u0627 \u067e\u0646\u062c \u0631\u0648\u0632\u0647 \u0627\u0631\u0633\u0627\u0644 \u06a9\u0646\u0646\u062f\u061b \u0627\u06af\u0631 \u0647\u0645\u0647 \u0631\u0642\u0628\u0627 \u0627\u0631\u0633\u0627\u0644 \u06cc\u06a9\u200c\u0631\u0648\u0632\u0647 \u062f\u0627\u0631\u0646\u062f\u060c \u0647\u0645\u06cc\u0646 \u0645\u0648\u0631\u062f \u0636\u0639\u0641 \u0634\u0645\u0627\u0633\u062a. \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u0628\u0631\u0627\u06cc \u062f\u0648 \u06cc\u0627 \u0633\u0647 \u0631\u0642\u06cc\u0628 \u0627\u0635\u0644\u06cc \u0647\u0645 SWOT \u0645\u062e\u062a\u0635\u0631\u06cc \u062a\u0647\u06cc\u0647 \u06a9\u0646\u06cc\u062f \u0648 \u062f\u0631 \u06cc\u06a9 \u062c\u062f\u0648\u0644 \u06a9\u0646\u0627\u0631 \u0647\u0645 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f.<\/p>\n<ul class=\"psk-checklist\">\n<li>\u0631\u0642\u0628\u0627\u06cc \u0645\u0633\u062a\u0642\u06cc\u0645 \u0631\u0627 \u0627\u0632 \u0635\u0641\u062d\u0647 \u0627\u0648\u0644 \u06af\u0648\u06af\u0644 \u0628\u0631\u0627\u06cc \u06a9\u0644\u0645\u0627\u062a \u0627\u0635\u0644\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f\u060c \u0646\u0647 \u0641\u0642\u0637 \u0631\u0642\u0628\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 \u0630\u0647\u0646 \u062f\u0627\u0631\u06cc\u062f.<\/li>\n<li>\u0628\u0631\u0627\u06cc \u0647\u0631 \u0631\u0642\u06cc\u0628\u060c \u0635\u0641\u062d\u0627\u062a \u067e\u0631\u062a\u0631\u0627\u0641\u06cc\u06a9\u060c \u0642\u06cc\u0645\u062a\u200c\u0647\u0627\u060c \u0634\u06cc\u0648\u0647 \u0627\u0631\u0633\u0627\u0644\u060c \u0646\u0638\u0631\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u062d\u0636\u0648\u0631 \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0645\u0648\u0627\u0631\u062f\u06cc \u0631\u0627 \u06a9\u0647 \u0641\u0642\u0637 \u0634\u0645\u0627 \u062f\u0627\u0631\u06cc\u062f\u060c \u00ab\u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc\u00bb \u0639\u0644\u0627\u0645\u062a \u0628\u0632\u0646\u06cc\u062f\u061b \u0627\u06cc\u0646\u200c\u0647\u0627 \u067e\u0627\u06cc\u0647 \u067e\u06cc\u0627\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0634\u0645\u0627 \u0647\u0633\u062a\u0646\u062f.<\/li>\n<li>\u0645\u0648\u0627\u0631\u062f\u06cc \u0631\u0627 \u06a9\u0647 \u0647\u0645\u0647 \u0631\u0642\u0628\u0627 \u062f\u0627\u0631\u0646\u062f \u0648 \u0634\u0645\u0627 \u0646\u062f\u0627\u0631\u06cc\u062f\u060c \u00ab\u062d\u062f\u0627\u0642\u0644 \u0627\u0646\u062a\u0638\u0627\u0631 \u0628\u0627\u0632\u0627\u0631\u00bb \u0628\u062f\u0627\u0646\u06cc\u062f\u061b \u0631\u0641\u0639\u0634\u0627\u0646 \u0627\u0648\u0644\u0648\u06cc\u062a \u0641\u0648\u0631\u06cc \u0627\u0633\u062a.