{"id":2388,"date":"2026-10-19T17:08:00","date_gmt":"2026-10-19T13:38:00","guid":{"rendered":"https:\/\/pasokh.agency\/mag\/?p=2388"},"modified":"2026-10-10T18:47:04","modified_gmt":"2026-10-10T15:17:04","slug":"digital-pr","status":"publish","type":"post","link":"https:\/\/pasokh.agency\/mag\/digital-pr\/","title":{"rendered":"\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u067e\u06cc\u200c\u0622\u0631\u061b \u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc \u0627\u0632 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u0639\u062a\u0628\u0631 \u0628\u0627 \u062f\u0627\u0633\u062a\u0627\u0646 \u0648 \u062f\u0627\u062f\u0647"},"content":{"rendered":"<p>\u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc \u0633\u0646\u062a\u06cc (\u062e\u0631\u06cc\u062f \u0644\u06cc\u0646\u06a9\u060c \u062a\u0628\u0627\u062f\u0644 \u0644\u06cc\u0646\u06a9\u060c \u06a9\u0627\u0645\u0646\u062a\u200c\u06af\u0630\u0627\u0631\u06cc) \u0647\u0631 \u0633\u0627\u0644 \u06a9\u0645\u200c\u0627\u062b\u0631\u062a\u0631 \u0648 \u067e\u0631\u0631\u06cc\u0633\u06a9\u200c\u062a\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f. \u062f\u0631 \u0645\u0642\u0627\u0628\u0644\u060c \u0631\u0648\u0634\u06cc \u06a9\u0647 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u0639\u062a\u0628\u0631 \u062f\u0646\u06cc\u0627 \u0628\u0631\u0627\u06cc \u06af\u0631\u0641\u062a\u0646 \u0644\u06cc\u0646\u06a9 \u0627\u0632 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c <strong>\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u067e\u06cc\u200c\u0622\u0631<\/strong> \u0627\u0633\u062a: \u062e\u0644\u0642 \u062f\u0627\u0633\u062a\u0627\u0646\u060c \u062f\u0627\u062f\u0647 \u06cc\u0627 \u0627\u06cc\u062f\u0647\u200c\u0627\u06cc \u06a9\u0647 \u062e\u0628\u0631\u0646\u06af\u0627\u0631\u0627\u0646 \u0648 \u0646\u0648\u06cc\u0633\u0646\u062f\u06af\u0627\u0646 \u0648\u0627\u0642\u0639\u0627\u064b \u0628\u062e\u0648\u0627\u0647\u0646\u062f \u062f\u0631\u0628\u0627\u0631\u0647\u200c\u0627\u0634 \u0628\u0646\u0648\u06cc\u0633\u0646\u062f \u0648 \u0628\u0647 \u0622\u0646 \u0644\u06cc\u0646\u06a9 \u0628\u062f\u0647\u0646\u062f. \u0646\u062a\u06cc\u062c\u0647\u060c \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc\u06cc \u0637\u0628\u06cc\u0639\u06cc \u0627\u0632 \u062f\u0627\u0645\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u0639\u062a\u0628\u0631 \u0627\u0633\u062a \u06a9\u0647 \u06af\u0648\u06af\u0644 \u062f\u0642\u06cc\u0642\u0627\u064b \u0647\u0645\u06cc\u0646 \u0646\u0648\u0639 \u0631\u0627 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0645\u06cc\u200c\u062f\u0627\u0646\u062f\u061b \u0647\u0645\u0631\u0627\u0647 \u0628\u0627 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u0628\u0631\u0646\u062f \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062c\u0633\u062a\u062c\u0648\u06cc \u0646\u0627\u0645 \u0622\u0646.<\/p>\n<figure class=\"psk-figure psk-figure--photo\"><img width=\"1200\" height=\"900\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/digital-pr-photo.webp\" class=\"attachment-full size-full\" alt=\"\u0645\u0635\u0627\u062d\u0628\u0647 \u0628\u0627 \u0641\u0631\u062f\u06cc \u062c\u0644\u0648\u06cc \u0645\u06cc\u06a9\u0631\u0648\u0641\u0648\u0646 \u0648 \u062f\u0648\u0631\u0628\u06cc\u0646\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/digital-pr-photo.webp 1200w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/digital-pr-photo-300x225.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/digital-pr-photo-1024x768.webp 1024w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/digital-pr-photo-768x576.webp 768w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/digital-pr-photo-86x64.webp 86w\" \/><figcaption>\u067e\u0648\u0634\u0634 \u0631\u0633\u0627\u0646\u0647\u200c\u0627\u06cc \u0637\u0628\u06cc\u0639\u06cc\u060c \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u062a\u0631\u06cc\u0646 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627 \u0631\u0627 \u0645\u06cc\u200c\u0633\u0627\u0632\u062f<span class=\"psk-credit\">\u0639\u06a9\u0633: <a href=\"https:\/\/unsplash.com\/photos\/a-person-being-interviewed-with-a-microphone-and-camera-NKpRyt8ABRw\" rel=\"nofollow noopener\" target=\"_blank\">Thiago Zanutigh<\/a> \u062f\u0631 Unsplash<\/span><\/figcaption><\/figure>\n<div class=\"psk-define\"><dfn>\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u067e\u06cc\u200c\u0622\u0631 (Digital PR)<\/dfn> \u0645\u062c\u0645\u0648\u0639\u0647 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627 \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u062e\u0628\u0631\u0633\u0627\u0632 \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u060c \u067e\u0648\u0634\u0634 \u0631\u0633\u0627\u0646\u0647\u200c\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646\u060c \u0644\u06cc\u0646\u06a9 \u0648 \u0627\u0634\u0627\u0631\u0647 \u0628\u0647 \u0628\u0631\u0646\u062f \u0628\u0647 \u062f\u0633\u062a \u0645\u06cc\u200c\u0622\u0648\u0631\u062f.<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646 \u0633\u0631\u06cc\u0639 \u0647\u0631 \u0628\u062e\u0634\u060c \u0631\u0648\u06cc \u0639\u0646\u0648\u0627\u0646 \u0622\u0646 \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u06cc\u062f<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pasokh.agency\/mag\/digital-pr\/#%D8%AF%DB%8C%D8%AC%DB%8C%D8%AA%D8%A7%D9%84_%D9%BE%DB%8C%E2%80%8C%D8%A2%D8%B1_%D8%A8%D8%A7_%D8%B1%D9%BE%D9%88%D8%B1%D8%AA%D8%A7%DA%98_%D9%88_%D9%84%DB%8C%D9%86%DA%A9%E2%80%8C%D8%B3%D8%A7%D8%B2%DB%8C_%DA%86%D9%87_%D9%81%D8%B1%D9%82%DB%8C_%D8%AF%D8%A7%D8%B1%D8%AF%D8%9F\" >\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u067e\u06cc\u200c\u0622\u0631 \u0628\u0627 \u0631\u067e\u0648\u0631\u062a\u0627\u0698 \u0648 \u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc \u0686\u0647 \u0641\u0631\u0642\u06cc \u062f\u0627\u0631\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pasokh.agency\/mag\/digital-pr\/#%D8%A7%D9%86%D9%88%D8%A7%D8%B9_%DA%A9%D9%85%D9%BE%DB%8C%D9%86_%D8%AF%DB%8C%D8%AC%DB%8C%D8%AA%D8%A7%D9%84_%D9%BE%DB%8C%E2%80%8C%D8%A2%D8%B1\" >\u0627\u0646\u0648\u0627\u0639 \u06a9\u0645\u067e\u06cc\u0646 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u067e\u06cc\u200c\u0622\u0631<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pasokh.agency\/mag\/digital-pr\/#%DB%B1_%DA%AF%D8%B2%D8%A7%D8%B1%D8%B4_%D8%AF%D8%A7%D8%AF%D9%87_Data-led\" >\u06f1. \u06af\u0632\u0627\u0631\u0634 \u062f\u0627\u062f\u0647 (Data-led)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pasokh.agency\/mag\/digital-pr\/#%DB%B2_%D9%88%D8%A7%DA%A9%D9%86%D8%B4_%D8%A8%D9%87_%D8%AE%D8%A8%D8%B1_%D8%B1%D9%88%D8%B2_Reactive_PR\" >\u06f2. \u0648\u0627\u06a9\u0646\u0634 \u0628\u0647 \u062e\u0628\u0631 \u0631\u0648\u0632 (Reactive PR)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pasokh.agency\/mag\/digital-pr\/#%DB%B3_%D8%A7%D8%A8%D8%B2%D8%A7%D8%B1_%D9%88_%D9%85%D8%AD%D8%AA%D9%88%D8%A7%DB%8C_%D8%AA%D8%B9%D8%A7%D9%85%D9%84%DB%8C\" >\u06f3. \u0627\u0628\u0632\u0627\u0631 \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0639\u0627\u0645\u0644\u06cc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pasokh.agency\/mag\/digital-pr\/#%DB%B4_%D9%86%D8%B8%D8%B1_%DA%A9%D8%A7%D8%B1%D8%B4%D9%86%D8%A7%D8%B3_%D9%88_%D9%85%D8%B5%D8%A7%D8%AD%D8%A8%D9%87\" >\u06f4. \u0646\u0638\u0631 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633 \u0648 \u0645\u0635\u0627\u062d\u0628\u0647<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pasokh.agency\/mag\/digital-pr\/#%DB%B5_%DA%A9%D9%85%D9%BE%DB%8C%D9%86_%D8%AE%D9%84%D8%A7%D9%82%D8%A7%D9%86%D9%87\" >\u06f5. \u06a9\u0645\u067e\u06cc\u0646 \u062e\u0644\u0627\u0642\u0627\u0646\u0647<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pasokh.agency\/mag\/digital-pr\/#%D9%81%D8%B1%D8%A7%DB%8C%D9%86%D8%AF_%D8%A7%D8%AC%D8%B1%D8%A7%DB%8C_%DB%8C%DA%A9_%DA%A9%D9%85%D9%BE%DB%8C%D9%86\" >\u0641\u0631\u0627\u06cc\u0646\u062f \u0627\u062c\u0631\u0627\u06cc \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pasokh.agency\/mag\/digital-pr\/#%D8%A7%D8%B4%D8%AA%D8%A8%D8%A7%D9%87%D8%A7%D8%AA_%D8%B1%D8%A7%DB%8C%D8%AC\" >\u0627\u0634\u062a\u0628\u0627\u0647\u0627\u062a \u0631\u0627\u06cc\u062c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/pasokh.agency\/mag\/digital-pr\/#%D8%A7%DB%8C%D8%AF%D9%87%E2%80%8C%D9%BE%D8%B1%D8%AF%D8%A7%D8%B2%DB%8C_%DA%A9%D9%85%D9%BE%DB%8C%D9%86%D8%9B_%D8%A7%D8%B2_%D8%AF%D8%A7%D8%AF%D9%87_%D8%AA%D8%A7_%D8%AF%D8%A7%D8%B3%D8%AA%D8%A7%D9%86_%D8%AE%D8%A8%D8%B1%DB%8C\" >\u0627\u06cc\u062f\u0647\u200c\u067e\u0631\u062f\u0627\u0632\u06cc \u06a9\u0645\u067e\u06cc\u0646\u061b \u0627\u0632 \u062f\u0627\u062f\u0647 \u062a\u0627 \u062f\u0627\u0633\u062a\u0627\u0646 \u062e\u0628\u0631\u06cc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/pasokh.agency\/mag\/digital-pr\/#%D9%86%D9%85%D9%88%D9%86%D9%87%E2%80%8C%DB%8C_%DA%A9%D8%A7%D9%85%D9%84_%DB%8C%DA%A9_%DA%A9%D9%85%D9%BE%DB%8C%D9%86\" >\u0646\u0645\u0648\u0646\u0647\u200c\u06cc \u06a9\u0627\u0645\u0644 \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/pasokh.agency\/mag\/digital-pr\/#%D8%B3%D8%A7%D8%AE%D8%AA_%D9%81%D9%87%D8%B1%D8%B3%D8%AA_%D8%B1%D8%B3%D8%A7%D9%86%D9%87_%D9%88_%D8%AE%D8%A8%D8%B1%D9%86%DA%AF%D8%A7%D8%B1\" >\u0633\u0627\u062e\u062a \u0641\u0647\u0631\u0633\u062a \u0631\u0633\u0627\u0646\u0647 \u0648 \u062e\u0628\u0631\u0646\u06af\u0627\u0631<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/pasokh.agency\/mag\/digital-pr\/#%D8%B3%D9%86%D8%AC%D8%B4_%D9%85%D9%88%D9%81%D9%82%DB%8C%D8%AA_%D8%AF%DB%8C%D8%AC%DB%8C%D8%AA%D8%A7%D9%84_%D9%BE%DB%8C%E2%80%8C%D8%A2%D8%B1\" >\u0633\u0646\u062c\u0634 \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u067e\u06cc\u200c\u0622\u0631<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/pasokh.agency\/mag\/digital-pr\/#%D8%B3%D9%88%D8%A7%D9%84%D8%A7%D8%AA_%D9%85%D8%AA%D8%AF%D8%A7%D9%88%D9%84\" >\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/pasokh.agency\/mag\/digital-pr\/#%D8%AF%DB%8C%D8%AC%DB%8C%D8%AA%D8%A7%D9%84_%D9%BE%DB%8C%E2%80%8C%D8%A2%D8%B1_%D8%A8%D8%B1%D8%A7%DB%8C_%DA%A9%D8%B3%D8%A8%E2%80%8C%D9%88%DA%A9%D8%A7%D8%B1_%DA%A9%D9%88%DA%86%DA%A9_%D9%87%D9%85_%D8%AC%D9%88%D8%A7%D8%A8_%D9%85%DB%8C%E2%80%8C%D8%AF%D9%87%D8%AF%D8%9F\" >\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u067e\u06cc\u200c\u0622\u0631 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u06a9\u0648\u0686\u06a9 \u0647\u0645 \u062c\u0648\u0627\u0628 \u0645\u06cc\u200c\u062f\u0647\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/pasokh.agency\/mag\/digital-pr\/#%D9%81%D8%B1%D9%82%D8%B4_%D8%A8%D8%A7_%D8%B1%D9%BE%D9%88%D8%B1%D8%AA%D8%A7%DA%98_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\" >\u0641\u0631\u0642\u0634 \u0628\u0627 \u0631\u067e\u0648\u0631\u062a\u0627\u0698 \u0686\u06cc\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/pasokh.agency\/mag\/digital-pr\/#%DA%86%D9%87_%D9%85%D8%AF%D8%AA_%D8%AA%D8%A7_%D9%86%D8%AA%DB%8C%D8%AC%D9%87_%D8%B7%D9%88%D9%84_%D9%85%DB%8C%E2%80%8C%DA%A9%D8%B4%D8%AF%D8%9F\" >\u0686\u0647 \u0645\u062f\u062a \u062a\u0627 \u0646\u062a\u06cc\u062c\u0647 \u0637\u0648\u0644 \u0645\u06cc\u200c\u06a9\u0634\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/pasokh.agency\/mag\/digital-pr\/#%D8%A7%D8%B4%D8%A7%D8%B1%D9%87_%D8%A8%D8%AF%D9%88%D9%86_%D9%84%DB%8C%D9%86%DA%A9_%D8%A7%D8%B1%D8%B2%D8%B4_%D8%AF%D8%A7%D8%B1%D8%AF%D8%9F\" >\u0627\u0634\u0627\u0631\u0647 \u0628\u062f\u0648\u0646 \u0644\u06cc\u0646\u06a9 \u0627\u0631\u0632\u0634 \u062f\u0627\u0631\u062f\u061f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/pasokh.agency\/mag\/digital-pr\/#%D8%AC%D9%85%D8%B9%E2%80%8C%D8%A8%D9%86%D8%AF%DB%8C\" >\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D8%AF%DB%8C%D8%AC%DB%8C%D8%AA%D8%A7%D9%84_%D9%BE%DB%8C%E2%80%8C%D8%A2%D8%B1_%D8%A8%D8%A7_%D8%B1%D9%BE%D9%88%D8%B1%D8%AA%D8%A7%DA%98_%D9%88_%D9%84%DB%8C%D9%86%DA%A9%E2%80%8C%D8%B3%D8%A7%D8%B2%DB%8C_%DA%86%D9%87_%D9%81%D8%B1%D9%82%DB%8C_%D8%AF%D8%A7%D8%B1%D8%AF%D8%9F\"><\/span>\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u067e\u06cc\u200c\u0622\u0631 \u0628\u0627 \u0631\u067e\u0648\u0631\u062a\u0627\u0698 \u0648 \u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc \u0686\u0647 \u0641\u0631\u0642\u06cc \u062f\u0627\u0631\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>\u0631\u0648\u0634<\/th>\n<th>\u0645\u0627\u0647\u06cc\u062a<\/th>\n<th>\u0647\u0632\u06cc\u0646\u0647<\/th>\n<th>\u0631\u06cc\u0633\u06a9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><a href=\"https:\/\/pasokh.agency\/mag\/what-is-the-text-reportage\/\">\u0631\u067e\u0648\u0631\u062a\u0627\u0698 \u0622\u06af\u0647\u06cc<\/a><\/td>\n<td>\u0627\u0646\u062a\u0634\u0627\u0631 \u067e\u0648\u0644\u06cc \u0645\u062d\u062a\u0648\u0627 \u062f\u0631 \u0631\u0633\u0627\u0646\u0647<\/td>\n<td>\u0645\u0634\u062e\u0635 \u0648 \u0645\u0633\u062a\u0642\u06cc\u0645<\/td>\n<td>\u06a9\u0645 \u062a\u0627 \u0645\u062a\u0648\u0633\u0637\u061b \u0628\u0633\u062a\u0647 \u0628\u0647 \u06a9\u06cc\u0641\u06cc\u062a \u0631\u0633\u0627\u0646\u0647 \u0648 \u0646\u0634\u0627\u0646\u0647\u200c\u06af\u0630\u0627\u0631\u06cc<\/td>\n<\/tr>\n<tr>\n<td>\u062e\u0631\u06cc\u062f \u0644\u06cc\u0646\u06a9<\/td>\n<td>\u067e\u0631\u062f\u0627\u062e\u062a \u0628\u0631\u0627\u06cc \u0644\u06cc\u0646\u06a9 \u062f\u0631 \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0648\u062c\u0648\u062f<\/td>\n<td>\u0645\u0633\u062a\u0642\u06cc\u0645<\/td>\n<td>\u0628\u0627\u0644\u0627\u061b \u062e\u0644\u0627\u0641 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u06af\u0648\u06af\u0644<\/td>\n<\/tr>\n<tr>\n<td>\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u067e\u06cc\u200c\u0622\u0631<\/td>\n<td>\u0627\u06cc\u062c\u0627\u062f \u062e\u0628\u0631 \u06cc\u0627 \u062f\u0627\u062f\u0647 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0648 \u0627\u0631\u0627\u0626\u0647 \u0628\u0647 \u0631\u0633\u0627\u0646\u0647<\/td>\n<td>\u0632\u0645\u0627\u0646 \u0648 \u062e\u0644\u0627\u0642\u06cc\u062a<\/td>\n<td>\u0628\u0633\u06cc\u0627\u0631 \u06a9\u0645\u061b \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627 \u06a9\u0627\u0645\u0644\u0627\u064b \u0637\u0628\u06cc\u0639\u06cc\u200c\u0627\u0646\u062f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0627\u06cc\u0646 \u0631\u0648\u0634\u200c\u0647\u0627 \u0631\u0642\u06cc\u0628 \u0647\u0645 \u0646\u06cc\u0633\u062a\u0646\u062f\u061b \u0628\u06cc\u0634\u062a\u0631 \u0628\u0631\u0646\u062f\u0647\u0627 \u062a\u0631\u06a9\u06cc\u0628\u06cc \u0627\u0632 \u0631\u067e\u0648\u0631\u062a\u0627\u0698 \u0647\u062f\u0641\u0645\u0646\u062f \u0648 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u067e\u06cc\u200c\u0622\u0631 \u062f\u0627\u0631\u0646\u062f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%86%D9%88%D8%A7%D8%B9_%DA%A9%D9%85%D9%BE%DB%8C%D9%86_%D8%AF%DB%8C%D8%AC%DB%8C%D8%AA%D8%A7%D9%84_%D9%BE%DB%8C%E2%80%8C%D8%A2%D8%B1\"><\/span>\u0627\u0646\u0648\u0627\u0639 \u06a9\u0645\u067e\u06cc\u0646 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u067e\u06cc\u200c\u0622\u0631<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"psk-figure\"><img width=\"1200\" height=\"609\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/digital-pr-campaign-types.webp\" class=\"attachment-full size-full\" alt=\"\u067e\u0646\u062c \u0646\u0648\u0639 \u06a9\u0645\u067e\u06cc\u0646 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u067e\u06cc\u200c\u0622\u0631 \u0634\u0627\u0645\u0644 \u06af\u0632\u0627\u0631\u0634 \u062f\u0627\u062f\u0647\u060c \u0648\u0627\u06a9\u0646\u0634 \u0628\u0647 \u062e\u0628\u0631\u060c \u0627\u0628\u0632\u0627\u0631 \u062a\u0639\u0627\u0645\u0644\u06cc\u060c \u0646\u0638\u0631 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633 \u0648 \u06a9\u0645\u067e\u06cc\u0646 \u062e\u0644\u0627\u0642\u0627\u0646\u0647\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/digital-pr-campaign-types.webp 1200w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/digital-pr-campaign-types-300x152.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/digital-pr-campaign-types-1024x520.webp 1024w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/digital-pr-campaign-types-768x390.webp 768w\" \/><figcaption>\u0627\u0646\u0648\u0627\u0639 \u06a9\u0645\u067e\u06cc\u0646 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u067e\u06cc\u200c\u0622\u0631<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"%DB%B1_%DA%AF%D8%B2%D8%A7%D8%B1%D8%B4_%D8%AF%D8%A7%D8%AF%D9%87_Data-led\"><\/span>\u06f1. \u06af\u0632\u0627\u0631\u0634 \u062f\u0627\u062f\u0647 (Data-led)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0642\u0648\u06cc\u200c\u062a\u0631\u06cc\u0646 \u0646\u0648\u0639. \u062f\u0627\u062f\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0641\u0642\u0637 \u0634\u0645\u0627 \u062f\u0627\u0631\u06cc\u062f \u06cc\u0627 \u0632\u062d\u0645\u062a \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc\u200c\u0627\u0634 \u0631\u0627 \u06a9\u0634\u06cc\u062f\u0647\u200c\u0627\u06cc\u062f: \u00ab\u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0642\u06cc\u0645\u062a \u0627\u062c\u0627\u0631\u0647 \u062f\u0631 \u06f2\u06f2 \u0645\u0646\u0637\u0642\u0647 \u062a\u0647\u0631\u0627\u0646\u00bb\u060c \u00ab\u067e\u0631\u062c\u0633\u062a\u062c\u0648\u062a\u0631\u06cc\u0646 \u0633\u0624\u0627\u0644\u0627\u062a \u0627\u06cc\u0631\u0627\u0646\u06cc\u0627\u0646 \u062f\u0631\u0628\u0627\u0631\u0647 \u0645\u0647\u0627\u062c\u0631\u062a \u062f\u0631 \u0633\u0627\u0644 \u06af\u0630\u0634\u062a\u0647\u00bb. \u062e\u0628\u0631\u0646\u06af\u0627\u0631\u0627\u0646 \u0639\u0627\u0634\u0642 \u062f\u0627\u062f\u0647 \u062a\u0627\u0632\u0647\u200c\u0627\u0646\u062f \u0686\u0648\u0646 \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u0633\u0648\u0698\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%DB%B2_%D9%88%D8%A7%DA%A9%D9%86%D8%B4_%D8%A8%D9%87_%D8%AE%D8%A8%D8%B1_%D8%B1%D9%88%D8%B2_Reactive_PR\"><\/span>\u06f2. \u0648\u0627\u06a9\u0646\u0634 \u0628\u0647 \u062e\u0628\u0631 \u0631\u0648\u0632 (Reactive PR)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0648\u0642\u062a\u06cc \u062e\u0628\u0631\u06cc \u062f\u0627\u063a \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0646\u0638\u0631 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u06cc \u0633\u0631\u06cc\u0639 \u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062f\u0631 \u06af\u0632\u0627\u0631\u0634 \u062e\u0628\u0631\u0646\u06af\u0627\u0631\u0627\u0646 \u0642\u0631\u0627\u0631 \u06af\u06cc\u0631\u062f. \u06a9\u0644\u06cc\u062f \u0622\u0646\u060c \u0633\u0631\u0639\u062a \u0648 \u062f\u0627\u0634\u062a\u0646 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633 \u0648\u0627\u0642\u0639\u06cc \u0627\u0633\u062a.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%DB%B3_%D8%A7%D8%A8%D8%B2%D8%A7%D8%B1_%D9%88_%D9%85%D8%AD%D8%AA%D9%88%D8%A7%DB%8C_%D8%AA%D8%B9%D8%A7%D9%85%D9%84%DB%8C\"><\/span>\u06f3. \u0627\u0628\u0632\u0627\u0631 \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0639\u0627\u0645\u0644\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0645\u0627\u0634\u06cc\u0646\u200c\u062d\u0633\u0627\u0628\u060c \u0646\u0642\u0634\u0647 \u062a\u0639\u0627\u0645\u0644\u06cc \u06cc\u0627 \u0622\u0632\u0645\u0648\u0646 \u06a9\u0647 \u0645\u0631\u062f\u0645 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0648 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u0646\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%DB%B4_%D9%86%D8%B8%D8%B1_%DA%A9%D8%A7%D8%B1%D8%B4%D9%86%D8%A7%D8%B3_%D9%88_%D9%85%D8%B5%D8%A7%D8%AD%D8%A8%D9%87\"><\/span>\u06f4. \u0646\u0638\u0631 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633 \u0648 \u0645\u0635\u0627\u062d\u0628\u0647<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0645\u0639\u0631\u0641\u06cc \u0645\u062a\u062e\u0635\u0635\u0627\u0646 \u0634\u0631\u06a9\u062a \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0645\u0646\u0628\u0639 \u0642\u0627\u0628\u0644 \u0627\u0633\u062a\u0646\u0627\u062f \u0628\u0631\u0627\u06cc \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u062d\u0648\u0632\u0647.