{"id":2190,"date":"2026-10-18T19:03:00","date_gmt":"2026-10-18T15:33:00","guid":{"rendered":"https:\/\/pasokh.agency\/mag\/?p=2190"},"modified":"2026-10-10T18:47:04","modified_gmt":"2026-10-10T15:17:04","slug":"schema-markup","status":"publish","type":"post","link":"https:\/\/pasokh.agency\/mag\/schema-markup\/","title":{"rendered":"\u0627\u0633\u06a9\u06cc\u0645\u0627 (Schema Markup) \u0686\u06cc\u0633\u062a\u061f \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u06a9\u0627\u0645\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 + \u0646\u0645\u0648\u0646\u0647 \u06a9\u062f"},"content":{"rendered":"<p>\u06af\u0648\u06af\u0644 \u0628\u0631\u0627\u06cc \u0641\u0647\u0645\u06cc\u062f\u0646 \u06cc\u06a9 \u0635\u0641\u062d\u0647\u060c \u0645\u062a\u0646 \u0622\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062e\u0648\u0627\u0646\u062f\u061b \u0627\u0645\u0627 \u062e\u0648\u0627\u0646\u062f\u0646 \u0645\u062a\u0646 \u0647\u0645\u06cc\u0634\u0647 \u062f\u0642\u06cc\u0642 \u0646\u06cc\u0633\u062a. \u0622\u06cc\u0627 \u0639\u062f\u062f \u00ab\u06f4\u06f8\u06f5\u06f0\u06f0\u06f0\u06f0\u00bb \u062f\u0631 \u0635\u0641\u062d\u0647 \u0642\u06cc\u0645\u062a \u0645\u062d\u0635\u0648\u0644 \u0627\u0633\u062a \u06cc\u0627 \u06a9\u062f \u06a9\u0627\u0644\u0627\u061f \u00ab\u06f1\u06f4\u06f0\u06f5\/\u06f0\u06f7\/\u06f1\u06f0\u00bb \u062a\u0627\u0631\u06cc\u062e \u0627\u0646\u062a\u0634\u0627\u0631 \u0627\u0633\u062a \u06cc\u0627 \u062a\u0627\u0631\u06cc\u062e \u0628\u0631\u06af\u0632\u0627\u0631\u06cc \u0631\u0648\u06cc\u062f\u0627\u062f\u061f <strong>\u0627\u0633\u06a9\u06cc\u0645\u0627<\/strong> \u0632\u0628\u0627\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627 \u0622\u0646 \u0627\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0627 \u0628\u062f\u0648\u0646 \u0627\u0628\u0647\u0627\u0645 \u0628\u0647 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0645\u06cc\u200c\u06af\u0648\u06cc\u06cc\u0645. \u0646\u062a\u06cc\u062c\u0647\u200c\u0627\u0634 \u0647\u0645 \u062f\u0631\u06a9 \u062f\u0642\u06cc\u0642\u200c\u062a\u0631 \u0635\u0641\u062d\u0647 \u0627\u0633\u062a \u0648 \u0647\u0645 \u0627\u0645\u06a9\u0627\u0646 \u0646\u0645\u0627\u06cc\u0634 <span class=\"psk-soon\">\u0646\u062a\u0627\u06cc\u062c \u063a\u0646\u06cc<\/span> \u0645\u062b\u0644 \u0633\u062a\u0627\u0631\u0647\u060c \u0642\u06cc\u0645\u062a \u0648 \u0645\u0633\u06cc\u0631 \u0635\u0641\u062d\u0647 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u06af\u0648\u06af\u0644.<\/p>\n<figure class=\"psk-figure psk-figure--photo\"><img width=\"1200\" height=\"800\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/schema-markup-photo.webp\" class=\"attachment-full size-full\" alt=\"\u0635\u0641\u062d\u0647 \u0646\u0645\u0627\u06cc\u0634\u06af\u0631 \u0628\u0627 \u06a9\u062f HTML \u06cc\u06a9 \u067e\u0631\u0648\u0698\u0647 \u062a\u0648\u0633\u0639\u0647 \u0648\u0628\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/schema-markup-photo.webp 1200w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/schema-markup-photo-300x200.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/schema-markup-photo-1024x683.webp 1024w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/schema-markup-photo-768x512.webp 768w\" \/><figcaption>\u0627\u0633\u06a9\u06cc\u0645\u0627 \u0628\u0627 \u0686\u0646\u062f \u062e\u0637 \u06a9\u062f \u0628\u0647 \u06af\u0648\u06af\u0644 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u0635\u0641\u062d\u0647 \u062f\u0631\u0628\u0627\u0631\u0647 \u0686\u06cc\u0633\u062a<span class=\"psk-credit\">\u0639\u06a9\u0633: <a href=\"https:\/\/unsplash.com\/photos\/computer-screen-displaying-web-code-oXlXu2qukGE\" rel=\"nofollow noopener\" target=\"_blank\">Mohammad Rahmani<\/a> \u062f\u0631 Unsplash<\/span><\/figcaption><\/figure>\n<p>\u0627\u06cc\u0646 \u0631\u0627\u0647\u0646\u0645\u0627 \u0645\u0631\u062c\u0639 \u06a9\u0627\u0645\u0644 \u0627\u0633\u06a9\u06cc\u0645\u0627 \u0628\u0631\u0627\u06cc \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0641\u0627\u0631\u0633\u06cc \u0627\u0633\u062a: \u0627\u0632 \u0645\u0641\u0627\u0647\u06cc\u0645 \u067e\u0627\u06cc\u0647 \u0648 \u0641\u0631\u0645\u062a\u200c\u0647\u0627 \u062a\u0627 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0627\u0646\u0648\u0627\u0639 \u0628\u0627 \u0646\u0645\u0648\u0646\u0647 \u06a9\u062f\u060c \u0627\u062a\u0635\u0627\u0644 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c\u0647\u0627 \u0628\u0627 @id\u060c \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u062f\u0631 \u0648\u0631\u062f\u067e\u0631\u0633\u060c \u0622\u0632\u0645\u0648\u0646 \u0648 \u062e\u0637\u0627\u0647\u0627\u06cc \u0631\u0627\u06cc\u062c\u06cc \u06a9\u0647 \u062f\u0631 \u0645\u0645\u06cc\u0632\u06cc \u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u0628\u0627\u0631\u0647\u0627 \u062f\u06cc\u062f\u0647\u200c\u0627\u06cc\u0645.<\/p>\n<div class=\"psk-summary\"><strong class=\"psk-summary__t\">\u062f\u0631 \u06cc\u06a9 \u0646\u06af\u0627\u0647<\/strong><\/p>\n<ul>\n<li>\u0627\u0633\u06a9\u06cc\u0645\u0627 \u0648\u0627\u0698\u06af\u0627\u0646 \u0645\u0634\u062a\u0631\u06a9\u06cc \u0627\u0632 Schema.org \u0627\u0633\u062a \u06a9\u0647 \u06af\u0648\u06af\u0644\u060c \u0628\u06cc\u0646\u06af \u0648 \u062f\u06cc\u06af\u0631 \u0645\u0648\u062a\u0648\u0631\u0647\u0627 \u0622\u0646 \u0631\u0627 \u0645\u06cc\u200c\u0641\u0647\u0645\u0646\u062f.<\/li>\n<li>\u0641\u0631\u0645\u062a \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u06af\u0648\u06af\u0644 JSON-LD \u0627\u0633\u062a.<\/li>\n<li>\u0627\u0633\u06a9\u06cc\u0645\u0627 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0631\u062a\u0628\u0647 \u0646\u0645\u06cc\u200c\u062f\u0647\u062f\u060c \u0627\u0645\u0627 \u062f\u0631\u06a9 \u0635\u0641\u062d\u0647 \u0648 \u0646\u062a\u0627\u06cc\u062c \u063a\u0646\u06cc \u0631\u0627 \u0645\u0645\u06a9\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li>\u0647\u0631 \u0686\u06cc\u0632\u06cc \u062f\u0631 \u0627\u0633\u06a9\u06cc\u0645\u0627 \u0628\u0627\u06cc\u062f \u062f\u0631 \u0635\u0641\u062d\u0647 \u0647\u0645 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0642\u0627\u0628\u0644 \u0645\u0634\u0627\u0647\u062f\u0647 \u0628\u0627\u0634\u062f.