{"id":2553,"date":"2026-11-06T11:52:00","date_gmt":"2026-11-06T08:22:00","guid":{"rendered":"https:\/\/pasokh.agency\/mag\/?p=2553"},"modified":"2026-10-10T18:47:09","modified_gmt":"2026-10-10T15:17:09","slug":"marketing-attribution","status":"publish","type":"post","link":"https:\/\/pasokh.agency\/mag\/marketing-attribution\/","title":{"rendered":"\u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\u061b \u06a9\u062f\u0627\u0645 \u06a9\u0627\u0646\u0627\u0644 \u0648\u0627\u0642\u0639\u0627\u064b \u0641\u0631\u0648\u0634 \u0645\u06cc\u200c\u0622\u0648\u0631\u062f\u061f"},"content":{"rendered":"<p>\u0645\u0634\u062a\u0631\u06cc \u0627\u0645\u0631\u0648\u0632 \u0645\u0633\u06cc\u0631 \u062e\u0637\u06cc \u0646\u062f\u0627\u0631\u062f. \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0627\u0648\u0644 \u0628\u0627 \u062c\u0633\u062a\u062c\u0648\u06cc \u06cc\u06a9 \u0645\u0642\u0627\u0644\u0647 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0628\u0627 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0622\u0634\u0646\u0627 \u0634\u0648\u062f\u060c \u0647\u0641\u062a\u0647 \u0628\u0639\u062f \u062a\u0628\u0644\u06cc\u063a \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u0628\u0628\u06cc\u0646\u062f\u060c \u0627\u06cc\u0645\u06cc\u0644 \u062e\u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u0627 \u0628\u0627\u0632 \u06a9\u0646\u062f \u0648 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0628\u0627 \u062c\u0633\u062a\u062c\u0648\u06cc \u0646\u0627\u0645 \u0628\u0631\u0646\u062f \u062e\u0631\u06cc\u062f \u06a9\u0646\u062f. \u06a9\u062f\u0627\u0645 \u06a9\u0627\u0646\u0627\u0644 \u0633\u0647\u0645 \u0641\u0631\u0648\u0634 \u0631\u0627 \u062f\u0627\u0631\u062f\u061f <strong>\u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646<\/strong> (Attribution) \u06cc\u0627 \u0627\u0646\u062a\u0633\u0627\u0628\u060c \u0647\u0645\u06cc\u0646 \u0633\u0624\u0627\u0644 \u0631\u0627 \u067e\u0627\u0633\u062e \u0645\u06cc\u200c\u062f\u0647\u062f\u061b \u0648 \u067e\u0627\u0633\u062e \u0622\u0646 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0628\u0648\u062f\u062c\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06a9\u062c\u0627 \u062e\u0631\u062c \u0634\u0648\u062f.<\/p>\n<figure class=\"psk-figure psk-figure--photo\"><img width=\"1200\" height=\"800\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/marketing-attribution-photo.webp\" class=\"attachment-full size-full\" alt=\"\u062a\u06cc\u0645\u06cc \u062f\u0631 \u062d\u0627\u0644 \u0647\u0645\u06a9\u0627\u0631\u06cc \u0628\u0627 \u0628\u0631\u06af\u0647\u200c\u0647\u0627\u06cc \u06cc\u0627\u062f\u062f\u0627\u0634\u062a \u0686\u0633\u0628\u0627\u0646\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/marketing-attribution-photo.webp 1200w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/marketing-attribution-photo-300x200.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/marketing-attribution-photo-1024x683.webp 1024w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/marketing-attribution-photo-768x512.webp 768w\" \/><figcaption>\u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646 \u0633\u0647\u0645 \u0647\u0631 \u06a9\u0627\u0646\u0627\u0644 \u062f\u0631 \u0645\u0633\u06cc\u0631 \u062e\u0631\u06cc\u062f \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f<span class=\"psk-credit\">\u0639\u06a9\u0633: <a href=\"https:\/\/unsplash.com\/photos\/team-collaborating-with-sticky-notes-w00FkE6e8zE\" rel=\"nofollow noopener\" target=\"_blank\">UX Indonesia<\/a> \u062f\u0631 Unsplash<\/span><\/figcaption><\/figure>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646 \u0633\u0631\u06cc\u0639 \u0647\u0631 \u0628\u062e\u0634\u060c \u0631\u0648\u06cc \u0639\u0646\u0648\u0627\u0646 \u0622\u0646 \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u06cc\u062f<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pasokh.agency\/mag\/marketing-attribution\/#%D9%85%D8%AF%D9%84%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%A7%D8%AA%D8%B1%DB%8C%D8%A8%DB%8C%D9%88%D8%B4%D9%86\" >\u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pasokh.agency\/mag\/marketing-attribution\/#%DA%86%D8%B1%D8%A7_%D8%B3%D9%87%D9%85_%D8%B3%D8%A6%D9%88_%D9%85%D8%B9%D9%85%D9%88%D9%84%D8%A7%D9%8B_%DA%A9%D9%85_%D8%AF%DB%8C%D8%AF%D9%87_%D9%85%DB%8C%E2%80%8C%D8%B4%D9%88%D8%AF%D8%9F\" >\u0686\u0631\u0627 \u0633\u0647\u0645 \u0633\u0626\u0648 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u06a9\u0645 \u062f\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pasokh.agency\/mag\/marketing-attribution\/#%D9%BE%DB%8C%D8%A7%D8%AF%D9%87%E2%80%8C%D8%B3%D8%A7%D8%B2%DB%8C_%D8%B9%D9%85%D9%84%DB%8C\" >\u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0639\u0645\u0644\u06cc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pasokh.agency\/mag\/marketing-attribution\/#%DB%8C%DA%A9_%D9%85%D8%AB%D8%A7%D9%84_%D8%B9%D8%AF%D8%AF%DB%8C_%D9%BE%D9%86%D8%AC_%D9%85%D8%AF%D9%84%D8%8C_%D9%BE%D9%86%D8%AC_%D8%AC%D9%88%D8%A7%D8%A8_%D9%85%D8%AA%D9%81%D8%A7%D9%88%D8%AA\" >\u06cc\u06a9 \u0645\u062b\u0627\u0644 \u0639\u062f\u062f\u06cc: \u067e\u0646\u062c \u0645\u062f\u0644\u060c \u067e\u0646\u062c \u062c\u0648\u0627\u0628 \u0645\u062a\u0641\u0627\u0648\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pasokh.agency\/mag\/marketing-attribution\/#%D8%A7%D8%AA%D8%B1%DB%8C%D8%A8%DB%8C%D9%88%D8%B4%D9%86_%D8%AF%D8%A7%D8%AF%D9%87%E2%80%8C%D9%85%D8%AD%D9%88%D8%B1_%D8%AF%D8%B1_GA4\" >\u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646 \u062f\u0627\u062f\u0647\u200c\u0645\u062d\u0648\u0631 \u062f\u0631 