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%DB%B5_%DA%A9%D9%85%D9%BE%DB%8C%D9%86_%D8%AE%D9%84%D8%A7%D9%82%D8%A7%D9%86%D9%87\"><\/span>\u06f5. \u06a9\u0645\u067e\u06cc\u0646 \u062e\u0644\u0627\u0642\u0627\u0646\u0647<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u06cc\u062f\u0647\u200c\u0627\u06cc \u063a\u06cc\u0631\u0645\u0646\u062a\u0638\u0631\u0647 \u0648 \u0642\u0627\u0628\u0644 \u0631\u0648\u0627\u06cc\u062a\u061b \u067e\u0631\u0631\u06cc\u0633\u06a9\u200c\u062a\u0631 \u0648\u0644\u06cc \u0628\u0627 \u067e\u062a\u0627\u0646\u0633\u06cc\u0644 \u067e\u0648\u0634\u0634 \u06af\u0633\u062a\u0631\u062f\u0647.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D9%81%D8%B1%D8%A7%DB%8C%D9%86%D8%AF_%D8%A7%D8%AC%D8%B1%D8%A7%DB%8C_%DB%8C%DA%A9_%DA%A9%D9%85%D9%BE%DB%8C%D9%86\"><\/span>\u0641\u0631\u0627\u06cc\u0646\u062f \u0627\u062c\u0631\u0627\u06cc \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol class=\"psk-steps\">\n<li><strong>\u0627\u06cc\u062f\u0647\u200c\u067e\u0631\u062f\u0627\u0632\u06cc<\/strong>\u0627\u06cc\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u062a\u0639\u062f\u062f \u0628\u0646\u0648\u06cc\u0633\u06cc\u062f \u0648 \u0628\u0627 \u06cc\u06a9 \u0633\u0624\u0627\u0644 \u0628\u0633\u0646\u062c\u06cc\u062f: \u00ab\u0622\u06cc\u0627 \u062e\u0628\u0631\u0646\u06af\u0627\u0631 \u0627\u06cc\u0646 \u0631\u0627 \u062a\u06cc\u062a\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f\u00bb \u0627\u06cc\u062f\u0647 \u0628\u0627\u06cc\u062f \u0628\u0647 \u062d\u0648\u0632\u0647 \u0628\u0631\u0646\u062f \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0634\u062f \u062a\u0627 \u0644\u06cc\u0646\u06a9 \u0648 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0645\u0631\u062a\u0628\u0637 \u0628\u06cc\u0627\u0648\u0631\u062f.<\/li>\n<li><strong>\u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647<\/strong>\u0627\u0632 \u0645\u0646\u0627\u0628\u0639 \u0642\u0627\u0628\u0644 \u0627\u0633\u062a\u0646\u0627\u062f: \u062f\u0627\u062f\u0647 \u062f\u0627\u062e\u0644\u06cc (\u0646\u0627\u0634\u0646\u0627\u0633\u200c\u0634\u062f\u0647)\u060c \u0646\u0638\u0631\u0633\u0646\u062c\u06cc\u060c \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0639\u0645\u0648\u0645\u06cc\u060c Google Trends (<span class=\"psk-soon\">\u06af\u0648\u06af\u0644 \u062a\u0631\u0646\u062f\u0632<\/span>).<\/li>\n<li><strong>\u0633\u0627\u062e\u062a \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f<\/strong>\u0635\u0641\u062d\u0647\u200c\u0627\u06cc \u062f\u0631 \u0633\u0627\u06cc\u062a \u0628\u0627 \u06cc\u0627\u0641\u062a\u0647\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc\u060c \u0646\u0645\u0648\u062f\u0627\u0631\u0647\u0627\u06cc \u0642\u0627\u0628\u0644 \u0627\u0633\u062a\u0641\u0627\u062f\u0647\u060c \u0631\u0648\u0634\u200c\u0634\u0646\u0627\u0633\u06cc \u0648 \u0627\u0645\u06a9\u0627\u0646 \u0627\u0633\u062a\u0646\u0627\u062f. \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627 \u0628\u0647 \u0627\u06cc\u0646 \u0635\u0641\u062d\u0647 \u0644\u06cc\u0646\u06a9 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/li>\n<li><strong>\u0641\u0647\u0631\u0633\u062a \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627<\/strong>\u062e\u0628\u0631\u0646\u06af\u0627\u0631\u0627\u0646 \u0648 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637\u061b \u0646\u0647 \u0627\u0631\u0633\u0627\u0644 \u0627\u0646\u0628\u0648\u0647 \u0628\u0647 \u0647\u0645\u0647.<\/li>\n<li><strong>\u0646\u0648\u0634\u062a\u0646 \u067e\u06cc\u0686 (Pitch)<\/strong>\u0627\u06cc\u0645\u06cc\u0644 \u06a9\u0648\u062a\u0627\u0647 \u0628\u0627 \u062a\u06cc\u062a\u0631 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc\u060c \u06f2 \u062a\u0627 \u06f3 \u06cc\u0627\u0641\u062a\u0647 \u062c\u0630\u0627\u0628 \u0648 \u0644\u06cc\u0646\u06a9 \u0628\u0647 \u06af\u0632\u0627\u0631\u0634 \u06a9\u0627\u0645\u0644.<\/li>\n<li><strong>\u067e\u06cc\u06af\u06cc\u0631\u06cc \u0648 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc<\/strong>\u067e\u0648\u0634\u0634\u200c\u0647\u0627\u060c \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u060c \u0627\u0634\u0627\u0631\u0647\u200c\u0647\u0627\u06cc \u0628\u062f\u0648\u0646 \u0644\u06cc\u0646\u06a9 (<span class=\"psk-soon\">\u0628\u0631\u0646\u062f \u0645\u0646\u0634\u0646<\/span>) \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062c\u0633\u062a\u062c\u0648\u06cc \u0628\u0631\u0646\u062f.<\/li>\n<\/ol>\n<figure class=\"psk-figure\"><img width=\"1200\" height=\"779\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/digital-pr-pitch-anatomy.webp\" class=\"attachment-full size-full\" alt=\"\u0633\u0627\u062e\u062a\u0627\u0631 \u0627\u06cc\u0645\u06cc\u0644 \u067e\u06cc\u0686 \u0631\u0633\u0627\u0646\u0647\u200c\u0627\u06cc \u0634\u0627\u0645\u0644 \u0645\u0648\u0636\u0648\u0639\u060c \u062a\u06cc\u062a\u0631 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc\u060c \u06cc\u0627\u0641\u062a\u0647\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0648 \u0644\u06cc\u0646\u06a9 \u06af\u0632\u0627\u0631\u0634\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/digital-pr-pitch-anatomy.webp 1200w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/digital-pr-pitch-anatomy-300x195.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/digital-pr-pitch-anatomy-1024x665.webp 1024w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/digital-pr-pitch-anatomy-768x499.webp 768w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/digital-pr-pitch-anatomy-210x136.webp 210w\" \/><figcaption>\u0633\u0627\u062e\u062a\u0627\u0631 \u06cc\u06a9 \u067e\u06cc\u0686 \u0631\u0633\u0627\u0646\u0647\u200c\u0627\u06cc \u0645\u0624\u062b\u0631<\/figcaption><\/figure>\n<div class=\"psk-case\"><strong>\u06cc\u06a9 \u0633\u0646\u0627\u0631\u06cc\u0648\u06cc \u0646\u0645\u0648\u0646\u0647<\/strong><\/p>\n<p>\u06cc\u06a9 \u067e\u0644\u062a\u0641\u0631\u0645 \u0631\u0632\u0631\u0648 \u0647\u062a\u0644 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0632 \u062f\u0627\u062f\u0647 \u062c\u0633\u062a\u062c\u0648\u06cc \u062f\u0627\u062e\u0644\u06cc \u062e\u0648\u062f \u06af\u0632\u0627\u0631\u0634 \u00ab\u0645\u0642\u0627\u0635\u062f \u067e\u0631\u0637\u0631\u0641\u062f\u0627\u0631 \u0633\u0641\u0631 \u0646\u0648\u0631\u0648\u0632 \u0627\u0645\u0633\u0627\u0644 \u0628\u0647 \u062a\u0641\u06a9\u06cc\u06a9 \u0627\u0633\u062a\u0627\u0646\u00bb \u062a\u0647\u06cc\u0647 \u06a9\u0646\u062f. \u0627\u06cc\u0646 \u06af\u0632\u0627\u0631\u0634 \u0628\u0631\u0627\u06cc \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u062e\u0628\u0631\u06cc \u0648 \u06af\u0631\u062f\u0634\u06af\u0631\u06cc \u0633\u0648\u0698\u0647\u200c\u0627\u06cc \u0622\u0645\u0627\u062f\u0647 \u0627\u0633\u062a\u061b \u0647\u0631 \u067e\u0648\u0634\u0634\u060c \u0644\u06cc\u0646\u06a9\u06cc \u0627\u0632 \u062f\u0627\u0645\u0646\u0647\u200c\u0627\u06cc \u0645\u0639\u062a\u0628\u0631 \u0628\u0647 \u0635\u0641\u062d\u0647 \u06af\u0632\u0627\u0631\u0634 \u0645\u06cc\u200c\u0622\u0648\u0631\u062f \u0648 \u0627\u0639\u062a\u0628\u0627\u0631 \u0622\u0646 \u0627\u0632 \u0637\u0631\u06cc\u0642 <a href=\"https:\/\/pasokh.agency\/mag\/internal-linking-rules\/\">\u0644\u06cc\u0646\u06a9 \u062f\u0627\u062e\u0644\u06cc<\/a> \u0628\u0647 \u0635\u0641\u062d\u0627\u062a \u0631\u0632\u0631\u0648 \u0645\u0646\u062a\u0642\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D8%B4%D8%AA%D8%A8%D8%A7%D9%87%D8%A7%D8%AA_%D8%B1%D8%A7%DB%8C%D8%AC\"><\/span>\u0627\u0634\u062a\u0628\u0627\u0647\u0627\u062a \u0631\u0627\u06cc\u062c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"psk-checklist\">\n<li>\u0627\u06cc\u062f\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0641\u0642\u0637 \u0628\u0631\u0627\u06cc \u062e\u0648\u062f \u0628\u0631\u0646\u062f \u062c\u0627\u0644\u0628 \u0627\u0633\u062a\u060c \u0646\u0647 \u0628\u0631\u0627\u06cc \u0645\u062e\u0627\u0637\u0628 \u0631\u0633\u0627\u0646\u0647.<\/li>\n<li>\u062f\u0627\u062f\u0647 \u0628\u062f\u0648\u0646 \u0631\u0648\u0634\u200c\u0634\u0646\u0627\u0633\u06cc \u0634\u0641\u0627\u0641\u061b \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u0639\u062a\u0628\u0631 \u0628\u0647 \u0622\u0646 \u0627\u0633\u062a\u0646\u0627\u062f \u0646\u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li>\n<li>\u0627\u06cc\u0645\u06cc\u0644 \u0627\u0646\u0628\u0648\u0647 \u0648 \u06a9\u0644\u06cc \u0628\u0647 \u0635\u062f\u0647\u0627 \u062e\u0628\u0631\u0646\u06af\u0627\u0631.<\/li>\n<li>\u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0636\u0639\u06cc\u0641 \u06a9\u0647 \u0627\u0631\u0632\u0634 \u0644\u06cc\u0646\u06a9 \u062f\u0627\u062f\u0646 \u0646\u062f\u0627\u0631\u062f.<\/li>\n<li>\u0627\u0646\u062a\u0638\u0627\u0631 \u0646\u062a\u06cc\u062c\u0647 \u0627\u0632 \u0627\u0648\u0644\u06cc\u0646 \u06a9\u0645\u067e\u06cc\u0646\u061b \u0646\u0631\u062e \u0645\u0648\u0641\u0642\u06cc\u062a \u067e\u06cc\u200c\u0622\u0631 \u0645\u062a\u063a\u06cc\u0631 \u0627\u0633\u062a \u0648 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u062a\u06a9\u0631\u0627\u0631 \u062f\u0627\u0631\u062f.<\/li>\n<\/ul>\n<div class=\"psk-service\">\n<p>\u062a\u0631\u06a9\u06cc\u0628 \u0631\u067e\u0648\u0631\u062a\u0627\u0698 \u0647\u062f\u0641\u0645\u0646\u062f \u0648 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0631\u0633\u0627\u0646\u0647\u200c\u0627\u06cc\u060c \u067e\u0627\u06cc\u062f\u0627\u0631\u062a\u0631\u06cc\u0646 \u0631\u0627\u0647 \u0633\u0627\u062e\u062a\u0646 \u0627\u0639\u062a\u0628\u0627\u0631 \u0644\u06cc\u0646\u06a9 \u0627\u0633\u062a.<\/p>\n<p><a href=\"https:\/\/pasokh.agency\/reportage\/\">\u062e\u062f\u0645\u0627\u062a \u0631\u067e\u0648\u0631\u062a\u0627\u0698 \u0622\u06af\u0647\u06cc \u067e\u0627\u0633\u062e<\/a><\/div>\n<figure class=\"psk-figure\"><img width=\"1200\" height=\"683\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/digital-pr-key-questions.webp\" class=\"attachment-full size-full\" alt=\"\u06a9\u0627\u0631\u062a \u067e\u0631\u0633\u0634\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u067e\u06cc\u200c\u0622\u0631 \u0628\u0627 \u067e\u0627\u0633\u062e \u06a9\u0648\u062a\u0627\u0647 \u0647\u0631 \u067e\u0631\u0633\u0634\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/digital-pr-key-questions.webp 1200w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/digital-pr-key-questions-300x171.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/digital-pr-key-questions-1024x583.webp 1024w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/digital-pr-key-questions-768x437.webp 768w\" \/><figcaption>\u0633\u0647 \u067e\u0631\u0633\u0634 \u067e\u0631\u062a\u06a9\u0631\u0627\u0631 \u062f\u0631\u0628\u0627\u0631\u0647 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u067e\u06cc\u200c\u0622\u0631<\/figcaption><\/figure>\n<p><!-- psk-expand --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%DB%8C%D8%AF%D9%87%E2%80%8C%D9%BE%D8%B1%D8%AF%D8%A7%D8%B2%DB%8C_%DA%A9%D9%85%D9%BE%DB%8C%D9%86%D8%9B_%D8%A7%D8%B2_%D8%AF%D8%A7%D8%AF%D9%87_%D8%AA%D8%A7_%D8%AF%D8%A7%D8%B3%D8%AA%D8%A7%D9%86_%D8%AE%D8%A8%D8%B1%DB%8C\"><\/span>\u0627\u06cc\u062f\u0647\u200c\u067e\u0631\u062f\u0627\u0632\u06cc \u06a9\u0645\u067e\u06cc\u0646\u061b \u0627\u0632 \u062f\u0627\u062f\u0647 \u062a\u0627 \u062f\u0627\u0633\u062a\u0627\u0646 \u062e\u0628\u0631\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627 \u0628\u0647 \u062f\u0627\u0633\u062a\u0627\u0646 \u0639\u0644\u0627\u0642\u0647 \u062f\u0627\u0631\u0646\u062f\u060c \u0646\u0647 \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a. \u0628\u0647\u062a\u0631\u06cc\u0646 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u067e\u06cc\u200c\u0622\u0631 \u06cc\u06a9 \u062f\u0627\u062f\u0647\u200c\u06cc \u062a\u0627\u0632\u0647 \u06cc\u0627 \u0632\u0627\u0648\u06cc\u0647\u200c\u06cc \u062c\u062f\u06cc\u062f \u0631\u0627 \u0628\u0647 \u062f\u0627\u0633\u062a\u0627\u0646\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u062e\u0628\u0631\u0646\u06af\u0627\u0631 \u0628\u062a\u0648\u0627\u0646\u062f \u0622\u0646 \u0631\u0627 \u0645\u0646\u062a\u0634\u0631 \u06a9\u0646\u062f. \u0645\u0646\u0627\u0628\u0639 \u0627\u06cc\u062f\u0647:<\/p>\n<ul class=\"psk-checklist\">\n<li><strong>\u062f\u0627\u062f\u0647\u200c\u06cc \u062f\u0627\u062e\u0644\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631:<\/strong> \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0645\u06cc\u200c\u062f\u0627\u0646\u062f \u0645\u0631\u062f\u0645 \u062f\u0631 \u0634\u0628 \u06cc\u0644\u062f\u0627 \u0686\u0647 \u0645\u06cc\u200c\u062e\u0631\u0646\u062f\u060c \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u0633\u0641\u0631 \u0645\u06cc\u200c\u062f\u0627\u0646\u062f \u0645\u0642\u0627\u0635\u062f \u0645\u062d\u0628\u0648\u0628 \u0646\u0648\u0631\u0648\u0632 \u06a9\u062f\u0627\u0645\u200c\u0627\u0646\u062f \u0648 \u067e\u0644\u062a\u0641\u0631\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u06cc\u200c\u062f\u0627\u0646\u062f \u06a9\u062f\u0627\u0645 \u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u062a\u0642\u0627\u0636\u0627 \u0631\u0627 \u062f\u0627\u0631\u0646\u062f.