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A8%D8%B1%DA%AF%D8%B2%D8%A7%D8%B1%DB%8C_%DA%A9%D8%A7%D8%B1%DA%AF%D8%A7%D9%87_SWOT_%D8%AA%DB%8C%D9%85%DB%8C_%D8%AF%D8%B1_%DB%B9%DB%B0_%D8%AF%D9%82%DB%8C%D9%82%D9%87\"><\/span>\u0628\u0631\u06af\u0632\u0627\u0631\u06cc \u06a9\u0627\u0631\u06af\u0627\u0647 SWOT \u062a\u06cc\u0645\u06cc \u062f\u0631 \u06f9\u06f0 \u062f\u0642\u06cc\u0642\u0647<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol class=\"psk-steps\">\n<li><strong>\u0622\u0645\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc (\u0642\u0628\u0644 \u0627\u0632 \u062c\u0644\u0633\u0647)<\/strong>\u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062c\u062f\u0648\u0644 \u0628\u0627\u0644\u0627 \u0631\u0627 \u062c\u0645\u0639 \u06a9\u0646\u06cc\u062f \u0648 \u0628\u0631\u0627\u06cc \u0647\u0631 \u0634\u0631\u06a9\u062a\u200c\u06a9\u0646\u0646\u062f\u0647 \u0628\u0641\u0631\u0633\u062a\u06cc\u062f. \u062a\u0631\u06a9\u06cc\u0628 \u062a\u06cc\u0645 \u0645\u0647\u0645 \u0627\u0633\u062a: \u0641\u0631\u0648\u0634\u060c \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc\u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a\u060c \u0647\u0631 \u06a9\u062f\u0627\u0645 \u0632\u0627\u0648\u06cc\u0647 \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u062f\u0627\u0631\u0646\u062f.<\/li>\n<li><strong>\u0627\u06cc\u062f\u0647\u200c\u067e\u0631\u062f\u0627\u0632\u06cc \u0641\u0631\u062f\u06cc (\u06f1\u06f5 \u062f\u0642\u06cc\u0642\u0647)<\/strong>\u0647\u0631 \u0646\u0641\u0631 \u0631\u0648\u06cc \u06a9\u0627\u063a\u0630\u0647\u0627\u06cc \u0686\u0633\u0628\u0627\u0646 \u062c\u062f\u0627\u06af\u0627\u0646\u0647 \u0628\u0631\u0627\u06cc \u0647\u0631 \u0628\u062e\u0634 \u0627\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0646\u0648\u06cc\u0633\u062f. \u06a9\u0627\u0631 \u0641\u0631\u062f\u06cc \u062c\u0644\u0648\u06cc \u0627\u062b\u0631 \u00ab\u0646\u0638\u0631 \u0631\u0626\u06cc\u0633\u00bb \u0631\u0627 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f.<\/li>\n<li><strong>\u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0648 \u062d\u0630\u0641 \u062a\u06a9\u0631\u0627\u0631 (\u06f2\u06f0 \u062f\u0642\u06cc\u0642\u0647)<\/strong>\u0627\u06cc\u062f\u0647\u200c\u0647\u0627 \u0631\u0648\u06cc \u062f\u06cc\u0648\u0627\u0631 \u0686\u0633\u0628\u0627\u0646\u062f\u0647 \u0648 \u06af\u0631\u0648\u0647\u200c\u0628\u0646\u062f\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0645\u0648\u0627\u0631\u062f \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc \u062f\u0642\u06cc\u0642 \u0627\u0632 \u0647\u0645 \u062c\u062f\u0627 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/li>\n<li><strong>\u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u0628\u0646\u062f\u06cc (\u06f1\u06f5 \u062f\u0642\u06cc\u0642\u0647)<\/strong>\u0647\u0631 \u0646\u0641\u0631 \u0633\u0647 \u0631\u0623\u06cc \u0628\u0631\u0627\u06cc \u0647\u0631 \u0628\u062e\u0634 \u062f\u0627\u0631\u062f. \u0641\u0642\u0637 \u0633\u0647 \u062a\u0627 \u067e\u0646\u062c \u0645\u0648\u0631\u062f \u067e\u0631\u0631\u0623\u06cc \u0647\u0631 \u0628\u062e\u0634 \u062f\u0631 \u062c\u062f\u0648\u0644 \u0646\u0647\u0627\u06cc\u06cc \u0645\u06cc\u200c\u0645\u0627\u0646\u062f.