GA4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pasokh.agency\/mag\/marketing-attribution\/#%D9%81%D8%B1%D8%A7%D8%AA%D8%B1_%D8%A7%D8%B2_%D9%85%D8%AF%D9%84_%D9%86%D8%B8%D8%B1%D8%B3%D9%86%D8%AC%DB%8C_%C2%AB%D8%A7%D8%B2_%DA%A9%D8%AC%D8%A7_%D8%A8%D8%A7_%D9%85%D8%A7_%D8%A2%D8%B4%D9%86%D8%A7_%D8%B4%D8%AF%DB%8C%D8%AF%D8%9F%C2%BB\" >\u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u0645\u062f\u0644: \u0646\u0638\u0631\u0633\u0646\u062c\u06cc \u00ab\u0627\u0632 \u06a9\u062c\u0627 \u0628\u0627 \u0645\u0627 \u0622\u0634\u0646\u0627 \u0634\u062f\u06cc\u062f\u061f\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pasokh.agency\/mag\/marketing-attribution\/#%D8%A7%D8%AA%D8%B1%DB%8C%D8%A8%DB%8C%D9%88%D8%B4%D9%86_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%AA%D9%85%D8%A7%D8%B3_%D8%AA%D9%84%D9%81%D9%86%DB%8C_%D9%88_%D9%88%D8%A7%D8%AA%D8%B3%E2%80%8C%D8%A7%D9%BE\" >\u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646 \u0628\u0631\u0627\u06cc \u062a\u0645\u0627\u0633 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href=\"https:\/\/pasokh.agency\/mag\/marketing-attribution\/#%DA%86%D8%B1%D8%A7_%D8%B3%D8%A6%D9%88_%D8%AF%D8%B1_%DA%AF%D8%B2%D8%A7%D8%B1%D8%B4%E2%80%8C%D9%87%D8%A7_%DA%A9%D9%85_%D8%AF%DB%8C%D8%AF%D9%87_%D9%85%DB%8C%E2%80%8C%D8%B4%D9%88%D8%AF%D8%9F\" >\u0686\u0631\u0627 \u0633\u0626\u0648 \u062f\u0631 \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627 \u06a9\u0645 \u062f\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/pasokh.agency\/mag\/marketing-attribution\/#GA4_%DA%86%D9%87_%D9%85%D8%AF%D9%84%DB%8C_%D8%AF%D8%A7%D8%B1%D8%AF%D8%9F\" >GA4 \u0686\u0647 \u0645\u062f\u0644\u06cc \u062f\u0627\u0631\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/pasokh.agency\/mag\/marketing-attribution\/#%D8%A2%D8%B2%D9%85%D9%88%D9%86_%D8%A7%D9%81%D8%B2%D8%A7%DB%8C%D8%B4%DB%8C_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\" >\u0622\u0632\u0645\u0648\u0646 \u0627\u0641\u0632\u0627\u06cc\u0634\u06cc \u0686\u06cc\u0633\u062a\u061f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/pasokh.agency\/mag\/marketing-attribution\/#%D8%AC%D9%85%D8%B9%E2%80%8C%D8%A8%D9%86%D8%AF%DB%8C\" >\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D8%AF%D9%84%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%A7%D8%AA%D8%B1%DB%8C%D8%A8%DB%8C%D9%88%D8%B4%D9%86\"><\/span>\u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"psk-figure\"><img width=\"1200\" height=\"620\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/attribution-models.webp\" class=\"attachment-full size-full\" alt=\"\u0645\u0642\u0627\u06cc\u0633\u0647 \u062a\u062e\u0635\u06cc\u0635 \u0627\u0639\u062a\u0628\u0627\u0631 \u062f\u0631 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646 \u0622\u062e\u0631\u06cc\u0646 \u06a9\u0644\u06cc\u06a9\u060c \u0627\u0648\u0644\u06cc\u0646 \u06a9\u0644\u06cc\u06a9\u060c \u062e\u0637\u06cc\u060c \u0645\u0648\u0642\u0639\u06cc\u062a\u06cc \u0648 \u062f\u0627\u062f\u0647\u200c\u0645\u062d\u0648\u0631\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/attribution-models.webp 1200w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/attribution-models-300x155.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/attribution-models-1024x529.webp 1024w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/attribution-models-768x397.webp 768w\" \/><figcaption>\u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646 \u0648 \u0646\u062d\u0648\u0647 \u062a\u062e\u0635\u06cc\u0635 \u0627\u0639\u062a\u0628\u0627\u0631<\/figcaption><\/figure>\n<table>\n<thead>\n<tr>\n<th>\u0645\u062f\u0644<\/th>\n<th>\u062a\u062e\u0635\u06cc\u0635 \u0627\u0639\u062a\u0628\u0627\u0631<\/th>\n<th>\u0645\u0646\u0627\u0633\u0628 \u0628\u0631\u0627\u06cc<\/th>\n<th>\u0636\u0639\u0641<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0622\u062e\u0631\u06cc\u0646 \u06a9\u0644\u06cc\u06a9<\/td>\n<td>\u06f1\u06f0\u06f0\u066a \u0628\u0647 \u0622\u062e\u0631\u06cc\u0646 \u06a9\u0627\u0646\u0627\u0644<\/td>\n<td>\u062e\u0631\u06cc\u062f\u0647\u0627\u06cc \u0641\u0648\u0631\u06cc<\/td>\n<td>\u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0622\u0634\u0646\u0627\u06cc\u06cc (\u0633\u0626\u0648 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc\u060c \u0634\u0628\u06a9\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc) \u0631\u0627 \u0646\u0627\u062f\u06cc\u062f\u0647 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0648\u0644\u06cc\u0646 \u06a9\u0644\u06cc\u06a9<\/td>\n<td>\u06f1\u06f0\u06f0\u066a \u0628\u0647 \u0627\u0648\u0644\u06cc\u0646 \u06a9\u0627\u0646\u0627\u0644<\/td>\n<td>\u0633\u0646\u062c\u0634 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0622\u06af\u0627\u0647\u06cc<\/td>\n<td>\u0646\u0642\u0634 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645 \u0631\u0627 \u0646\u0627\u062f\u06cc\u062f\u0647 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f<\/td>\n<\/tr>\n<tr>\n<td>\u062e\u0637\u06cc<\/td>\n<td>\u0645\u0633\u0627\u0648\u06cc \u0628\u06cc\u0646 \u0647\u0645\u0647<\/td>\n<td>\u062f\u06cc\u062f \u0645\u062a\u0639\u0627\u062f\u0644<\/td>\n<td>\u0647\u0645\u0647 \u0646\u0642\u0627\u0637 \u0631\u0627 \u0647\u0645\u200c\u0648\u0632\u0646 \u0645\u06cc\u200c\u062f\u0627\u0646\u062f<\/td>\n<\/tr>\n<tr>\n<td>\u06a9\u0627\u0647\u0634 \u0632\u0645\u0627\u0646\u06cc<\/td>\n<td>\u0628\u06cc\u0634\u062a\u0631 \u0628\u0647 \u0646\u0642\u0627\u0637 \u0646\u0632\u062f\u06cc\u06a9 \u0628\u0647 \u062e\u0631\u06cc\u062f<\/td>\n<td>\u0686\u0631\u062e\u0647\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u06a9\u0648\u062a\u0627\u0647 \u062a\u0627 \u0645\u062a\u0648\u0633\u0637<\/td>\n<td>\u0628\u0627\u0632 \u0647\u0645 \u0622\u06af\u0627\u0647\u06cc \u0631\u0627 \u06a9\u0645\u200c\u0648\u0632\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f<\/td>\n<\/tr>\n<tr>\n<td>\u0645\u0648\u0642\u0639\u06cc\u062a\u06cc (U \u0634\u06a9\u0644)<\/td>\n<td>\u06f4\u06f0\u066a \u0627\u0648\u0644\u060c \u06f4\u06f0\u066a \u0622\u062e\u0631\u060c \u06f2\u06f0\u066a \u0645\u06cc\u0627\u0646\u0647<\/td>\n<td>\u062a\u0648\u0644\u06cc\u062f \u0633\u0631\u0646\u062e<\/td>\n<td>\u0648\u0632\u0646\u200c\u0647\u0627 \u062f\u0644\u0628\u062e\u0648\u0627\u0647\u06cc \u0627\u0633\u062a<\/td>\n<\/tr>\n<tr>\n<td>\u062f\u0627\u062f\u0647\u200c\u0645\u062d\u0648\u0631 (DDA)<\/td>\n<td>\u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u0644\u06af\u0648\u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u062f\u0627\u062f\u0647<\/td>\n<td>\u062d\u062c\u0645 \u062f\u0627\u062f\u0647 \u06a9\u0627\u0641\u06cc<\/td>\n<td>\u062c\u0639\u0628\u0647 \u0633\u06cc\u0627\u0647\u061b \u0646\u06cc\u0627\u0632 \u0628\u0647 \u062f\u0627\u062f\u0647 \u0632\u06cc\u0627\u062f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>GA4 \u0645\u062f\u0644 \u067e\u06cc\u0634\u200c\u0641\u0631\u0636 \u0631\u0627 \u062f\u0627\u062f\u0647\u200c\u0645\u062d\u0648\u0631 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0647 \u0648 \u0628\u0631\u062e\u06cc \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0642\u0627\u0639\u062f\u0647\u200c\u0645\u062d\u0648\u0631 \u0642\u062f\u06cc\u0645\u06cc \u0631\u0627 \u062d\u0630\u0641 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%DA%86%D8%B1%D8%A7_%D8%B3%D9%87%D9%85_%D8%B3%D8%A6%D9%88_%D9%85%D8%B9%D9%85%D9%88%D9%84%D8%A7%D9%8B_%DA%A9%D9%85_%D8%AF%DB%8C%D8%AF%D9%87_%D9%85%DB%8C%E2%80%8C%D8%B4%D9%88%D8%AF%D8%9F\"><\/span>\u0686\u0631\u0627 \u0633\u0647\u0645 \u0633\u0626\u0648 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u06a9\u0645 \u062f\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"psk-checklist\">\n<li><strong>\u0622\u062e\u0631\u06cc\u0646 \u06a9\u0644\u06cc\u06a9 \u0628\u0631\u0646\u062f:<\/strong> \u0645\u0634\u062a\u0631\u06cc \u0628\u0627 \u062c\u0633\u062a\u062c\u0648\u06cc \u0646\u0627\u0645 \u0628\u0631\u0646\u062f \u06cc\u0627 \u0648\u0631\u0648\u062f \u0645\u0633\u062a\u0642\u06cc\u0645 \u062e\u0631\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f\u061b \u0645\u0642\u0627\u0644\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0627\u0648\u0644 \u0627\u0648 \u0631\u0627 \u0622\u0648\u0631\u062f\u060c \u0627\u0639\u062a\u0628\u0627\u0631\u06cc \u0646\u0645\u06cc\u200c\u06af\u06cc\u0631\u062f.<\/li>\n<li><strong>\u0645\u0633\u06cc\u0631 \u0686\u0646\u062f\u062f\u0633\u062a\u06af\u0627\u0647\u06cc:<\/strong> \u062c\u0633\u062a\u062c\u0648 \u062f\u0631 \u0645\u0648\u0628\u0627\u06cc\u0644\u060c \u062e\u0631\u06cc\u062f \u062f\u0631 \u062f\u0633\u06a9\u062a\u0627\u067e.<\/li>\n<li><strong>\u06a9\u0648\u06a9\u06cc \u0648 \u062d\u0631\u06cc\u0645 \u062e\u0635\u0648\u0635\u06cc:<\/strong> \u0645\u062d\u062f\u0648\u062f\u06cc\u062a\u200c\u0647\u0627\u06cc \u0631\u062f\u06cc\u0627\u0628\u06cc \u0628\u062e\u0634\u06cc \u0627\u0632 \u0645\u0633\u06cc\u0631 \u0631\u0627 \u067e\u0646\u0647\u0627\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li><strong>\u062a\u0645\u0627\u0633 \u062a\u0644\u0641\u0646\u06cc \u0648 \u062e\u0631\u06cc\u062f \u062d\u0636\u0648\u0631\u06cc:<\/strong> \u062a\u0628\u062f\u06cc\u0644\u200c\u0647\u0627\u06cc \u0622\u0641\u0644\u0627\u06cc\u0646 \u06a9\u0647 \u0628\u0647 \u06a9\u0627\u0646\u0627\u0644 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0648\u0635\u0644 \u0646\u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/li>\n<\/ul>\n<figure class=\"psk-figure\"><img width=\"1200\" height=\"760\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/customer-journey-touchpoints.webp\" class=\"attachment-full size-full\" alt=\"\u0646\u0645\u0648\u0646\u0647 \u0645\u0633\u06cc\u0631 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627 \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633 \u062c\u0633\u062a\u062c\u0648\u06cc \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9\u060c \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645\u060c \u0627\u06cc\u0645\u06cc\u0644 \u0648 \u062c\u0633\u062a\u062c\u0648\u06cc \u0628\u0631\u0646\u062f\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/customer-journey-touchpoints.webp 1200w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/customer-journey-touchpoints-300x190.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/customer-journey-touchpoints-1024x649.webp 1024w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/customer-journey-touchpoints-768x486.webp 768w\" \/><figcaption>\u0645\u0633\u06cc\u0631 \u0686\u0646\u062f\u06a9\u0627\u0646\u0627\u0644\u0647 \u06cc\u06a9 \u0645\u0634\u062a\u0631\u06cc \u0648\u0627\u0642\u0639\u06cc<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"%D9%BE%DB%8C%D8%A7%D8%AF%D9%87%E2%80%8C%D8%B3%D8%A7%D8%B2%DB%8C_%D8%B9%D9%85%D9%84%DB%8C\"><\/span>\u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0639\u0645\u0644\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol class=\"psk-steps\">\n<li><strong>\u0631\u062f\u06cc\u0627\u0628\u06cc \u062f\u0631\u0633\u062a \u062a\u0628\u062f\u06cc\u0644\u200c\u0647\u0627<\/strong>\u0631\u0648\u06cc\u062f\u0627\u062f\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 GA4 (<a href=\"https:\/\/pasokh.agency\/mag\/google-analytics\/\">\u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633<\/a>).<\/li>\n<li><strong>UTM \u0628\u0631\u0627\u06cc \u0647\u0645\u0647 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627<\/strong>\u0627\u06cc\u0645\u06cc\u0644\u060c \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u0631\u067e\u0648\u0631\u062a\u0627\u0698 \u0648 \u0647\u0645\u06a9\u0627\u0631\u06cc\u200c\u0647\u0627 (<a href=\"https:\/\/pasokh.agency\/mag\/urchin-tracking-module\/\">UTM<\/a>).