<\/li>\n<li><strong>\u0646\u0638\u0631\u0633\u0646\u062c\u06cc:<\/strong> \u0646\u0638\u0631\u0633\u0646\u062c\u06cc \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u06cc\u0627 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0631\u0628\u0627\u0631\u0647\u200c\u06cc \u0645\u0648\u0636\u0648\u0639\u06cc \u06a9\u0647 \u0645\u0648\u0631\u062f \u062a\u0648\u062c\u0647 \u0639\u0645\u0648\u0645\u06cc \u0627\u0633\u062a\u061b \u0628\u0627 \u0646\u0645\u0648\u0646\u0647\u200c\u06cc \u06a9\u0627\u0641\u06cc \u0648 \u0631\u0648\u0634 \u0634\u0641\u0627\u0641.<\/li>\n<li><strong>\u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u06cc \u0639\u0645\u0648\u0645\u06cc:<\/strong> \u062a\u062d\u0644\u06cc\u0644 \u062a\u0627\u0632\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u06cc \u0622\u0645\u0627\u0631\u06cc \u0645\u0646\u062a\u0634\u0631\u0634\u062f\u0647\u060c \u0628\u0627 \u0646\u0645\u0648\u062f\u0627\u0631 \u0648 \u062a\u0641\u0633\u06cc\u0631.<\/li>\n<li><strong>\u0648\u0627\u06a9\u0646\u0634 \u0633\u0631\u06cc\u0639 \u0628\u0647 \u062e\u0628\u0631 (Newsjacking):<\/strong> \u0646\u0638\u0631 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u06cc \u062f\u0631\u0628\u0627\u0631\u0647\u200c\u06cc \u062e\u0628\u0631 \u0631\u0648\u0632 \u062f\u0631 \u062d\u0648\u0632\u0647\u200c\u06cc \u062a\u062e\u0635\u0635\u06cc\u060c \u067e\u06cc\u0634 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u062e\u0628\u0631 \u06a9\u0647\u0646\u0647 \u0634\u0648\u062f.<\/li>\n<li><strong>\u0627\u0628\u0632\u0627\u0631 \u06cc\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0639\u0627\u0645\u0644\u06cc:<\/strong> \u0645\u0627\u0634\u06cc\u0646\u200c\u062d\u0633\u0627\u0628\u060c \u0646\u0642\u0634\u0647\u200c\u06cc \u062a\u0639\u0627\u0645\u0644\u06cc \u06cc\u0627 \u0622\u0632\u0645\u0648\u0646 \u06a9\u0647 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627 \u0628\u0647 \u0622\u0646 \u0627\u0631\u062c\u0627\u0639 \u062f\u0647\u0646\u062f.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%D9%86%D9%85%D9%88%D9%86%D9%87%E2%80%8C%DB%8C_%DA%A9%D8%A7%D9%85%D9%84_%DB%8C%DA%A9_%DA%A9%D9%85%D9%BE%DB%8C%D9%86\"><\/span>\u0646\u0645\u0648\u0646\u0647\u200c\u06cc \u06a9\u0627\u0645\u0644 \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol class=\"psk-steps\">\n<li><strong>\u0627\u06cc\u062f\u0647<\/strong>\u06cc\u06a9 \u067e\u0644\u062a\u0641\u0631\u0645 \u0641\u0631\u0648\u0634 \u0628\u0644\u06cc\u062a \u0627\u062a\u0648\u0628\u0648\u0633\u060c \u062f\u0627\u062f\u0647\u200c\u06cc \u06cc\u06a9\u200c\u0633\u0627\u0644\u0647\u200c\u06cc \u0633\u0641\u0631\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u062a\u062d\u0644\u06cc\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f: \u00ab\u067e\u0631\u0633\u0641\u0631\u062a\u0631\u06cc\u0646 \u0645\u0633\u06cc\u0631\u0647\u0627\u06cc \u0628\u06cc\u0646\u200c\u0634\u0647\u0631\u06cc \u0627\u06cc\u0631\u0627\u0646 \u062f\u0631 \u0646\u0648\u0631\u0648\u0632 \u0648 \u062a\u063a\u06cc\u06cc\u0631 \u0622\u0646 \u0646\u0633\u0628\u062a \u0628\u0647 \u0633\u0627\u0644 \u0642\u0628\u0644\u00bb.<\/li>\n<li><strong>\u062a\u0648\u0644\u06cc\u062f \u062f\u0627\u0631\u0627\u06cc\u06cc<\/strong>\u0635\u0641\u062d\u0647\u200c\u0627\u06cc \u062f\u0631 \u0633\u0627\u06cc\u062a \u0628\u0627 \u0646\u0645\u0648\u062f\u0627\u0631\u0647\u0627\u060c \u0646\u0642\u0634\u0647\u200c\u06cc \u0645\u0633\u06cc\u0631\u0647\u0627\u060c \u062c\u062f\u0648\u0644 \u06f2\u06f0 \u0645\u0633\u06cc\u0631 \u067e\u0631\u0633\u0641\u0631 \u0648 \u062a\u0648\u0636\u06cc\u062d \u0631\u0648\u0634 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647.<\/li>\n<li><strong>\u0641\u0647\u0631\u0633\u062a \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627<\/strong>\u062e\u0628\u0631\u0646\u06af\u0627\u0631\u0627\u0646 \u062d\u0648\u0632\u0647\u200c\u06cc \u06af\u0631\u062f\u0634\u06af\u0631\u06cc \u0648 \u0627\u0642\u062a\u0635\u0627\u062f\u060c \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u0633\u062a\u0627\u0646\u06cc \u0634\u0647\u0631\u0647\u0627\u06cc \u0645\u0642\u0635\u062f \u0648 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u062e\u0628\u0631\u06cc \u0639\u0645\u0648\u0645\u06cc.<\/li>\n<li><strong>\u0646\u0627\u0645\u0647\u200c\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f<\/strong>\u0645\u062a\u0646 \u06a9\u0648\u062a\u0627\u0647 \u0628\u0627 \u062a\u06cc\u062a\u0631 \u062e\u0628\u0631\u06cc\u060c \u0633\u0647 \u06cc\u0627\u0641\u062a\u0647\u200c\u06cc \u062c\u0627\u0644\u0628\u060c \u0646\u0645\u0648\u062f\u0627\u0631 \u0622\u0645\u0627\u062f\u0647\u200c\u06cc \u0627\u0646\u062a\u0634\u0627\u0631 \u0648 \u0644\u06cc\u0646\u06a9 \u0628\u0647 \u06af\u0632\u0627\u0631\u0634 \u06a9\u0627\u0645\u0644.<\/li>\n<li><strong>\u0632\u0645\u0627\u0646\u200c\u0628\u0646\u062f\u06cc<\/strong>\u0627\u0631\u0633\u0627\u0644 \u062f\u0648 \u0647\u0641\u062a\u0647 \u067e\u06cc\u0634 \u0627\u0632 \u0646\u0648\u0631\u0648\u0632\u060c \u0648\u0642\u062a\u06cc \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627 \u062f\u0646\u0628\u0627\u0644 \u0645\u062d\u062a\u0648\u0627\u06cc \u0633\u0641\u0631 \u0646\u0648\u0631\u0648\u0632\u06cc\u200c\u0627\u0646\u062f.<\/li>\n<li><strong>\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u0648\u0628\u0627\u0631\u0647<\/strong>\u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u0633\u062a\u0627\u0646\u06cc \u0632\u0627\u0648\u06cc\u0647\u200c\u06cc \u062e\u0648\u062f\u0634\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u0646\u062f\u061b \u0628\u0631\u0627\u06cc \u0647\u0631 \u0627\u0633\u062a\u0627\u0646 \u06cc\u06a9 \u06cc\u0627\u0641\u062a\u0647\u200c\u06cc \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u0628\u0641\u0631\u0633\u062a\u06cc\u062f\u060c \u0645\u062b\u0644\u0627\u064b \u00ab\u0645\u0634\u0647\u062f \u067e\u0631\u0633\u0641\u0631\u062a\u0631\u06cc\u0646 \u0645\u0642\u0635\u062f \u0627\u0632 \u062a\u0647\u0631\u0627\u0646\u00bb.<\/li>\n<li><strong>\u0633\u0646\u062c\u0634<\/strong>\u062a\u0639\u062f\u0627\u062f \u067e\u0648\u0634\u0634 \u0631\u0633\u0627\u0646\u0647\u200c\u0627\u06cc\u060c \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u060c \u0628\u0631\u0646\u062f \u0645\u0646\u0634\u0646\u200c\u0647\u0627\u060c \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0631\u062c\u0627\u0639\u06cc \u0648 \u0631\u0634\u062f \u062c\u0633\u062a\u062c\u0648\u06cc \u0628\u0631\u0646\u062f \u062f\u0631 \u0647\u0645\u0627\u0646 \u0628\u0627\u0632\u0647.