<\/li>\n<\/ul>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646 \u0633\u0631\u06cc\u0639 \u0647\u0631 \u0628\u062e\u0634\u060c \u0631\u0648\u06cc \u0639\u0646\u0648\u0627\u0646 \u0622\u0646 \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u06cc\u062f<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pasokh.agency\/mag\/schema-markup\/#%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7_Schema_Markup_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\" >\u0627\u0633\u06a9\u06cc\u0645\u0627 (Schema Markup) \u0686\u06cc\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pasokh.agency\/mag\/schema-markup\/#%D8%B3%D9%87_%D9%81%D8%B1%D9%85%D8%AA_%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7%D8%9B_%DA%A9%D8%AF%D8%A7%D9%85_%D8%B1%D8%A7_%D8%A7%D9%86%D8%AA%D8%AE%D8%A7%D8%A8_%DA%A9%D9%86%DB%8C%D9%85%D8%9F\" >\u0633\u0647 \u0641\u0631\u0645\u062a \u0627\u0633\u06a9\u06cc\u0645\u0627\u061b \u06a9\u062f\u0627\u0645 \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u0645\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pasokh.agency\/mag\/schema-markup\/#%D9%85%D9%87%D9%85%E2%80%8C%D8%AA%D8%B1%DB%8C%D9%86_%D8%A7%D9%86%D9%88%D8%A7%D8%B9_%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%B3%D8%A7%DB%8C%D8%AA%E2%80%8C%D9%87%D8%A7%DB%8C_%D9%81%D8%A7%D8%B1%D8%B3%DB%8C\" >\u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0627\u0646\u0648\u0627\u0639 \u0627\u0633\u06a9\u06cc\u0645\u0627 \u0628\u0631\u0627\u06cc \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0641\u0627\u0631\u0633\u06cc<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pasokh.agency\/mag\/schema-markup\/#Organization_%DB%8C%D8%A7_LocalBusiness\" >Organization \u06cc\u0627 LocalBusiness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pasokh.agency\/mag\/schema-markup\/#WebSite\" >WebSite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pasokh.agency\/mag\/schema-markup\/#Article_%D9%88_BlogPosting\" >Article \u0648 BlogPosting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pasokh.agency\/mag\/schema-markup\/#Product_%D9%88_Offer\" >Product \u0648 Offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pasokh.agency\/mag\/schema-markup\/#BreadcrumbList\" >BreadcrumbList<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pasokh.agency\/mag\/schema-markup\/#Person\" >Person<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/pasokh.agency\/mag\/schema-markup\/#FAQPage\" >FAQPage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/pasokh.agency\/mag\/schema-markup\/#VideoObject%D8%8C_Event%D8%8C_Course%D8%8C_JobPosting_%D9%88_Recipe\" >VideoObject\u060c Event\u060c Course\u060c JobPosting \u0648 Recipe<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/pasokh.agency\/mag\/schema-markup\/#%D8%A7%D8%AA%D8%B5%D8%A7%D9%84_%D8%A7%D9%86%D8%AA%DB%8C%D8%AA%DB%8C%E2%80%8C%D9%87%D8%A7_%D8%A8%D8%A7_id%D8%9B_%D8%A7%D8%B2_%C2%AB%D8%AC%D8%B2%DB%8C%D8%B1%D9%87%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7%C2%BB_%D8%AA%D8%A7_%D9%86%D9%85%D9%88%D8%AF%D8%A7%D8%B1\" >\u0627\u062a\u0635\u0627\u0644 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c\u0647\u0627 \u0628\u0627 @id\u061b \u0627\u0632 \u00ab\u062c\u0632\u06cc\u0631\u0647\u200c\u0647\u0627\u06cc \u0627\u0633\u06a9\u06cc\u0645\u0627\u00bb \u062a\u0627 \u0646\u0645\u0648\u062f\u0627\u0631<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/pasokh.agency\/mag\/schema-markup\/#%D9%BE%DB%8C%D8%A7%D8%AF%D9%87%E2%80%8C%D8%B3%D8%A7%D8%B2%DB%8C_%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7%D8%9B_%DA%AF%D8%A7%D9%85%E2%80%8C%D8%A8%D9%87%E2%80%8C%DA%AF%D8%A7%D9%85\" >\u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0627\u0633\u06a9\u06cc\u0645\u0627\u061b \u06af\u0627\u0645\u200c\u0628\u0647\u200c\u06af\u0627\u0645<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/pasokh.agency\/mag\/schema-markup\/#%D8%AE%D8%B7%D8%A7%D9%87%D8%A7%DB%8C_%D8%B1%D8%A7%DB%8C%D8%AC_%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7\" >\u062e\u0637\u0627\u0647\u0627\u06cc \u0631\u0627\u06cc\u062c \u0627\u0633\u06a9\u06cc\u0645\u0627<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/pasokh.agency\/mag\/schema-markup\/#%D8%A2%DB%8C%D8%A7_%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7_%D8%B1%D9%88%DB%8C_%D8%B1%D8%AA%D8%A8%D9%87_%D8%A7%D8%AB%D8%B1_%D8%AF%D8%A7%D8%B1%D8%AF%D8%9F\" >\u0622\u06cc\u0627 \u0627\u0633\u06a9\u06cc\u0645\u0627 \u0631\u0648\u06cc \u0631\u062a\u0628\u0647 \u0627\u062b\u0631 \u062f\u0627\u0631\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/pasokh.agency\/mag\/schema-markup\/#%D8%B3%D9%88%D8%A7%D9%84%D8%A7%D8%AA_%D9%85%D8%AA%D8%AF%D8%A7%D9%88%D9%84\" >\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/pasokh.agency\/mag\/schema-markup\/#%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7_%DA%86%D9%87_%D8%AA%D9%81%D8%A7%D9%88%D8%AA%DB%8C_%D8%A8%D8%A7_%D9%85%D8%AA%D8%A7%D8%AA%DA%AF_%D8%AF%D8%A7%D8%B1%D8%AF%D8%9F\" >\u0627\u0633\u06a9\u06cc\u0645\u0627 \u0686\u0647 \u062a\u0641\u0627\u0648\u062a\u06cc \u0628\u0627 \u0645\u062a\u0627\u062a\u06af \u062f\u0627\u0631\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/pasokh.agency\/mag\/schema-markup\/#%D8%A2%DB%8C%D8%A7_%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%B1%D8%AA%D8%A8%D9%87_%DA%AF%D8%B1%D9%81%D8%AA%D9%86_%D9%84%D8%A7%D8%B2%D9%85_%D8%A7%D8%B3%D8%AA%D8%9F\" >\u0622\u06cc\u0627 \u0627\u0633\u06a9\u06cc\u0645\u0627 \u0628\u0631\u0627\u06cc \u0631\u062a\u0628\u0647 \u06af\u0631\u0641\u062a\u0646 \u0644\u0627\u0632\u0645 \u0627\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/pasokh.agency\/mag\/schema-markup\/#%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7_%D8%B1%D8%A7_%D8%A8%D8%A7_%D8%A7%D9%81%D8%B2%D9%88%D9%86%D9%87_%D8%A7%D8%B6%D8%A7%D9%81%D9%87_%DA%A9%D9%86%D9%85_%DB%8C%D8%A7_%D8%AF%D8%B3%D8%AA%DB%8C%D8%9F\" >\u0627\u0633\u06a9\u06cc\u0645\u0627 \u0631\u0627 \u0628\u0627 \u0627\u0641\u0632\u0648\u0646\u0647 \u0627\u0636\u0627\u0641\u0647 \u06a9\u0646\u0645 \u06cc\u0627 \u062f\u0633\u062a\u06cc\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/pasokh.agency\/mag\/schema-markup\/#%DA%86%D8%B7%D9%88%D8%B1_%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7%DB%8C_%D8%B3%D8%A7%DB%8C%D8%AA%D9%85_%D8%B1%D8%A7_%D8%AA%D8%B3%D8%AA_%DA%A9%D9%86%D9%85%D8%9F\" >\u0686\u0637\u0648\u0631 \u0627\u0633\u06a9\u06cc\u0645\u0627\u06cc \u0633\u0627\u06cc\u062a\u0645 \u0631\u0627 \u062a\u0633\u062a \u06a9\u0646\u0645\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/pasokh.agency\/mag\/schema-markup\/#%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7%DB%8C_%D8%AA%DA%A9%D8%B1%D8%A7%D8%B1%DB%8C_%D9%85%D8%B4%DA%A9%D9%84_%D8%AF%D8%A7%D8%B1%D8%AF%D8%9F\" >\u0627\u0633\u06a9\u06cc\u0645\u0627\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc \u0645\u0634\u06a9\u0644 \u062f\u0627\u0631\u062f\u061f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/pasokh.agency\/mag\/schema-markup\/#%D8%AC%D9%85%D8%B9%E2%80%8C%D8%A8%D9%86%D8%AF%DB%8C\" >\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7_Schema_Markup_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span>\u0627\u0633\u06a9\u06cc\u0645\u0627 (Schema Markup) \u0686\u06cc\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"psk-define\">\n<p><dfn>\u0627\u0633\u06a9\u06cc\u0645\u0627<\/dfn> \u06cc\u0627 \u062f\u0627\u062f\u0647 \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647\u060c \u06a9\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0648\u0627\u0698\u06af\u0627\u0646 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f Schema.org\u060c \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u06cc\u06a9 \u0635\u0641\u062d\u0647 (\u0645\u062b\u0644 \u0646\u0648\u0639 \u0645\u062d\u062a\u0648\u0627\u060c \u0646\u0648\u06cc\u0633\u0646\u062f\u0647\u060c \u0642\u06cc\u0645\u062a\u060c \u0627\u0645\u062a\u06cc\u0627\u0632\u060c \u0622\u062f\u0631\u0633 \u06cc\u0627 \u062a\u0627\u0631\u06cc\u062e) \u0631\u0627 \u0628\u0647 \u0634\u06a9\u0644\u06cc \u0642\u0627\u0628\u0644 \u0641\u0647\u0645 \u0628\u0631\u0627\u06cc \u0645\u0627\u0634\u06cc\u0646 \u062a\u0648\u0635\u06cc\u0641 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<\/div>\n<p>Schema.org \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f1 \u0628\u0627 \u0647\u0645\u06a9\u0627\u0631\u06cc \u06af\u0648\u06af\u0644\u060c \u0628\u06cc\u0646\u06af\u060c \u06cc\u0627\u0647\u0648 \u0648 \u0628\u0639\u062f\u062a\u0631 \u06cc\u0627\u0646\u062f\u06a9\u0633 \u0633\u0627\u062e\u062a\u0647 \u0634\u062f \u062a\u0627 \u06cc\u06a9 \u0648\u0627\u0698\u06af\u0627\u0646 \u0645\u0634\u062a\u0631\u06a9 \u0628\u0631\u0627\u06cc \u062a\u0648\u0635\u06cc\u0641 \u00ab\u0686\u06cc\u0632\u0647\u0627\u00bb \u062f\u0631 \u0648\u0628 \u0648\u062c\u0648\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f. \u0627\u0645\u0631\u0648\u0632 \u0635\u062f\u0647\u0627 \u00ab\u0646\u0648\u0639\u00bb (Type) \u0645\u062b\u0644 Article\u060c Product\u060c Organization\u060c Person \u0648 Event \u0648 \u0647\u0632\u0627\u0631\u0627\u0646 \u00ab\u0648\u06cc\u0698\u06af\u06cc\u00bb (Property) \u062f\u0631 \u0622\u0646 \u062a\u0639\u0631\u06cc\u0641 \u0634\u062f\u0647 \u0627\u0633\u062a. \u0627\u0633\u06a9\u06cc\u0645\u0627 \u0647\u0645\u0627\u0646 \u067e\u0644\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0635\u0641\u062d\u0647 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 <a href=\"https:\/\/pasokh.agency\/mag\/entity-seo\/\">\u0627\u0646\u062a\u06cc\u062a\u06cc\u200c\u0647\u0627 \u0648 \u0646\u0645\u0648\u062f\u0627\u0631 \u062f\u0627\u0646\u0634<\/a> \u06af\u0648\u06af\u0644 \u0648\u0635\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B3%D9%87_%D9%81%D8%B1%D9%85%D8%AA_%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7%D8%9B_%DA%A9%D8%AF%D8%A7%D9%85_%D8%B1%D8%A7_%D8%A7%D9%86%D8%AA%D8%AE%D8%A7%D8%A8_%DA%A9%D9%86%DB%8C%D9%85%D8%9F\"><\/span>\u0633\u0647 \u0641\u0631\u0645\u062a \u0627\u0633\u06a9\u06cc\u0645\u0627\u061b \u06a9\u062f\u0627\u0645 \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u0645\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"psk-figure\"><img width=\"1200\" height=\"620\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/schema-formats-compare.webp\" class=\"attachment-full size-full\" alt=\"\u062c\u062f\u0648\u0644 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0633\u0647 \u0641\u0631\u0645\u062a \u0627\u0633\u06a9\u06cc\u0645\u0627 \u0634\u0627\u0645\u0644 JSON-LD\u060c Microdata \u0648 RDFa\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/schema-formats-compare.webp 1200w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/schema-formats-compare-300x155.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/schema-formats-compare-1024x529.webp 1024w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/schema-formats-compare-768x397.webp 768w\" \/><figcaption>\u06af\u0648\u06af\u0644 JSON-LD \u0631\u0627 \u0628\u0631\u0627\u06cc \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0627\u0633\u06a9\u06cc\u0645\u0627 \u062a\u0648\u0635\u06cc\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f<\/figcaption><\/figure>\n<p>\u06af\u0648\u06af\u0644 \u0635\u0631\u0627\u062d\u062a\u0627\u064b JSON-LD \u0631\u0627 \u062a\u0648\u0635\u06cc\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0686\u0648\u0646 \u0627\u0632 HTML \u0635\u0641\u062d\u0647 \u062c\u062f\u0627\u0633\u062a\u060c \u0646\u06af\u0647\u062f\u0627\u0631\u06cc \u0622\u0646 \u0633\u0627\u062f\u0647\u200c\u062a\u0631 \u0627\u0633\u062a \u0648 \u0628\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u0637\u0631\u0627\u062d\u06cc \u062e\u0631\u0627\u0628 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f. Microdata \u0648 RDFa \u0647\u0646\u0648\u0632 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u062f\u0631 \u0642\u0627\u0644\u0628\u200c\u0647\u0627\u06cc \u0642\u062f\u06cc\u0645\u06cc \u062f\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u060c \u0627\u0645\u0627 \u0628\u0631\u0627\u06cc \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u062c\u062f\u06cc\u062f \u062f\u0644\u06cc\u0644\u06cc \u0628\u0631\u0627\u06cc \u0627\u0646\u062a\u062e\u0627\u0628\u0634\u0627\u0646 \u0646\u06cc\u0633\u062a.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D9%87%D9%85%E2%80%8C%D8%AA%D8%B1%DB%8C%D9%86_%D8%A7%D9%86%D9%88%D8%A7%D8%B9_%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%B3%D8%A7%DB%8C%D8%AA%E2%80%8C%D9%87%D8%A7%DB%8C_%D9%81%D8%A7%D8%B1%D8%B3%DB%8C\"><\/span>\u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0627\u0646\u0648\u0627\u0639 \u0627\u0633\u06a9\u06cc\u0645\u0627 \u0628\u0631\u0627\u06cc \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0641\u0627\u0631\u0633\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Organization_%DB%8C%D8%A7_LocalBusiness\"><\/span>Organization \u06cc\u0627 LocalBusiness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0647\u0648\u06cc\u062a \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631: \u0646\u0627\u0645\u060c \u0644\u0648\u06af\u0648\u060c \u0622\u062f\u0631\u0633\u060c \u0631\u0627\u0647 \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0648 \u067e\u0631\u0648\u0641\u0627\u06cc\u0644\u200c\u0647\u0627\u06cc \u0631\u0633\u0645\u06cc. \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u06cc\u06a9 \u0628\u0627\u0631 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0627\u0635\u0644\u06cc \u06cc\u0627 \u06a9\u0644 \u0633\u0627\u06cc\u062a \u062a\u0639\u0631\u06cc\u0641 \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u067e\u0627\u06cc\u0647 \u0628\u0642\u06cc\u0647 \u0627\u0633\u06a9\u06cc\u0645\u0627\u0647\u0627\u0633\u062a.