<\/li>\n<li><strong>\u06af\u0632\u0627\u0631\u0634 \u0645\u0633\u06cc\u0631\u0647\u0627\u06cc \u062a\u0628\u062f\u06cc\u0644<\/strong>\u062f\u0631 GA4 \u0628\u062e\u0634 Advertising\u060c \u0645\u0633\u06cc\u0631\u0647\u0627 \u0648 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0645\u062f\u0644\u200c\u0647\u0627.<\/li>\n<li><strong>\u0627\u062a\u0635\u0627\u0644 CRM<\/strong>\u0628\u0631\u0627\u06cc B2B\u060c \u0633\u0631\u0646\u062e \u0631\u0627 \u062a\u0627 \u0642\u0631\u0627\u0631\u062f\u0627\u062f \u062f\u0646\u0628\u0627\u0644 \u06a9\u0646\u06cc\u062f.<\/li>\n<li><strong>\u0631\u062f\u06cc\u0627\u0628\u06cc \u062a\u0645\u0627\u0633<\/strong>\u0634\u0645\u0627\u0631\u0647\u200c\u0647\u0627\u06cc \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u06a9\u0627\u0646\u0627\u0644 \u06cc\u0627 \u067e\u0631\u0633\u0634 \u00ab\u0627\u0632 \u06a9\u062c\u0627 \u0628\u0627 \u0645\u0627 \u0622\u0634\u0646\u0627 \u0634\u062f\u06cc\u062f\u061f\u00bb.<\/li>\n<li><strong>\u0622\u0632\u0645\u0648\u0646 \u0627\u0641\u0632\u0627\u06cc\u0634\u06cc<\/strong>\u0642\u0637\u0639 \u06cc\u0627 \u06a9\u0627\u0647\u0634 \u0645\u0648\u0642\u062a \u06cc\u06a9 \u06a9\u0627\u0646\u0627\u0644 \u062f\u0631 \u06cc\u06a9 \u0645\u0646\u0637\u0642\u0647 \u0648 \u0633\u0646\u062c\u0634 \u0627\u062b\u0631 \u0648\u0627\u0642\u0639\u06cc.<\/li>\n<\/ol>\n<div class=\"psk-callout\"><strong>\u0647\u06cc\u0686 \u0645\u062f\u0644\u06cc \u00ab\u062f\u0631\u0633\u062a\u00bb \u0646\u06cc\u0633\u062a<\/strong><\/p>\n<p>\u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646 \u062a\u062e\u0645\u06cc\u0646 \u0627\u0633\u062a\u060c \u0646\u0647 \u062d\u0642\u06cc\u0642\u062a. \u0628\u0647 \u062c\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u062f\u0644 \u06a9\u0627\u0645\u0644\u060c \u0686\u0646\u062f \u0645\u062f\u0644 \u0631\u0627 \u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0646\u06cc\u062f: \u06a9\u0627\u0646\u0627\u0644\u06cc \u06a9\u0647 \u062f\u0631 \u0645\u062f\u0644 \u0627\u0648\u0644\u06cc\u0646 \u06a9\u0644\u06cc\u06a9 \u0642\u0648\u06cc \u0648 \u062f\u0631 \u0622\u062e\u0631\u06cc\u0646 \u06a9\u0644\u06cc\u06a9 \u0636\u0639\u06cc\u0641 \u0627\u0633\u062a\u060c \u06a9\u0627\u0646\u0627\u0644 \u0622\u0634\u0646\u0627\u06cc\u06cc \u0627\u0633\u062a\u061b \u0642\u0637\u0639 \u0622\u0646 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u0627\u0647\u200c\u0647\u0627 \u0628\u0639\u062f \u0641\u0631\u0648\u0634 \u0631\u0627 \u06a9\u0645 \u06a9\u0646\u062f.<\/p>\n<\/div>\n<div class=\"psk-service\">\n<p>\u067e\u0627\u0633\u062e \u0631\u062f\u06cc\u0627\u0628\u06cc\u060c \u062f\u0627\u0634\u0628\u0648\u0631\u062f \u0648 \u06af\u0632\u0627\u0631\u0634 \u0633\u0647\u0645 \u0647\u0631 \u06a9\u0627\u0646\u0627\u0644 \u0631\u0627 \u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0628\u0648\u062f\u062c\u0647 \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p><a href=\"https:\/\/pasokh.agency\/ppc\/\">\u062e\u062f\u0645\u0627\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0639\u0645\u0644\u06a9\u0631\u062f<\/a><\/div>\n<figure class=\"psk-figure\"><img width=\"1200\" height=\"683\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/marketing-attribution-key-questions.webp\" class=\"attachment-full size-full\" alt=\"\u06a9\u0627\u0631\u062a \u067e\u0631\u0633\u0634\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0628\u0627 \u067e\u0627\u0633\u062e \u06a9\u0648\u062a\u0627\u0647 \u0647\u0631 \u067e\u0631\u0633\u0634\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/marketing-attribution-key-questions.webp 1200w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/marketing-attribution-key-questions-300x171.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/marketing-attribution-key-questions-1024x583.webp 1024w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/marketing-attribution-key-questions-768x437.webp 768w\" \/><figcaption>\u0633\u0647 \u067e\u0631\u0633\u0634 \u067e\u0631\u062a\u06a9\u0631\u0627\u0631 \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/figcaption><\/figure>\n<p><!-- psk-expand --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%DB%8C%DA%A9_%D9%85%D8%AB%D8%A7%D9%84_%D8%B9%D8%AF%D8%AF%DB%8C_%D9%BE%D9%86%D8%AC_%D9%85%D8%AF%D9%84%D8%8C_%D9%BE%D9%86%D8%AC_%D8%AC%D9%88%D8%A7%D8%A8_%D9%85%D8%AA%D9%81%D8%A7%D9%88%D8%AA\"><\/span>\u06cc\u06a9 \u0645\u062b\u0627\u0644 \u0639\u062f\u062f\u06cc: \u067e\u0646\u062c \u0645\u062f\u0644\u060c \u067e\u0646\u062c \u062c\u0648\u0627\u0628 \u0645\u062a\u0641\u0627\u0648\u062a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0641\u0631\u0636 \u06a9\u0646\u06cc\u062f \u0645\u0633\u06cc\u0631 \u06cc\u06a9 \u0645\u0634\u062a\u0631\u06cc \u062a\u0627 \u062e\u0631\u06cc\u062f \u0627\u06cc\u0646\u200c\u0637\u0648\u0631 \u0628\u0648\u062f\u0647 \u0627\u0633\u062a: \u0627\u0628\u062a\u062f\u0627 \u0628\u0627 \u062c\u0633\u062a\u062c\u0648\u06cc \u06cc\u06a9 \u067e\u0631\u0633\u0634 \u0622\u0645\u0648\u0632\u0634\u06cc \u0648\u0627\u0631\u062f \u0645\u0642\u0627\u0644\u0647\u200c\u06cc \u0645\u062c\u0644\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f (\u0627\u0631\u06af\u0627\u0646\u06cc\u06a9). \u0686\u0646\u062f \u0631\u0648\u0632 \u0628\u0639\u062f \u062f\u0631 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u06cc\u06a9 \u067e\u0633\u062a \u0645\u06cc\u200c\u0628\u06cc\u0646\u062f \u0648 \u0648\u0627\u0631\u062f \u0635\u0641\u062d\u0647\u200c\u06cc \u0645\u062d\u0635\u0648\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f (\u0634\u0628\u06a9\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc). \u06cc\u06a9 \u0647\u0641\u062a\u0647 \u0628\u0639\u062f \u0622\u06af\u0647\u06cc \u0631\u06cc\u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u06af\u0648\u06af\u0644 \u0631\u0627 \u0645\u06cc\u200c\u0628\u06cc\u0646\u062f \u0648 \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f (\u062a\u0628\u0644\u06cc\u063a\u0627\u062a). \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a\u060c \u0646\u0627\u0645 \u0628\u0631\u0646\u062f \u0631\u0627 \u062f\u0631 \u06af\u0648\u06af\u0644 \u062c\u0633\u062a\u062c\u0648 \u0648 \u062e\u0631\u06cc\u062f \u0631\u0627 \u06a9\u0627\u0645\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f (\u062c\u0633\u062a\u062c\u0648\u06cc \u0628\u0631\u0646\u062f). \u0627\u0631\u0632\u0634 \u0627\u06cc\u0646 \u062e\u0631\u06cc\u062f \u06f1\u06f0 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u062a\u0648\u0645\u0627\u0646 \u0627\u0633\u062a. \u0647\u0631 \u0645\u062f\u0644 \u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646 \u0627\u06cc\u0646 \u0627\u0631\u0632\u0634 \u0631\u0627 \u0627\u06cc\u0646\u200c\u0637\u0648\u0631 \u062a\u0642\u0633\u06cc\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f:<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0645\u062f\u0644<\/th>\n<th>\u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 (\u0645\u0642\u0627\u0644\u0647)<\/th>\n<th>\u0634\u0628\u06a9\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<\/th>\n<th>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644<\/th>\n<th>\u062c\u0633\u062a\u062c\u0648\u06cc \u0628\u0631\u0646\u062f<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0622\u062e\u0631\u06cc\u0646 \u06a9\u0644\u06cc\u06a9<\/td>\n<td>\u06f0<\/td>\n<td>\u06f0<\/td>\n<td>\u06f0<\/td>\n<td>\u06f1\u06f0 \u0645\u06cc\u0644\u06cc\u0648\u0646<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0648\u0644\u06cc\u0646 \u06a9\u0644\u06cc\u06a9<\/td>\n<td>\u06f1\u06f0 \u0645\u06cc\u0644\u06cc\u0648\u0646<\/td>\n<td>\u06f0<\/td>\n<td>\u06f0<\/td>\n<td>\u06f0<\/td>\n<\/tr>\n<tr>\n<td>\u062e\u0637\u06cc<\/td>\n<td>\u06f2.\u06f5 \u0645\u06cc\u0644\u06cc\u0648\u0646<\/td>\n<td>\u06f2.\u06f5 \u0645\u06cc\u0644\u06cc\u0648\u0646<\/td>\n<td>\u06f2.\u06f5 \u0645\u06cc\u0644\u06cc\u0648\u0646<\/td>\n<td>\u06f2.\u06f5 \u0645\u06cc\u0644\u06cc\u0648\u0646<\/td>\n<\/tr>\n<tr>\n<td>\u06a9\u0627\u0647\u0634 \u0632\u0645\u0627\u0646\u06cc (Time decay)<\/td>\n<td>\u062d\u062f\u0648\u062f \u06f1 \u0645\u06cc\u0644\u06cc\u0648\u0646<\/td>\n<td>\u062d\u062f\u0648\u062f \u06f2 \u0645\u06cc\u0644\u06cc\u0648\u0646<\/td>\n<td>\u062d\u062f\u0648\u062f \u06f3 \u0645\u06cc\u0644\u06cc\u0648\u0646<\/td>\n<td>\u062d\u062f\u0648\u062f \u06f4 \u0645\u06cc\u0644\u06cc\u0648\u0646<\/td>\n<\/tr>\n<tr>\n<td>\u0645\u0648\u0642\u0639\u06cc\u062a\u200c\u0645\u062d\u0648\u0631 (\u06f4\u06f0-\u06f2\u06f0-\u06f4\u06f0)<\/td>\n<td>\u06f4 \u0645\u06cc\u0644\u06cc\u0648\u0646<\/td>\n<td>\u06f1 \u0645\u06cc\u0644\u06cc\u0648\u0646<\/td>\n<td>\u06f1 \u0645\u06cc\u0644\u06cc\u0648\u0646<\/td>\n<td>\u06f4 \u0645\u06cc\u0644\u06cc\u0648\u0646<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0647\u0645\u06cc\u0646 \u06cc\u06a9 \u062e\u0631\u06cc\u062f\u060c \u0628\u0633\u062a\u0647 \u0628\u0647 \u0645\u062f\u0644\u060c \u0633\u0647\u0645 \u0633\u0626\u0648 \u0631\u0627 \u0627\u0632 \u0635\u0641\u0631 \u062a\u0627 \u06a9\u0644 \u0627\u0631\u0632\u0634 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u062a\u0635\u0645\u06cc\u0645 \u062f\u0631\u0628\u0627\u0631\u0647\u200c\u06cc \u0628\u0648\u062f\u062c\u0647\u060c \u0628\u062f\u0648\u0646 \u062f\u0627\u0646\u0633\u062a\u0646 \u0645\u062f\u0644\u06cc \u06a9\u0647 \u06af\u0632\u0627\u0631\u0634 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0622\u0646 \u0633\u0627\u062e\u062a\u0647 \u0634\u062f\u0647\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u06a9\u0627\u0645\u0644\u0627\u064b \u0627\u0634\u062a\u0628\u0627\u0647 \u0628\u0627\u0634\u062f. \u0645\u062f\u06cc\u0631\u06cc \u06a9\u0647 \u0641\u0642\u0637 \u06af\u0632\u0627\u0631\u0634 \u0622\u062e\u0631\u06cc\u0646 \u06a9\u0644\u06cc\u06a9 \u0631\u0627 \u0645\u06cc\u200c\u0628\u06cc\u0646\u062f\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0648\u062f\u062c\u0647\u200c\u06cc \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0642\u0637\u0639 \u06a9\u0646\u062f\u060c \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0647\u0645\u0627\u0646 \u0645\u062d\u062a\u0648\u0627 \u0627\u0648\u0644\u06cc\u0646 \u0646\u0642\u0637\u0647\u200c\u06cc \u0622\u0634\u0646\u0627\u06cc\u06cc \u0645\u0634\u062a\u0631\u06cc \u0628\u0648\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D8%AA%D8%B1%DB%8C%D8%A8%DB%8C%D9%88%D8%B4%D9%86_%D8%AF%D8%A7%D8%AF%D9%87%E2%80%8C%D9%85%D8%AD%D9%88%D8%B1_%D8%AF%D8%B1_GA4\"><\/span>\u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646 \u062f\u0627\u062f\u0647\u200c\u0645\u062d\u0648\u0631 \u062f\u0631 GA4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>GA4 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u067e\u06cc\u0634\u200c\u0641\u0631\u0636 \u0627\u0632 \u0645\u062f\u0644 \u062f\u0627\u062f\u0647\u200c\u0645\u062d\u0648\u0631 (Data-driven) \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0645\u062f\u0644 \u0628\u0627 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0645\u0627\u0634\u06cc\u0646\u06cc \u0648 \u0645\u0642\u0627\u06cc\u0633\u0647\u200c\u06cc \u0645\u0633\u06cc\u0631\u0647\u0627\u06cc \u0645\u0646\u062c\u0631 \u0628\u0647 \u062a\u0628\u062f\u06cc\u0644 \u0628\u0627 \u0645\u0633\u06cc\u0631\u0647\u0627\u06cc \u0628\u062f\u0648\u0646 \u062a\u0628\u062f\u06cc\u0644\u060c \u0633\u0647\u0645 \u0647\u0631 \u06a9\u0627\u0646\u0627\u0644 \u0631\u0627 \u062a\u062e\u0645\u06cc\u0646 \u0645\u06cc\u200c\u0632\u0646\u062f. \u0686\u0646\u062f \u0646\u06a9\u062a\u0647 \u062f\u0631\u0628\u0627\u0631\u0647\u200c\u06cc \u0622\u0646 \u0645\u0647\u0645 \u0627\u0633\u062a:<\/p>\n<ul class=\"psk-checklist\">\n<li><strong>\u0628\u0647 \u062d\u062c\u0645 \u062f\u0627\u062f\u0647 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u062f:<\/strong> \u062f\u0631 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u06a9\u0645\u200c\u062a\u0628\u062f\u06cc\u0644\u060c \u0645\u062f\u0644 \u062f\u0627\u062f\u0647\u200c\u06cc \u06a9\u0627\u0641\u06cc \u0646\u062f\u0627\u0631\u062f \u0648 \u0646\u062a\u0627\u06cc\u062c\u0634 \u0634\u0628\u06cc\u0647 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0633\u0627\u062f\u0647\u200c\u062a\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n<li><strong>\u0641\u0642\u0637 \u0645\u0633\u06cc\u0631\u0647\u0627\u06cc \u062f\u06cc\u062f\u0647\u200c\u0634\u062f\u0647 \u0631\u0627 \u0645\u06cc\u200c\u0628\u06cc\u0646\u062f:<\/strong> \u0628\u0627\u0632\u062f\u06cc\u062f \u0627\u0632 \u0686\u0646\u062f \u062f\u0633\u062a\u06af\u0627\u0647\u060c \u06a9\u0648\u06a9\u06cc\u200c\u0647\u0627\u06cc \u067e\u0627\u06a9\u200c\u0634\u062f\u0647 \u0648 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u06a9\u0647 \u0627\u062c\u0627\u0632\u0647\u200c\u06cc \u0631\u062f\u06cc\u0627\u0628\u06cc \u0646\u062f\u0627\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u0628\u062e\u0634\u06cc \u0627\u0632 \u0645\u0633\u06cc\u0631 \u0631\u0627 \u067e\u0646\u0647\u0627\u0646 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li>\n<li><strong>\u06af\u0632\u0627\u0631\u0634 \u0645\u0642\u0627\u06cc\u0633\u0647\u200c\u06cc \u0645\u062f\u0644\u200c\u0647\u0627:<\/strong> \u062f\u0631 \u0628\u062e\u0634 Advertising \u0648 \u06af\u0632\u0627\u0631\u0634 Model comparison \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0633\u0647\u0645 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627 \u0631\u0627 \u062f\u0631 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u06a9\u0646\u0627\u0631 \u0647\u0645 \u0628\u0628\u06cc\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0627\u0632 \u0647\u0631 \u0639\u062f\u062f \u062a\u0646\u0647\u0627\u06cc\u06cc \u0645\u0641\u06cc\u062f\u062a\u0631 \u0627\u0633\u062a.<\/li>\n<li><strong>\u0628\u0627\u0632\u0647\u200c\u06cc \u0646\u06af\u0627\u0647\u200c\u0628\u0647\u200c\u0639\u0642\u0628 (Lookback window):<\/strong> \u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0628\u0627 \u0686\u0631\u062e\u0647\u200c\u06cc \u062e\u0631\u06cc\u062f \u0637\u0648\u0644\u0627\u0646\u06cc\u060c \u0628\u0627\u0632\u0647 \u0631\u0627 \u0631\u0648\u06cc \u06f9\u06f0 \u0631\u0648\u0632 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f \u062a\u0627 \u0644\u0645\u0633\u200c\u0647\u0627\u06cc \u0627\u0648\u0644\u06cc\u0647 \u062d\u0630\u0641 \u0646\u0634\u0648\u0646\u062f.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%D9%81%D8%B1%D8%A7%D8%AA%D8%B1_%D8%A7%D8%B2_%D9%85%D8%AF%D9%84_%D9%86%D8%B8%D8%B1%D8%B3%D9%86%D8%AC%DB%8C_%C2%AB%D8%A7%D8%B2_%DA%A9%D8%AC%D8%A7_%D8%A8%D8%A7_%D9%85%D8%A7_%D8%A2%D8%B4%D9%86%D8%A7_%D8%B4%D8%AF%DB%8C%D8%AF%D8%9F%C2%BB\"><\/span>\u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u0645\u062f\u0644: \u0646\u0638\u0631\u0633\u0646\u062c\u06cc \u00ab\u0627\u0632 \u06a9\u062c\u0627 \u0628\u0627 \u0645\u0627 \u0622\u0634\u0646\u0627 \u0634\u062f\u06cc\u062f\u061f\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0647\u06cc\u0686 \u0645\u062f\u0644 \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631\u06cc \u0647\u0645\u0647\u200c\u06cc \u0645\u0633\u06cc\u0631 \u0631\u0627 \u0646\u0645\u06cc\u200c\u0628\u06cc\u0646\u062f\u061b \u067e\u0627\u062f\u06a9\u0633\u062a\u06cc \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc \u06af\u0648\u0634 \u062f\u0627\u062f\u0647\u060c \u062a\u0648\u0635\u06cc\u0647\u200c\u06cc \u06cc\u06a9 \u062f\u0648\u0633\u062a \u06cc\u0627 \u067e\u0633\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u06af\u0631\u0648\u0647 \u062a\u0644\u06af\u0631\u0627\u0645\u06cc \u062f\u06cc\u062f\u0647 \u0634\u062f\u0647\u060c \u062f\u0631 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u062b\u0628\u062a \u0646\u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0633\u0627\u062f\u0647\u200c\u062a\u0631\u06cc\u0646 \u0645\u06a9\u0645\u0644\u060c \u06cc\u06a9 \u067e\u0631\u0633\u0634 \u062f\u0631 \u0641\u0631\u0645 \u062b\u0628\u062a \u0633\u0641\u0627\u0631\u0634 \u06cc\u0627 \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u0645\u0634\u0627\u0648\u0631\u0647 \u0627\u0633\u062a: \u00ab\u0627\u0632 \u06a9\u062c\u0627 \u0628\u0627 \u0645\u0627 \u0622\u0634\u0646\u0627 \u0634\u062f\u06cc\u062f\u061f\u00bb. \u0627\u06cc\u0646 \u0631\u0648\u0634 \u0631\u0627 Self-reported attribution \u0645\u06cc\u200c\u0646\u0627\u0645\u0646\u062f.<\/p>\n<ol class=\"psk-steps\">\n<li><strong>\u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u0634\u062e\u0635 \u0628\u062f\u0647\u06cc\u062f<\/strong>\u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644\u060c \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645\u060c \u0645\u0639\u0631\u0641\u06cc \u062f\u0648\u0633\u062a\u0627\u0646\u060c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u060c \u0631\u0633\u0627\u0646\u0647 \u06cc\u0627 \u0645\u0642\u0627\u0644\u0647\u060c \u0648 \u06af\u0632\u06cc\u0646\u0647\u200c\u06cc \u00ab\u0633\u0627\u06cc\u0631\u00bb \u0628\u0627 \u0641\u06cc\u0644\u062f \u0645\u062a\u0646\u06cc.