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B3%D8%A7%D8%AE%D8%AA_%D9%81%D9%87%D8%B1%D8%B3%D8%AA_%D8%B1%D8%B3%D8%A7%D9%86%D9%87_%D9%88_%D8%AE%D8%A8%D8%B1%D9%86%DA%AF%D8%A7%D8%B1\"><\/span>\u0633\u0627\u062e\u062a \u0641\u0647\u0631\u0633\u062a \u0631\u0633\u0627\u0646\u0647 \u0648 \u062e\u0628\u0631\u0646\u06af\u0627\u0631<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>\u0645\u0646\u0628\u0639<\/th>\n<th>\u0631\u0648\u0634<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0628\u0631\u0631\u0633\u06cc \u062e\u0628\u0631\u0647\u0627\u06cc \u0645\u0634\u0627\u0628\u0647<\/td>\n<td>\u062e\u0628\u0631\u0646\u06af\u0627\u0631\u0627\u0646\u06cc \u06a9\u0647 \u062f\u0631 \u06f6 \u0645\u0627\u0647 \u0627\u062e\u06cc\u0631 \u062f\u0631\u0628\u0627\u0631\u0647\u200c\u06cc \u0645\u0648\u0636\u0648\u0639 \u0645\u0634\u0627\u0628\u0647 \u0646\u0648\u0634\u062a\u0647\u200c\u0627\u0646\u062f<\/td>\n<\/tr>\n<tr>\n<td>\u0635\u0641\u062d\u0647\u200c\u06cc \u062a\u0645\u0627\u0633 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627<\/td>\n<td>\u0627\u06cc\u0645\u06cc\u0644 \u0633\u0631\u0648\u06cc\u0633\u200c\u0647\u0627\u06cc \u062e\u0628\u0631\u06cc \u062a\u062e\u0635\u0635\u06cc\u060c \u0646\u0647 \u0627\u06cc\u0645\u06cc\u0644 \u0639\u0645\u0648\u0645\u06cc<\/td>\n<\/tr>\n<tr>\n<td>\u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<\/td>\n<td>\u062e\u0628\u0631\u0646\u06af\u0627\u0631\u0627\u0646\u06cc \u06a9\u0647 \u062f\u0631 \u0644\u06cc\u0646\u06a9\u062f\u06cc\u0646 \u0648 \u0627\u06cc\u06a9\u0633 \u0641\u0639\u0627\u0644\u200c\u0627\u0646\u062f<\/td>\n<\/tr>\n<tr>\n<td>\u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0631\u0642\u0628\u0627<\/td>\n<td>\u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0645\u0634\u0627\u0628\u0647 \u0631\u0627 \u067e\u0648\u0634\u0634 \u062f\u0627\u062f\u0647\u200c\u0627\u0646\u062f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"psk-callout psk-callout--warn\">\n<p><strong>\u0627\u0646\u0628\u0648\u0647\u200c\u0641\u0631\u0633\u062a\u06cc \u0646\u06a9\u0646\u06cc\u062f.<\/strong> \u0627\u0631\u0633\u0627\u0644 \u06cc\u06a9 \u0627\u06cc\u0645\u06cc\u0644 \u06cc\u06a9\u0633\u0627\u0646 \u0628\u0647 \u0635\u062f\u0647\u0627 \u062e\u0628\u0631\u0646\u06af\u0627\u0631\u060c \u0647\u0645 \u0646\u0631\u062e \u067e\u0627\u0633\u062e \u067e\u0627\u06cc\u06cc\u0646\u06cc \u062f\u0627\u0631\u062f \u0648 \u0647\u0645 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0646\u0627\u0645 \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631 \u0630\u0647\u0646 \u062e\u0628\u0631\u0646\u06af\u0627\u0631\u0627\u0646 \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u00ab\u0645\u0632\u0627\u062d\u0645\u00bb \u062b\u0628\u062a \u06a9\u0646\u062f. \u0641\u0647\u0631\u0633\u062a \u06f2\u06f0 \u062a\u0627 \u06f5\u06f0 \u062e\u0628\u0631\u0646\u06af\u0627\u0631 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u067e\u06cc\u0627\u0645 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc\u200c\u0634\u062f\u0647\u060c \u0627\u0632 \u0641\u0647\u0631\u0633\u062a \u06f5\u06f0\u06f0 \u0646\u0641\u0631\u06cc \u0628\u0627 \u067e\u06cc\u0627\u0645 \u06a9\u0644\u06cc \u0646\u062a\u06cc\u062c\u0647\u200c\u06cc \u0628\u0647\u062a\u0631\u06cc \u062f\u0627\u0631\u062f.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B3%D9%86%D8%AC%D8%B4_%D9%85%D9%88%D9%81%D9%82%DB%8C%D8%AA_%D8%AF%DB%8C%D8%AC%DB%8C%D8%AA%D8%A7%D9%84_%D9%BE%DB%8C%E2%80%8C%D8%A2%D8%B1\"><\/span>\u0633\u0646\u062c\u0634 \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u067e\u06cc\u200c\u0622\u0631<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"psk-checklist\">\n<li><strong>\u0644\u06cc\u0646\u06a9 \u0627\u0632 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u0639\u062a\u0628\u0631:<\/strong> \u062a\u0639\u062f\u0627\u062f \u0648 \u06a9\u06cc\u0641\u06cc\u062a\u060c \u0646\u0647 \u0641\u0642\u0637 \u062a\u0639\u062f\u0627\u062f.<\/li>\n<li><strong>\u0628\u0631\u0646\u062f \u0645\u0646\u0634\u0646 \u0628\u062f\u0648\u0646 \u0644\u06cc\u0646\u06a9:<\/strong> \u06a9\u0647 \u0628\u0639\u062f\u0627\u064b \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0627 <span class=\"psk-soon\">\u062f\u0631\u062e\u0648\u0627\u0633\u062a \u0644\u06cc\u0646\u06a9<\/span> \u0622\u0646 \u0631\u0627 \u0628\u0647 \u0644\u06cc\u0646\u06a9 \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0631\u062f.<\/li>\n<li><strong>\u0631\u0634\u062f \u062c\u0633\u062a\u062c\u0648\u06cc \u0646\u0627\u0645 \u0628\u0631\u0646\u062f:<\/strong> \u062f\u0631 <span class=\"psk-soon\">\u06af\u0648\u06af\u0644 \u062a\u0631\u0646\u062f\u0632<\/span> \u0648 \u0633\u0631\u0686 \u06a9\u0646\u0633\u0648\u0644.<\/li>\n<li><strong>\u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0631\u062c\u0627\u0639\u06cc:<\/strong> \u0627\u0632 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u067e\u0648\u0634\u0634 \u062f\u0627\u062f\u0647\u200c\u0627\u0646\u062f.<\/li>\n<li><strong>\u0628\u0647\u0628\u0648\u062f \u0631\u062a\u0628\u0647\u200c\u06cc \u0635\u0641\u062d\u0627\u062a \u0647\u062f\u0641:<\/strong> \u0686\u0646\u062f \u0647\u0641\u062a\u0647 \u062a\u0627 \u0686\u0646\u062f \u0645\u0627\u0647 \u0628\u0639\u062f \u0627\u0632 \u06a9\u0645\u067e\u06cc\u0646.<\/li>\n<\/ul>\n<p>\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u067e\u06cc\u200c\u0622\u0631 \u0628\u0647 \u062a\u0631\u06a9\u06cc\u0628\u06cc \u0627\u0632 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u060c \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627 \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0631\u0633\u0627\u0646\u0647 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u062f. <a href=\"https:\/\/pasokh.agency\/reportage\/\">\u062e\u062f\u0645\u0627\u062a \u0631\u067e\u0648\u0631\u062a\u0627\u0698<\/a> \u0648 <a href=\"https:\/\/pasokh.agency\/seo\/link-building\/\">\u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc \u067e\u0627\u0633\u062e<\/a> \u062f\u0631 \u06a9\u0646\u0627\u0631 \u0647\u0645 \u0628\u0631\u0627\u06cc \u0647\u0645\u06cc\u0646 \u0646\u0648\u0639 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647\u200c\u0627\u0646\u062f.<\/p>\n<p><!