<\/p>\n<pre>{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Organization\",\n  \"@id\": \"https:\/\/example.ir\/#organization\",\n  \"name\": \"\u0646\u0627\u0645 \u0628\u0631\u0646\u062f\",\n  \"url\": \"https:\/\/example.ir\/\",\n  \"logo\": \"https:\/\/example.ir\/logo.png\",\n  \"sameAs\": [\"https:\/\/www.linkedin.com\/company\/...\", \"https:\/\/www.instagram.com\/...\"],\n  \"contactPoint\": { \"@type\": \"ContactPoint\", \"telephone\": \"+98-21-00000000\", \"contactType\": \"customer service\" }\n}<\/pre>\n<h3><span class=\"ez-toc-section\" id=\"WebSite\"><\/span>WebSite<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u0637\u0644\u0627\u0639\u0627\u062a \u06a9\u0644\u06cc \u0633\u0627\u06cc\u062a \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0622\u0646 \u0628\u0627 \u0633\u0627\u0632\u0645\u0627\u0646. \u0628\u0631\u0627\u06cc \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062c\u0633\u062a\u062c\u0648\u06cc \u062f\u0627\u062e\u0644\u06cc \u062f\u0627\u0631\u0646\u062f\u060c \u06af\u0648\u06af\u0644 \u062f\u0631 \u06af\u0630\u0634\u062a\u0647 \u0627\u0632 \u0622\u0646 \u0628\u0631\u0627\u06cc \u00ab\u06a9\u0627\u062f\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc \u0633\u0627\u06cc\u062a\u200c\u0644\u06cc\u0646\u06a9\u00bb \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0631\u062f \u06a9\u0647 \u0627\u0632 \u06f2\u06f0\u06f2\u06f4 \u062d\u0630\u0641 \u0634\u062f\u0647 \u0627\u0633\u062a\u061b \u0627\u0645\u0627 \u062e\u0648\u062f WebSite \u0647\u0645\u0686\u0646\u0627\u0646 \u0628\u0631\u0627\u06cc \u062a\u0639\u0631\u06cc\u0641 \u0646\u0627\u0645 \u0633\u0627\u06cc\u062a \u0645\u0641\u06cc\u062f \u0627\u0633\u062a.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Article_%D9%88_BlogPosting\"><\/span>Article \u0648 BlogPosting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0631\u0627\u06cc \u0645\u0642\u0627\u0644\u0627\u062a: \u0639\u0646\u0648\u0627\u0646\u060c \u062a\u0635\u0648\u06cc\u0631\u060c \u062a\u0627\u0631\u06cc\u062e \u0627\u0646\u062a\u0634\u0627\u0631 \u0648 \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc\u060c \u0646\u0648\u06cc\u0633\u0646\u062f\u0647 \u0648 \u0646\u0627\u0634\u0631. \u0627\u062a\u0635\u0627\u0644 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647 \u0628\u0647 \u0635\u0641\u062d\u0647 \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u0627\u0648 (Person) \u0628\u062e\u0634\u06cc \u0627\u0632 \u0633\u06cc\u06af\u0646\u0627\u0644\u200c\u0647\u0627\u06cc <a href=\"https:\/\/pasokh.agency\/mag\/what-is-e-e-a-t\/\">E-E-A-T<\/a> \u0627\u0633\u062a.<\/p>\n<pre>{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"headline\": \"\u0627\u0633\u06a9\u06cc\u0645\u0627 \u0686\u06cc\u0633\u062a\u061f \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u06a9\u0627\u0645\u0644 \u062f\u0627\u062f\u0647 \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647\",\n  \"image\": \"https:\/\/example.ir\/img\/schema-cover.webp\",\n  \"datePublished\": \"2026-09-25\",\n  \"dateModified\": \"2026-09-25\",\n  \"author\": { \"@type\": \"Person\", \"@id\": \"https:\/\/example.ir\/author\/abolfazl\/\", \"name\": \"\u0627\u0628\u0648\u0627\u0644\u0641\u0636\u0644 \u062f\u0627\u0646\u0634\" },\n  \"publisher\": { \"@id\": \"https:\/\/example.ir\/#organization\" }\n}<\/pre>\n<h3><span class=\"ez-toc-section\" id=\"Product_%D9%88_Offer\"><\/span>Product \u0648 Offer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0631\u0627\u06cc \u0635\u0641\u062d\u0627\u062a \u0645\u062d\u0635\u0648\u0644: \u0646\u0627\u0645\u060c \u062a\u0635\u0648\u06cc\u0631\u060c \u0628\u0631\u0646\u062f\u060c \u0642\u06cc\u0645\u062a\u060c \u0648\u0627\u062d\u062f \u067e\u0648\u0644 \u0648 \u0645\u0648\u062c\u0648\u062f\u06cc. \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0627\u0646\u0648\u0627\u0639 \u0628\u0631\u0627\u06cc \u0641\u0631\u0648\u0634\u06af\u0627\u0647\u200c\u0647\u0627 \u06a9\u0647 \u0628\u0647 \u0646\u0645\u0627\u06cc\u0634 \u0642\u06cc\u0645\u062a \u0648 \u0645\u0648\u062c\u0648\u062f\u06cc \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u0648 \u0628\u062e\u0634 \u062e\u0631\u06cc\u062f \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f (<span class=\"psk-soon\">\u0633\u0626\u0648 \u0635\u0641\u062d\u0647 \u0645\u062d\u0635\u0648\u0644<\/span>).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"BreadcrumbList\"><\/span>BreadcrumbList<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0645\u0633\u06cc\u0631 \u0635\u0641\u062d\u0647 \u062f\u0631 \u0633\u0627\u062e\u062a\u0627\u0631 \u0633\u0627\u06cc\u062a. \u0633\u0627\u062f\u0647\u060c \u06a9\u0645\u200c\u0631\u06cc\u0633\u06a9 \u0648 \u0628\u0631\u0627\u06cc \u062a\u0642\u0631\u06cc\u0628\u0627\u064b \u0647\u0645\u0647 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u0645\u0641\u06cc\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Person\"><\/span>Person<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0631\u0627\u06cc \u0635\u0641\u062d\u0627\u062a \u0646\u0648\u06cc\u0633\u0646\u062f\u06af\u0627\u0646 \u0648 \u0627\u0639\u0636\u0627\u06cc \u062a\u06cc\u0645: \u0646\u0627\u0645\u060c \u0639\u0646\u0648\u0627\u0646 \u0634\u063a\u0644\u06cc\u060c \u062d\u0648\u0632\u0647 \u062a\u062e\u0635\u0635 \u0648 \u067e\u0631\u0648\u0641\u0627\u06cc\u0644\u200c\u0647\u0627\u06cc \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0628\u0627 sameAs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"FAQPage\"><\/span>FAQPage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0631\u0627\u06cc \u0628\u062e\u0634 \u0633\u0624\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644. \u0627\u0632 \u06f2\u06f0\u06f2\u06f3 \u0646\u062a\u06cc\u062c\u0647 \u063a\u0646\u06cc \u0622\u0646 \u0641\u0642\u0637 \u0628\u0631\u0627\u06cc \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u0639\u062a\u0628\u0631 \u062f\u0648\u0644\u062a\u06cc \u0648 \u0633\u0644\u0627\u0645\u062a \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u061b \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0622\u0646 \u0636\u0631\u0631\u06cc \u0646\u062f\u0627\u0631\u062f \u0627\u0645\u0627 \u0627\u0646\u062a\u0638\u0627\u0631 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u0646\u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"VideoObject%D8%8C_Event%D8%8C_Course%D8%8C_JobPosting_%D9%88_Recipe\"><\/span>VideoObject\u060c Event\u060c Course\u060c JobPosting \u0648 Recipe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0647\u0631 \u06a9\u062f\u0627\u0645 \u0628\u0631\u0627\u06cc \u0646\u0648\u0639 \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0634\u062e\u0635 \u062e\u0648\u062f \u0648 \u0628\u0627 \u0646\u062a\u0627\u06cc\u062c \u0648\u06cc\u0698\u0647 \u062f\u0631 \u062c\u0633\u062a\u062c\u0648 (<span class=\"psk-soon\">\u0633\u0626\u0648 \u0648\u06cc\u062f\u06cc\u0648<\/span>\u060c <span class=\"psk-soon\">\u0633\u0626\u0648 \u0633\u0627\u06cc\u062a \u0622\u0645\u0648\u0632\u0634\u06cc<\/span>).