<\/li>\n<li><strong>\u0633\u0627\u062e\u062a \u0645\u0627\u062a\u0631\u06cc\u0633 TOWS (\u06f3\u06f0 \u062f\u0642\u06cc\u0642\u0647)<\/strong>\u0628\u0631\u0627\u06cc \u0647\u0631 \u062a\u0631\u06a9\u06cc\u0628 (\u0642\u0648\u062a-\u0641\u0631\u0635\u062a\u060c \u0636\u0639\u0641-\u0641\u0631\u0635\u062a\u060c \u0642\u0648\u062a-\u062a\u0647\u062f\u06cc\u062f\u060c \u0636\u0639\u0641-\u062a\u0647\u062f\u06cc\u062f) \u062d\u062f\u0627\u0642\u0644 \u06cc\u06a9 \u0627\u0642\u062f\u0627\u0645 \u0645\u0634\u062e\u0635 \u0646\u0648\u0634\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n<li><strong>\u062a\u0639\u06cc\u06cc\u0646 \u0645\u0633\u0626\u0648\u0644 \u0648 \u0645\u0648\u0639\u062f (\u06f1\u06f0 \u062f\u0642\u06cc\u0642\u0647)<\/strong>\u0647\u0631 \u0627\u0642\u062f\u0627\u0645 \u06cc\u06a9 \u0645\u0633\u0626\u0648\u0644 \u0648 \u06cc\u06a9 \u062a\u0627\u0631\u06cc\u062e \u062f\u0627\u0631\u062f. SWOT \u0628\u062f\u0648\u0646 \u0628\u0631\u0646\u0627\u0645\u0647 \u0627\u0642\u062f\u0627\u0645\u060c \u0641\u0642\u0637 \u06cc\u06a9 \u062c\u0644\u0633\u0647 \u0628\u0648\u062f\u0647 \u0627\u0633\u062a.<\/li>\n<\/ol>\n<div class=\"psk-case\"><strong>\u0633\u0646\u0627\u0631\u06cc\u0648\u06cc \u0646\u0645\u0648\u0646\u0647<\/strong><\/p>\n<p>\u06cc\u06a9 \u0622\u0645\u0648\u0632\u0634\u06af\u0627\u0647 \u0632\u0628\u0627\u0646 \u0622\u0646\u0644\u0627\u06cc\u0646 \u062f\u0631 \u06a9\u0627\u0631\u06af\u0627\u0647 SWOT \u0628\u0647 \u0627\u06cc\u0646 \u0646\u062a\u06cc\u062c\u0647 \u0631\u0633\u06cc\u062f \u06a9\u0647 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0642\u0648\u062a\u0634 \u00ab\u0645\u0639\u0644\u0645\u0627\u0646 \u0628\u0627\u062a\u062c\u0631\u0628\u0647 \u062f\u0631 \u0622\u0645\u0627\u062f\u06af\u06cc \u0622\u06cc\u0644\u062a\u0633\u00bb \u0627\u0633\u062a (\u0628\u0631 \u0627\u0633\u0627\u0633 \u0646\u0638\u0631\u0627\u062a \u062f\u0627\u0646\u0634\u200c\u0622\u0645\u0648\u0632\u0627\u0646) \u0648 \u0628\u0632\u0631\u06af\u200c\u062a\u0631\u06cc\u0646 \u0641\u0631\u0635\u062a\u0634 \u0631\u0634\u062f \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0645\u0647\u0627\u062c\u0631\u062a \u062a\u062d\u0635\u06cc\u0644\u06cc (\u0628\u0631 \u0627\u0633\u0627\u0633 \u06af\u0648\u06af\u0644 \u062a\u0631\u0646\u062f\u0632). \u0636\u0639\u0641 \u0627\u0635\u0644\u06cc\u060c \u0633\u0627\u06cc\u062a \u06a9\u0646\u062f \u0648 \u0646\u0628\u0648\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc \u0628\u0648\u062f. \u062a\u0631\u06a9\u06cc\u0628 \u0642\u0648\u062a-\u0641\u0631\u0635\u062a \u0628\u0647 \u06cc\u06a9 \u0627\u0642\u062f\u0627\u0645 \u0645\u0634\u062e\u0635 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f: \u062a\u0648\u0644\u06cc\u062f \u0645\u062c\u0645\u0648\u0639\u0647 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0631\u0627\u06cc\u06af\u0627\u0646 \u0622\u06cc\u0644\u062a\u0633 \u0628\u0627 \u0648\u06cc\u062f\u06cc\u0648\u06cc \u0645\u0639\u0644\u0645\u0627\u0646 \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0635\u0641\u062d\u0627\u062a \u062f\u0648\u0631\u0647 \u0628\u0631\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637\u061b \u0648 \u062a\u0631\u06a9\u06cc\u0628 \u0636\u0639\u0641-\u0641\u0631\u0635\u062a \u0628\u0647 \u067e\u0631\u0648\u0698\u0647 \u0628\u0647\u0628\u0648\u062f \u0633\u0631\u0639\u062a \u0633\u0627\u06cc\u062a \u067e\u06cc\u0634 \u0627\u0632 \u0634\u0631\u0648\u0639 \u06a9\u0645\u067e\u06cc\u0646.