-- \/psk-expand --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B3%D9%88%D8%A7%D9%84%D8%A7%D8%AA_%D9%85%D8%AA%D8%AF%D8%A7%D9%88%D9%84\"><\/span>\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%D8%AF%DB%8C%D8%AC%DB%8C%D8%AA%D8%A7%D9%84_%D9%BE%DB%8C%E2%80%8C%D8%A2%D8%B1_%D8%A8%D8%B1%D8%A7%DB%8C_%DA%A9%D8%B3%D8%A8%E2%80%8C%D9%88%DA%A9%D8%A7%D8%B1_%DA%A9%D9%88%DA%86%DA%A9_%D9%87%D9%85_%D8%AC%D9%88%D8%A7%D8%A8_%D9%85%DB%8C%E2%80%8C%D8%AF%D9%87%D8%AF%D8%9F\"><\/span>\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u067e\u06cc\u200c\u0622\u0631 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u06a9\u0648\u0686\u06a9 \u0647\u0645 \u062c\u0648\u0627\u0628 \u0645\u06cc\u200c\u062f\u0647\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0644\u0647\u060c \u0628\u0647\u200c\u0648\u06cc\u0698\u0647 \u0648\u0627\u06a9\u0646\u0634 \u0628\u0647 \u062e\u0628\u0631 \u0648 \u0646\u0638\u0631 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u06cc \u062f\u0631 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u062a\u062e\u0635\u0635\u06cc \u062d\u0648\u0632\u0647.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D9%81%D8%B1%D9%82%D8%B4_%D8%A8%D8%A7_%D8%B1%D9%BE%D9%88%D8%B1%D8%AA%D8%A7%DA%98_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span>\u0641\u0631\u0642\u0634 \u0628\u0627 \u0631\u067e\u0648\u0631\u062a\u0627\u0698 \u0686\u06cc\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0631\u067e\u0648\u0631\u062a\u0627\u0698 \u0627\u0646\u062a\u0634\u0627\u0631 \u067e\u0648\u0644\u06cc \u0627\u0633\u062a\u061b \u067e\u06cc\u200c\u0622\u0631 \u067e\u0648\u0634\u0634 \u0637\u0628\u06cc\u0639\u06cc \u0628\u0647 \u062e\u0627\u0637\u0631 \u0627\u0631\u0632\u0634 \u062e\u0628\u0631\u06cc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%DA%86%D9%87_%D9%85%D8%AF%D8%AA_%D8%AA%D8%A7_%D9%86%D8%AA%DB%8C%D8%AC%D9%87_%D8%B7%D9%88%D9%84_%D9%85%DB%8C%E2%80%8C%DA%A9%D8%B4%D8%AF%D8%9F\"><\/span>\u0686\u0647 \u0645\u062f\u062a \u062a\u0627 \u0646\u062a\u06cc\u062c\u0647 \u0637\u0648\u0644 \u0645\u06cc\u200c\u06a9\u0634\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0647\u0631 \u06a9\u0645\u067e\u06cc\u0646 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0686\u0646\u062f \u0647\u0641\u062a\u0647 \u0622\u0645\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u062f\u0627\u0631\u062f \u0648 \u067e\u0648\u0634\u0634 \u062f\u0631 \u0631\u0648\u0632\u0647\u0627\u06cc \u0627\u0648\u0644 \u0627\u0646\u062a\u0634\u0627\u0631 \u0627\u062a\u0641\u0627\u0642 \u0645\u06cc\u200c\u0627\u0641\u062a\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D8%B4%D8%A7%D8%B1%D9%87_%D8%A8%D8%AF%D9%88%D9%86_%D9%84%DB%8C%D9%86%DA%A9_%D8%A7%D8%B1%D8%B2%D8%B4_%D8%AF%D8%A7%D8%B1%D8%AF%D8%9F\"><\/span>\u0627\u0634\u0627\u0631\u0647 \u0628\u062f\u0648\u0646 \u0644\u06cc\u0646\u06a9 \u0627\u0631\u0632\u0634 \u062f\u0627\u0631\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0644\u0647\u061b \u0628\u0631\u0627\u06cc \u0627\u0639\u062a\u0628\u0627\u0631 \u0628\u0631\u0646\u062f \u0645\u0641\u06cc\u062f \u0627\u0633\u062a \u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u0627\u0641\u0632\u0648\u062f\u0646 \u0644\u06cc\u0646\u06a9 \u062f\u0627\u062f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%AC%D9%85%D8%B9%E2%80%8C%D8%A8%D9%86%D8%AF%DB%8C\"><\/span>\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u067e\u06cc\u200c\u0622\u0631 \u06cc\u0639\u0646\u06cc \u0628\u0647\u200c\u062c\u0627\u06cc \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u0644\u06cc\u0646\u06a9\u060c \u062f\u0644\u06cc\u0644 \u0644\u06cc\u0646\u06a9 \u062f\u0627\u062f\u0646 \u0628\u0633\u0627\u0632\u06cc\u062f. \u062f\u0627\u062f\u0647 \u0627\u062e\u062a\u0635\u0627\u0635\u06cc\u060c \u0646\u0638\u0631 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u06cc \u0633\u0631\u06cc\u0639 \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0639\u0627\u0645\u0644\u06cc\u060c \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627 \u0631\u0627 \u0628\u0647 \u067e\u0648\u0634\u0634 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u062a\u0631\u063a\u06cc\u0628 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc\u06cc \u0645\u06cc\u200c\u0622\u0648\u0631\u0646\u062f \u06a9\u0647 \u0647\u06cc\u0686 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u06cc \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0645\u0634\u06a9\u0648\u06a9 \u0646\u0645\u06cc\u200c\u062f\u0627\u0646\u062f. \u0627\u06cc\u0646 \u0631\u0648\u0634 \u0631\u0627 \u06a9\u0646\u0627\u0631 <a href=\"https:\/\/pasokh.agency\/mag\/link-building-rules\/\">\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc<\/a> \u0648 \u0631\u067e\u0648\u0631\u062a\u0627\u0698 \u0628\u0647 \u06a9\u0627\u0631 \u0628\u0628\u0631\u06cc\u062f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u067e\u06cc\u200c\u0622\u0631 \u06cc\u0639\u0646\u06cc \u0628\u0647\u200c\u062c\u0627\u06cc \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u0644\u06cc\u0646\u06a9\u060c \u062f\u0644\u06cc\u0644 \u0644\u06cc\u0646\u06a9 \u062f\u0627\u062f\u0646 \u0628\u0633\u0627\u0632\u06cc\u062f. \u0627\u0646\u0648\u0627\u0639 \u06a9\u0645\u067e\u06cc\u0646 \u0648 \u0641\u0631\u0627\u06cc\u0646\u062f \u0627\u062c\u0631\u0627\u06cc \u0622\u0646 \u0631\u0627 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f.<\/p>\n","protected":false},"author":11,"featured_media":3060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,31],"tags":[],"class_list":["post-2388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn-seo","category-link-building"],"psk_card":{"img":{"src":"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/digital-pr-cover-768x403.webp","w":768,"h":403,"alt":"\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u067e\u06cc\u200c\u0622\u0631 \u2014 \u0644\u06cc\u0646\u06a9 \u0627\u0632 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u0639\u062a\u0628\u0631 \u0628\u0627 \u062f\u0627\u0633\u062a\u0627\u0646 \u0648 \u062f\u0627\u062f\u0647"},"cat":"\u0622\u0645\u0648\u0632\u0634 \u0633\u0626\u0648"},"formatted_date":"\u06f2\u06f7 \u0645\u0647\u0631  \u06f1\u06f4\u06f0\u06f5","_links":{"self":[{"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/posts\/2388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/comments?post=2388"}],"version-history":[{"count":3,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/posts\/2388\/revisions"}],"predecessor-version":[{"id":3301,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/posts\/2388\/revisions\/3301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/media\/3060"}],"wp:attachment":[{"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/media?parent=2388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/categories?post=2388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/tags?post=2388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}