<\/p>\n<figure class=\"psk-figure\"><img width=\"1200\" height=\"644\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/schema-types-by-page.webp\" class=\"attachment-full size-full\" alt=\"\u0646\u0648\u0639 \u0627\u0633\u06a9\u06cc\u0645\u0627\u06cc \u0645\u0646\u0627\u0633\u0628 \u0628\u0631\u0627\u06cc \u0647\u0631 \u0646\u0648\u0639 \u0635\u0641\u062d\u0647 \u0634\u0627\u0645\u0644 \u0635\u0641\u062d\u0647 \u0627\u0635\u0644\u06cc\u060c \u0645\u0642\u0627\u0644\u0647\u060c \u0645\u062d\u0635\u0648\u0644\u060c \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc\u060c \u0646\u0648\u06cc\u0633\u0646\u062f\u0647 \u0648 \u062a\u0645\u0627\u0633\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/schema-types-by-page.webp 1200w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/schema-types-by-page-300x161.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/schema-types-by-page-1024x550.webp 1024w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/schema-types-by-page-768x412.webp 768w\" \/><figcaption>\u0628\u0631\u0627\u06cc \u0647\u0631 \u0646\u0648\u0639 \u0635\u0641\u062d\u0647\u060c \u0627\u0633\u06a9\u06cc\u0645\u0627\u06cc \u0645\u062a\u0646\u0627\u0633\u0628<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D8%AA%D8%B5%D8%A7%D9%84_%D8%A7%D9%86%D8%AA%DB%8C%D8%AA%DB%8C%E2%80%8C%D9%87%D8%A7_%D8%A8%D8%A7_id%D8%9B_%D8%A7%D8%B2_%C2%AB%D8%AC%D8%B2%DB%8C%D8%B1%D9%87%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7%C2%BB_%D8%AA%D8%A7_%D9%86%D9%85%D9%88%D8%AF%D8%A7%D8%B1\"><\/span>\u0627\u062a\u0635\u0627\u0644 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c\u0647\u0627 \u0628\u0627 @id\u061b \u0627\u0632 \u00ab\u062c\u0632\u06cc\u0631\u0647\u200c\u0647\u0627\u06cc \u0627\u0633\u06a9\u06cc\u0645\u0627\u00bb \u062a\u0627 \u0646\u0645\u0648\u062f\u0627\u0631<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0641\u0627\u0647\u06cc\u0645\u06cc \u06a9\u0647 \u06a9\u0645\u062a\u0631 \u0628\u0647 \u0622\u0646 \u062a\u0648\u062c\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0627\u0633\u06a9\u06cc\u0645\u0627\u0647\u0627\u06cc \u06cc\u06a9 \u0633\u0627\u06cc\u062a \u0627\u0633\u062a. \u0648\u0642\u062a\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0627\u0635\u0644\u06cc \u062a\u0639\u0631\u06cc\u0641 \u0634\u062f\u0647\u060c \u0645\u0642\u0627\u0644\u0647 \u0646\u0628\u0627\u06cc\u062f \u062f\u0648\u0628\u0627\u0631\u0647 \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u062c\u062f\u0627\u06af\u0627\u0646\u0647 \u0628\u0633\u0627\u0632\u062f\u061b \u0628\u0644\u06a9\u0647 \u0628\u0627\u06cc\u062f \u0628\u0627 <code>@id<\/code> \u0628\u0647 \u0647\u0645\u0627\u0646 \u0633\u0627\u0632\u0645\u0627\u0646 \u0627\u0634\u0627\u0631\u0647 \u06a9\u0646\u062f. \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647 \u0645\u0642\u0627\u0644\u0647 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0647\u0645\u0627\u0646 Person \u0635\u0641\u062d\u0647 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647 \u0627\u0634\u0627\u0631\u0647 \u06a9\u0646\u062f.<\/p>\n<ul class=\"psk-checklist\">\n<li>\u0628\u0631\u0627\u06cc \u0647\u0631 \u0627\u0646\u062a\u06cc\u062a\u06cc \u0627\u0635\u0644\u06cc (\u0633\u0627\u0632\u0645\u0627\u0646\u060c \u0633\u0627\u06cc\u062a\u060c \u0646\u0648\u06cc\u0633\u0646\u062f\u06af\u0627\u0646) \u06cc\u06a9 <code>@id<\/code> \u062b\u0627\u0628\u062a \u0648 \u06cc\u06a9\u062a\u0627 \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0646\u06cc\u062f\u060c \u0645\u062b\u0644 <code>https:\/\/example.ir\/#organization<\/code>.<\/li>\n<li>\u062f\u0631 \u0635\u0641\u062d\u0627\u062a \u062f\u06cc\u06af\u0631\u060c \u0628\u0647\u200c\u062c\u0627\u06cc \u062a\u06a9\u0631\u0627\u0631 \u0647\u0645\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u060c \u0641\u0642\u0637 \u0628\u0627 <code>{\"@id\": \"\u2026\"}<\/code> \u0627\u0631\u062c\u0627\u0639 \u062f\u0647\u06cc\u062f.<\/li>\n<li>\u0627\u0641\u0632\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u0633\u0626\u0648 \u0645\u062b\u0644 <span class=\"psk-soon\">Rank Math<\/span> \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0633\u0627\u062e\u062a\u0627\u0631 \u00ab\u06af\u0631\u0627\u0641\u00bb \u0631\u0627 \u062e\u0648\u062f\u06a9\u0627\u0631 \u0645\u06cc\u200c\u0633\u0627\u0632\u0646\u062f\u061b \u0641\u0642\u0637 \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u062f \u0627\u0641\u0632\u0648\u0646\u0647 \u06cc\u0627 \u0642\u0627\u0644\u0628 \u062f\u06cc\u06af\u0631\u06cc \u0627\u0633\u06a9\u06cc\u0645\u0627\u06cc \u0645\u0648\u0627\u0632\u06cc \u062a\u0648\u0644\u06cc\u062f \u0646\u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<\/ul>\n<div class=\"psk-callout psk-callout--tip\"><strong>\u062a\u062c\u0631\u0628\u0647 \u0645\u0627 \u062f\u0631 \u0645\u062c\u0644\u0647 \u067e\u0627\u0633\u062e<\/strong><\/p>\n<p>\u062f\u0631 \u0628\u0627\u0632\u0637\u0631\u0627\u062d\u06cc \u0647\u0645\u06cc\u0646 \u0645\u062c\u0644\u0647\u060c \u0642\u0627\u0644\u0628 \u0642\u0628\u0644\u06cc \u06cc\u06a9 \u0645\u062c\u0645\u0648\u0639\u0647 \u0627\u0633\u06a9\u06cc\u0645\u0627\u06cc \u06a9\u0627\u0645\u0644 \u0645\u0648\u0627\u0632\u06cc \u0628\u0627 \u0627\u0641\u0632\u0648\u0646\u0647 \u0633\u0626\u0648 \u062a\u0648\u0644\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0631\u062f\u061b \u06cc\u0639\u0646\u06cc \u0647\u0631 \u0645\u0642\u0627\u0644\u0647 \u062f\u0648 Organization\u060c \u062f\u0648 WebSite \u0648 \u062f\u0648 Article \u062f\u0627\u0634\u062a. \u06cc\u06a9 \u0627\u0641\u0632\u0648\u0646\u0647 \u062f\u06cc\u06af\u0631 \u0647\u0645 \u0628\u0647 \u0647\u0645\u0647 \u0645\u0642\u0627\u0644\u0627\u062a \u0627\u0645\u062a\u06cc\u0627\u0632 \u0633\u062a\u0627\u0631\u0647\u200c\u0627\u06cc \u0633\u0627\u062e\u062a\u06af\u06cc \u0627\u0636\u0627\u0641\u0647 \u0645\u06cc\u200c\u06a9\u0631\u062f. \u063a\u06cc\u0631\u0641\u0639\u0627\u0644 \u06a9\u0631\u062f\u0646 \u0645\u0646\u0628\u0639 \u062a\u06a9\u0631\u0627\u0631\u06cc \u0648 \u062d\u0630\u0641 \u0627\u0645\u062a\u06cc\u0627\u0632 \u062c\u0639\u0644\u06cc\u060c \u0627\u0633\u06a9\u06cc\u0645\u0627 \u0631\u0627 \u0628\u0647 \u06cc\u06a9 \u06af\u0631\u0627\u0641 \u0648\u0627\u062d\u062f \u0648 \u0642\u0627\u0628\u0644 \u0627\u0639\u062a\u0645\u0627\u062f \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0631\u062f.