<\/p>\n<\/div>\n<p>\u0627\u06af\u0631 SWOT \u0634\u0645\u0627 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f \u06a9\u0647 \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u062f\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 \u0627\u0633\u062a\u060c <a href=\"https:\/\/pasokh.agency\/mag\/seo-strategy\/\">\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062a\u062f\u0648\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0633\u0626\u0648<\/a> \u0642\u062f\u0645 \u0628\u0639\u062f\u06cc \u0645\u0646\u0637\u0642\u06cc \u0627\u0633\u062a.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B3%D9%88%D8%A7%D9%84%D8%A7%D8%AA_%D9%85%D8%AA%D8%AF%D8%A7%D9%88%D9%84\"><\/span>\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%D8%AA%D8%AD%D9%84%DB%8C%D9%84_SWOT_%D9%87%D8%B1_%DA%86%D9%86%D8%AF_%D9%88%D9%82%D8%AA_%DB%8C%DA%A9%D8%A8%D8%A7%D8%B1_%D8%A7%D9%86%D8%AC%D8%A7%D9%85_%D8%B4%D9%88%D8%AF%D8%9F\"><\/span>\u062a\u062d\u0644\u06cc\u0644 SWOT \u0647\u0631 \u0686\u0646\u062f \u0648\u0642\u062a \u06cc\u06a9\u0628\u0627\u0631 \u0627\u0646\u062c\u0627\u0645 \u0634\u0648\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062d\u062f\u0627\u0642\u0644 \u0633\u0627\u0644\u06cc \u06cc\u06a9 \u0628\u0627\u0631 \u0648 \u0647\u0631 \u0632\u0645\u0627\u0646 \u06a9\u0647 \u062a\u063a\u06cc\u06cc\u0631 \u0645\u0647\u0645\u06cc \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u060c \u0631\u0642\u0628\u0627 \u06cc\u0627 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0631\u062e \u062f\u0647\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%AA%D9%81%D8%A7%D9%88%D8%AA_SWOT_%D9%88_TOWS_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span>\u062a\u0641\u0627\u0648\u062a SWOT \u0648 TOWS \u0686\u06cc\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SWOT \u0648\u0636\u0639\u06cc\u062a \u0631\u0627 \u062a\u0648\u0635\u06cc\u0641 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061b TOWS \u0647\u0645\u0627\u0646 \u0639\u0648\u0627\u0645\u0644 \u0631\u0627 \u062a\u0631\u06a9\u06cc\u0628 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc \u0628\u0633\u0627\u0632\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A2%DB%8C%D8%A7_SWOT_%D8%A8%D8%B1%D8%A7%DB%8C_%DA%A9%D8%B3%D8%A8%E2%80%8C%D9%88%DA%A9%D8%A7%D8%B1%D9%87%D8%A7%DB%8C_%DA%A9%D9%88%DA%86%DA%A9_%D9%87%D9%85_%D9%85%D9%81%DB%8C%D8%AF_%D8%A7%D8%B3%D8%AA%D8%9F\"><\/span>\u0622\u06cc\u0627 SWOT \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u06a9\u0648\u0686\u06a9 \u0647\u0645 \u0645\u0641\u06cc\u062f \u0627\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0644\u0647\u061b \u0633\u0627\u062f\u0647\u060c \u06a9\u0645\u200c\u0647\u0632\u06cc\u0646\u0647 \u0648 \u0633\u0631\u06cc\u0639 \u0627\u0633\u062a \u0648 \u062a\u0635\u0648\u06cc\u0631 \u0631\u0648\u0634\u0646\u06cc \u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A8%D8%B2%D8%B1%DA%AF%E2%80%8C%D8%AA%D8%B1%DB%8C%D9%86_%D8%A7%D8%B4%D8%AA%D8%A8%D8%A7%D9%87_%D8%AF%D8%B1_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_SWOT_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span>\u0628\u0632\u0631\u06af\u200c\u062a\u0631\u06cc\u0646 \u0627\u0634\u062a\u0628\u0627\u0647 \u062f\u0631 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0686\u06cc\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0646\u0648\u0634\u062a\u0646 \u0645\u0648\u0627\u0631\u062f \u06a9\u0644\u06cc \u0648 \u0628\u062f\u0648\u0646 \u0634\u0627\u0647\u062f\u060c \u0648 \u0645\u062a\u0648\u0642\u0641 \u0634\u062f\u0646 \u062f\u0631 \u0647\u0645\u0627\u0646 \u062c\u062f\u0648\u0644 \u0628\u062f\u0648\u0646 \u062a\u0628\u062f\u06cc\u0644 \u0622\u0646 \u0628\u0647 \u0628\u0631\u0646\u0627\u0645\u0647 \u0627\u062c\u0631\u0627\u06cc\u06cc.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u062a\u062d\u0644\u06cc\u0644 SWOT \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u062d\u06cc\u0637 \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u062a\u062d\u0644\u06cc\u0644 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u062a\u0627 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u060c \u0636\u0639\u0641\u060c \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u0646\u062f<\/p>\n","protected":false},"author":1,"featured_media":1221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"psk_card":{"img":{"src":"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2023\/11\/using-swot-analysis-in-marketing-strategy-cover-768x403.webp","w":768,"h":403,"alt":"\u062a\u062d\u0644\u06cc\u0644 SWOT \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u2014 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 SWOT \u0628\u0631\u0627\u06cc \u062a\u062f\u0648\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc"},"cat":"\u0622\u0645\u0648\u0632\u0634 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc"},"formatted_date":"\u06f3 \u0622\u0630\u0631  \u06f1\u06f4\u06f0\u06f2","_links":{"self":[{"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/posts\/780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/comments?post=780"}],"version-history":[{"count":10,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/posts\/780\/revisions"}],"predecessor-version":[{"id":3433,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/posts\/780\/revisions\/3433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/media\/1221"}],"wp:attachment":[{"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/media?parent=780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/categories?post=780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/tags?post=780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}