<\/li>\n<li><strong>\u0627\u062e\u062a\u06cc\u0627\u0631\u06cc \u0646\u06af\u0647 \u062f\u0627\u0631\u06cc\u062f<\/strong>\u0627\u062c\u0628\u0627\u0631\u06cc \u06a9\u0631\u062f\u0646 \u0622\u0646 \u0646\u0631\u062e \u062a\u06a9\u0645\u06cc\u0644 \u0641\u0631\u0645 \u0631\u0627 \u06a9\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u067e\u0627\u0633\u062e\u200c\u0647\u0627\u06cc \u062a\u0635\u0627\u062f\u0641\u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u0622\u0648\u0631\u062f.<\/li>\n<li><strong>\u0628\u0627 \u062f\u0627\u062f\u0647\u200c\u06cc \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0646\u06cc\u062f<\/strong>\u0627\u06af\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u06cc\u200c\u06af\u0648\u06cc\u0646\u062f \u00ab\u0627\u0632 \u06af\u0648\u06af\u0644 \u067e\u06cc\u062f\u0627\u06cc\u062a\u0627\u0646 \u06a9\u0631\u062f\u06cc\u0645\u00bb \u0627\u0645\u0627 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0628\u06cc\u0634\u062a\u0631 \u0641\u0631\u0648\u0634 \u0631\u0627 \u0628\u0647 \u00ab\u0645\u0633\u062a\u0642\u06cc\u0645\u00bb \u0646\u0633\u0628\u062a \u0645\u06cc\u200c\u062f\u0647\u062f\u060c \u0633\u0647\u0645 \u0633\u0626\u0648 \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u06a9\u0645\u062a\u0631 \u0627\u0632 \u0648\u0627\u0642\u0639 \u062f\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n<\/ol>\n<div class=\"psk-callout psk-callout--tip\">\n<p><strong>\u062f\u0631 \u0641\u0631\u0645\u200c\u0647\u0627\u06cc \u0627\u06cc\u0646 \u0633\u0627\u06cc\u062a:<\/strong> \u0647\u0645\u06cc\u0646 \u0631\u0648\u0634 \u0631\u0627 \u062f\u0631 <a href=\"https:\/\/pasokh.agency\/contact\/\">\u0641\u0631\u0645 \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u0645\u0634\u0627\u0648\u0631\u0647\u200c\u06cc \u067e\u0627\u0633\u062e<\/a> \u0647\u0645 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u0645. \u06a9\u0646\u0627\u0631 \u0622\u0646\u060c \u06a9\u062f \u067e\u06cc\u06af\u06cc\u0631\u06cc \u0647\u0631 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u0647 \u062f\u0631 \u067e\u06cc\u0627\u0645\u200c\u0647\u0627\u06cc \u0648\u0627\u062a\u0633\u200c\u0627\u067e \u0627\u0631\u0633\u0627\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f \u062a\u0627 \u062a\u0645\u0627\u0633\u200c\u0647\u0627\u06cc \u062e\u0627\u0631\u062c \u0627\u0632 \u0641\u0631\u0645 \u0647\u0645 \u0628\u0647 \u0645\u0646\u0628\u0639 \u0627\u0635\u0644\u06cc\u200c\u0634\u0627\u0646 \u0648\u0635\u0644 \u0634\u0648\u0646\u062f.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D8%AA%D8%B1%DB%8C%D8%A8%DB%8C%D9%88%D8%B4%D9%86_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%AA%D9%85%D8%A7%D8%B3_%D8%AA%D9%84%D9%81%D9%86%DB%8C_%D9%88_%D9%88%D8%A7%D8%AA%D8%B3%E2%80%8C%D8%A7%D9%BE\"><\/span>\u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646 \u0628\u0631\u0627\u06cc \u062a\u0645\u0627\u0633 \u062a\u0644\u0641\u0646\u06cc \u0648 \u0648\u0627\u062a\u0633\u200c\u0627\u067e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u062f\u0631 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0627\u06cc\u0631\u0627\u0646\u06cc\u060c \u0628\u062e\u0634 \u0628\u0632\u0631\u06af\u06cc \u0627\u0632 \u0641\u0631\u0648\u0634 \u0628\u0627 \u062a\u0645\u0627\u0633 \u062a\u0644\u0641\u0646\u06cc \u06cc\u0627 \u067e\u06cc\u0627\u0645 \u0648\u0627\u062a\u0633\u200c\u0627\u067e \u0646\u0647\u0627\u06cc\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u062f\u0631 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0647\u06cc\u0686 \u0631\u062f\u06cc \u0627\u0632 \u0622\u0646 \u0646\u0645\u06cc\u200c\u0645\u0627\u0646\u062f. \u0633\u0647 \u0631\u0648\u0634 \u0628\u0631\u0627\u06cc \u0648\u0635\u0644 \u06a9\u0631\u062f\u0646 \u0627\u06cc\u0646 \u062a\u0645\u0627\u0633\u200c\u0647\u0627 \u0628\u0647 \u0645\u0646\u0628\u0639 \u0627\u0635\u0644\u06cc:<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0631\u0648\u0634<\/th>\n<th>\u062f\u0642\u062a<\/th>\n<th>\u067e\u06cc\u0686\u06cc\u062f\u06af\u06cc<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u062b\u0628\u062a \u0631\u0648\u06cc\u062f\u0627\u062f \u06a9\u0644\u06cc\u06a9 \u0631\u0648\u06cc \u0634\u0645\u0627\u0631\u0647 \u0648 \u062f\u06a9\u0645\u0647\u200c\u06cc \u0648\u0627\u062a\u0633\u200c\u0627\u067e<\/td>\n<td>\u0645\u062a\u0648\u0633\u0637\u061b \u06a9\u0644\u06cc\u06a9 \u0631\u0627 \u0645\u06cc\u200c\u0628\u06cc\u0646\u062f\u060c \u0646\u0647 \u062a\u0645\u0627\u0633 \u0645\u0648\u0641\u0642 \u0631\u0627<\/td>\n<td>\u06a9\u0645\u061b \u0628\u0627 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631<\/td>\n<\/tr>\n<tr>\n<td>\u06a9\u062f \u067e\u06cc\u06af\u06cc\u0631\u06cc \u062f\u0631 \u0645\u062a\u0646 \u067e\u06cc\u0634\u200c\u0641\u0631\u0636 \u067e\u06cc\u0627\u0645 \u0648\u0627\u062a\u0633\u200c\u0627\u067e<\/td>\n<td>\u0628\u0627\u0644\u0627 \u0628\u0631\u0627\u06cc \u0648\u0627\u062a\u0633\u200c\u0627\u067e<\/td>\n<td>\u0645\u062a\u0648\u0633\u0637<\/td>\n<\/tr>\n<tr>\n<td>\u0634\u0645\u0627\u0631\u0647\u200c\u06cc \u062a\u0644\u0641\u0646 \u067e\u0648\u06cc\u0627 \u0628\u0631\u0627\u06cc \u0647\u0631 \u06a9\u0627\u0646\u0627\u0644 (Call tracking)<\/td>\n<td>\u0628\u0627\u0644\u0627<\/td>\n<td>\u0628\u0627\u0644\u0627\u061b \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0633\u0631\u0648\u06cc\u0633 \u0627\u0631\u0627\u0626\u0647\u200c\u06cc \u0634\u0645\u0627\u0631\u0647<\/td>\n<\/tr>\n<tr>\n<td>\u067e\u0631\u0633\u0634 \u00ab\u0627\u0632 \u06a9\u062c\u0627 \u0622\u0634\u0646\u0627 \u0634\u062f\u06cc\u062f\u00bb \u062a\u0648\u0633\u0637 \u0641\u0631\u0648\u0634\u0646\u062f\u0647<\/td>\n<td>\u0645\u062a\u0648\u0633\u0637\u061b \u0648\u0627\u0628\u0633\u062a\u0647 \u0628\u0647 \u062f\u0642\u062a \u062b\u0628\u062a<\/td>\n<td>\u06a9\u0645<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0628\u0631\u0627\u06cc \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc \u0631\u0648\u06cc\u062f\u0627\u062f\u0647\u0627\u060c \u0631\u0627\u0647\u0646\u0645\u0627\u06cc <a href=\"https:\/\/pasokh.agency\/mag\/google-tag-manager\/\">\u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631<\/a> \u0648 <a href=\"https:\/\/pasokh.agency\/mag\/google-analytics\/\">GA4<\/a> \u0631\u0627 \u0628\u0628\u06cc\u0646\u06cc\u062f. \u0628\u0631\u0627\u06cc \u0633\u0646\u062c\u0634 \u0628\u0627\u0632\u062f\u0647 \u0633\u0626\u0648 \u0628\u0627 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0646 \u0647\u0645\u06cc\u0646 \u0645\u062d\u062f\u0648\u062f\u06cc\u062a\u200c\u0647\u0627 \u0647\u0645 \u0645\u0642\u0627\u0644\u0647\u200c\u06cc <a href=\"https:\/\/pasokh.agency\/mag\/seo-roi\/\">\u0645\u062d\u0627\u0633\u0628\u0647\u200c\u06cc ROI \u0633\u0626\u0648<\/a> \u0631\u0627 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f.<\/p>\n<p><!-- \/psk-expand --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B3%D9%88%D8%A7%D9%84%D8%A7%D8%AA_%D9%85%D8%AA%D8%AF%D8%A7%D9%88%D9%84\"><\/span>\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A8%D9%87%D8%AA%D8%B1%DB%8C%D9%86_%D9%85%D8%AF%D9%84_%D8%A7%D8%AA%D8%B1%DB%8C%D8%A8%DB%8C%D9%88%D8%B4%D9%86_%DA%A9%D8%AF%D8%A7%D9%85_%D8%A7%D8%B3%D8%AA%D8%9F\"><\/span>\u0628\u0647\u062a\u0631\u06cc\u0646 \u0645\u062f\u0644 \u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646 \u06a9\u062f\u0627\u0645 \u0627\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0647\u06cc\u0686 \u0645\u062f\u0644 \u06a9\u0627\u0645\u0644\u06cc \u0646\u06cc\u0633\u062a\u061b \u062f\u0627\u062f\u0647\u200c\u0645\u062d\u0648\u0631 \u0628\u0627 \u062f\u0627\u062f\u0647 \u06a9\u0627\u0641\u06cc \u0648 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0686\u0646\u062f \u0645\u062f\u0644.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%DA%86%D8%B1%D8%A7_%D8%B3%D8%A6%D9%88_%D8%AF%D8%B1_%DA%AF%D8%B2%D8%A7%D8%B1%D8%B4%E2%80%8C%D9%87%D8%A7_%DA%A9%D9%85_%D8%AF%DB%8C%D8%AF%D9%87_%D9%85%DB%8C%E2%80%8C%D8%B4%D9%88%D8%AF%D8%9F\"><\/span>\u0686\u0631\u0627 \u0633\u0626\u0648 \u062f\u0631 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id=\"%D8%A2%D8%B2%D9%85%D9%88%D9%86_%D8%A7%D9%81%D8%B2%D8%A7%DB%8C%D8%B4%DB%8C_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span>\u0622\u0632\u0645\u0648\u0646 \u0627\u0641\u0632\u0627\u06cc\u0634\u06cc \u0686\u06cc\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0642\u0637\u0639 \u0645\u0648\u0642\u062a \u06cc\u06a9 \u06a9\u0627\u0646\u0627\u0644 \u0648 \u0633\u0646\u062c\u0634 \u0627\u062b\u0631 \u0648\u0627\u0642\u0639\u06cc \u0622\u0646.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%AC%D9%85%D8%B9%E2%80%8C%D8%A8%D9%86%D8%AF%DB%8C\"><\/span>\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u062f\u0627\u0645 \u06a9\u0627\u0646\u0627\u0644 \u0633\u0647\u0645 \u0641\u0631\u0648\u0634 \u0631\u0627 \u062f\u0627\u0631\u062f \u0648 \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647 \u0628\u0648\u062f\u062c\u0647 \u06a9\u062c\u0627 \u0628\u0631\u0648\u062f. \u0645\u062f\u0644 \u0622\u062e\u0631\u06cc\u0646 \u06a9\u0644\u06cc\u06a9 \u0633\u0647\u0645 \u0633\u0626\u0648 \u0648 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0622\u06af\u0627\u0647\u06cc \u0631\u0627 \u06a9\u0645 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f. \u062a\u0628\u062f\u06cc\u0644\u200c\u0647\u0627 \u0648 UTM\u0647\u0627 \u0631\u0627 \u062f\u0631\u0633\u062a \u0631\u062f\u06cc\u0627\u0628\u06cc \u06a9\u0646\u06cc\u062f\u060c \u0686\u0646\u062f \u0645\u062f\u0644 \u0631\u0627 \u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0646\u06cc\u062f \u0648 \u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u0627\u0632 \u0622\u0632\u0645\u0648\u0646 \u0627\u0641\u0632\u0627\u06cc\u0634\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u0628\u0631\u0627\u06cc \u0645\u062d\u0627\u0633\u0628\u0647 \u0628\u0627\u0632\u062f\u0647\u060c <a href=\"https:\/\/pasokh.agency\/mag\/seo-roi\/\">ROI \u0633\u0626\u0648<\/a> \u0631\u0627 \u0628\u0628\u06cc\u0646\u06cc\u062f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u062f\u0627\u0645 \u06a9\u0627\u0646\u0627\u0644 \u0633\u0647\u0645 \u0641\u0631\u0648\u0634 \u0631\u0627 \u062f\u0627\u0631\u062f. \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0627\u0646\u062a\u0633\u0627\u0628 \u0648 \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0639\u0645\u0644\u06cc \u0631\u0627 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f.<\/p>\n","protected":false},"author":1,"featured_media":3258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,34],"tags":[],"class_list":["post-2553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-conversion-optimization"],"psk_card":{"img":{"src":"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/marketing-attribution-cover-768x403.webp","w":768,"h":403,"alt":"\u0627\u062a\u0631\u06cc\u0628\u06cc\u0648\u0634\u0646 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u2014 \u06a9\u062f\u0627\u0645 \u06a9\u0627\u0646\u0627\u0644 \u0648\u0627\u0642\u0639\u0627\u064b \u0641\u0631\u0648\u0634 \u0645\u06cc\u200c\u0622\u0648\u0631\u062f\u061f"},"cat":"\u0622\u0645\u0648\u0632\u0634 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc"},"formatted_date":"\u06f1\u06f5 \u0622\u0628\u0627\u0646  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