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D9%BE%DB%8C%D8%A7%D8%AF%D9%87%E2%80%8C%D8%B3%D8%A7%D8%B2%DB%8C_%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7%D8%9B_%DA%AF%D8%A7%D9%85%E2%80%8C%D8%A8%D9%87%E2%80%8C%DA%AF%D8%A7%D9%85\"><\/span>\u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0627\u0633\u06a9\u06cc\u0645\u0627\u061b \u06af\u0627\u0645\u200c\u0628\u0647\u200c\u06af\u0627\u0645<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol class=\"psk-steps\">\n<li><strong>\u0641\u0647\u0631\u0633\u062a \u0627\u0646\u0648\u0627\u0639 \u0635\u0641\u062d\u0627\u062a<\/strong>\u0635\u0641\u062d\u0647 \u0627\u0635\u0644\u06cc\u060c \u0645\u0642\u0627\u0644\u0647\u060c \u0645\u062d\u0635\u0648\u0644\u060c \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc\u060c \u062e\u062f\u0645\u0627\u062a\u060c \u0646\u0648\u06cc\u0633\u0646\u062f\u0647\u060c \u062a\u0645\u0627\u0633. \u0628\u0631\u0627\u06cc \u0647\u0631 \u0646\u0648\u0639\u060c \u0627\u0633\u06a9\u06cc\u0645\u0627\u06cc \u0645\u0646\u0627\u0633\u0628 \u0631\u0627 \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f.<\/li>\n<li><strong>\u0645\u0633\u062a\u0646\u062f\u0627\u062a \u06af\u0648\u06af\u0644 \u0631\u0627 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f<\/strong>\u0628\u0631\u0627\u06cc \u0647\u0631 \u0646\u062a\u06cc\u062c\u0647 \u063a\u0646\u06cc\u060c \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0627\u062c\u0628\u0627\u0631\u06cc \u0648 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u06af\u0648\u06af\u0644 \u062f\u0631 Search Central \u0622\u0645\u062f\u0647 \u0627\u0633\u062a\u061b \u06af\u0627\u0647\u06cc \u0633\u062e\u062a\u200c\u06af\u06cc\u0631\u0627\u0646\u0647\u200c\u062a\u0631 \u0627\u0632 Schema.org.<\/li>\n<li><strong>\u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u0631\u06a9\u0632\u06cc<\/strong>\u0627\u0633\u06a9\u06cc\u0645\u0627 \u0631\u0627 \u062f\u0631 \u0642\u0627\u0644\u0628 \u06cc\u0627 \u0627\u0641\u0632\u0648\u0646\u0647 \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u0631\u0627\u06cc \u0647\u0645\u0647 \u0635\u0641\u062d\u0627\u062a \u0647\u0645\u200c\u0646\u0648\u0639 \u062e\u0648\u062f\u06a9\u0627\u0631 \u062a\u0648\u0644\u06cc\u062f \u0634\u0648\u062f\u060c \u0646\u0647 \u0635\u0641\u062d\u0647\u200c\u0628\u0647\u200c\u0635\u0641\u062d\u0647 \u0648 \u062f\u0633\u062a\u06cc.<\/li>\n<li><strong>\u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0628\u0627 \u0645\u062d\u062a\u0648\u0627<\/strong>\u0642\u06cc\u0645\u062a\u060c \u0627\u0645\u062a\u06cc\u0627\u0632\u060c \u062a\u0627\u0631\u06cc\u062e \u0648 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647 \u062f\u0631 \u0627\u0633\u06a9\u06cc\u0645\u0627 \u0628\u0627\u06cc\u062f \u062f\u0642\u06cc\u0642\u0627\u064b \u0647\u0645\u0627\u0646 \u0686\u06cc\u0632\u06cc \u0628\u0627\u0634\u062f \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0645\u06cc\u200c\u0628\u06cc\u0646\u062f.<\/li>\n<li><strong>\u0622\u0632\u0645\u0648\u0646<\/strong>\u0628\u0627 Rich Results Test (\u0628\u0631\u0627\u06cc \u0646\u062a\u0627\u06cc\u062c \u063a\u0646\u06cc \u06af\u0648\u06af\u0644) \u0648 Schema Markup Validator (\u0628\u0631\u0627\u06cc \u062f\u0631\u0633\u062a\u06cc \u06a9\u0644\u06cc Schema.org) \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n<li><strong>\u067e\u0627\u06cc\u0634<\/strong>\u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc Enhancements \u0633\u0631\u0686 \u06a9\u0646\u0633\u0648\u0644 \u0631\u0627 \u0645\u0627\u0647\u0627\u0646\u0647 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f\u061b \u062e\u0637\u0627\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0639\u062f \u0627\u0632 \u062a\u063a\u06cc\u06cc\u0631 \u0642\u0627\u0644\u0628 \u06cc\u0627 \u0627\u0641\u0632\u0648\u0646\u0647 \u0638\u0627\u0647\u0631 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"%D8%AE%D8%B7%D8%A7%D9%87%D8%A7%DB%8C_%D8%B1%D8%A7%DB%8C%D8%AC_%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7\"><\/span>\u062e\u0637\u0627\u0647\u0627\u06cc \u0631\u0627\u06cc\u062c \u0627\u0633\u06a9\u06cc\u0645\u0627<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>\u062e\u0637\u0627<\/th>\n<th>\u0646\u062a\u06cc\u062c\u0647<\/th>\n<th>\u0631\u0627\u0647\u200c\u062d\u0644<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0627\u0633\u06a9\u06cc\u0645\u0627\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc \u0627\u0632 \u0642\u0627\u0644\u0628 \u0648 \u0627\u0641\u0632\u0648\u0646\u0647<\/td>\n<td>\u0627\u0628\u0647\u0627\u0645\u061b \u06af\u0627\u0647\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u062a\u0646\u0627\u0642\u0636<\/td>\n<td>\u06cc\u06a9 \u0645\u0646\u0628\u0639 \u0627\u0633\u06a9\u06cc\u0645\u0627\u061b \u063a\u06cc\u0631\u0641\u0639\u0627\u0644 \u06a9\u0631\u062f\u0646 \u0628\u0642\u06cc\u0647<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0645\u062a\u06cc\u0627\u0632 \u0633\u062a\u0627\u0631\u0647\u200c\u0627\u06cc \u0633\u0627\u062e\u062a\u06af\u06cc<\/td>\n<td>\u0627\u0642\u062f\u0627\u0645 \u062f\u0633\u062a\u06cc \u0648 \u062d\u0630\u0641 \u0646\u062a\u0627\u06cc\u062c \u063a\u0646\u06cc<\/td>\n<td>\u0641\u0642\u0637 \u0646\u0638\u0631\u0627\u062a \u0648\u0627\u0642\u0639\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0622\u06cc\u062a\u0645 \u0645\u0634\u062e\u0635<\/td>\n<\/tr>\n<tr>\n<td>\u0642\u06cc\u0645\u062a \u0646\u0627\u0647\u0645\u0627\u0647\u0646\u06af \u0628\u0627 \u0635\u0641\u062d\u0647<\/td>\n<td>\u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a\u0646 \u06cc\u0627 \u0647\u0634\u062f\u0627\u0631 \u062f\u0631 Merchant Center<\/td>\n<td>\u062a\u0648\u0644\u06cc\u062f \u062e\u0648\u062f\u06a9\u0627\u0631 \u0627\u0632 \u0647\u0645\u0627\u0646 \u062f\u0627\u062f\u0647 \u0635\u0641\u062d\u0647<\/td>\n<\/tr>\n<tr>\n<td>\u0646\u0634\u0627\u0646\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u067e\u0646\u0647\u0627\u0646<\/td>\n<td>\u0646\u0642\u0636 \u0631\u0627\u0647\u0646\u0645\u0627<\/td>\n<td>\u0641\u0642\u0637 \u0645\u062d\u062a\u0648\u0627\u06cc \u0642\u0627\u0628\u0644 \u0645\u0634\u0627\u0647\u062f\u0647<\/td>\n<\/tr>\n<tr>\n<td>\u0646\u0648\u0639 \u0627\u0634\u062a\u0628\u0627\u0647 (\u0645\u062b\u0644\u0627\u064b Product \u0628\u0631\u0627\u06cc \u0635\u0641\u062d\u0647 \u062e\u062f\u0645\u0627\u062a)<\/td>\n<td>\u0646\u062a\u06cc\u062c\u0647 \u063a\u0646\u06cc \u0646\u0627\u0645\u0631\u0628\u0648\u0637 \u06cc\u0627 \u0628\u06cc\u200c\u0627\u062b\u0631<\/td>\n<td>Service \u06cc\u0627 Organization \u0645\u062a\u0646\u0627\u0633\u0628<\/td>\n<\/tr>\n<tr>\n<td>\u062a\u0627\u0631\u06cc\u062e \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u062c\u0639\u0644\u06cc<\/td>\n<td>\u06a9\u0627\u0647\u0634 \u0627\u0639\u062a\u0645\u0627\u062f \u0628\u0647 \u0633\u06cc\u06af\u0646\u0627\u0644 \u062a\u0627\u0632\u06af\u06cc<\/td>\n<td>dateModified \u0641\u0642\u0637 \u0628\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u0648\u0627\u0642\u0639\u06cc<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A2%DB%8C%D8%A7_%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7_%D8%B1%D9%88%DB%8C_%D8%B1%D8%AA%D8%A8%D9%87_%D8%A7%D8%AB%D8%B1_%D8%AF%D8%A7%D8%B1%D8%AF%D8%9F\"><\/span>\u0622\u06cc\u0627 \u0627\u0633\u06a9\u06cc\u0645\u0627 \u0631\u0648\u06cc \u0631\u062a\u0628\u0647 \u0627\u062b\u0631 \u062f\u0627\u0631\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u06af\u0648\u06af\u0644 \u0628\u0627\u0631\u0647\u0627 \u06af\u0641\u062a\u0647 \u062f\u0627\u062f\u0647 \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 \u0628\u0647\u200c\u0637\u0648\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0641\u0627\u06a9\u062a\u0648\u0631 \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0646\u06cc\u0633\u062a. \u0627\u0645\u0627 \u0627\u062b\u0631 \u063a\u06cc\u0631\u0645\u0633\u062a\u0642\u06cc\u0645 \u0622\u0646 \u0648\u0627\u0642\u0639\u06cc \u0627\u0633\u062a: \u062f\u0631\u06a9 \u062f\u0642\u06cc\u0642\u200c\u062a\u0631 \u0645\u062d\u062a\u0648\u0627 \u0648 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c\u0647\u0627\u060c \u0627\u0645\u06a9\u0627\u0646 \u0646\u0645\u0627\u06cc\u0634 \u0646\u062a\u0627\u06cc\u062c \u063a\u0646\u06cc \u06a9\u0647 <span class=\"psk-soon\">\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9<\/span> \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f\u060c \u062d\u0636\u0648\u0631 \u062f\u0631 \u062a\u062c\u0631\u0628\u0647\u200c\u0647\u0627\u06cc \u062e\u0627\u0635 \u062c\u0633\u062a\u062c\u0648 (\u0645\u062b\u0644 Google for Jobs \u06cc\u0627 \u0628\u062e\u0634 \u062e\u0631\u06cc\u062f) \u0648 \u06a9\u0645\u06a9 \u0628\u0647 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0642\u06cc\u0642.<\/p>\n<div class=\"psk-service\">\n<p>\u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0627\u0633\u06a9\u06cc\u0645\u0627\u06cc \u0633\u0627\u06cc\u062a \u06cc\u0627 \u0641\u0631\u0648\u0634\u06af\u0627\u0647\u062a\u0627\u0646 \u0645\u0645\u06cc\u0632\u06cc \u0648 \u0627\u0635\u0648\u0644\u06cc \u067e\u06cc\u0627\u062f\u0647 \u0634\u0648\u062f\u061f \u062a\u06cc\u0645 \u0641\u0646\u06cc \u067e\u0627\u0633\u062e \u06cc\u06a9 \u06af\u0631\u0627\u0641 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0648 \u0628\u062f\u0648\u0646 \u062e\u0637\u0627 \u0628\u0631\u0627\u06cc \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0645\u06cc\u200c\u0633\u0627\u0632\u062f.<\/p>\n<p><a href=\"https:\/\/pasokh.agency\/seo\/\">\u062e\u062f\u0645\u0627\u062a \u0633\u0626\u0648 \u062a\u06a9\u0646\u06cc\u06a9\u0627\u0644<\/a><\/div>\n<figure class=\"psk-figure\"><img width=\"1200\" height=\"759\" src=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/schema-markup-key-questions.webp\" class=\"attachment-full size-full\" alt=\"\u06a9\u0627\u0631\u062a \u067e\u0631\u0633\u0634\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u0633\u06a9\u06cc\u0645\u0627 \u0686\u06cc\u0633\u062a\u061f \u0628\u0627 \u067e\u0627\u0633\u062e \u06a9\u0648\u062a\u0627\u0647 \u0647\u0631 \u067e\u0631\u0633\u0634\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/schema-markup-key-questions.webp 1200w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/schema-markup-key-questions-300x190.webp 300w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/schema-markup-key-questions-1024x648.webp 1024w, https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/schema-markup-key-questions-768x486.webp 768w\" \/><figcaption>\u0633\u0647 \u067e\u0631\u0633\u0634 \u067e\u0631\u062a\u06a9\u0631\u0627\u0631 \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u0633\u06a9\u06cc\u0645\u0627 \u0686\u06cc\u0633\u062a\u061f<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B3%D9%88%D8%A7%D9%84%D8%A7%D8%AA_%D9%85%D8%AA%D8%AF%D8%A7%D9%88%D9%84\"><\/span>\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7_%DA%86%D9%87_%D8%AA%D9%81%D8%A7%D9%88%D8%AA%DB%8C_%D8%A8%D8%A7_%D9%85%D8%AA%D8%A7%D8%AA%DA%AF_%D8%AF%D8%A7%D8%B1%D8%AF%D8%9F\"><\/span>\u0627\u0633\u06a9\u06cc\u0645\u0627 \u0686\u0647 \u062a\u0641\u0627\u0648\u062a\u06cc \u0628\u0627 \u0645\u062a\u0627\u062a\u06af \u062f\u0627\u0631\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0645\u062a\u0627\u062a\u06af\u200c\u0647\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u06a9\u0644\u06cc \u0635\u0641\u062d\u0647 \u0645\u062b\u0644 \u0639\u0646\u0648\u0627\u0646 \u0648 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f\u061b \u0627\u0633\u06a9\u06cc\u0645\u0627 \u0628\u0627 \u0648\u0627\u0698\u06af\u0627\u0646 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c\u0647\u0627 \u0648 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u062f\u0642\u06cc\u0642 \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u062a\u0648\u0635\u06cc\u0641 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A2%DB%8C%D8%A7_%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%B1%D8%AA%D8%A8%D9%87_%DA%AF%D8%B1%D9%81%D8%AA%D9%86_%D9%84%D8%A7%D8%B2%D9%85_%D8%A7%D8%B3%D8%AA%D8%9F\"><\/span>\u0622\u06cc\u0627 \u0627\u0633\u06a9\u06cc\u0645\u0627 \u0628\u0631\u0627\u06cc \u0631\u062a\u0628\u0647 \u06af\u0631\u0641\u062a\u0646 \u0644\u0627\u0632\u0645 \u0627\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0641\u0627\u06a9\u062a\u0648\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0631\u062a\u0628\u0647 \u0646\u06cc\u0633\u062a\u060c \u0627\u0645\u0627 \u062f\u0631\u06a9 \u0635\u0641\u062d\u0647 \u0631\u0627 \u0628\u0647\u062a\u0631 \u0648 \u0646\u062a\u0627\u06cc\u062c \u063a\u0646\u06cc \u0631\u0627 \u0645\u0645\u06a9\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7_%D8%B1%D8%A7_%D8%A8%D8%A7_%D8%A7%D9%81%D8%B2%D9%88%D9%86%D9%87_%D8%A7%D8%B6%D8%A7%D9%81%D9%87_%DA%A9%D9%86%D9%85_%DB%8C%D8%A7_%D8%AF%D8%B3%D8%AA%DB%8C%D8%9F\"><\/span>\u0627\u0633\u06a9\u06cc\u0645\u0627 \u0631\u0627 \u0628\u0627 \u0627\u0641\u0632\u0648\u0646\u0647 \u0627\u0636\u0627\u0641\u0647 \u06a9\u0646\u0645 \u06cc\u0627 \u062f\u0633\u062a\u06cc\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0631\u0627\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0648\u0631\u062f\u067e\u0631\u0633\u06cc \u0627\u0641\u0632\u0648\u0646\u0647 \u0633\u0626\u0648 \u06a9\u0627\u0641\u06cc \u0627\u0633\u062a\u061b \u0628\u0631\u0627\u06cc \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u062e\u0627\u0635 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u06a9\u062f \u0633\u0641\u0627\u0631\u0634\u06cc \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u060c \u0628\u0647 \u0634\u0631\u0637\u06cc \u06a9\u0647 \u062a\u06a9\u0631\u0627\u0631 \u0627\u06cc\u062c\u0627\u062f \u0646\u0634\u0648\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%DA%86%D8%B7%D9%88%D8%B1_%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7%DB%8C_%D8%B3%D8%A7%DB%8C%D8%AA%D9%85_%D8%B1%D8%A7_%D8%AA%D8%B3%D8%AA_%DA%A9%D9%86%D9%85%D8%9F\"><\/span>\u0686\u0637\u0648\u0631 \u0627\u0633\u06a9\u06cc\u0645\u0627\u06cc \u0633\u0627\u06cc\u062a\u0645 \u0631\u0627 \u062a\u0633\u062a \u06a9\u0646\u0645\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0627 Rich Results Test \u06af\u0648\u06af\u0644 \u0648 Schema Markup Validator \u0648 \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc Enhancements \u0633\u0631\u0686 \u06a9\u0646\u0633\u0648\u0644.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D8%B3%DA%A9%DB%8C%D9%85%D8%A7%DB%8C_%D8%AA%DA%A9%D8%B1%D8%A7%D8%B1%DB%8C_%D9%85%D8%B4%DA%A9%D9%84_%D8%AF%D8%A7%D8%B1%D8%AF%D8%9F\"><\/span>\u0627\u0633\u06a9\u06cc\u0645\u0627\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc \u0645\u0634\u06a9\u0644 \u062f\u0627\u0631\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0644\u0647\u061b \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u062a\u0646\u0627\u0642\u0636 \u0628\u0633\u0627\u0632\u062f. \u06cc\u06a9 \u0645\u0646\u0628\u0639 \u0648\u0627\u062d\u062f \u0628\u0631\u0627\u06cc \u0627\u0633\u06a9\u06cc\u0645\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%AC%D9%85%D8%B9%E2%80%8C%D8%A8%D9%86%D8%AF%DB%8C\"><\/span>\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0627\u0633\u06a9\u06cc\u0645\u0627 \u0632\u0628\u0627\u0646 \u0645\u0634\u062a\u0631\u06a9 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u0633\u062a. \u0628\u0627 JSON-LD\u060c \u0627\u0646\u0648\u0627\u0639 \u0645\u062a\u0646\u0627\u0633\u0628 \u0628\u0627 \u0647\u0631 \u0635\u0641\u062d\u0647 \u0631\u0627 \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0646\u06cc\u062f\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c\u0647\u0627 \u0631\u0627 \u0628\u0627 @id \u0628\u0647 \u0647\u0645 \u0648\u0635\u0644 \u06a9\u0646\u06cc\u062f\u060c \u0641\u0642\u0637 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0648\u0627\u0642\u0639\u06cc \u0648 \u0642\u0627\u0628\u0644 \u0645\u0634\u0627\u0647\u062f\u0647 \u0631\u0627 \u0646\u0634\u0627\u0646\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u06a9\u0646\u06cc\u062f \u0648 \u0628\u0647\u200c\u0637\u0648\u0631 \u0645\u0646\u0638\u0645 \u0622\u0632\u0645\u0648\u0646 \u0648 \u067e\u0627\u06cc\u0634 \u06a9\u0646\u06cc\u062f. \u0627\u0633\u06a9\u06cc\u0645\u0627\u06cc \u062f\u0631\u0633\u062a \u0631\u062a\u0628\u0647 \u0631\u0627 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0627\u0644\u0627 \u0646\u0645\u06cc\u200c\u0628\u0631\u062f\u060c \u0627\u0645\u0627 \u067e\u0627\u06cc\u0647\u200c\u0627\u06cc \u0645\u06cc\u200c\u0633\u0627\u0632\u062f \u06a9\u0647 \u0646\u062a\u0627\u06cc\u062c \u063a\u0646\u06cc\u060c \u062f\u0631\u06a9 \u0627\u0646\u062a\u06cc\u062a\u06cc \u0648 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u062f\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0631\u0648\u06cc \u0622\u0646 \u0628\u0646\u0627 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u0633\u06a9\u06cc\u0645\u0627 \u0632\u0628\u0627\u0646 \u0645\u0634\u062a\u0631\u06a9 \u0633\u0627\u06cc\u062a \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u0633\u062a. \u0627\u0646\u0648\u0627\u0639 \u0645\u0647\u0645 \u0628\u0627 \u0646\u0645\u0648\u0646\u0647 \u06a9\u062f\u060c \u0627\u062a\u0635\u0627\u0644 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c\u0647\u0627\u060c \u0631\u0648\u0634 \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0648 \u062e\u0637\u0627\u0647\u0627\u06cc \u0631\u0627\u06cc\u062c \u0631\u0627 \u062f\u0631 \u0627\u06cc\u0646 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u06a9\u0627\u0645\u0644 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f.<\/p>\n","protected":false},"author":1,"featured_media":2711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,29],"tags":[],"class_list":["post-2190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn-seo","category-technical-seo-guides"],"psk_card":{"img":{"src":"https:\/\/pasokh.agency\/mag\/wp-content\/uploads\/2026\/09\/schema-markup-cover-768x403.webp","w":768,"h":403,"alt":"\u0627\u0633\u06a9\u06cc\u0645\u0627 \u0686\u06cc\u0633\u062a\u061f \u2014 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u06a9\u0627\u0645\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 \u0628\u0627 \u0646\u0645\u0648\u0646\u0647 \u06a9\u062f"},"cat":"\u0622\u0645\u0648\u0632\u0634 \u0633\u0626\u0648"},"formatted_date":"\u06f2\u06f6 \u0645\u0647\u0631  \u06f1\u06f4\u06f0\u06f5","_links":{"self":[{"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/posts\/2190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/comments?post=2190"}],"version-history":[{"count":2,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/posts\/2190\/revisions"}],"predecessor-version":[{"id":2714,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/posts\/2190\/revisions\/2714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/media\/2711"}],"wp:attachment":[{"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/media?parent=2190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/categories?post=2190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pasokh.agency\/mag\/wp-json\/wp\/v2\/tags?post=2190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}